Kisah Inspiratif - Anak Muda Sukses Jadi Pengusaha Tempe

Summary

Benny Santoso, a 24-year-old from Solo, shares his entrepreneurial journey of creating innovative tempe products. Despite initial failures, he successfully developed unique flavors like garlic and cheese tempe. He emphasizes the importance of mindset, knowledge, networking, and financial management in starting a business. Benny's story highlights his persistence and creativity, turning setbacks into learning opportunities and ultimately establishing 'Tempe Innovate'. His key advice includes maintaining patience, passion, and persistence while navigating the challenges of entrepreneurship.

Takeaways

• 🌱 Benny Santoso, a 24-year-old from Solo, moved to Bali for his studies and started a tempe project as his final college project.
• 👨‍🍳 Benny created two types of tempe: garlic-flavored and cheese-flavored, with the cheese one being successful but the garlic one failing multiple times.
• 📈 After multiple failures and 6 months of effort, Benny decided to turn his tempe project into a business named 'Tempe Innovate'.
• 👩‍🔬 Benny’s initial attempts to make tempe in large quantities failed, but he kept learning and eventually succeeded.
• 🧑‍🤝‍🧑 Benny sold his first batch of tempe to a neighbor, who suggested making more innovative products from tempe.
• 🍪 Inspired by his neighbor, Benny experimented with making tempe-based cookies, which eventually led to a successful product.
• 🧠 Benny emphasizes the importance of having the right mindset, knowledge, networking, and financial resources for starting a business.
• 💡 Benny’s initial investment for his tempe business was 5 million IDR, which he used to buy equipment and raw materials, funded by a loan from his parents.
• 👍 The benefits Benny sees in his business include financial gains, meeting new people, gaining new perspectives, and expressing creativity through his work.
• 🔑 Benny shares his keys to survival in business: maintaining a positive mindset, continuous self-improvement, and adapting to changing situations.

Q & A

Who is the speaker in the transcript and where is he from?

The speaker is Benny Santoso, a 24-year-old originally from Solo who moved to Bali for his studies.

What inspired Benny to start his tempeh project?

Benny was inspired by the potential of tempeh, especially after hearing that in foreign countries, tempeh is considered 'the next gold.'

What were the initial flavors Benny experimented with for his tempeh?

Benny initially experimented with garlic-flavored tempeh and cheese-flavored tempeh.

What challenges did Benny face with his garlic-flavored tempeh?

The garlic-flavored tempeh kept failing because garlic has antibacterial properties, which interfered with the fermentation process.

How did Benny eventually succeed with his tempeh project?

After multiple failures, Benny continued experimenting and learning until he finally succeeded in making tempeh.

What was Benny's first successful sale of tempeh?

Benny's first successful sale was to his neighbor, a foreigner, who bought his tempeh for Rp10,000.

What motivated Benny to create innovative tempeh products?

Benny's neighbor suggested making more innovative tempeh products rather than just plain tempeh, leading him to experiment with tempeh-based cookies.

What are the four types of capital Benny identifies for starting a business?

Benny identifies four types of capital: mindset, knowledge, networking, and financial capital.

How did Benny fund his initial business expenses?

Benny funded his initial business expenses by borrowing Rp5,000,000 from his parents, which he used to buy a soybean machine and raw soybeans.

What are some of the challenges Benny faced in his tempeh business?

Benny faced challenges such as finding reliable employees, dealing with customer complaints, and external factors like volcanic eruptions and the COVID-19 pandemic.

What does Benny consider key to surviving difficult situations in business?

Benny believes in staying positive, introspecting, being grateful, and continuously upgrading skills during difficult situations.

Where can Benny's tempeh products be purchased?

Benny's tempeh products can be purchased online and at healthy shops in Bali and outside Bali.

What are Benny's future aspirations for his tempeh business?

Benny hopes that his tempeh brand, Tempe Innova, will become widely known both nationally and internationally.

What are the three principles Benny follows in his business?

Benny follows three principles: patience, passion, and persistence.