Smooth Beyond Belief - A OnePlus Launch Event
Summary
TLDR在OnePlus 12系列的发布会上,OnePlus展示了其最新的旗舰智能手机,强调了其在速度、流畅性和数字影像方面的创新。OnePlus 12系列以其光滑流畅的设计和卓越的工艺受到赞誉,特别是其相机系统,配备了第四代哈苏移动相机,提供卓越的低光能力和3倍潜望式长焦镜头。此外,OnePlus还推出了OnePlus 12R,这是其R系列旗舰手机的全球市场版本,承诺提供无与伦比的速度和流畅性。两款手机都配备了Pro XDR显示屏,提供行业领先的技术和出色的显示效果。OnePlus还宣布了与Genshin Impact的特别合作,推出OnePlus 12R Genshin Impact Edition,以及OnePlus Buds 3无线耳塞,提供卓越的音质和降噪功能。最后,OnePlus提供了多种购买选项和促销活动,以庆祝其10周年,并邀请用户体验其最新产品。
Takeaways
- 📱 OnePlus 12系列手机发布,强调超越常规的流畅体验和卓越性能。
- 🎨 设计灵感来源于自然,如新西兰的壮丽D河,采用大胆的相机设计,体现精湛工艺。
- 📸 搭载第四代哈苏手机摄像头,50兆像素索尼传感器,提供卓越的低光拍摄能力。
- 📷 3倍潜望式长焦摄像头,配备光学防抖,提供锐利、动态的远摄图像。
- 🏔 荒野摄影师Joshua Cripps使用OnePlus 12记录月亮,展示了手机摄像头的专业级拍摄能力。
- 🌟 OnePlus 12系列的相机系统能够捕捉情感丰富的瞬间,转化为永恒的杰作。
- 📱 OnePlus 12和12r均配备了Pro XDR显示屏,提供行业领先的显示技术。
- 🔋 引入Trinity引擎,结合高达16GB的RAM,优化后台应用运行和电池续航。
- 💨 采用Snapdragon 8 Gen 3处理器,提供30%的性能提升和20%的能效提升。
- 🎧 发布OnePlus Buds 3无线耳塞,具有先进的双重动态驱动器和强大的主动降噪功能。
- 🌐 与Pixelworks合作开发独立视觉处理器,支持所有游戏以120 FPS运行。
Q & A
OnePlus 12系列手机的设计灵感来源于哪里?
-OnePlus 12系列手机的设计灵感来源于自然和豪华手表。手机的设计借鉴了新西兰的壮丽D河以及世界上一些最豪华手表的大胆元素。
OnePlus 12系列手机在相机系统上有哪些创新?
-OnePlus 12系列手机在相机系统上采用了第四代哈苏(Hasselblad)移动相机,配备了5000万像素的索尼IMX808传感器,具有更高的光敏性和更大的F井容量,确保了更明亮、更生动的图像。此外,还引入了市场上最好的3倍潜望式长焦相机,具有光学防抖和ALC镜头涂层。
OnePlus 12系列手机的显示技术有哪些特点?
-OnePlus 12系列手机的显示技术被称为Pro XDR显示屏,具有行业领先的技术,包括超平滑的120Hz滚动、详细的视觉效果和无与伦比的亮度。DisplayMate评价其色彩准确度接近完美,并创下了18项性能记录。
OnePlus 12系列手机在电池和充电方面有哪些提升?
-OnePlus 12系列手机配备了大容量电池和超快充电技术。OnePlus 12支持50瓦无线充电,能在23分钟内从1%充到50%,而OnePlus 12r则配备了5500毫安时的电池,支持从1%到100%只需26分钟的超快充电。
OnePlus 12系列手机在性能方面有哪些亮点?
-OnePlus 12系列手机搭载了高通最新的旗舰骁龙8 Gen 3处理器,提供了30%的性能提升和20%的能效提升。GPU方面,升级后的Adreno GPU提供了更快的图形渲染和更好的电池续航能力。此外,还引入了Trinity引擎,结合高达16GB的RAM,能够后台运行多个应用。
OnePlus 12系列手机在音频方面有哪些特点?
-OnePlus 12系列手机提供了优秀的音频体验,特别是OnePlus Buds 3无线耳塞,具有先进的双动态驱动器、清晰的语音通话质量、高分辨率音频和LHDC 5.0、与Google快速配对和蓝牙5.3的无缝连接,以及强大的主动降噪功能。
OnePlus 12系列手机在游戏性能上有哪些优化?
-OnePlus 12系列手机在游戏性能上进行了特别优化,特别是OnePlus 12r,它采用了第四代LTPO技术,提供了最精确的自适应刷新率,新增了72Hz和90Hz的刷新率档位,以提高游戏时的能效。
OnePlus 12系列手机在散热方面有哪些创新?
-OnePlus 12系列手机采用了全新的双重冷冻速度蒸汽室冷却系统,其蒸汽室面积超过9000平方毫米,是迄今为止OnePlus设备中最大的,并且采用了类似于飞机引擎中的DEAL喷嘴设计,以实现更快的热传递和更高的冷却效率。
OnePlus 12系列手机在环保方面有哪些考量?
-OnePlus 12系列手机在设计时考虑到了环保因素,例如,为了提高天线性能,将手机的侧边静音开关移至另一边,以便于在横向模式下使用时不受影响,同时也保持了人体工程学舒适性。
OnePlus 12系列手机在软件方面有哪些更新?
-OnePlus 12系列手机搭载了OxygenOS 14,提供了多层和始终在线的安全保护。同时,与Google合作,支持新的Ultra HDR格式,该格式不仅支持高质量的HDR照片,还兼容JPEG,能够在支持的设备上呈现HDR效果,在不支持的设备和应用上无缝转换为SDR。
OnePlus 12系列手机的发售信息和价格如何?
-OnePlus 12系列手机在不同地区有不同的发售时间和价格。在印度,OnePlus 12从649卢比起,OnePlus 12r从399卢比起。北美地区,OnePlus 12从$799.99起,OnePlus 12r从$499.99起。欧洲地区,OnePlus 12从€949起,OnePlus 12r从€699起。具体价格和优惠信息会根据不同市场和零售商有所变化。
Outlines
🎉 OnePlus 12系列发布会开场
在发布会开始时,观众被邀请坐下,节目将在大约三分钟后开始。提醒观众注意安全出口,并伴随着音乐。回顾了OnePlus十年前的大胆愿景,现在已经成为一个坚定不移的习惯,即挑战极限、征服复杂性、永不满足。OnePlus不断推动自己创造超越卓越的产品,OnePlus 12系列的推出,以其超越信念的流畅性,展示了品牌的不懈追求。
📱 OnePlus 12系列与社区的十年旅程
OnePlus在新德里的Pragati Maidan举行了一场特别的发布会,感谢全球5100万社区成员和6800万智能手机的使用者。OnePlus 11系列帮助品牌在印度中高端市场取得了第一名的排名,并且全球智能手机出货量同比增长了54%。OnePlus 12系列的推出,旨在纪念公司成立10周年,推动快速、流畅性能和数字影像的界限。
🌿 OnePlus 12的设计灵感与自然之美
OnePlus 12的设计灵感来自新西兰的壮丽景色,采用了大胆的设计语言,借鉴了世界顶级奢侈手表的元素。手机的制造过程需要近160道工序,以创造光与高级质感的惊人互动。OnePlus R系列旗舰手机首次面向全球市场推出,提供了四种豪华颜色选择,每种颜色都如丝绸般光滑。
📸 OnePlus 12的相机系统与影像创新
OnePlus 12的相机系统从OnePlus 9系列开始不断创新,使用户能够捕捉每一个瞬间。OnePlus 12在每个传感器上都提供了极高的清晰度,并且具有先进的色调映射控制,使得所有照片都具有丰富的色彩和接近自然的色彩。此外,OnePlus 12还配备了第四代Hasselblad手机摄像头,结合了顶级硬件和行业领先的软件,提供了卓越的低光性能和光学变焦功能。
🏆 OnePlus 12系列的社区摄影作品
OnePlus 12系列的相机系统得到了用户的广泛好评,特别是Hasselblad肖像模式。OnePlus鼓励社区成员发挥创意,使用肖像模式拍摄各种主题。OnePlus 12的肖像模式在各种焦距下都能模拟Hasselblad镜头特性,提供了更好的景深和细节。此外,OnePlus还推出了全新的Hasselblad大师模式,提供了更多的手动控制选项,允许用户拍摄具有专业水平的摄影作品。
🖥 OnePlus 12系列的Pro XDR显示屏
OnePlus 12和12r配备了市场上最好的显示屏之一,被称为Pro XDR显示屏。这些显示屏采用了行业领先的技术,提供了超平滑的120Hz滚动、详细的视觉效果和无与伦比的亮度。DisplayMate评价OnePlus 12的屏幕色彩准确度接近完美,并支持Dolby Vision和HDR Vivid,为用户带来更好的视觉体验。
💧 OnePlus 12系列的触控和显示技术
OnePlus 12系列引入了Aqua Touch技术,即使在雨中或湿手指的情况下也能准确注册触摸。OnePlus 12r首次使用了第四代LTPO技术,提供了最精确的自适应刷新率,这意味着在游戏时能有更好的能效。此外,OnePlus 12系列还提供了世界上亮度最高的OLED移动显示屏,峰值亮度达到4500尼特。
🚀 OnePlus 12系列的性能与合作
OnePlus 12系列的快速和流畅体验不仅仅局限于滑动和滚动,还涉及到长期使用的维护。OnePlus推出了Trinity引擎,这是一种新的优化平台,结合了六种先进技术,重新定义了移动体验。OnePlus 12系列还与Pixelworks合作开发了一个独立的视觉处理器,支持所有游戏以120 FPS运行。此外,OnePlus还与Qualcomm合作,推动OnePlus 12系列的性能更上一层楼。
🔥 OnePlus 12系列的冷却系统与连接性
OnePlus 12系列采用了全新的Dual Cryo速度蒸汽室冷却系统,提供了超过9000平方毫米的冷却面积,显著提高了冷却效率。OnePlus 12系列还提供了无缝连接技术,包括Wi-Fi 7和改进的天线设计。此外,OnePlus 12系列还引入了智能链接技术,提供了更快的下载速度和5G网络恢复能力。
⚡ OnePlus 12系列的充电与续航
OnePlus 12系列特别强调了电池续航和充电技术。OnePlus 12支持50瓦无线充电,能在23分钟内从1%充到50%,甚至比一些有线充电解决方案更快。OnePlus 12r则配备了5500毫安时的大电池,支持超快充电,能在26分钟内从1%充到100%。
🎮 OnePlus 12r Genshin Impact定制版与音频产品
OnePlus宣布了与Genshin Impact的特别合作,推出了OnePlus 12r Genshin Impact定制版,这是一款为游戏玩家深度定制的智能手机。此外,OnePlus还推出了OnePlus Buds 3无线耳塞,提供了卓越的音质和主动降噪功能,以及通过三个麦克风实现的通话降噪技术。
🎉 OnePlus 12系列与OnePlus Buds 3的发布
OnePlus 12系列和OnePlus Buds 3的发布标志着OnePlus进入下一个十年的里程碑。OnePlus 12系列凭借其专业级的影像技术、尖端的显示技术、卓越的长期性能和行业领先的电池及充电技术,将重新定义2024年最佳智能手机的期望。
🛍 OnePlus 12系列的发售信息
OnePlus 12系列在印度、北美和欧洲的发售信息被详细介绍。在印度,OnePlus 12从649卢比起售,而OnePlus 12r从399卢比起售。在北美,OnePlus 12从799.99美元起售,OnePlus 12r从49.99美元起售。在欧洲,OnePlus 12从949欧元起售,OnePlus 12r从699欧元起售。同时,OnePlus还提供了多种购买优惠和促销活动。
🎉 OnePlus社区和产品发售
OnePlus强调了其全球社区在产品开发中的重要性,并感谢了为OnePlus 12系列做出贡献的社区成员。此外,OnePlus还推出了一系列配件,包括SAR Pouc 3合1充电宝、多种材质的手机壳,以及更新版的OnePlus Adventure背包。所有这些配件都可以在oneplus.com上购买。
Mindmap
Keywords
💡OnePlus 12系列
💡超高性能
💡Trinity引擎
💡Hasselblad相机系统
💡Pro xdr显示屏
💡5G连接
💡无线充电
💡OnePlus Buds 3
💡社区共创
💡环保纹理
💡OnePlus 12r
Highlights
OnePlus 12系列的发布,标志着OnePlus公司挑战极限、追求卓越的十年愿景已成为习惯。
OnePlus 12系列的设计灵感来源于新西兰的壮丽景色,采用大胆的设计语言,融合了奢侈手表的元素。
OnePlus 12系列采用了第四代Hasselblad移动摄像头,结合了顶级硬件和行业领先的软件。
OnePlus 12系列的摄像头在低光环境下表现出色,能够捕捉最真实的颜色和瞬间。
OnePlus 12系列的显示屏被DisplayMate评为接近完美的色彩准确度,并创下了18项性能记录。
OnePlus 12系列引入了Trinity引擎,结合高达16GB的RAM,能够优化后台应用的运行和电池续航。
OnePlus 12系列与Pixelworks合作开发了独立的视觉处理器,支持所有游戏以120 FPS运行。
OnePlus 12系列搭载了高通Snapdragon 8 Gen 3处理器,提供30%的性能提升和20%的能效提升。
OnePlus 12系列引入了Dual Cryo Velocity蒸汽室冷却系统,提供超过9000平方毫米的冷却面积。
OnePlus 12系列支持Wi-Fi 7和改进的天线设计,提供无缝的连接体验。
OnePlus 12系列获得了48个月的流畅度评级,并配备了电池健康引擎,确保日常充电需求。
OnePlus 12支持50W无线充电,能在23分钟内从1%充至50%。
OnePlus 12r配备了5500mAh的电池,支持超快充电,从1%至100%仅需26分钟。
OnePlus 12系列推出了与《原神》游戏的特别合作版,OnePlus 12r Genshin Impact Edition。
OnePlus Buds 3无线耳塞发布,具有先进的双动态驱动器和强大的主动降噪功能。
OnePlus Buds 3提供了触摸控制,允许用户直接在耳塞上调节音量。
OnePlus 12系列和OnePlus Buds 3将在印度、北美、欧洲等地区发售,价格和配置因地区而异。
OnePlus提供了多种颜色和材质的手机壳以及更新版的OnePlus Adventure背包作为配件。
OnePlus 12系列和OnePlus Buds 3将在指定零售商和OnePlus官方网站上发售。
Transcripts
please kindly take your seats the show
will begin in approximately three
minutes please kindly take note of the
fire
[Music]
exits
what began as a bold Vision a decade ago
has now become an unwavering habit a
habit to challenge every
limitation a habit to conquer
complexities a habit to never settle
that is why we keep pushing ourselves to
create something far beyond good
something Beyond
extraordinary something beyond belief
OnePlus 12 series smooth beyond
[Music]
belief you can whatever you like you can
whatever you
like
you can
[Music]
whatever in a world that's always
looking for something new we know that
new isn't about following a
trend for us it's about staying open to
Fresh ideas refusing to settle for how
the world has always worked and
redefining the meaning of perfect every
day and sometimes A New Perspective is
what you need to create something beyond
[Music]
belief
[Music]
[Music]
[Applause]
[Music]
[Applause]
[Music]
[Music]
so
[Music]
[Music]
[Music]
please welcome to the stage ish
Grover welcome everyone to this very
special OnePlus launch event we are live
from the stunning pragati Medan in this
beautiful city of New Delhi and a very
special shout out to everyone who's
watching us online thank you so much for
joining
us from the very First Step taken with
our community 10 years ago our journey
has been filled with
Milestones one plus continues on that
Journey with the same
commitment in 10 years we have connected
51 million members around the world
we've connected users to 68 million
smartphones shipped
worldwide and our users embrace wased
over 28 million smart watches earbuds
tablets and other
products none of this could have been
possible without a fantastic OnePlus
Community thank you so
much the past 10 years have seen OnePlus
push the frontiers of smartphone
experience
mobile display Innovations our iconic
alert slider Innovative fast charging
and the hustle blood camera for
mobile with The Cutting Edge OnePlus
open launched last year our smartphone
lineup is now
complete it extends from the ultra
highend through the all round to the
performance flagships
following the launch of OnePlus open
last October we have taken a major
stride in the ultra highend
segment the feedback we received truly
reflects OnePlus opens position as a
leading device in the foldable
category in
2023 OnePlus 11 series helped us achieve
the number one rank from the mid to the
highend segment right here in
India this contributed to an impressive
54% year on-year increase in the
smartphones shipped
globally thank you to each one of our
users for making this
possible from day one our goal has been
to connect has been to connect everyone
who shares our never settled
spirit and as part of that never settled
spirit is a commitment to the user
experience the fast and smooth user
experience which is among other things
is an area of critical importance for
one
plus we have seen a slew of typical
complaints that have plagued our
competitors disappointingly short
battery life so-called flagships that
overheat through the
day slow charging that still ends up
degrading battery life SAA camera and
more all those comments have made it
clear where OnePlus can truly
Excel
so this being our 10th anniversary
we thought it fitting to go even further
and bring forth two historic products to
Mark the occasion that pushed the
boundaries of fast and smooth
performance and digital
imaging I am delighted to introduce the
OnePlus 12 series our Flagship
smartphones are smooth Beyond
believe complimenting the silky black
option of the OnePlus 12 we have the
gorgeous flowy
[Music]
Emerald
[Music]
the incredible craftsmanship was
inspired by Nature's Exquisite Artistry
we took design cues from The Majestic D
River in New
Zealand we evolved the signature
designed language of the OnePlus
11 adopting the Bold cues from the
world's most luxurious watches the
camera design reflects a meticulous
craftsmanship manufacturing this element
requires almost 160 processes based on
the most exacting standards all to
create the stunning interplay of light
and premium texture
and today for the first time ever we are
delighted to announce that we are
bringing our OnePlus R series flagship
phone to all markets
worldwide this means even more users
will benefit from our unparalleled speed
and
smoothness just like the OnePlus 12 the
OnePlus 12r is available in a second
premium colorway say hello to cool
blue every aspect is built to feel
smooth beyond
belief with four luxurious colorways
each phone feels like Silk in your hands
a seamless Fusion of Elegance and Next
Level
engineering
[Music]
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together with all our beautiful
designs We Believe that the advancements
we've made in four fundamental
categories will set the gold standard
for smartphones in
2024 and now I'm delighted to introduce
goenda to the
stage thank you
ish good evening
friends I am here to give you a closer
look at the OnePlus 12 camera system
starting with the OnePlus 9 series our
camera Innovations have enabled users to
capture every
Horizon thanks to Innovative
HDR Advanced color science and
Evolutions in imaging transforming
pictures into moments has never been
easier the tangible qualities of a
photograph can be divided into three key
elements
Clarity and detailing interaction
between light and Shadow and of course
colors on the OnePlus 12 Clarity is
absolutely dialed in on every
sensor and raw HDR photographs are
intelligently balanced with Advanced
tone mapping control the result is a
refined gamut and Gamma profile for all
photos on OnePlus 12 that closely
resembles hustle blood Digital
Imaging what this means is a photo
clicked from a OnePlus 12 is painted
with emotion transforming moments into
Timeless
masterpieces clear photos combined with
a refined look profile means that a
seemingly innocuous Moment Like This one
still captures features like the light
reflecting in his eyes
natural colors intricate
details but Clarity light and Shadow
together with color don't just create
pictures they have the potential to
create stories all shot on the OnePlus
12 a simple trip to the aquarium can
turn into a core
memory the OnePlus 12 with its
extraordinary low light capabilities
preserves the truest of colors locking
in in that moment of Happiness
forever the OnePlus 12 camera system is
engineered to create moments moments
that we stay connected to for All Time
moments captured by users like you
moments with friends family nature or
whatever you can dream
of 1 + 12 comes with fourth generation
hustle blad camera for
mobile
it combines top-of-the-line Hardware
with industry leading
software first the 50 megapixel Sony
litier 808 sensor it forms the
centerpiece of our camera system and is
able to achieve razor sharp richer
photography compared to the previous
generation this Cutting Edge sensor
which we co-developed with Sony is 25%
more light sensitive and has a 50%
larger F Well capacity which ensures
brighter more vibrant
images combined with HDR breathtaking
details emerge even here the color and
Clarity of the subject is perfectly
balanced while the extreme highlights in
his fiery breath roll off with film-like
qualities now this this is the one you
have all been waiting
for we are bringing you the best 3x
Periscope telephoto camera in the
market it features an ultra large sensor
with Optical image stabilization the
lens elements are protected with an ALC
lens coating reducing glare and image
artifacts resulting in sharper more
Dynamic
images this means pristine telephoto
shots like this portrait don't
compromise on color Clarity or tone in
any way the 3x telephoto lens also
enables an optical quality 6X portrait
and what better subject to prove it than
this beautiful
goat jokes apart let's see what the
OnePlus 12's camera system can do in the
hands of a professional Wilderness
photographer Joshua
Crips thank you thank you I think it's
important to photograph mother nature in
an authentic way without AI or photoshop
to remind people that these places
really do exist you can get out and
experience them for yourself my name is
Joshua and I'm a Wilderness landscape
photographer we're out here in my
backyard in the Alabama Hills near Lone
Pine California and we're using the new
OnePlus 12 to capture the moon
smartphone cameras are changing the
landscape for photography they're
bringing in all of these features that
are making it easier to capture
professional quality
images so we're doing 3 months of camera
tests to make sure Bone's got enough
dynamic range and that the different
Zoom levels of the Periscope telephoto
lens can capture enough detail oh this
looks
amazing for me the gear is only as
important as it allows me to achieve my
artistic Vision so I want to use the
best tools that I can it's been amazing
to have the 64 megapix sensor to help me
bring out all of that detail I've been
really impressed with the fourth gen
hosle blood camera and its ability to
render natural light and Shadow it
really feels like using a SLR before
this shoot if you had showed me these
photos and told me they're from a smart
smart phone I wouldn't have believed
[Music]
you
wow the photos that Joshua took while
chasing the moon in Alabama Hills
California are
stunning but even with these stunning
images some of our harist critics are in
our community so what did our community
really think about about the camera
system on OnePlus 12 please welcome yush
on the stage to tell you more about
it thanks going
there hello
Community all of these photos that you
saw they're
incredible but they're all shot by
pros at OnePlus we co-create our
products with our community and what
that means is that anyone can take
professional gr imagery with EAS even
you so let's take a look at something
that our community truly loves the
Hasselblad portrait
mode now I know what you're thinking
this isn't a portrait but this novel use
of portrait mode comes from our
community member David Don conic this
photo of his grandfather's time piece
shows the incredible achievements that
we have made with portrait mode the
depth of field and the foreground and
background they roll off naturally we
love to see community members get
creative with portrait mode it makes our
effort of building the world's best
mobile camera system
worthwhile but the reason why OnePlus
12's portrait mode is so good is because
at every focal length it simulates
hassle blad lens characteristics like
aperture mode boka shape and depth of
field
and on the OnePlus 12 the depth of field
is even better focusing on all types of
forground subjects with exceptional
detail especially around challenging
features this photo was shot by a
Community member moan g a winner of the
prestigious OnePlus photography award
portrait mode captures the Tranquility
of the moment
automatically but for those who want a
little more control we and unveiling the
all new Hasselblad Master
mode it brings the power of the
hassleblad x2d to your 1plus
12 not only do you have the same amount
of control over white balance ISO
shutter speed and focus but now you're
also able to make additional image
adjustments to refine the look of your
photos and with that you can achieve
professional level photography quality
this photo from our Comedia member Neil
Spiegler was shot from the top of the
renowned kmsk Museum in
Belgium Master mode has a completely
distinct tone curve and look profile
from any other camera mode it can be
described as a slightly more filmic
profile with midtones and highlights
that allow more flexibility when using
manual
controls Master mode also lets you take
long exposure photographs allowing you
to capture the night sky with more
control than with standard night mode
and this powerful sensor means that you
will have lower noise profiles at higher
isos allowing you to perfectly capture
the stars without motion
blur now I'm still to announce our
annual photography awards the OnePlus
photography awards will be open for
submission starting February 29th we
welcome every photographer Enthusiast
from around the world to make the moment
with one plus we cannot wait to see what
you'll be able to achieve with the all
new OnePlus 12 next I like to call my
buddy Spence JP on the
stage thanks thanks yes hello everyone
it's great to be here in India with you
and it's great to be with you guys on
the live stream too those photos and
that guy those photos looked amazing
and so will photo shot on the OnePlus
12r the OnePlus 12r features a powerful
camera system led by the Sony IMX
890 it's a 50 megapixel sensor
universally acclaimed for shooting great
allaround photography shots like this
and in the OnePlus 12 hour we gave it a
serious speed boost you'll find it
switches modes zooms and snaps pictures
faster than ever as well as being
quicker at processing
images but whether you're shooting on
OnePlus 12r or OnePlus 12 all your
photos will have one thing in common
they will look great on a great
display that's because your display
defines your smartphone experience right
and the great news is OnePlus 12 and 12r
have some of the best displays on the
market we call them the pro xdr
displays our Pro xdr displays are
literally packed with industry leading
technology they've got Ultra smooth 120
HZ scrolling detailed visuals and
unparalleled brightness Pro xdr
literally redefines what is possible but
as always seeing is believing and you
shouldn't just take our word for it we
sent our displays off to display
and they told us they matched or broke
18 separate performance
records display mate said our screen uh
said our screen's absolute color
accuracy was as close to perfect as any
has ever
achieved and to make your experience
using OnePlus 12 and 12r even better the
display comes with Dolby vision and HDR
Vivid and support for all your HDR 10
plus cont content content like your
gallery images Pro xdr also brings a new
level of HDR detail to those and let me
tell you your pictures and videos have
never looked so
good and now let's hear from karic Vera
product manager for Android on how
OnePlus 12 series changes the game on
the image sharing
experience hi I'm Kik VA product manager
for Android audio and video Technologies
at
Google taking and sharing photos is one
of the most important things we do with
our smartphones excellent photo quality
is essential for capturing and reliving
our memories Ultra HDR is a new format
that goes beyond capturing highquality
hdr photos crucially it preserves a
quality for display on today's most
brilliant HDR screens such as the new
OnePlus 12 for more true to life colors
and deeper contrast so the next time you
capture a beautiful sunset or radian
City Lights you can revisit those
memories in their true natural
Brilliance on the pro xdr display to
ensure users can effortlessly share
their Ultra hdr photos we designed the
format to be fully Backward Compatible
with jpeg it renders an HDR on supported
devices and seamlessly reverts to SDR on
unsupported devices and apps we are
seeing strong adoption of ultra HDR in
the Android ecosystem on amazing devices
such as the new OnePlus 12 Flagship and
in apps like Google photos and chrome
with more coming soon including on
leading social media apps we are really
excited for the future of ultra
HDR I wasn't in expecting a stage
Invasion does anyone have a OnePlus 12
take a picture right
now they're up there they'll be back
your smartphone's display is the Gateway
to everything you do including pitch and
pictures so that's why it's so important
that it's really clear and it's really
bright with OnePlus 12 series we're
unveiling the world's brightest OLED
mobile display at
4,500 knits of peak
brightness seeing what's happening on 1+
12 and 1+ 12 are is going to be super
easy even under extreme
sunlight now look 4,500 nits of peak
brightness is nothing to be messing with
it's super bright and with great
brightness comes great
responsibility that's why thank you
that's why we made sure that it's both
safe and comfortable no matter where you
find yourself Pro xdr supports
2,160 Herz of pwm dimming and features
Hardware that decreases Blue Light by
more than
7% if you're a night hour like me and
you stay up watching TV watching
watching movies or gaming then I've got
some really good news for you the
display on the OnePlus 12 series will
automatically adjust its brightness and
color temperature to match any
environment so you'll still be able to
get a good night's sleep like
me but what about when you're out and
about trying to use your phone in the
rain you can try wiping your screen you
can try hiding as you go from shop to
shop honestly trust the Brit on the
weather thing it will not work rain will
still get to you and your phone screen
will not work properly well with aqua
touch on the OnePlus 12 series rain or
wet fingers stop play no
more we combine a dedicated chipset and
the phone CPU to still register your
touches with high levels of accuracy
let's see it in
[Music]
action
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even in Manchester we'd call that
reigning for the OnePlus 12r we've gone
one step further on this our ultimate
performance Flagship we've introduced a
state-ofthe-art
1.5 5 K 120 HZ Pro xdr display which
uses fourth generation ltpo technology
the OnePlus 12r is the first and only
OnePlus smartphone to use this
groundbreaking display it delivers the
most precise adaptive refresh rate ever
with new 72 and 90 HZ steps that means
better power efficiency when you're
gaming so your streak never needs to
stop so let's recap both OnePlus 12 and
12r feature some of the best display
technology on the market today and I'm
sure that once you experience it for
yourself your eyes will thank you I'll
be back later but for now I'd like to
welcome my buddy Spencer to the
stage thank you JP those displays look
absolutely
fantastic fast and spoo has always been
a part of our DNA at OnePlus and while
this still holds true today we have made
significant efforts to elevate The
Experience on your OnePlus 12 series
device the fast and smooth experience
isn't just about that swiping or
scrolling but it's also about
maintaining the experience for years of
heavy use to come and that's why today
as part of the OnePlus 12 series we are
so excited to launch Trinity engine our
new new optimization platform combines
six Advanced Technologies that will
redefine the mobile experience for our
users and any use case
scenario and to start our Trinity engine
combined with up to 16 GB of RAM is
going to allow you to run six apps in
the background for up to 72 hours so you
can pick up right where you left
off you can whatever
you can
whatever you
[Music]
Canever now when it comes to battery
life you don't want to be that person
that goes to a concert and can't can't
take a video of your favorite artist
because your battery is just simply dead
right well with the OnePlus 12 series
and Trinity engine we are bringing the
best battery endurance to your OnePlus
plus device and the benefits of Trinity
engine extend further than just keeping
your favorite apps alive and shooting
videos as well there are few games that
really push a smartphone like gench and
impact and we wanted to put our OnePlus
12 and OnePlus 12r as well as the
Trinity engine to put against the
competition and as you can see it was
over before it even started our OnePlus
12 series consistently outperforms
competition even when G gaming for
multiple
[Music]
hours now here in wax some poetic to you
about all the advancements that we've
made in technology but I wouldn't be
here without all of the one one plusus
team members from all around the world
our continued commitment in research and
development has allowed us to deliver
the experience that OnePlus users
continue to love today and we also
wouldn't be here without our strategic
Partners who have continue to believe in
the OnePlus Mission and one of those
Partners is pixelworks we've worked with
them on specifically the OnePlus 12 to
co-develop an independent visual
processor that will deliver support for
every single game at 120 FPS so let me
repeat all games at 120
FPS we've also continued to work hand
inand with Qualcomm to drive performance
even higher on the OnePlus 12 series and
to learn more please help me give a warm
welcome to saram from
Qualcomm thank you
Spencer am I audible yeah thank you
Spencer hello and good evening
everyone
let me start by saying I am absolutely
thrilled and excited to see the energy
in this
room and I'm here to make you even more
excited my name is sorab and I lead
qualcomm's mobile computer and XR
business in
India the OnePlus 12 powered by our
latest Flagship Snapdragon 8 gen 3 it's
just not a smartphone it's a leap into
the future of mobile technology it's a
commitment
to speed efficiency and on device
intelligence it's more than just a
device it's a gateway to experiencing
the technology like never before let's
Deep dive into the core of extraordinary
power first let's talk about the cryo
CPU with a brand new upgraded CPU
subsystem you can expect 30% performance
boost and 20% more power efficiency with
the 1 + 5 + 2 new
architecture it has a One Prime core as
you can
see cortex X4 clogged at 3.3 GHz it has
five performance scores and out of those
five three are cortex
a720 clogged at 3.2 GHz the another two
clogged at 3 GHz and the and and the
efficiency CES clogged at 2.3 GHz giving
you the optimized battery
performance all these combined gives you
a premium level experience mesmerizing
lifik graphics and accelerated
responsiveness that OnePlus users have
always expected from their
devices all right let's now Deep dive
into the GPU which I'm sure you guys are
really excited to know about get ready
to experience the console level gaming
experience on your brand new OnePlus 12
device the upgraded adreno GPU now
delivers
25% faster graphic rendering 40% better
rate racing to give Gamers all you
Gamers a better lack free experience and
an edge over your competitors in the
game at the same time it delivers
25% more power efficiency that allows
Gamers to enjoy top tier performance
with a longer battery
life now we have talked about the
overall performance of Snapdragon H gen
3 and the gaming capabilities let's talk
about the one last thing which which
kept us at colcom very excited and awake
and it has been the buz word lately
around all of us I'm talking about on
device AI
the Snapdragon AG Gen 3 is truly the
Titan of on device intelligence it is
designed with generative AI in mind and
is the first mobile platform to have an
AI engine that supports up to 10 billion
parameters and can handle the models of
AI solely on
device our latest hexagon npu is even
more faster
delivering up to 90 8% faster at the
same time consuming 40% less
power the npu also supports the world's
fastest stable diffusion on device model
which has been optimize to generate
images in a fraction of
second especially for all the creators
social media creators out there they can
now execute from their inspirations
at a one
goal I am very excited to to see the
OnePlus 12 a Powerhouse of performance
in my hand and I'm sure you guys are
equally excited to experience that
device on your
hands with that I would like to call
back up on stage my friend
Spencer to talk more about the overall
performance oh
thank you so much
s let's not forget our friend as well
the OnePlus 12r it's going to come with
8 gen 3's little sibling the Snapdragon
8 Gen 2 chipset it's a Powerhouse of its
own right and it supports an
exceptionally smooth user experience on
your OnePlus
12r and we know that harnessing this
Cutting Edge technology and performance
of the Snapdragon chipsets also is going
to require exceptional Cooling and
that's why we are excited to introduce
to you the allnew Dual cryo velocity
Vapor chamber cooling
system our Vapor chamber cooling system
is over 9,000 square mm which is the
largest of any1 plus device to date and
it's almost three times larger than what
you'll find on the OnePlus 11 which
significantly improves the cooling
efficiency on your OnePlus 12 series
device the VC is also going to use a de
laal nozzle design design something that
you would normally find inside a g
engine the heat is funneled into a
smaller area for faster heat transfer
and higher cooling
efficiency here on the left we're going
to see the new and larger VC in action
and after playing a 3D heavy game for 15
minutes our dual quiro velocity Vapor
chamber cooling system only reached an
average of 52 C which is almost 50 which
is almost 14° cooler
and as you can see the heat distribution
is also more uniform with no
hotpots and while we're talking about
the OnePlus 12 series let's talk about
connectivity our smart Link Technology
provides seamless connections on your
device from feature ready Wi-Fi 7 to an
improved antenna design and more and
we're delighted to bring the versatile
dual SIM dual active feature to our
users right here in
India now when you purchase your device
you might notice something a little
different on it and that's why because
we've moved the alert slider to the
opposite side so that way we can boost
antenna performance while holding the
phone in landscape mode which is going
to be perfect for gaming while
preserving ergonomic
Comfort the OnePlus 12 also delivers
significantly faster download speeds
even in crowded
spaces you're going have faster 5G
Network recovery when you're in an
elevator and lower l ly for those who
are gaming while your partner may be
doing some
shopping our special partnership with
Gio India's largest 5G operator
underscores oneplus's commitment to 5G
here in India and wherever you are in
India your connectivity has never been
faster or
smoother and we made sure on the OnePlus
12 series and especially with oxygen
os14 your devices are protected by
multi-layered and always on sec
and now let's take a quick commercial
break brought to you by the OnePlus
12r stop waiting for things to load from
apps back to gaming without
reloading OnePlus
12r smooth beyond
belief we are confident that with the
performance upgrades we're bringing to
you will go on to define the true
premium Flagship experience for many
years to come and in fact to have
certified OnePlus 12 and the OnePlus 12
r with a 48 month fluency a rating and
with battery health engine you're going
to get four years of daily
[Music]
charging speaking about charging let's
unpack that a bit we want you to know
that we have heard you all around the
world and that's why specifically with
the OnePlus 12 we are so excited to be
bringing 50 wat airv wireless
charging auk is going to bring your
OnePlus 12 from 1 to 50% in just 23
minutes it's even faster than some wire
charging Solutions out there and the
United States and Canada are wired and
wir charging is the fastest in the
market we've also equipped the OnePlus
12 with a massive battery and extremely
fast super vuk charging
speeds for the OnePlus 12r we've also
pushed the boundaries of power on your
device with our largest ever battery
5,500 milliamp hours that's going to be
over 17 hours of YouTube playback and
naturally of course with a OnePlus
device it's going to come with ultra
fast charging from 1 to 100% in just 26
minutes so let's
recap we are so excited to finally bring
the OnePlus 12r to the entire world
finally everyone is going to be able to
experience our true Next Level
performance
Flagship and now with the OnePlus 12 we
are ushering in the fast and smooth
experience into the future
Pro level House of L
Imaging Cutting Edge display technology
Elite long-lasting Performance and
industry-leading battery and
charging we are so confident that
through these four pillars of mobile
technology the experience that we've
created with the OnePlus 12 and the
OnePlus 12r will redefine the qualities
that you'd expect from the best
smartphone of
2024
[Music]
w
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you
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PR
[Music]
how great was that
right we're not done just
yet we've talked about how the OnePlus
12r is a mobile gaming Powerhouse and
today we are thrilled to announce a very
special
partnership introducing the OnePlus 12r
genin impact
Edition with a performance Flagship
that's smooth beyond belief it's time to
exceed the speed of lightning it's going
to be our most deeply customized
smartphone that we have ever made and we
have gone beyond just cosmetic changes
and have tuned the game at every single
level for the smoothest gameplay full of
custom features it's also going to be
designed for the most adventurous
Travelers out
there
[Music]
the exterior of this special edition
phone is going to Showcase a unique
lightning inspired design based on the
character kaching and it features an
industry first process that we call
Electro etching it's your perfect
companion to explore the world of tavat
and now please help me welcome welcome
back to the stage
JP thanks Spencer I'm really excited you
guys are going to be able to see the one
plus 12 series really really soon
but enough about phones for a minute L
me your ears let's talk
audio OnePlus delivers exceptional audio
products to users around the world and
more than 25 million of you have joined
our Vibe and more than half the devices
we saw in 2023 feature active noise
cancellation devices like the OnePlus
buds Pro 2 you guys love their smooth
design dialed up sound quality and their
active noise
cancellation that guy definitely did
well we heard your feedback you might
even say we heard it loud and clear
introducing our latest and greatest
wireless earbuds designed to deliver
Harmony unfiltered it's the OnePlus
Birds
3 they're available in stunning metallic
gray beautiful and this amazing Splendid
blue let's take a closer
[Music]
look
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hey hey did you guys see the new way to
change your volume directly on OnePlus
buds 3 just swipe up on the bud to go
louder and swipe down for a little bit
quieter silky smooth touch control
directly on your
bud but look we never settle on our
quest for audio Perfection for this the
third generation of OnePlus buds we
turned our ears towards call noise
cancellation and boy did we nail it we
use three microphones a special
algorithm and an anti-wind design to
achieve an impressive 49 DB of noise
reduction external noise effectively
goes down by a phenomenal
99.6% fully certified by to
Ryland this makes you using your buds so
much better wherever you are from
restaurants to study areas to busy
commutes wherever you are you'll be
connected to Crystal Clear audio for
calls podcasts videos and
more but as well as blocking bad sounds
OnePlus 3 OnePlus buds 3 is designed to
make great sounds too thanks to great
Hardware hundreds of hours of
fine-tuning and deep levels of
personalization for a start each bud is
just 4.8 G next dual drivers they're
usually only found in super Flagship
audio products but they're here inside
OnePlus buds 3 and they're boosted with
base wave technology for even deeper
base what about
personalization OnePlus buds 3 use audio
ID 2.0 to create a sound profile that is
a perfect match for you for even more
immersive
audio they'll even tune automatically
The Equalizer of each track based on its
genre and thanks to high res audio with
the advanced lhtc 5.0 codec you'll get
higher bandwidth and lower latency for a
more pure and realistic audio
experience and finally they'll connect
easily and stay connected too that's
thanks to Google Fast pair Bluetooth 5.3
and a latency as low as 94
milliseconds so let's go through the
OnePlus buds 3 top
five Advanced dual Dynamic drivers
Crystal Clear voice calls highres audio
and lhdc 5.0 seamless connectivity with
Google Fast pair and Bluetooth 5.3 and
Powerful active noise cancellation fully
certified by to reinland with OnePlus
buds 3 you'll be tuned into a faster
connecting and smoother sounding audio
experience and now I'm delighted to
welcome Isa back to the stage
thank you
JP the OnePlus 12 series and the OnePlus
buds 3 all look
fantastic for every OnePlus product the
starting point is
always our Global Community working
behind the
scenes the OnePlus 12 series is no
exception anybody recognizes these names
here Rahul shaik abilash please stand up
guys thank you so much for your
contributions guys let's give them a
huge round of applause for
it over 1,000 individual
contributions over 400 adopted changes
and two phenomenal product
experiences thank you everyone to our
testers you help shape the future thank
you so
much an example of even deeper Community
co-creation is the SAR pouch 3in one
power bank the ultra compact 10,000
milliamp hour power bank offers Ultra
fast 65 wats super W charging delivering
all day power on the
go to celebrate our 12th our 10th
anniversary we also offer a range of
Premium cases starting with the OnePlus
12 the Walnut texture delivers a
compelling style connecting users to
vibrant textures of
Nature and to effortlessly complement
any look we've got you and your OnePlus
12 covered with sandstone and armored
fiber
options and for the OnePlus 12r get to
grips with the classic texture and
Sandstone last but not the least we've
bought back and
updated the OnePlus Adventure
Backpack available in B fresh snow and
wild slate colorways light yet durable
it's perfect and for your comfortable
Urban travel and beyond all accessories
are available at oneplus.com
and now guys for the moment you've been
waiting
for in
India the OnePlus 12 is
available in both colorways and in two
configurations starting from
649 repe
pre-order start today with open sales
starting January
30th enjoy trade in bonuses upgrade
promotions instant discounts and more
from our partners ICICI Bank One card go
plus as well as
Google the OnePlus
12r is available in both both colorways
and in two
configurations and it's starting at
399
rupees open sale starts on February 6th
orders made within the first 24
hours will receive a free pair of
OnePlus buds Z2 our banking Partners
ICICI Bank and onecard are offering
instant discounts and 6 months of
Interest free
payments we are also offering you a
brand new way to buy if you choose to
stay with OnePlus after 24 months you
can pay only 65% of the price we call it
easy upgrade and it's available in
online our uh OnePlus experience stores
and OnePlus doin local your visit store
for more
details the OnePlus 12 series will be
available at OnePlus India Amazon India
Reliance Digital chroma and select
retail
stores and for North America OnePlus 12
is available in both configurations in
the silky black colorway and the 16GB
version in flowy
emerald and it's starting from
$799.99 pre-orders begin today with open
salale starting February
6th during pre-order trade in any phone
in any condition and get $100 off for
both your OnePlus 12 and your
12r special online deals are available
at oneplus.com Amazon and Best Buy the
OnePlus 12r is available in both
configurations in the iron gray colorway
and the 16GB version in cool
blue price starts from
$49.99 pre-order begins today with open
sales starting February
13th moving to Europe the OnePlus 12 is
available in both configurations in the
silky black colorway
and 16GB version in Floy Emerald
starting from 949
949 and
£849 pre-orders start today with open
sales starting February 6 get €100 off
on the 16GB
version choose from three different gift
bundles and enjoy up to 50% off on the
airw wireless charger special online
deals are available on oneplus.com
the OnePlus 12r will be available in
both colorways starting
€699 and 649 for the 16GB version
pre-orders start today with open sales
on February
13th choose from two different deal
bundles the OnePlus plus buds Pro 2 and
the phone case and save up to
€179 the OnePlus 12 and 1plus 12r are
available on oneplus.com and are trusted
Retail
Partners the OnePlus buds 3 are
available in all key markets in both
colorways in India it's for
549 and it's 99 pound and dollars and
other regions respectively the open
sales in India and Europe starts on
February 6th and in North America on
February 5th check oneplus.com and your
Regional local stores for more
information and for our amazing
Community we have planned several popup
events across regions and major cities
please visit oneplus.com for more
information
there you have it two Milestone devices
to usher in the next decade of OnePlus
never settled Spirit and the OnePlus
buds 3 a phenomenal set of wireless
earbuds together they are smooth beyond
belief to the audience here in Delhi we
invite you to enjoy our Milestone
devices in the experience zones thank
you so much for joining us today and and
as always never
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settle
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he
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oh
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get
why
we
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