7 Social Media Trends for 2024

Summary

This video explores the future of social media in 2024, predicting TikTok's continued rise, Instagram's fight back with Reels, and the potential of social media SEO. It highlights the importance of adapting to trends like Threads, social listening, and building communities through broadcast channels. The video also introduces AI chatbots on platforms like Meta and Snapchat, emphasizing the evolving role of technology in user engagement. For a comprehensive guide, viewers are directed to a free ebook covering over 120 digital marketing trends.

Takeaways

• 📈 TikTok is expected to gain even more popularity in 2024, continuing its expansion and becoming a crucial platform for brands to engage with their audience.
• 🎥 Instagram Reels are a significant part of the platform's strategy to compete with TikTok, with 20% of user time spent watching them, making them a key format for content creation.
• 🎶 Including trending music in Reels can increase their reach, as platforms prioritize content with popular tracks, even if the sound is turned off.
• 🕒 The first 5 seconds of a Reel are crucial for capturing the audience's attention, emphasizing the importance of engaging and captivating content from the start.
• 📚 Social media SEO is becoming increasingly important, with platforms like Instagram and TikTok potentially becoming alternative search engines, impacting how brands need to strategize their online presence.
• 🔍 TikTok has introduced search ads, allowing brands to display ads in search results, highlighting the growing significance of search engine optimization on social media platforms.
• 📊 Social listening is transitioning from an optional strategy to a fundamental part of marketing, as brands analyze public sentiment on social networks to refine their strategies and understand consumer perceptions.
• 📣 Instagram Threads are a new format introduced to compete with Twitter, offering a way to share content within the Meta platforms and gain followers and reach.
• 🎥 Instagram Broadcast Channels are one-way communication groups, allowing creators to share exclusive content and connect more intimately with their audience.
• 🤖 AI chatbots are being integrated into social media platforms like Meta and Snapchat, offering users a way to interact with virtual assistants for various inquiries and tasks.

Q & A

Will TikTok maintain its popularity in 2024 as it has in previous years?

Yes, according to the script, TikTok is expected to gain even more popularity in 2024. It is anticipated to continue expanding, making it crucial for brands to consider it as a significant platform for reaching their audience.

What was Instagram's response to the rise of TikTok?

Instagram introduced 'Reels' as a counterattack to the rise of TikTok. This format has become one of the most viewed on the platform, with 20% of all the time users spend on Instagram going to watching Reels.

What are some tips for increasing views and going viral with Instagram Reels?

The script suggests playing music from the platform's library, especially trending songs, capturing attention in the first 5 seconds, and adding subtitles to increase accessibility for users who consume content in public places.

Is social media SEO becoming as important as traditional search engine optimization?

Yes, social media SEO is becoming increasingly important as searches on platforms like Instagram and TikTok are rising. Brands need to adapt their SEO strategies to also focus on social media platforms to improve their visibility.

What is the significance of 'Threads' in the context of social media trends for 2024?

'Threads' is a microblogging social network created by Instagram to compete with Twitter. It allows users to create short text messages and has gained significant user base quickly, suggesting it's a platform brands should consider for their social media strategy.

Why is social listening becoming a fundamental part of marketing in 2024?

Social listening is becoming a basic part of marketing because it provides brands with valuable data about their image, strengths, and weaknesses according to consumers. It helps brands to refine their strategies and better understand their audience.

What are Instagram Broadcast Channels and how can they be used by creators?

Instagram Broadcast Channels are groups where only the creator and those they give permission to can share content. They are one-way spaces, allowing creators to connect more intimately with their audience by sharing exclusive or personal content.

How are chatbots being integrated into social media platforms like Meta and Snapchat?

Chatbots are being integrated as AI-trained virtual assistants that can have conversations with users, answer questions, and provide advice or suggestions. They aim to offer a more interactive and personalized user experience.

What is the role of AI in the new chatbot presented by the 'Social Network of the ghost'?

The chatbot, powered by chat GPT technology, can answer trivial questions, give daily advice, suggest plans, and provide recipes. It represents the integration of advanced AI into social media platforms to enhance user interaction.

How can brands stay updated with the latest social media trends and digital marketing strategies?

Brands can stay updated by downloading the mentioned ebook, which contains more than 120 trends in digital marketing, advertising, and sales for 2024, and by subscribing to channels that provide insights into the latest trends.