You’re Not Ready for the Next Phase of Social Media

Summary

This video discusses the evolution of content creation in the age of social media, emphasizing the need for higher-quality content as AI tools improve. As the baseline for 'good' content rises, creators must focus on refining their skills through consistent practice. The video outlines a 'learning era' for beginners, where quantity helps develop quality, and explores strategies like A/B testing with Instagram's trial reels to optimize video performance. Additionally, the rise of R&D content teams is changing how brands approach content marketing, emphasizing iterative testing and data-driven strategies to stay ahead.

Takeaways

• 😀 The quality of content is rising rapidly due to advancements in AI, meaning the baseline for what’s considered good content is increasing, making it harder for average content to stand out.
• 😀 As content quality improves, viewers’ expectations are also rising, and anything below 7/10 quality will fail to capture attention.
• 😀 At the start of your creator journey, focusing on quantity over quality is important to develop your skills and close the gap between 0/10 and 7/10 quality.
• 😀 The key to improving content skills quickly is making as many videos as possible, learning from each one, and using a structured workflow for scripting, editing, and recording.
• 😀 Once you reach 7/10 quality, focus on maintaining that standard while increasing the quantity of content, aiming for one video per day at that quality level.
• 😀 To go from 7/10 to 9/10 quality, spend more time refining the details of your videos, which may reduce your output temporarily but improve your overall quality.
• 😀 Instagram's trial reels feature allows creators to A/B test multiple variations of a video with different hooks or visuals to determine which performs best, without risking content on your main feed.
• 😀 The future of content creation will involve more data-driven decisions, where content creators act as 'content scientists' running microtests to optimize their content for maximum reach and impact.
• 😀 Brands are increasingly creating 'R&D content teams' made up of skilled content creators to constantly test and refine their content, creating a loop of continuous learning and improvement.
• 😀 Content is becoming the central piece of marketing strategies, with brands shifting to a content-first approach, relying on content pods to innovate and test new formats and ideas.
• 😀 As the demand for high-quality content rises, creators who can deliver consistent, optimized videos will be in high demand, especially as brands move toward content-centric marketing.

Q & A

What is the main challenge that content creators will face in the coming years?

The main challenge will be the rising baseline of content quality. As AI-generated content improves, viewers will become accustomed to high-quality videos, meaning that content below a 7/10 quality will likely fail to capture attention.

Why is the focus on quantity important for new creators?

New creators should prioritize quantity in the early stages to build their skills quickly. By producing a large volume of content, they can close the gap between low-quality and 7/10 quality more rapidly.

What is the recommended approach for creators to improve their content quality over time?

Creators should aim to reach a 7/10 quality by refining their workflow, including idea generation, scripting, recording, and editing. Once they achieve this level, the goal should shift towards improving to a 9/10 quality while maintaining consistent output.

What does '7/10 quality' mean in practical terms?

7/10 quality means that your content is at least as good as the seventh-best video on a specific topic. This includes using a validated process for finding ideas, scripting with proven frameworks, recording in high-quality settings, and editing in a visually engaging way.

How can content creators use **Trial Reels** to optimize their videos on Instagram?

Trial Reels allows creators to test different versions of a video (e.g., varying hooks or visuals) with non-followers. By running these tests concurrently, creators can identify which version performs best, reducing the risk of releasing ineffective content.

Why is the shift from quantity to quality important in the long term?

The shift is essential because once creators reach a certain level of skill, increasing the quality of their content will help them stand out in a crowded space. At the same time, maintaining a steady quantity of high-quality content ensures long-term success.

What role do **content-native marketers** play in future brand strategies?

Content-native marketers are individuals who understand social media algorithms and short-form video content deeply. Brands will rely on them to create and optimize content while continuously testing and learning to improve performance.

How are brands using content R&D teams to improve their marketing strategies?

Brands are building content R&D teams to test and refine their content strategies. These teams continuously create, test, and optimize content using feedback loops and testing methods. This approach turns content into the central driver of marketing efforts.

What is the significance of using micro-tests in content creation?

Micro-tests, such as testing different hooks or video formats, allow creators and brands to optimize their content without having to remake entire videos. This approach helps to increase the likelihood of a video performing well and reaching a broader audience.

How can creators ensure that their videos remain competitive in a world of ever-increasing content quality?

To stay competitive, creators must consistently produce high-quality content, leveraging tools like Trial Reels for optimization and focusing on continuously improving both their skills and their video output. Additionally, experimenting with new strategies, learning from analytics, and staying informed on trends will help maintain their edge.