Email Script That Books Me 20-40 Meetings Per Week

Summary

This video script reveals a proven three-email sequence for booking 20 to 40 meetings weekly, which the speaker has successfully used for over two years. The approach emphasizes being human, avoiding sales jargon, and minimizing risk to stand out from typical cold emails. The script includes casual language, direct offers, and a compelling call to action, aiming to convert prospects into interested clients. The third email is highlighted as crucial, using humor and directness to elicit a response. The speaker also shares personal experiences of receiving compliments on the sequence and holding the Guinness World Record for the world's brightest hoodie, adding a unique touch to the presentation.

Takeaways

• 📈 The script is designed to book a high volume of meetings, with the speaker claiming success in booking 20 to 40 meetings a week using it.
• 🎯 The speaker emphasizes the importance of standing out in cold emails by doing something different from the standard two-email sequence, suggesting a three-email approach instead.
• 👋 The first email should be casual and friendly, avoiding a salesy tone, and should appear as if it's from a friend trying to reach out, using phrases like 'LOL' to humanize the message.
• 🔑 Key elements to include in the first email are a personal touch, a clear offer, and a 'without' statement to minimize perceived risk, such as 'without HomeAdvisor or Angie's List'.
• 💬 The offer should be straightforward, focusing on the end result and the benefits the recipient will gain, rather than the features or process.
• 📝 Adding a relevant testimonial to the email can increase its effectiveness by providing social proof of success.
• ⏰ The call to action should be direct and aim to get the recipient off email and onto a call, suggesting specific times to make it easy for them to respond.
• 🔄 The second email in the sequence serves as a 'bump' to remind the recipient of the initial message, using a light-hearted tone to check if they received the first email.
• 🔑 The third email is considered the most important, using humor and directness to prompt a response, and it should convey the speaker's genuine interest in helping the recipient.
• 💌 The third email also uses psychological tactics like 'third time's a charm' to create a sense of finality and urgency for the recipient to respond.
• 🏆 The speaker mentions holding a Guinness World Record for the world's brightest hoodie, adding a personal and memorable touch to the script.

Q & A

What is the purpose of the email script mentioned in the video?

The purpose of the email script is to book 20 to 40 meetings a week by standing out from standard cold email approaches and getting responses from recipients.

Why does the speaker claim to have received compliments on their email sequence?

The speaker has received compliments because their email sequence is effective and different from the usual cold emails, which often get negative responses.

What is the significance of the Guinness World Record mentioned by the speaker?

The Guinness World Record for the world's brightest hoodie is mentioned to add credibility and intrigue to the speaker's profile, showing they have achieved exceptional results in different areas.

What is the recommended approach to stand out in cold emails according to the script?

The recommended approach is to go a step above the standard two-email sequence by implementing a three-email sequence that is more personal and engaging.

What is the key element that the speaker believes is often missing in the first email of the sequence?

The key element is being as human as possible, avoiding a salesy tone, and creating a sense of personal connection with the recipient.

Why does the speaker suggest using a female name when sending emails?

The speaker suggests using a female name based on their testing, which showed that emails sent from female names received more positive responses and fewer negative reactions.

What is the main goal of the second email in the sequence?

The main goal of the second email is to bump the message up and remind the recipient of the initial offer, increasing the chances of getting a response.

What strategy does the speaker use to make the third email in the sequence compelling?

The speaker uses a direct, funny, and human approach in the third email, emphasizing that they are a real person and not just an automated message.

Why is the testimonial included in the email sequence, and how should it be chosen?

The testimonial is included to add credibility and relatability to the offer. It should be the best or most compelling testimonial that directly relates to the recipient.

What is the final call to action in the third email, and why is it structured that way?

The final call to action is a direct request for the recipient to express interest or else the sender will continue following up. It's structured this way to create a sense of urgency and to prompt a response.