How To Create Video Ads With AI (Step by Step)
Summary
TLDRIn this innovative 2024 ad-making journey, the speaker harnesses the power of AI to craft a compelling advertisement for a hypothetical candle company, Fresh Candles. Utilizing Gigabrain to identify customer pain points, a custom GPT for tailored ad scripts, and Capwing for video creation, the process showcases how AI can streamline and enhance the creative strategy. The result is a rough yet promising ad draft that highlights eco-friendly, non-toxic, and handmade candles, suggesting AI's potential to revolutionize ad creation and save time for marketers.
Takeaways
- 🚀 Witness the future of ad creation with AI in 2024.
- 🕵️♂️ Gigabrain identifies customer pain points by analyzing online discussions.
- 🕯️ Example company: Fresh Candles, focusing on non-toxic, handmade candles from a small business.
- 🤖 Custom GPT can be tailored to create ad scripts for specific demographics and platforms.
- 💬 GPT generates a draft script based on inputs like target audience and product features.
- 🎥 Capwing transforms scripts into video ads using AI-driven content creation tools.
- 📸 Capwing provides stock images, animations, voiceovers, and subtitles to match the script.
- 🔄 The rough video draft can be customized with branded images and refined audio.
- 🗣️ CEO Reza emphasizes using AI to address time-consuming parts of the creative process.
- 📊 Use a workflow chart to identify areas where AI can assist in ad creation and save time.
Q & A
What is the main goal of the video ad creation process described in the script?
-The main goal is to demonstrate how AI tools can be used to efficiently create a video ad by identifying customer pain points, drafting a script, and producing a rough video ad.
Which AI tool is used to find customer pain points and how does it work?
-Gigabrain is used to find customer pain points. It scans discussions on Reddit and other online communities to find the most relevant posts and comments based on the user's inquiry.
What are some identified pain points when buying candles online?
-The identified pain points include concerns about non-toxic ingredients, supporting small businesses, and avoiding over-buying candles.
What is the role of the custom GPT in the ad creation process?
-The custom GPT is used to create tailored ad scripts. It is designed to act as a performance marketer, writing scripts for ads on platforms like Meta and TikTok.
What specific information is provided to the custom GPT to help it generate ad scripts?
-The custom GPT is given details about the e-commerce company Fresh Candles, including target demographics, product attributes (non-toxic, handmade, etc.), and brand characteristics (warm, inviting, neutral color palette).
How does Capwing contribute to the video ad creation process?
-Capwing is used to turn the script into a video. It utilizes AI features to automatically create a video with images, animations, videos, voiceovers, and subtitles matching each section of the script.
What are some potential improvements suggested for the rough draft video created by Capwing?
-Improvements could include replacing stock images with branded images, fixing up the text, changing the audio to better fit the brand, and making the video feel more custom.
What key advice does Reza, the CEO of Motion, offer regarding AI in creative strategy?
-Reza advises to focus on a painful, time-consuming part of the process and use AI as an assistant, rather than wandering around aimlessly with AI in the creative strategy.
How can viewers identify which part of their creative strategy workflow could benefit from AI?
-Viewers can use a chart provided in the video to think about and identify the different steps in creating an ad, then test AI tools on the steps that could use improvement.
What is the overall tone and style of the video script?
-The tone is informal, engaging, and slightly humorous, aiming to make the process of using AI in ad creation feel accessible and exciting.
Outlines
🚀 Introduction to AI-Powered Ad Creation
The speaker introduces the concept of using AI to create video advertisements in the year 2024. They plan to utilize three AI tools to identify customer pain points, draft a script, and produce a rough video ad for an imaginary candle company called Fresh Candles. The speaker sets the stage for a demonstration of this futuristic ad-making process.
Mindmap
Keywords
💡AI Tools
💡Customer Pain Points
💡Gigabrain
💡Custom GPT
💡Capwing
💡Performance Marketer
💡Non-Toxic Ingredients
💡Small Business
💡Script
💡B-roll
Highlights
Witness the future of ad making with AI tools.
Introduction to using three AI tools for creating a video ad.
Imaginary candle company, Fresh Candles, used as an example.
Gigabrain tool scans online discussions to find customer pain points.
Pain points identified include non-toxic ingredients, supporting small businesses, and avoiding overbuying.
Creating a custom GPT to tailor ad scripts for specific demographics.
Custom GPT is tailored for Fresh Candles, targeting females aged 25-35 with disposable income.
GPT focuses on eco-friendly, handmade, female-owned small business attributes.
Capwing tool used to turn scripts into video ads with AI features.
Capwing provides images, animations, videos, voiceover, and subtitles.
Video created by Capwing can be easily customized with branded images and text.
AI tools provide a rough draft that can be refined into a real ad.
Reza, CEO of Motion, advises using AI to tackle time-consuming parts of the creative process.
Focus on integrating AI into the most painful parts of your creative strategy.
Encouragement to experiment with AI tools to save time and create winning ads.
Transcripts
ladies and gentlemen hold on to your
hats because you are about to witness
the future of AD making that's right my
fellow Time Travelers fuckle your butts
because it's the year 2024 we're living
in the future because I'm about to build
a video ad with AI for you to
see okay in this ad I'm going to use
three different AI tools to do the
following help me find customer pain
points turn those pain points into a
draft script and then turn that script
into a rough quick video ad all right
I'll use an imaginary Candle company
called Fresh candles or something like
that as my example throughout okay get
ready my little robots because this is
about to get really artificial wait uh
scratch that let's just get this this
thing started okay chapter one use
gigabrain to quickly find customer pain
points gigabrain is an AI tool that
scans billions of discussions that are
happening on Reddit and other online
communities to find the most use posts
and comments based on your inquiry so
for my search over here I'll just type
in pain points with buying candles
online and then voila it provides me
with a TLD drr summary that highlights
the most relevant threads based on that
I actually have some creative angles
that I could hit on my target audience's
pain points I can talk about how my
candles have non-toxic ingredients shout
out soy candles they're made by a small
business that they can support and and
my customers don't have to worry about
over buying or accumulating too many
candles that they don't want Perfect all
right thank you gigabrain chapter 2 use
a custom GPT to create tailored ad
scripts okay so next I'll go to chat.
open.com slre and build my own GPT I'm
going to tailor this to be more helpful
in ad scripting I just have to start a
conversation give it some instructions
add some extra knowledge pick what it
can do and then get some scripts written
in this case I'm going to ask it to make
me a GPT who is a performance marketer
who writes scripts for ads on meta and
Tik Tok I am going to tell it that it
works for an e-commerce company called
Fresh candles its Target demo is females
aged 25 to 35 with disposable income
that its candles are non-toxic use all
natural materials are Handmade by a
female-owned small business and that the
brand is warm inviting and has a neutral
color palette okay the Builder is is
going to create a name and an image for
my bot and follow up with some let's see
refinement questions like what should be
emphasized in the scripts how do I want
the tone to sound what personal touches
or specific messaging do I want other
stuff like specific examples or themes
to start an ad script I'll just enter in
the stuff I grabbed from gigabrain and
it provides me with some suggested
prompts based on my inputs and I can
select an option to create a meta ad
focused on our eco-friendly camp candles
all right and now we have a script it's
not perfect but it's a workable first
draft chapter 3 use capwing to turn
script into a video okay this is where
things start to get really wild capwing
is a Content creation and video editing
tool with a ton of AI features there's
some other tools that you can use I
actually really like Ved but here I'm
just going to copy and paste my script
from my custom GPT into capwing and it's
going to automatically create a video it
gives me images animations videos
voiceover and subtitles to match each
section okay well this is a bit stock
photo looking I mean that's kind of what
I expected this could actually be pretty
good b-roll for a real ad I could easily
replace some of the images with our
branded images I could fix up the text
maybe change the audio just to fit the
brand maybe have it feel a little bit
more custom but this isn't definitely an
impressive rough draft that could become
a real add 100% so Reza the CEO of
motion and my boss's boss when we were
giving a live stream on these tools and
this workflow he made a great point when
we were discussing AI ad creation he
said don't just wander around with AI in
your creative strategy focus on a
painful timeconsuming part of the
process and then use AI as an assistant
so which part your creative strategy
workflow could use a little bit of AI
love take a look at this chart think
about it this chart's really helpful in
figuring out all the different steps to
creating your ad then go test some tools
out maybe some of the ones I mentioned
in this video save yourself some time
and start creating some more winning ads
now it's time for me to go be a
robot
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