The Best Lead Generation Strategy For 2024 (Tutorial)
Summary
TLDRThis script offers a comprehensive guide on generating B2B leads efficiently. It introduces three methods: manual lead generation using Google Maps, utilizing Apollo.io for automated lead discovery, and outsourcing to services like Fiverr for lead qualification. The speaker emphasizes the importance of targeting decision-makers and stresses that lead generation should not be a business bottleneck, advocating for outsourcing as a scalable solution.
Takeaways
- 😀 Lead generation is about creating a list of potential customers for your business to sell products or services to.
- 🔍 The speaker generated a lead list of 200 leads in under half an hour for a marketing agency, showcasing the efficiency of the method.
- 📝 Three different lead generation methods are discussed: manual, using tools like Apollo.io, and outsourcing to services on platforms like Fiverr.
- 🌍 Google Maps is highlighted as a manual tool to find businesses by niche and gather their contact information.
- 📞 The importance of finding decision makers and their contact details, such as phone numbers and emails, is emphasized for effective lead generation.
- 🛠️ Apollo.io is introduced as a tool that uses LinkedIn and other websites to find decision makers for B2B lead generation.
- 💰 The cost of using Apollo.io is mentioned, with a starting price point and the ability to pay more for additional features like bulk selection and export.
- 📈 The speaker suggests outsourcing lead generation to overcome budget constraints and to scale the process, especially when starting a business.
- 📝 It's recommended to qualify leads by ensuring they are the right fit for the business before reaching out, to avoid wasting time on unqualified prospects.
- 📱 Finding mobile numbers for leads is crucial for cold calling, and if done manually, it's suggested to outsource this task to save time.
- 🌐 The script mentions using databases and websites like 'check a trade' to scrape leads and emphasizes the importance of controlling the quality of leads generated.
- 📈 Outsourcing lead generation is framed as a mindset shift that can remove lead generation as a bottleneck, allowing businesses to focus on outreach and conversions.
Q & A
What is the primary goal of lead generation?
-The primary goal of lead generation is to identify and compile a list of potential customers, known as leads, for a business to engage with and potentially sell products or services to.
How long did it take the speaker to generate a recent lead list of 200 leads?
-It took the speaker less than half an hour to generate a lead list of 200 leads.
What is one of the tools mentioned in the script for generating leads manually?
-One of the tools mentioned for generating leads manually is Google Maps, which can be used to find businesses and gather information about them.
What information should be included in a lead list according to the script?
-A lead list should include the decision maker's title, first and last name, company name, email, and phone number.
How does the speaker suggest finding the decision maker of a company?
-The speaker suggests looking at the 'About Us' page of a company's website or searching for the business name along with the word 'owner' on Google to potentially find them on LinkedIn or elsewhere.
What is Apollo.io and how does it help in lead generation?
-Apollo.io is a tool that scrapes websites like LinkedIn to find decision makers for businesses to reach out to, making the lead generation process more efficient.
What is the recommended approach for using Apollo.io to generate leads?
-The recommended approach is to use search filters such as job titles, location, employee size, and industry keywords to find a targeted list of leads, and then export and verify the list for qualification.
Why is it important to verify the leads after using a tool like Apollo.io?
-It's important to verify the leads to ensure they are qualified and meet the specific criteria for the business, preventing wasted effort on unqualified or irrelevant leads.
What alternative method does the speaker suggest for finding mobile numbers of business owners?
-The speaker suggests using Fiverr to hire someone to find mobile numbers for the leads, as it can be time-consuming to do this manually.
What is the speaker's view on outsourcing lead generation?
-The speaker strongly advocates for outsourcing lead generation as soon as a business can afford to do so, as it should not be a bottleneck and there are cost-effective options available.
How does the speaker's agency handle lead generation?
-The speaker's agency uses a combination of software to generate an initial list and then outsources the list to a lead generation team who qualify, enrich the leads, and obtain mobile numbers.
Outlines
🚀 Rapid B2B Lead Generation Techniques
The speaker introduces a method to quickly generate B2B leads, emphasizing the importance of targeting decision-makers. They showcase a personal example of generating a lead list in under 30 minutes using Google Maps for aesthetic clinics, extracting contact details like names, titles, company information, and phone numbers. The speaker also outlines three different approaches to lead generation based on experience and budget, highlighting manual methods and tools like Apollo.io for more efficient lead sourcing.
🔍 Enhancing Lead Lists with Apollo.io and Outsourcing
This paragraph delves into using Apollo.io to find decision-makers on platforms like LinkedIn, demonstrating how to filter and export leads based on specific criteria such as job titles, location, company size, and industry. The speaker advises against blindly reaching out to every lead and suggests outsourcing lead qualification to services on Fiverr to enrich the lead list with mobile numbers, which are crucial for effective cold calling. The paragraph also touches on the cost-effectiveness of outsourcing lead generation when starting with a limited budget.
📈 Outsourcing for Scaling Lead Generation and Outreach
The final paragraph focuses on the importance of outsourcing lead generation to eliminate it as a business bottleneck. The speaker shares insights from their own marketing agency's strategy of reaching out to 500 new leads daily, combining software for initial list generation and a team for qualification and enrichment. They stress the value of introducing human elements in lead generation to access a wider pool of potential clients not typically tapped by automated software. The speaker concludes by encouraging viewers to learn more about effective lead generation and outreach strategies through the provided academy link.
Mindmap
Keywords
💡Lead Generation
💡B2B Leads
💡Decision Maker
💡Google Maps
💡Apollo.io
💡Lead Qualification
💡Fiverr
💡Cold Calling
💡Outsourcing
💡Mentorship Program
💡Affluent Agency
Highlights
Generating hundreds of qualified B2B leads in minutes is possible regardless of niche or location.
Lead generation involves creating a list of potential customers for business sales.
A recent demonstration generated 200 leads in under half an hour for a marketing agency.
Lead lists typically include decision-maker titles, names, company information, emails, and phone numbers.
Google Maps is a useful free tool for manually generating leads by searching niche-specific businesses.
Using spreadsheets to organize lead information such as names, titles, and contact details is recommended.
Identifying decision-makers like Dr. Ryan Taylor from 'About Us' pages or through direct searches is crucial for lead quality.
Manual lead generation involves visiting websites, finding decision-makers, and compiling their contact information.
For those with a budget, Apollo.io is a powerful tool for finding B2B decision-makers on platforms like LinkedIn.
Apollo.io allows for detailed search criteria including job titles, location, employee size, and industry keywords.
Exporting and uploading lead lists from Apollo.io to Google Sheets for further refinement is a practical approach.
Lead qualification is essential, ensuring that the leads are from the right kind of companies before outreach.
Fiverr can be used to outsource tasks like finding mobile numbers for lead lists, which is valuable for cold calling.
Paying for lead generation services can be cost-effective, even with small budgets, and should be considered early on.
There are various ways to generate leads manually, and using third-party services can provide a competitive edge.
The affluent Academy mentorship program offers in-depth teachings on 15 different lead generation strategies.
Lead generation should not be a bottleneck in business; it's the outreach that requires more effort and work.
Outsourcing lead generation is recommended as soon as the budget allows to focus on more critical business aspects.
The affluent agency's strategy involves a combination of software for initial lead generation and a team for qualification and enrichment.
Introducing human elements in lead generation can help tap into leads not reached by automated software alone.
Transcripts
I'm going to show you how to generate hundreds of qualified B2B leads in minutes regardless
of your Niche or location now if you don't know what lead generation is pretty self-explanatory
we're generating leads for your business these are potential customers that you can then sell your
products or services to so let's get into it so this is a recent lead list that I generated around
200 leads in here took me less than half an hour and I did this for a live cold calling video on
YouTube on behalf of one of the marketing agencies that I Mentor so you can see we've got decision
maker Title Here name last name company and email and phone number so we can actually contact these
guys and it didn't take me much time at all I'm going to show you three different ways that you
can generate leads depending on your experience level and depending on your budget when you're
first starting a business you might not have much money to spend you might not want to pay
for softwares or pay people to generate for you so you're gonna have to do this manually and one of
the great tools that you can use is Google Maps funnily enough so let's say I'm doing this for
aesthetic clinics one of the things that I would do is I would literally just type in Aesthetics
clinics you can do this for any Niche on on Google and here we've got a massive list of companies
huge list so we can work through this list we can go on the website and we can then go look for
information so you'd want to make sure that you have a spreadsheet somewhere this can be on Google
Sheets it's nice and easy with first name last name title company name website email and so on
and so forth any information that you want to be gathering which is relevant for your business so
when we actually open up that website we can go on about us and we want to try and find out who the
decision maker here so here we have Dr Ryan Taylor there we go so we would go over we would copy and
paste this website put it on our lead list we've got Ryan Taylor we know this is the person we're
going to try and call okay and we're going to take a phone number from the contact details page on
here as well or even on Google you can see we've got the phone number then we're going to say hey
you're going to speak to Ryan please if we're calling them up if you want to email them and
so on you can just follow a different strategy cool and it really is that simple and you want
to do this you want to smash through this list and keep working through there on any of these
businesses that are qualified looking at the about page if you can't find them on the about
page then just search business name and then owner on Google and you might be able to find
them on LinkedIn or somewhere else okay so that is the manual way of generating leads it's going
to take you on average five minutes to generate a lead get them on your spreadsheet okay do all your
lead generation in one bulk sitting don't lead generate and then reach out to them okay don't
alternate get all your leads and then reach out to them afterwards so that's the manual way of doing
things if you guys aren't here for that right you want the hack so let's look at some tools a really
good tool for B2B is apollo.io now what Apollo does is it trolls websites like LinkedIn to find
decision makers for you to reach out to so let me just log into this right now so you can have
a look how this actually works this is actually a tool that I use to generate that massive list
of Aesthetics clinics so I'll show you the list first of all so we go search people we've got
Aesthetics and I zoom in here okay so we've got a long list of leads here all these different people
that we can contact we've got the company name we've got the the contact name and it's really
important Navy generating leads you are doing it for the decision maker right you never want
to be reaching out to leads if you don't have a decision maker you might as well just not reach
out to them at all okay so we've got this long list of leads and we've got the criteria on the
left hand side now the things that I'm looking for here are first of all the job titles so we've
got owner founder director or c-suite c-suite is simply whether they're a c-level executive
we've got a location because I'm looking United Kingdom we've got employees one to ten or 11 to
20. so I don't want these to be small companies because this is a new start marketing agency is
going to be providing Facebook ad Services you don't want them to be big companies and
then we've got industry keywords so aesthetic Botox dermal Dental excluding Dental I didn't
want this to be Dentistry I just wanted it to be Aesthetics clinics and we've got some Industries
there as well and that literally is all we have here to generate this big list of leads and if I
want I can just click this I can hit select all people and I know I can go and Export that list
of leads here and then I can simply upload them onto Google and play around with them let me do
another list here though so you can actually see this in action so we go search people and they do
a new search let's say we want to reach out to gym owners or Fitness business owners so we're going
to do job titles again let's do the this kind of owner I'm going to do founder Maybe Just Fitness
brand owners in general maybe it's e-commerce see sweet CEO managing director you know all the top
kind of ones cool that'll do for job titles let's do location I'm gonna do United States for this
one you want to be starting local first of all if any of you watching this other agency owners
or aspiring agency only to start local with your local area or local country at least but do your
local area and then build outwards employees I don't want these to be big companies let's keep
them nice and small in fact I'm going to get rid of 11 to 20 because there's some massive
companies loads of companies there in just one to ten and Industry keywords here we go
in the string keyword advanced settings okay include keywords gym okay look at all these
gems level myth best used gym equipment Gym Bro tactile okay it's a born Fitness Okay so
we've got loads of gyms here literally gym owners CEO founder Executives cool well 2 100 leads here
we can go and we can select all of those now I think that Apollo has variety of different pricing
structures I think you can pay like 30 a month is the absolute minimum but you can manually select
all of these so you can pay a little bit more than that and then you can select everybody on the list
and you have the privilege of doing so all in one bowl and then you can just hit export and all
you're going to want to do is want to go through each of those websites and make sure that they
are actually qualified okay what you don't want to do is when using a tool like this is just go ahead
and just take every lead and blindly reach out to them you want to make sure when you get them on
your list you are then qualifying if you hold the command button if you're on Mac you can hit these
button you can hit website website website website it will open them all up on tabs and you can just
make sure it's the kind of company that you want to be reaching out to so there's literally two
1000 leads there generated in under five minutes what else can we do now another thing actually
if you do generate if you do to export that list of 2000 leads another thing that you need to be
able to do is actually find the mobile numbers okay so this is very important because not all
business owners will be easy to reach pretty much all business owners will be easier to
reach on their mobile phone in fact I don't know why I'm saying that everyone will be easier to
reach on their mobile phone so if we can generate or find mobile phones online and you can find them
in various different places then we absolutely should try and do that it's going to take you a
lot of time to try and do that yourself so I would recommend paying somebody else to do this on your
behalf so let's say we just generated that list we exported that list 2100 businesses we then went
through it and we filtered and made sure they're all qualified and they're the kind of companies
we want to reach out to I would then recommend you going over to Fiverr and paying someone in a lead
generation Department to do lead qualification or lead generation will probably be better you could
pay any of these guys and make sure you're looking for people with good reviews you can pay any of
these guys to go ahead and enrich your leads so they're going to take you that list of leads and
you're going to send them instruction you're going to say hey can you go and try find Mobile numbers
for all of these business owners especially if you're cold calling right if you're call if you're
not emailing and dming it doesn't it's not really relevant but if you're cold calling you really
want to make sure you try and find some mobile numbers but it's not the difference between you
getting business or not it's just going to make it a lot easier for you pay someone on here to
go look and see if they can find Mobile numbers they'll troll the internet they'll be out there
and normally these guys work in kind of third world countries so they work for a lot cheaper
than you would have to pay someone native to your country okay so you can pay anything from 30 cents
to 50 cents for a qualified mobile phone number by sending them over to these guys but on the flip
side to this let's say you don't have the budget for Apollo let's say you don't want to be using
a software right now and you're just starting out I think there is so much Merit in paying someone
if you have a small budget to generate for you as soon as you have the budget to do so so you could
in theory just pay one of these guys to generate a whole list of leads for you instead you don't
even have to use Apollo you don't even have to use Google Maps instead you could just say hey look
can you get me a list of UK Aesthetics clinics and they'll go do the rest for you or you can give
them a helping hand you can tell about so many different ways that you can generate leads right
I literally teach 15 ways you can generate leads in our mentorship program the affluent Academy if
you're an agency owner you should check it out I'll put a link in the description let me go
through this looking at Aesthetics clinics let's see if I can find a list of aesthetic clinics oh
here we go hang on what's that what Clinic top 10 set of clinics look at this this is a database of
aesthetic players 943 aesthetic clinics in the UK look at that so you could take this website and
you could send it to one of these guys on Fiverr you could pay as little as 100 leads for 13 pounds
right nothing and out of 100 leads I know I could generate at least five meetings from cold calls so
you could send this website to early generator lead Scraper on Fiverr and they will then go
and look at all these companies and they'll find and even here look we've got the business owners
faces or on most of these look at these guys these business owners faces are here so we're going to
find a business owners names Dr Raj and then the lead Squad book and go and generate all of these
leads from this website from an input and you can do this for anything right let's just say you're
working in I don't know Brick Layers UK okay it's a labor check a trade great website check a trade
is a website where you can literally find that plumbers lecturers roofers Builders you can go on
this website go for a category copy and paste that send it to Elite generator and again they would
scrape information that you've given them so you can control the quality of the leads you're asking
to be generated now I'm gonna go back over to this cam now it's funny because I can't count how many
times I've had conversations with business owners mainly agency owners because they're the companies
that I Mentor in our education business I can't count how many times I've had agency owners come
up to me and say Jordan my biggest bottleneck right now is leads well I can't generate enough
leads for my business but that's the easy part I that's literally the easy part and sure it takes
a long time if you do it manually and there are lots of different hacks and stuff that you can
use to generate leads manually to make it quicker for you but if you have any kind of budget it was
all their 13 pounds to generate 100 leads if you have any kind of money to spend whatsoever
lead generation should be the thing you Outsource straight away I know agency owners are making one
2K a month and still say to me hey Jordan lead generation is an issue for me the message from
YouTube there might have been some of you that are watching this right now but you need to change
your mindset around lead generation and realize that it's something that you should pay out for
very very quickly because lead generation should not be a bottleneck in any of your businesses the
hard work is in the Outreach when you're sending your emails when you're sending in DMS when you're
cold calling when you're running ads whatever that is whatever however you then utilize those
leads that is the time consuming part that's the thing that takes all of the work lead generation
should not be a bottleneck so get it in your head that as soon as you can afford to do so
and I believe that most of you watching this cam you should Outsource lead generation through so
software or through human now what we do in our agency the affluent agency we reach out to 500
New Leads every single day if you don't know I own a marketing agency will generate over 50
million in return on investment for our client we've made a few mill ourselves and we sign up
five clients in the first it's actually a 10 for March recording this and the first five days of
this month though we sign up five clients a client every single day and we do this through consistent
Outreach we reach up to 500 new companies New Leads every single day and to generate that
Monumental amount of leads we use a combination of software to generate the initial list and then we
send it out to our lead generation team out in India who then go and qualify that list enrich
it and get all the mobile numbers and so on and so forth so we have all the contact details that
we need now I think it's important to introduce that human element of lead generation as well
when you can afford to do so because if you just use software like Apollo for example then you're
going to be reaching out to the same leads as absolutely everybody else and Apollo just uses
information like LinkedIn but there's so many other companies out there business owners that
aren't using platforms like LinkedIn and if you don't use manual lead scrapers and Lead generators
to find those companies then you're never really going to be tucking into that hot pool
or that blue ocean pool of leads that other people aren't reaching out to because they're only using
software sweet guys that's more than enough for you to get stuck into if you want to learn more
lead generation strategies and how to actually reach out to those companies and sign them up
for your business click Link in description check out the academy and we'll see you all soon cheers
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