My Logo & Brand Identity Design Process
Summary
TLDRIn this video, the designer, also known as Styo, shares their journey from chaos to order in the brand identity design process. They introduce 13 high-quality templates to streamline the process, from initial consultation to creating a comprehensive brand strategy and visual identity. The focus is on simplifying paperwork and maximizing creative time, ensuring a consistent and cohesive brand identity for clients. The ultimate goal is to make the design life easier and more enjoyable.
Takeaways
- 📝 The video discusses the importance of streamlining the brand identity design process to reduce the workload of project management and paperwork.
- 🌟 The speaker, known as styo, shares personal experiences and knowledge to help logo and brand identity designers simplify their design life.
- 📈 The speaker introduces 13 high-quality templates designed to streamline the brand identity design process, allowing for more creative time.
- 📞 Step One involves an initial consultation and brand discovery brief to scope the project and understand the client's business.
- 📑 The brand discovery brief includes questions about business information, deliverables, project scope, and deadlines.
- 📝 Step Two is about crafting a personalized proposal based on insights from the initial call, which can be presented in a one-page or extensive version.
- 📑 Step Three involves a Design Services contract to formalize collaboration, covering deliverables, project scope, and payment policy.
- 🔍 Step Four is a comprehensive brand discovery, where the company's operations, target audience, competitors, and brand core are explored.
- 🎯 Step Five focuses on creating a brand strategy presentation, defining goals, identifying the target audience, and conducting competitor research.
- 🎨 Step Six is about creating a stylescape, a visual mood board that sets the look and feel for the logo and overall visual identity.
- ✍️ Step Seven involves the logo and visual identity design process, where the designer sketches and conceptualizes logo ideas before presenting them to the client.
- 📚 Step Eight is about setting up brand guidelines and a stylesheet to maintain consistency and coherence of the brand identity.
- 📁 Step Nine is the delivery phase, where the final logo and visual identity are delivered to the client along with a file format sheet.
- 📋 The final step, Step Ten, is about updating the design portfolio with the completed project to attract potential new clients.
Q & A
What is the main purpose of the video?
-The video aims to share the journey of streamlining the brand identity design process, offering insights and templates to simplify the workflow and allow designers to focus more on the creative aspects.
What is the first step in the brand identity design process mentioned in the video?
-The first step is the initial consultation and brand discovery brief, where the designer and client discuss the project scope, objectives, and other essential business information.
What is the purpose of the brand Discovery brief?
-The brand Discovery brief is a template that helps to understand the client's business, including what, who, why, and how aspects, and it includes questions about the business information, deliverables, project scope, and deadlines.
How does the designer create a personalized quote for the client?
-The designer creates a personalized quote based on the insights gathered from the initial call, which can be presented as a one-page proposal or a more extensive version, depending on the client's needs and project complexity.
What does the Design Services contract cover?
-The Design Services contract covers deliverables, project scope, payment policy, and other essential terms to formalize the collaboration between the designer and the client.
Is the Design Services contract available for free download?
-Yes, the Design Services contract is available for free download on the designer's Google Drive account, with a link provided in the video description.
What is the purpose of the brand strategy presentation?
-The brand strategy presentation is used to define brand goals, identify the target audience, conduct competitor research, and create a positioning statement, mission, vision, and proposition that form the foundation of the brand's appearance and identity.
What is a stylescape and how is it used in the design process?
-A stylescape is a visual mood board that sets the look and feel for the logo and overall visual identity. It is created based on the most important keywords from the research and is used to guide the creative direction of the brand.
How long does the designer typically invest in the logo design process?
-The designer invests one to two weeks in the logo design process, during which they sketch, conceptualize, and refine logo concepts until the best options are found.
What is included in the final delivery to the client after the design phase?
-The final delivery includes a comprehensive package of the logo and brand assets, a file format sheet, and a presentation of the logo and visual identity design.
Why are brand guidelines important in the design process?
-Brand guidelines are crucial for maintaining consistency and coherence in brand identity. They provide clear instructions on how to use the brand elements across various platforms, helping to build brand recognition, trust, and a strong, memorable identity.
What is the role of the one-page stylesheet in the design process?
-The one-page stylesheet serves as a quick reference for fundamental identity elements, making it easier for in-house teams or external collaborators to maintain the integrity of the brand in every interaction.
How does the designer showcase completed projects?
-Completed projects are showcased in the designer's portfolio, serving as a testament to their work and attracting potential new clients.
Outlines
🚀 Streamlining Brand Identity Design Process
This paragraph introduces the speaker, Styo, who shares their journey of simplifying the brand identity design process. They discuss the challenges of project management and document creation that can overwhelm designers. Styo offers a solution to these issues by sharing 13 high-quality templates designed to streamline the design process, allowing for more time on creative work. The paragraph outlines the initial steps of the process, including the initial consultation, brand discovery brief, and crafting a personalized proposal for clients.
📝 Formalizing Collaboration and Design Strategy
This paragraph delves into the formalization of the design collaboration with clients through a Design Services contract, which includes details about deliverables, project scope, and payment policies. The speaker also mentions a free Design Services contract available for download. Once the contract is signed, the project officially begins with the first payment. The paragraph continues with the research phase, comprehensive brand discovery, and the creation of a brand strategy presentation that sets the foundation for the brand's visual identity. The speaker also introduces the concept of a 'stylescape' to visually represent the brand's creative direction before moving on to the actual design phase.
🎨 Design Execution and Brand Identity Delivery
This paragraph focuses on the design phase, where the speaker spends one to two weeks conceptualizing logo designs and presenting three options to the client. After the client selects their preferred option, the design is expanded into a full visual identity, including typography, color palette, iconography, and more. The paragraph highlights the importance of brand guidelines for maintaining brand consistency and recognition. It also mentions the creation of a one-page stylesheet for quick reference. The design process concludes with project delivery, which includes a file format sheet and the final assets. The paragraph ends with the inclusion of completed projects in the speaker's design portfolio, serving as a showcase and attractant for new clients.
Mindmap
Keywords
💡Branding Project
💡Project Management
💡Brand Identity
💡Templates
💡Initial Consultation
💡Brand Discovery Brief
💡Design Proposal
💡Design Services Contract
💡Brand Strategy
💡Stylescape
💡Brand Guidelines
💡Portfolio
Highlights
Designers often feel overwhelmed by the paperwork involved in branding projects, which can detract from the creative process.
The video shares a personal journey of streamlining the brand identity design process to regain joy in design work.
The presenter, known as styo, helps logo and brand identity designers simplify their design life with experiences and knowledge.
13 high-quality templates are introduced to streamline the brand identity design process, allowing more time for creativity.
The onboarding phase begins with an initial consultation and brand discovery brief to understand the client's business.
A personalized quote is created based on insights from the initial call, presented in a one-page proposal or an extensive version.
Upon quote approval, a Design Services contract is provided to formalize collaboration, covering project scope and payment policy.
A free Design Services contract template is available for download, as mentioned with a link in the video description.
The research phase involves a comprehensive brand discovery, including the company's operations, target audience, and competitors.
The brand strategy presentation defines brand goals, target audience, and creates a positioning statement based on research.
A stylescape, a visual mood board, is created to set the look and feel for the logo and overall visual identity.
The logo and visual identity design phase involves sketching, conceptualizing, and presenting three logo concepts to the client.
Brand guidelines are crucial for maintaining brand consistency and serve as a rule book for using brand elements.
A one-page stylesheet is crafted for quick reference of fundamental identity elements.
The project delivery includes a logo and brand assets bundle along with a file format sheet for various usage scenarios.
Completed projects are added to the presenter's design portfolio, showcasing work and attracting potential clients.
The ultimate brand identity design bundle is available for those interested in the templates used in the process.
The video encourages viewers to subscribe for more design insights and stay updated with notifications.
Transcripts
hey designers ever felt overwhelmed when
working on a branding project with all
the time spent on project management and
creating documents like presentations
questionnaires and guidelines for new
clients it can really take the joy out
of the creative process but guess what I
found a way from drowning into paperwork
to actually enjoying the design process
in this video I'm going to share my
journey how I went from chaos to order
getting more time for the good stuff
ready to simplify process and get back
to the fun let's Jump Right In hey my
name is and also known as styo and on
this channel I help logo and brand
identity designers to make the design
life easier by sharing my experiences
and knowledge and in today's video I
want to share with you the 13 high
quality templates I have set up to
streamline my brand identity design
process to gain more time for the
creative stuff on boarding phase Step
One initial consultation and brand disc
Discovery brief when a new clients
approach me for a logo and brand ID
entity design the Journey Begins With A
Brief call to scope project doing this
conversation we tackle the first page of
the brand Discovery brief the brand
Discovery brief is a template which
dives into the what who why and how of
the client and on this first page of the
brand Discovery brief are a set of
questions diving into the business
information the deliverables the
projects scope SC and includes deadlines
so step two crafting The Proposal with
the insights from the initial call I
create a personalized quote this quote
is presented in either a onepage
proposal or a more extensive version
depending on the client's needs and the
Project's complexity the extensive
version focuses more on the theme the
process the timeline and the next steps
step three Design Services contract and
Ki off upon approval of the quote it's
time to formalize our collaboration I
provide a Design Services contract
covering deliverables project scope
payment policy and more so this contract
is a template and only the name of the
client deliverables and investment and
timeline has to be filled in for a new
client by the way there's something
special for everybody interested I've
made it Design Services contract
available for free download on my g Road
account I will drop a link in the video
description below once the client signs
a contract I promptly send over the
invoice for the initial 50% deposit this
marks the official kickoff of the
project when the first payment is done
it's time for the research phase step
four comprehensive brand Discovery now
it's time for a deep dive during our
Koff meeting we explor a brand Discovery
brief a little bit the detailed document
focuses on the company's operations the
target audience the competitors the
brand core which contains the Golden
Circle brand values mission and vision
the essence of the brand we also discuss
the desire tone of voice and the brand
character how do you want people to see
and feel the brand step five creating
brand strategy so next we build on the
insides get art we move into crafting
the brand strategy presentation this
includes defining brand goals
identifying the target audience
conducting competitor research and with
the target audience and competitor
research in mind I start creating a
positioning statement Mission Vision and
a proposition these elements lay the
foundation of the Brand's appearance
character and visual identity after I
created the brand strategy presentation
it's time to focus on the visual
creative direction of the brand step six
creating a stylescape to bring the brand
to life visually I extract the most
important keywords from our research and
conduct visual exploration the creative
direction is determined through the
creation of a stylecape a visual mood
board setting the look and feel for the
logo and overall visual identity in this
example you see the stylescape I created
from one of my clients named ivi after
client's approval the exciting design
phase begins this stylescape is also a
template and therefore I don't have to
put in a lot of time in the design of it
I just can change the logos images
colors and topography next is the fun
part the design phase step Seven logo
and visual Identity Design it is all
about letting the creativity flow I
invest one to two weeks in the logo
design process in these weeks I sketch
and conceptualize the logo Concepts and
reflect on them and make and make some
Innovations until I found the the best
options next I present Tre logo Concepts
and once the client selects their
preferred option we expand it into the
full visual identity which contains
typography a color palette iconography
imagery and more are considered creating
a comprehensive package at the end the
logo and visual Identity Design will be
presented to the client in the form of a
presentation and then we move on to step
eight which is setting up brand
guidelines and stylesheet once a project
is approved the entire visual identity
is documented in a brand guidelines
document brand guidelines are crucial
for maintaining a consistent and cohens
of brand identity they serve as a rule
book providing clear instructions on how
to use your logo colors typography
Brand's character brand applications and
other brand elements across various
platforms this consistency builds brand
recognition trust and helps establish a
strong memorable identity in the minds
of your audience whether for in-house
teams or external collaborators brand
guidelines ensure everyone stays on the
same page preserving the Integrity of
your brand in every interaction
additionally a onepage stylesheet is
crafted to provide a quick reference for
fundamental identity elements when this
is done I have completed the brand
identity the design project so when the
design Pace ends I make ready for the
project delivery step nine delivery with
the file format sheet with the final
payment received it's time to deliver
the logo and visual identity this
comprehensive package includes a logo
and brand assets bundle and a file
format sheet a file format sheet is a
information sheet which contains v file
formats to use in various situations
once we delivered the project and we
have a happy client it's time for the
step 10 portfolio Edition once a project
is successfully completed it proudly
Finds Its place in my design portfolio
not only is it a testament to my work
but it also serves as a magnet for
potential new clients and there you have
it my friends my brand identity design
process from initial consultation to a
complete visual identity if you curious
about the templates are us use check out
the ultimate brand Identity Design
bundle in the video description this is
a bundle I've created to streamline your
design process and save you some time
and if you found value in this video
please consider to subscribe to my
channel down below and hit that
notification Bell for More Design
insights and I see you in my next video
Stay creative
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