My Logo & Brand Identity Design Process

Summary

In this video, the designer, also known as Styo, shares their journey from chaos to order in the brand identity design process. They introduce 13 high-quality templates to streamline the process, from initial consultation to creating a comprehensive brand strategy and visual identity. The focus is on simplifying paperwork and maximizing creative time, ensuring a consistent and cohesive brand identity for clients. The ultimate goal is to make the design life easier and more enjoyable.

Takeaways

• 📝 The video discusses the importance of streamlining the brand identity design process to reduce the workload of project management and paperwork.
• 🌟 The speaker, known as styo, shares personal experiences and knowledge to help logo and brand identity designers simplify their design life.
• 📈 The speaker introduces 13 high-quality templates designed to streamline the brand identity design process, allowing for more creative time.
• 📞 Step One involves an initial consultation and brand discovery brief to scope the project and understand the client's business.
• 📑 The brand discovery brief includes questions about business information, deliverables, project scope, and deadlines.
• 📝 Step Two is about crafting a personalized proposal based on insights from the initial call, which can be presented in a one-page or extensive version.
• 📑 Step Three involves a Design Services contract to formalize collaboration, covering deliverables, project scope, and payment policy.
• 🔍 Step Four is a comprehensive brand discovery, where the company's operations, target audience, competitors, and brand core are explored.
• 🎯 Step Five focuses on creating a brand strategy presentation, defining goals, identifying the target audience, and conducting competitor research.
• 🎨 Step Six is about creating a stylescape, a visual mood board that sets the look and feel for the logo and overall visual identity.
• ✍️ Step Seven involves the logo and visual identity design process, where the designer sketches and conceptualizes logo ideas before presenting them to the client.
• 📚 Step Eight is about setting up brand guidelines and a stylesheet to maintain consistency and coherence of the brand identity.
• 📁 Step Nine is the delivery phase, where the final logo and visual identity are delivered to the client along with a file format sheet.
• 📋 The final step, Step Ten, is about updating the design portfolio with the completed project to attract potential new clients.

Q & A

What is the main purpose of the video?

The video aims to share the journey of streamlining the brand identity design process, offering insights and templates to simplify the workflow and allow designers to focus more on the creative aspects.

What is the first step in the brand identity design process mentioned in the video?

The first step is the initial consultation and brand discovery brief, where the designer and client discuss the project scope, objectives, and other essential business information.

What is the purpose of the brand Discovery brief?

The brand Discovery brief is a template that helps to understand the client's business, including what, who, why, and how aspects, and it includes questions about the business information, deliverables, project scope, and deadlines.

How does the designer create a personalized quote for the client?

The designer creates a personalized quote based on the insights gathered from the initial call, which can be presented as a one-page proposal or a more extensive version, depending on the client's needs and project complexity.

What does the Design Services contract cover?

The Design Services contract covers deliverables, project scope, payment policy, and other essential terms to formalize the collaboration between the designer and the client.

Is the Design Services contract available for free download?

Yes, the Design Services contract is available for free download on the designer's Google Drive account, with a link provided in the video description.

What is the purpose of the brand strategy presentation?

The brand strategy presentation is used to define brand goals, identify the target audience, conduct competitor research, and create a positioning statement, mission, vision, and proposition that form the foundation of the brand's appearance and identity.

What is a stylescape and how is it used in the design process?

A stylescape is a visual mood board that sets the look and feel for the logo and overall visual identity. It is created based on the most important keywords from the research and is used to guide the creative direction of the brand.

How long does the designer typically invest in the logo design process?

The designer invests one to two weeks in the logo design process, during which they sketch, conceptualize, and refine logo concepts until the best options are found.

What is included in the final delivery to the client after the design phase?

The final delivery includes a comprehensive package of the logo and brand assets, a file format sheet, and a presentation of the logo and visual identity design.

Why are brand guidelines important in the design process?

Brand guidelines are crucial for maintaining consistency and coherence in brand identity. They provide clear instructions on how to use the brand elements across various platforms, helping to build brand recognition, trust, and a strong, memorable identity.

What is the role of the one-page stylesheet in the design process?

The one-page stylesheet serves as a quick reference for fundamental identity elements, making it easier for in-house teams or external collaborators to maintain the integrity of the brand in every interaction.

How does the designer showcase completed projects?

Completed projects are showcased in the designer's portfolio, serving as a testament to their work and attracting potential new clients.