The Illegal Rise of Spotify
Summary
TLDRThe video script narrates the transformative journey of Spotify from its inception to becoming a dominant force in the music industry. It details the challenges faced by founder Daniel Ek, including record label negotiations and the evolution of Spotify's business model. The script also touches on controversies surrounding artist payments, the impact of streaming on music sales, and Spotify's strategic shift towards podcasts and personalized content, which has significantly altered its influence in the industry.
Takeaways
- đ” Spotify is facing a backlash from artists who are removing their music from the platform due to low artist payouts.
- đ° Spotify's top podcaster, Joe Rogan, and even Prince Harry and Meghan have expressed concerns, adding to the controversy.
- đ The company was founded by Daniel Ek, who started his entrepreneurial journey at a young age and sold his first business at 23, leading to a 'quarter-life crisis'.
- đĄ Ek's vision for Spotify was to create a legal platform for music streaming that would combat piracy and provide revenue for artists through ads.
- đ ïž Initially, to develop a prototype, the Spotify team downloaded music illegally, highlighting the 'chicken and egg' problem of needing music to build the product but needing the product to negotiate music rights.
- đ€ Negotiations with record labels were challenging, with the 'Big Three' (Sony, Warner, Universal) initially resistant to the ad-funded model, leading to a compromise involving a paid subscription and revenue sharing.
- đ Spotify has been in a constant battle with the music industry, with threats to pull licenses and demands for changes to the service, impacting its growth and profitability.
- đ Despite challenges, Spotify grew quickly, aided by integrations with Facebook and broadband providers, and clever marketing strategies that created hype around new launches.
- đ€ Spotify has invested heavily in machine learning and personalization, shifting from just finding known music to discovering new tracks, which has given them more control over the music industry.
- đ The platform's playlists and recommendations have been criticized for bias towards cheaper licensing or higher revenue share music, impacting artist exposure and revenue.
- đïž Spotify's move into podcasts and acquisitions like Joe Rogan's podcast have generated controversy, with debates over the platform's spending and content moderation policies.
Q & A
What was the initial purpose of Spotify according to its founder, Daniel Ek?
-The initial purpose of Spotify, as envisioned by Daniel Ek, was to create a platform where users could access all of the world's music instantly and legally, funded with ads and a percentage of ad revenue would go to the artists, as a solution to the piracy problem and to help the music industry.
How did Daniel Ek's early businesses influence his approach to creating Spotify?
-Daniel Ek's early businesses, starting from making websites at the age of 13 and eventually selling his advertising business, Vertigo, made him a millionaire. These experiences taught him the importance of innovation and business acumen, which he applied to Spotify by aiming to revolutionize the music industry and create a service that was better than existing file-sharing platforms like Napster.
What was the 'quarter life crisis' that Daniel Ek experienced?
-Daniel Ek's 'quarter life crisis' occurred after selling his business and becoming a millionaire at a young age. Despite the wealth and lifestyle, he felt his life had lost purpose and sought meaning again, which led him to focus on a new idea to revolutionize the music industry.
Why did Spotify initially face resistance from record labels?
-Spotify initially faced resistance from record labels because they proposed a business model based on free music funded by ads, which the labels did not find appealing. They preferred a fixed price for every song streamed and were skeptical about the revenue from advertisements.
How did Spotify address the issue of using music without licenses during its early development?
-Spotify addressed the issue by creating a paid version of their service and agreeing to give record labels and music publishers about 70% of all revenue generated. They also gave the record labels a significant chunk of Spotify stock. This allowed them to obtain the rights to use music legally across most of Europe.
What is the 'big clean' that Spotify underwent?
-The 'big clean' refers to the process Spotify went through after officially launching, where they removed all the illegally pirated songs from their service, ensuring that the platform was fully compliant with music licenses and copyrights.
Why did artists like Taylor Swift and Metallica pull their music from Spotify?
-Artists like Taylor Swift and Metallica pulled their music from Spotify due to concerns over the low payments artists receive per stream and the perceived devaluation of music by the streaming model. Taylor Swift, for instance, publicly criticized Spotify in 2014 and withdrew her songs from the platform.
What is the controversy surrounding fake streams on Spotify?
-The controversy surrounding fake streams on Spotify involves the use of streaming farms to replay certain songs on repeat to increase their share of Spotify's revenue. This practice takes money away from genuine artists and is estimated to cost them around 300 million dollars a year.
How did Spotify differentiate itself from competitors and gain leverage over record labels?
-Spotify differentiated itself by investing heavily in podcasts and focusing on offering a personalized music experience. They acquired content and platforms, and used machine learning to create personalized playlists, which not only attracted users but also allowed them to control the playlists and subtly move listeners towards less expensive music to license.
What is the significance of Spotify's role in the music industry today?
-Spotify's role in the music industry today is significant as it has become a central online hub for music streaming, with over a third of the music listened to on Spotify coming from its own recommendations and playlists. This gives Spotify considerable influence over which artists succeed and who doesn't, as well as the power to shape the music industry's direction.
What was the controversy surrounding Spotify's acquisition of Joe Rogan's podcast?
-The controversy surrounding Spotify's acquisition of Joe Rogan's podcast included backlash from artists who were upset that Spotify paid a hundred million dollars for a podcast while they received only fractions of a cent per stream of their music. Additionally, there was public outrage over certain episodes from Joe's back catalogue that were taken down, as well as episodes that were not taken down, which some considered to be spreading misinformation.
Outlines
đ” Spotify's Early Struggles and Daniel Ek's Vision
The first paragraph introduces the challenges Spotify faced as it navigated the music industry, with artists removing their music from the platform due to low pay. It delves into the backstory of Spotify's founder, Daniel Ek, detailing his early entrepreneurial ventures and his realization of the need for a legal platform to combat music piracy. Ek's initial idea for Spotify was to create a platform accessible to all music worldwide, funded by ads, with revenue sharing with artists and labels. However, record labels were initially resistant to this idea, leading to a complex negotiation process that shaped the company's business model.
đ Building Spotify and Negotiating with Record Labels
This paragraph describes the creation of Spotify's first version, which was well-received for its sleek design and instant music playback. It highlights the difficulties Daniel Ek faced in negotiations with the 'Big Three' record labelsâSony, Warner, and Universalâto secure music licensing deals. The record labels were initially against the ad-funded model and demanded fixed payments per stream. Eventually, a compromise was reached, introducing a paid subscription model and agreeing to give record labels and publishers approximately 70% of revenue. Despite these agreements, Spotify's relationship with the music industry remained contentious, with ongoing battles over features and revenue shares.
đ Spotify's Growth and the Streaming Revolution
The third paragraph discusses Spotify's rapid growth and the challenges it faced as a business, including profitability concerns and the rise of similar streaming services. It mentions Spotify's strategic partnerships, such as with Facebook and broadband providers, which boosted its user base. The paragraph also touches on the controversy surrounding artists' earnings on the platform, with high-profile musicians like Taylor Swift criticizing Spotify and temporarily withdrawing their music. Additionally, it covers the issue of fake streams and their financial impact on artists, as well as Spotify's efforts to address these challenges.
đïž Spotify's Expansion into Podcasts and Personalization
This paragraph explores Spotify's strategic shift towards podcasts and personalized music experiences. It explains how Spotify invested heavily in podcast content, including exclusive deals and the acquisition of the podcasting platform Anchor. The move aimed to own content and reduce revenue shares with record companies. Additionally, the paragraph discusses Spotify's focus on personalization through machine learning, which allowed it to recommend new music and control playlists. This shift in strategy, however, led to controversies, such as the use of fake artists and the potential for AI-generated music to further consolidate Spotify's control over the industry.
đ§ Spotify's Transformation and Industry Influence
The final paragraph reflects on how Spotify has evolved from a music distributor to a platform with significant control over the music industry. It discusses the company's role as a marketplace connecting fans and artists, with artists now paying for playlist inclusion and higher rankings. The paragraph also touches on the controversies surrounding Spotify's acquisition of Joe Rogan's podcast, the platform's handling of content, and the broader implications of its growing influence on artist success. It concludes by considering Spotify's impact on the music industry's transition to streaming and its future goals.
Mindmap
Keywords
đĄSpotify
đĄMusic Industry
đĄDaniel Ek
đĄPiracy
đĄRecord Labels
đĄStreaming
đĄPodcast
đĄPersonalization
đĄMachine Learning
đĄControversy
đĄFake Streams
Highlights
Spotify is facing a backlash from artists who are removing their music from the platform due to low artist pay.
The hashtag #DeleteSpotify went viral, indicating a growing revolt among musicians.
Spotify's founder, Daniel Ek, started the company during a quarter-life crisis after selling his advertising business.
Ek's initial business ventures involved making websites and recruiting peers with video game bribes.
He attempted to create a search engine but abandoned the idea due to competition with Google.
Ek's idea for Spotify was to create a legal platform for music streaming funded by ads to combat piracy.
Record labels were initially resistant to Spotify's business model, wanting fixed payments per stream instead of ad revenue sharing.
Spotify's early development involved illegally downloading music to create a working prototype.
The platform's launch in 2008 was successful, but the company faced ongoing negotiations and threats from the music industry.
Artists like Taylor Swift have criticized Spotify for devaluing music and pulled their catalogs from the service.
Spotify has been implicated in fake streaming issues, potentially costing artists millions in lost revenue.
The company has grown rapidly, integrating with Facebook and broadband providers to boost subscriptions.
Spotify's shift towards personalization and machine learning has given it more control over music promotion and discovery.
Investments in podcasts and exclusive deals represent Spotify's strategy to own content and reduce reliance on record labels.
Controversies include Spotify's use of fake artists and AI-generated music to cut costs and increase profit margins.
Spotify's influence extends to promoting or suppressing artists based on its own algorithms and business interests.
Daniel Ek's vision for Spotify has evolved from a free ad-funded music library to a technology-driven marketplace controlling access to music.
Spotify's acquisition of Joe Rogan's podcast sparked backlash over payment disparity and content moderation.
The company's impact on the music industry is significant, shifting from piracy to streaming as the primary revenue source.
Transcripts
[Music]
big battle brewing in the music business
spotify is in full damage control mode
these days as the growing revolt of
artists scrub their music from the
streaming platform after hashtag delete
spotify went viral the musicians on
spotify get paid very little spotify's
top podcaster breaking his silence if i
put you off i'm sorry prince harry and
megan also expressing concerns to
spotify their podcast partner all of
that causing a lot of controversy at
spotify that the company has bet the
farm on podcasts we started this company
when i was 23 years old this is daniel
eck founder of spotify and in 2006 he
was having a quarter life crisis
he knew that he should be incredibly
happy he just retired in his twenties
after selling his advertising business
called that vertigo making him a
millionaire in the process he was out
partying most nights and he'd even
bought himself a ferrari yet within a
few months he felt his life had lost all
purpose
[Music]
you see daniel had always been a
workaholic at the age of just 13 he'd
started his first business whilst living
at his parents house the business was
making websites for other people and he
started off by charging a hundred
dollars then the next client he charged
two hundred dollars and by the age of 18
he was charging five thousand dollars
per website he recruited other kids from
his school to help him by bribing them
with video games and soon daniel had a
whole team working for him his parents
were both impressed and concerned
shortly after this daniel applied for a
job at google but they said he needed a
degree which he didn't have so instead
he decided to start his own search
engine although he quickly abandoned
that idea when he realized that
competing with google wasn't a wise move
however daniel were going to try a bunch
of different business ideas most of
which never worked out but then in his
early 20s he hit the jackpots
he sold one of his businesses to a
company called trade doubler for an
estimated 1 million dollars
which brings us back to the whole
quarter life crisis thing the novelty of
doing nothing all day and partying all
night was wearing off daniel needed
meaning in his life again he decided he
wanted to use the money he'd made from
selling his business to focus on an even
bigger idea he wanted to revolutionize
the music industry
meanwhile around the same time as all
this a service called napster had become
extremely popular which allowed people
to easily share files with each other
this meant people were sharing mp3 music
files completely free and it wasn't long
before the record companies sued napster
into oblivion but the problem was
countless similar applications then
popped up like kazaar and limewire along
with sites like the pirate bay it was
clear that now this peer-to-peer
technology was out there the music
industry wasn't going to be able to stop
online file sharing now daniel eck was a
huge music fan himself and absolutely
loved using these free file sharing
services
but he also realized that all of this
was having a very negative impact on the
music industry record sales were
declining every single year so daniel
figured the solution was to create a new
service that was even better than
napster but that allowed musicians and
record labels to earn money from their
music daniel envisioned a platform where
you could access all of the world's
music instantly and that it would be
legal because it would be funded with
ads and a percentage of the ad revenue
would go to the artists
and thus the initial idea for spotify
was born daniel was confident this was
win-win a better experience for users
and a way to save the music industry
from the threat of piracy so he felt
sure the record labels would be on board
but spoiler alert the record labels were
most definitely not on board in fact if
daniel had any idea how complicated and
controversial things we're gonna get
he'd have probably never started spotify
at all
daniel teamed up with a friend of his
called martin who became spotify's
co-founder and together they spent the
summer of 2006 trying to recruit the
best coders they could find they figured
before going to record companies to try
and negotiate licensing deals for the
music rights they needed to create a
great working prototype of their
products
so ironically even though the idea for
spotify was to help prevent piracy
initially a spotify team downloaded
hundreds of thousands of songs illegally
so they could work on developing spotify
and create a working prototype filled
with music to be fair it was kind of a
chicken and egg problem
they couldn't convince the music
industry how well their product worked
without actually building it but they
couldn't build it without the music
so they pirated millions of dollars of
music for free that summer the team
worked frantically to build the spotify
clients they work long days and nights
at the office and when they finished
work they'd often stay behind to play
poker or foosball so that summer they
became a bit of a family given they were
spending almost all of their time
together and within a few months they
created the first version of spotify and
it was genuinely pretty brilliant it was
sleek professional and had a great
search engine and playlist features
there were pages for artists and albums
so everything was neatly organized and
most crucially of all when you clicked
on a song the music began playing almost
instantly
this was a big deal because internet
speeds were a lot slower back then but
the team had designed it so that the
music files essentially downloaded in
small pieces whilst you were listening
to the song which meant there was no
waiting for it to start so once they'd
built the platform they sent out beta
invites to get some feedback from other
people and everyone who used the service
loved it daniel was thrilled with the
product too but he was also extremely
stressed
what he hadn't told his team was that
negotiations with the record companies
to illegally use their music were not
going well at all now the major record
labels who dominate the music industry
are known as the big three sony warner
and universal getting all three on board
was crucial for spotify's success so
daniel had been flying all over the
world for various meetings he explained
the idea of free music funded by ads and
the record labels would be given a large
percentage of all the ad revenue
generated but as soon as the record
labels heard the word free they lost
interest sometimes they even got angry
they hated the business model of making
money from ads instead of people
actually buying the music
they said they wanted a fixed price for
every time a song was streamed
for spotify this could be disastrous
because there was certainly no guarantee
that advertising revenue would cover
that but daniel knew he had to do
something as spotify's money was running
out daniel felt his anxiety increasing
his heartbeat racing
his team had built a great product yet
it was starting to look like the
business would be dead before they could
even launch it but at the last minute
they found a compromise
spotify would also add a paid version of
their service for a fixed monthly fee
they also agreed that the record labels
and music publishers would effectively
get about 70 of all the revenue
generated along with a big chunk of
spotify stock for spotify it was unclear
if this was going to be a sustainable
business model they were only keeping 30
of the revenue was that gonna be enough
to cover all their costs
but they really had no choice but to
accept
the good news was that spotify now had
the rights to use music in most of
europe
negotiations for other parts of the
world like the us would drag on several
more years but finally in october 2008
spotify officially launched the spotify
team then began a process called the big
clean where they went through and
removed all the illegally pirated songs
from their service
at that moment spotify must have
believed their worries with the music
industry were finally over
but that was far from the case
over the years the music industry would
regularly threaten to pull spotify's
licenses if they didn't make the changes
they wanted like removing features from
the free version of the app to make sure
more people joined the paid version
which was much more profitable for
spotify engineers it was incredibly
annoying to have to deliberately make
their free product worse but the record
companies held so much power over them
they had no choice
another example was when the record
companies heard about spotify securing
more funding from investors and so they
tried to negotiate an even bigger cut of
the money for themselves even though
spotify still wasn't even profitable
however it wasn't just a record label
spotify would be in a constant battle
with many individual artists spoke out
against the company too and some
completely pulled their music catalogs
from spotify including metallica pink
floyd the beatles and bob dylan over the
years several other musicians would come
out to publicly criticize spotify for
how much it paid artists taylor swift
was a notable example who in 2014 stated
that spotify was devaluing music and
withdrew all her songs from the app the
thing is it wasn't actually down to
spotify how much money individual
artists got that was down to their own
private deals with the record companies
but it is true that artists were
probably worse off the record labels at
least owned shares in spotify so they
benefited from spotify's growth but
artists themselves didn't they just saw
spotify as hurt in the amount of sales
their music was getting the problems for
artists were made even worse by the
amount of fake streams happening where
forwardsters use streaming farms to
replay certain songs on repeat to
increase their share of spotify's
revenue which takes money away from
genuine artists
it's estimated that fake streams could
be costing artists 300 million dollars a
year
but because spotify keep their 30 either
way they initially didn't seem to do
much to deal with this issue but no
matter how unhappy artists were those
who quit spotify normally returned when
they realized it was better to at least
get some royalties rather than nothing
at all because the reality was that
streaming was here to stay users seemed
to love the service and spotify began
growing incredibly quickly this growth
only increased when spotify made a deal
with facebook to integrate spotify on
their platform and then they did deals
with broadband providers to bundle in
spotify trials with their internet
subscriptions causing sales to rise even
further also spotify had a clever
marketing trick when they expanded into
new countries they'd often require an
invite to initially join which created
scarcity and hype around the launch
even though there were so many invites
that they weren't really limited at all
but the marketing worked and by 2011
spotify had a million paying subscribers
however there was still one big problem
spotify wasn't actually profitable and
some were starting to question if it
ever would be
sure it was clear spotify was popular
but the bigger looming question
was whether spotify was actually a
viable business
[Music]
before we get to the next chapter i want
to tell you about our video sponsor noom
a new and different way to get healthy
what i really like about noom is that it
helps you achieve your health goals
using a combination of both psychology
and science that's because nume is a
behavior change program not just a quick
fix it's designed to help you build
healthy habits that are sustainable long
term a lot of people use noom for weight
loss but for me personally noom had a
lot of other benefits like helping me
hit my goal of feeling more energized
and improving my sleep for example noom
helped teach me to cut back on the
amount of processed food i eat which has
helped me feel more focused and mindful
throughout the day but my favorite part
is that when i joined noom they created
a personalized program for my specific
health goals now i'm enrolled i can
access daily lessons that help me learn
how my mind works and i can also reach
out to real human coaches that i can
lean on for extra support and
accountability in real time so if you're
ready to see how noon can help you
achieve your health goals take your free
30-second quiz at noom.commagnates or
click the link in the description that's
noom.com to get started today
[Music]
the game of thrones quote winter is
coming but came widely used by spotify
employees because they knew a brutal war
was just beginning as an ever-growing
number of similar streaming services
popped up the launch of apple music was
a particularly huge threat and it
certainly didn't help that apple held a
lot of leverage over spotify for example
apple seemed to be deliberately making
it very difficult and slow for spotify
to get updates of their app approved on
the app store plus apple takes a 30 cut
of in-app purchases meaning when someone
upgraded their spotify account apple was
taking a huge chunk of the profit which
is certainly not ideal when apple was
one of spotify's competitors but there
were other contenders in the streaming
wars too like tidal who had strong ties
to music artists and so several big
artists started listing their music
exclusively on tidal and then you had
tech giants like google and amazon
getting into music streaming as well
even youtube launched youtube music and
yet despite their fierce competition
spotify retained their lead largely
helped by their free ad funded option
they were actually losing money on this
free tier as 90 of revenue came from
paid subscriptions but the free option
was very efficient at bringing in new
users who later converted to the monthly
subscription but the overall problem was
still clear if all these streaming
services offered basically the same
music or spotify's unique selling points
and not just that but what happened if
the record companies had a change of
heart and pulled spotify's licenses
spotify needed more leverage and
differentiation
the good news for spotify is that daniel
eck had two solutions
the bad news is that both of these would
end up causing a lot of controversy
[Music]
number one is that around 2019 spotify
began investing heavily in podcasts
they spent well over a billion dollars
to acquire contents including exclusive
deals with obama dc comics and joe rogan
they also bought the podcasting platform
anchor for around 100 million dollars
the idea was simple spotify wanted to
start owning content itself
this not only meant that spotify would
have some exclusive content people
couldn't get anywhere else but it also
meant that spotify would pay out less
revenue to record companies and
musicians if users spent more time
listening to podcasts on their app
instead but then the second solution for
spotify to differentiate itself from
competitors and gain more leverage over
the record labels was that spotify began
focusing much more on offering a
personalized music experience
initially the main purpose of spotify
was making it easy to find the music you
want that you already know
but increasingly spotify shifted its
focus to personalization and discovering
new tracks which is why it started
investing heavily in machine learning in
2015 they released discover weekly a
personalized playlist that updates each
week with music recommendations tailored
to each user this proved to be
incredibly popular so spotify then went
on to introduce multiple other
personalized playlists like release
radar for new music
but here's the thing by controlling the
playlists spotify suddenly had a lot
more power
and that they subtly began to move
listeners slightly away from music owned
by the major labels and towards songs
that were less expensive for them to
license the personalized recommendation
algorithms were biased towards music
that was cheaper for spotify to license
or music which they kept a higher
percent of the revenue share things got
even more controversial when music
business worldwide published a list of
50 unknown artists whose music was
trending on some of spotify's biggest
playlists altogether the tracks have
been streamed over 500 million times
but here's the problem the artists
weren't real you'd search their name and
they had no social media or online
presence just a few songs on spotify
with huge amounts of streams articles
started popping up about spotify having
fake artists it only later became clear
spotify had licensed music from epidemic
sound who sell access to a huge library
of royalty-free music
it's a service commonly used by
youtubers in fact i use it myself but by
spotify adding these tracks to playlists
and clearly artificially boosting their
prominence on the spotify app it meant
spotify would have to pay less money to
the record labels and musicians
some people strongly condemn this as
they said spotify was taking away spots
in playlists from genuine artists who
had earned the right to be there and
diluting their streaming revenues even
further plus the whole thing was made
even shadier by the fact that one of
spotify's early investors also owned
part of epidemic sound but there's
reports what if i want to take this even
further with some articles suggesting
spotify could soon replace real artists
with ai music
basically the idea is that hit songs
will be able to be created through
artificial intelligence which for
spotify would be another way to own the
rights to the music themselves they
didn't have to pay artists so much and
thus massively increase their profit
margins by sprinkling some ai music into
their popular playlists
but the whole point here is that since
over a third of the music listened to on
spotify is now coming from spotify's own
recommendations and playlists they
suddenly have a lot of influence over
the music industry if they decided to
kickstart a certain new unknown artist
career they could literally catapult
them to success immediately by adding
their songs to certain playlists and on
the flip side they can suppress the
reach of other artists for example they
started reducing the reach of songs
containing hate speech and essentially
shadow banned certain artists from their
playlists who had been involved in
controversies such as r kelly we know
about this speaker's spotify made it
public but most of the time we have no
idea who spotify or artificially
promoting or reducing the exposure of so
it may not seem like it at first glance
but spotify has changed drastically from
when it first began
[Music]
daniel originally wanted to build a free
library of music funded by ads but now
daniel describes the company as a
technology driven layer between fans and
artists he sees it as a two-sided
marketplace where spotify gain revenue
from both listeners and artists
themselves listeners pay for access to
music artists pay to reach their
audience
for example labels are now paying
spotify for inclusion in playlists and
paying more money for higher rankings in
those playlists spotify are also
allowing musicians to promote their
merch and ticket sales through spotify
basically spotify moved from being just
a distributor of music to a platform
that controls the music in fact in 2017
billboard named daniel eck as the most
powerful person in the music business
of course even though spotify have
regained some leverage that doesn't mean
spotify's problems are over
spotify's acquisition of joe rogan's
podcast has already created several
different backlashes firstly artists got
angry that spotify were paying a hundred
million dollars for a podcast despite
the fact they received just fractions of
a cent for each stream of their music
then some people got angry that spotify
was sent from joe's podcast when spotify
took down several episodes from his back
catalogue but then other people got
angry when spotify didn't take down
certain episodes of joe's podcasts that
they said were anti-vaxx causing yet
more artists to pull their music from
the platform basically people on all
sides were angry but ultimately no
matter what you think of spotify it's
clear what a huge impact it's had when
we think of the history of music we can
see the transition from vinyl to
cassette tape to disk to mp3 player and
now to streaming streaming has become
the largest revenue source for the music
industry and so some would say spotify
really has succeeded in its initial goal
of saving the music industry from piracy
then again others would say it's done
more harm than good artists get less
money and spotify now have a growing
amount of control over who succeeds in
the music industry and who doesn't
what's really interesting though is
spotify's new goal of becoming a central
online hub for podcasts was actually
tried almost two decades ago by a little
company called audio which went on to
become twitter to see the crazy full
story of what happened there just click
this video right here
i'll see you there cheers
[Music]
you
5.0 / 5 (0 votes)