Session 07 Studio Mirai v1

Summary

In this engaging discussion, the co-founder of Studio Marai, Kotaro, and a product marketing expert delve into the world of NFTs and Web 3. They explore the importance of storytelling, branding, and community building as key to the success of NFT projects. Kotaro shares insights from his journey, emphasizing the significance of emotional utility and the evolution of NFTs from mere digital assets to dynamic, community-driven experiences. The conversation highlights the need for adaptation, communication, and creative marketing strategies to stand out in the competitive NFT space.

Takeaways

• 🚀 The importance of storytelling and branding in the NFT space was emphasized, as it helps create emotional connections and long-term engagement with the community.
• 🤝 The co-founder of Studio Marai, Kotaro, highlighted the significance of having a mentor or guide in the web3 space, especially for those new to the industry.
• 💡 Adaptation is key in the NFT industry, as there is no fixed roadmap due to the rapidly changing nature of the market and technology.
• 🗣️ Communication is vital for ongoing engagement with the community, regardless of the stage of project development.
• 🎨 The Prime Aian project by Studio Marai uses an innovative approach to NFT utility by allowing holders to 'color in' their NFTs, emphasizing the emotional utility of the process.
• 🔄 The concept of under-promising and over-delivering was mentioned as a strategy to manage expectations and ensure community satisfaction.
• 🌐 NFTs are seen as a vehicle to enable various use cases, such as gaming, commerce, and loyalty programs, rather than just a standalone technology.
• 🔄 The evolution of NFT projects was discussed, noting a shift from tech-focused to community and story-driven approaches for long-term success.
• 🎮 The potential for NFTs in gaming was identified as an area for future growth and development.
• 🏆 The necessity for stepping out of one's comfort zone, especially for founders, was underscored to drive project growth and community building.
• 🎭 The use of unique and creative tactics for community engagement, such as incorporating cultural elements like Japanese cards, was highlighted as a way to resonate with the audience.

Q & A

What is the main focus of the conversation between the two individuals in the script?

The conversation focuses on discussing the journey and experiences in the NFT and blockchain space, with an emphasis on storytelling, branding, and community building rather than technical aspects.

What is the role of the speaker from the SWE Foundation in the conversation?

The speaker from the SWE Foundation is involved in product marketing and is interested in exploring different use cases of blockchain technology, especially in terms of business models and branding.

Who is Kotaro and what is his background according to the script?

Kotaro is the co-founder of Studio Marai and is involved in creative, community, and content work for S. He is not a developer but has a strong background in storytelling and community building.

How did Studio Marai start and what was its initial focus?

Studio Marai started as an IP storytelling project without any utility other than the story itself. The project was initiated by Kotaro and his brother, with a focus on community building and developing an emotional connection with the assets.

What is the significance of the story of Nosi in the context of the conversation?

The story of Nosi is the anchoring narrative for the original collection called Tamashi, which helped in building the foundation of the community. It allowed holders to develop their characters within the story, creating a sense of connection and attachment to the NFTs.

How does the speaker from the SWE Foundation view the importance of storytelling in the NFT space?

The speaker believes that storytelling provides a sense of purpose and longevity to projects, helping to maintain community interest and engagement beyond the initial launch.

What is the concept behind the Prime Aian project mentioned in the script?

The Prime Aian project is about engaging the community through a coloring mechanism using an engagement token. It emphasizes emotional utility and the joy of seeing digital art come to life through user interaction.

What is the importance of adaptation and communication in the context of building an NFT project, as discussed in the script?

Adaptation is crucial for projects to evolve and respond to changing circumstances without being constrained by rigid roadmaps. Communication is vital for continuous engagement with the community, ensuring that the project remains transparent and connected with its audience.

How does the script highlight the importance of emotional utility in NFT projects?

The script suggests that emotional utility, such as the connection and joy users feel through interacting with the NFTs, is more important than functional utility, and it can significantly contribute to the success and longevity of a project.

What advice does Kotaro offer for new entrants to the NFT and blockchain space based on his experiences?

Kotaro advises new entrants to find a mentor to guide them, to focus on adaptation and be prepared to step out of their comfort zone. He also emphasizes the importance of building a strong brand and resonating with the community through unique and creative approaches.

What role do resources play in supporting the growth of new NFT projects, as discussed in the script?

Resources, such as those provided by the Foundation, play a critical role in supporting new projects by offering guidance in various areas like marketing, legal, social, and tech, which can help projects grow and succeed.