10 Simple Strategies To 10x Your Instagram Growth

Josh Ryan
24 Jul 202314:02

Summary

TLDRThis video script outlines 10 effective strategies to exponentially grow your Instagram following. It emphasizes the importance of daily story posting, strategic hashtag use, high-quality uploads, building an email list, and maintaining a cohesive profile aesthetic. Additionally, it advises investing in content quality, sticking to preferred formats, fostering community engagement, and committing to a consistent growth strategy. The speaker shares personal experiences and tools that have helped in growing various Instagram accounts, offering a practical guide for aspiring influencers and businesses.

Takeaways

  • 📈 Consistency and Simplicity: Focus on simple, consistent actions rather than overcomplicating with algorithm tricks or perfecting every detail. Small daily actions can lead to significant growth over time.
  • 📾 Daily Stories: Posting engaging and personal stories daily helps build a stronger connection with your audience, which enhances engagement and growth.
  • đŸ·ïž Hashtag Strategy: Use 5-15 relevant hashtags in your captions and don't overthink them. Focus on creating better content rather than obsessing over hashtags.
  • ⚙ High-Quality Uploads: Enable high-quality uploads in your settings to improve the appearance of your posts and increase reach.
  • ✉ Build an Email List: Create an email list to deepen relationships with your audience, provide more value, and mitigate risks associated with platform changes or account issues.
  • đŸ–Œïž Profile Aesthetic: Clean up your profile with a cohesive aesthetic, including a good username, tidy bio, and a consistent theme in your feed. This improves your profile's conversion rate.
  • 🔍 Extra Effort Pays Off: Putting a little more effort into your content can yield exponential results. Quality in lighting, editing, storytelling, and presentation makes a big difference.
  • 📚 Play to Your Strengths: Stick to content formats that align with your strengths, whether it's video, infographics, carousels, or single images. You don't need to follow trends if they don't suit you.
  • 🌐 Build a Community: Foster a strong community by consistently providing value, sharing your personality, and engaging with your audience through comments, DMs, and potentially other platforms like email or Discord.
  • 🚀 Stick to One Strategy: Commit to a content strategy for a few months before making major changes. Consistency and refinement within a single approach often lead to better results than constantly switching tactics.

Q & A

  • What are the 10 strategies mentioned in the video script for growing an Instagram following?

    -The strategies include posting stories daily, using 5 to 15 relevant hashtags, not putting hashtags in comments, switching to high-quality uploads, building an email list, cleaning up profile aesthetics, going the extra mile with content, sticking to the best-suited content format, building a community, and sticking to one strategy for a consistent period.

  • Why are daily stories important for Instagram growth?

    -Daily stories are important because they are easier to post consistently and allow for more personal and engaging content that can strengthen the connection with the audience, leading to better engagement and growth.

  • What is the recommended approach to using hashtags on Instagram according to the script?

    -The recommended approach is to find 5 to 15 hashtags that are neither too big nor too small and relevant to your niche, then use them in your captions without overthinking or spending too much time on them.

  • Why should you avoid putting hashtags in the comments on Instagram?

    -Putting hashtags in comments is outdated and offers no benefits, as Instagram's recommendations are based on keywords in captions and bios, not comments, thus missing out on potential reach.

  • How can switching to high-quality uploads improve your Instagram content?

    -Switching to high-quality uploads in settings improves the visual quality of your posts, making them look better and more professional, which can lead to better engagement.

  • What are the benefits of building an email list for Instagram growth?

    -Building an email list allows for more in-depth engagement with the audience, provides direct access without relying on the Instagram algorithm, and opens up monetization opportunities, as well as reducing the risk of losing access to your account.

  • Why is cleaning up your profile aesthetic important for Instagram growth?

    -A clean and professional profile aesthetic can increase the conversion rate of profile visitors to followers, as it makes the profile more appealing and trustworthy, which can lead to long-term growth.

  • What does 'going the extra mile with your content' mean and why is it beneficial?

    -It means putting in additional effort to make your content slightly better than average, which can lead to exponential rewards in terms of engagement and reach, as social media success is not linear.

  • Why is it advised to stick to the content format that suits you best on Instagram?

    -Sticking to your best-suited format allows you to leverage your unique skills and expertise, making your content stand out and gain more reach, regardless of the format.

  • How can building a community help with Instagram growth?

    -A strong community can engage and share your content, leading to increased reach even if the content is not the most optimized, as the community feels a connection with you.

  • What is the final piece of advice given for consistent Instagram growth?

    -The final advice is to stick to one strategy and not to constantly change tactics without giving them enough time to yield results, as consistency and patience are key to growth.

Outlines

00:00

📈 Maximizing Instagram Growth with Consistent Strategies

The speaker shares 10 effective strategies for growing an Instagram following. They discuss the importance of posting daily stories to engage with followers, emphasizing the personal touch and off-topic content to build a stronger connection. The summary also covers the shift from overthinking hashtags to focusing on content quality, the outdated practice of placing hashtags in comments, and the technical aspect of switching to high-quality uploads for better content presentation. Building an email list is highlighted as a way to provide in-depth insights, maintain direct contact with the audience, and open up monetization opportunities, reducing reliance on Instagram's algorithm.

05:02

đŸ› ïž Enhancing Profile Aesthetics and Content Quality

This paragraph emphasizes the impact of a professional and thematic profile on Instagram, which can increase the conversion rate of profile visitors to followers. It suggests tidying up the bio, maintaining a consistent theme in the feed, and choosing an appealing profile picture. The importance of going the extra mile with content by investing a little more effort to make it stand out is discussed, as small improvements can lead to significant results on social media platforms. The speaker also advises sticking to the content format that best suits the creator's skills, whether it's infographics, reels, or carousels, and using those strengths to grow the audience.

10:03

đŸ€ Building Community and Committing to a Strategy

The final paragraph focuses on the power of community in accelerating growth on Instagram. It explains that even if the content is not the most optimized, a strong community can engage and share posts, leading to faster growth. The community is built through consistent posting of useful content, sharing personality through stories, and actively responding to comments and messages. The speaker also warns against frequently changing strategies, suggesting that sticking to one approach and giving it time to yield results is more effective. They recommend creating a plan and sticking to it for several months before considering any pivots or changes.

Mindmap

Keywords

💡Instagram Growth

Instagram Growth refers to the process of increasing one's following and engagement on the Instagram platform. In the video's context, it is the central theme, where the speaker shares strategies that have been used to grow various accounts significantly. The script mentions the growth of a 'millionaire dream' account to over 800,000 followers and the speaker's personal brand to almost 50,000 followers as examples of successful growth.

💡Consistency

Consistency in this context means regularly posting content on Instagram without fail. It is a key element of the growth strategies shared in the video, as the speaker emphasizes the importance of daily posting, especially of stories, to maintain audience engagement and steadily increase followers.

💡Stories

Instagram Stories are a feature that allows users to post content that disappears after 24 hours. The script highlights the ease of posting stories daily compared to feed posts and suggests using them for more personal and off-topic content to build a stronger connection with the audience.

💡Hashtags

Hashtags are used on Instagram to categorize and discover content. The video script advises finding a moderate number of relevant hashtags to use in posts, rather than overthinking or overusing them, as they are just one of many ways content can be discovered on the platform.

💡High-Quality Uploads

High-Quality Uploads is a setting on Instagram that improves the resolution of posted images and videos. The script mentions that enabling this setting can enhance the visual appeal of content, which is important for attracting and retaining followers.

💡Email List

An Email List is a collection of subscribers' contact information used for direct communication. In the video, the speaker recommends building an email list to strengthen the relationship with the audience, provide in-depth insights, and create a direct line of communication outside of Instagram's algorithmic influence.

💡Profile Aesthetic

Profile Aesthetic refers to the visual theme and presentation of an Instagram profile. The script suggests that a professional and themed profile can increase the likelihood of gaining followers and improving the conversion rate of profile visitors.

💡Content Optimization

Content Optimization involves making content more appealing and effective. The video emphasizes the importance of going the extra mile with content creation, such as improving lighting, editing, and storytelling, to achieve better results on social media platforms.

💡Format

Format in the context of Instagram refers to the type of content posted, such as reels, infographics, or carousels. The script advises sticking to the content format that best suits one's skills and has the potential to yield the best results, rather than forcing a particular style like reels.

💡Community

Building a Community on Instagram involves creating an engaged audience that shares and supports the content. The video script explains that a strong community can contribute to faster growth, even for content that may not be the most optimized, due to the connection and loyalty among its members.

💡Strategy

In the video, Strategy refers to a specific plan or method for growing one's Instagram presence. The speaker advises against frequently changing strategies and emphasizes the importance of sticking to one approach long enough to see tangible results.

Highlights

10 strategies shared for consistent growth on Instagram.

Growth from 400k to 800k followers using these strategies.

Simplicity in growth through daily actions rather than perfecting hashtags or timing.

Importance of posting daily stories to engage with followers.

Using a personal touch in stories to build stronger audience connections.

Finding the right hashtags and not overthinking their impact on growth.

Tool recommendation 'flick' for hashtag management.

Avoiding the outdated practice of putting hashtags in comments.

Switching to high-quality uploads for better content presentation.

Building an email list for deeper audience insights and direct communication.

Email marketing as a strategy to combat algorithm changes and potential de-platforming.

Cleaning up profile aesthetics for a professional first impression.

Consistency in profile theme to increase conversion rates.

Going the extra mile with content quality for exponential rewards.

Choosing the content format that best suits your skills for maximum impact.

Examples of success with various content formats like infographics and carousels.

Building a community to foster engagement and content sharing.

The long-term benefits of community building for viral potential.

Sticking to one strategy and giving it time to yield results.

Creating a plan and sticking to it for sustained growth.

Transcripts

play00:00

these 10 simple to follow strategies

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apply consistently will 10x your growth

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on Instagram I've used these to grow a

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millionaire dream to over 800 000

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followers help Russell Brunson go from

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40 000 to over half a million in a year

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and more recently but my personal brand

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to almost 50 000 followers so these

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things work and today I'm going to share

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them with you so you can simplify your

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growth and get really good results at

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the same time now look you can spend all

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day trying to perfect your hashtags

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posted the perfect second of the perfect

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day and try and crack the algorithm with

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some new tricks or you can spend 10 20

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minutes per day doing the basic things

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right do that over consistent timeline

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and get way better results sound

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interesting let's get into it so the

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first one is post stories every single

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day and don't make them boring now

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you've probably been told that you need

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to post content daily and that can be

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tricky to do in your feed unless you

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build a really good system around it it

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becomes quite hard especially you're new

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it's going to be a bit of a chore to get

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up daily feed posts however stories on

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the other hand are much easier to post

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at least daily you see with your feed

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content you want to make it all engaging

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sharp bring a lot of value captivating

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and that way it can appeal to new people

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because a lot of the time it's getting

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shown to people who don't yet follow you

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and you want to make a good first

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impression stories however usually only

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go to your followers they already know

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like and trust you and so this is where

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you can get a bit more personal a bit

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more interesting and go slightly off

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topic as well show people some of your

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hobbies show people your passions what

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you do in your time off work maybe what

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some of your beliefs are that might be a

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little bit different to other people and

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open up a bit more with your personality

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which will help build a stronger

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connection with your audience which will

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in turn lead to better engagement and

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better growth down the line now if you

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want to see some real life examples of

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us go and follow me on Instagram the

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username is just Josh Ryan and you can

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see what I'm posting on my stories which

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help me build my audience now the second

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simple growth tactic you want to use is

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find 5 to 15 hashtags that aren't too

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big aren't too small and irrelevant to

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your Niche then put them in your

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captions and forget about hashtags stop

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spending so much time overthinking them

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you see hashtags used to be a big deal

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they were at one point one of the only

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ways you get discovered on the platforms

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nowadays however you have suggested

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profiles the explore page homepage

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recommendations reels feed hashtags and

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way better SEO filters this means that

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hashtags are no longer the one and only

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focus yes you should use them however

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you shouldn't spend all day on them you

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want to find a handful of good hashtags

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then put all your time and effort into

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creating better content consistently

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hashtags will not determine the success

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of your content they will simply amplify

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great content now I personally use a

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tool called flick which helps me find

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analyze and manage my hashtags and does

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it all in a couple of minutes per month

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I'll leave a link in the description if

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you want to go and try it out for free

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now the third one before we skip on from

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hashtags is stop putting hashtags in

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your comments it's not 2017 anymore

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there is literally zero upside to

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putting your hashtags in your comments

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and a ton of downside previously I

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mentioned all of the different ways to

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grow suggested profiles explore page

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home page reels feed SEO Etc and all of

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these recommendations are created from

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Instagram by looking at the keywords and

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both your captions and your bio they do

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not rank your content for SEO or

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recommendations based on your comments

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so by putting your hashtags and your

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comments you are missing out on the

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majority of the potential that they do

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have now number four is a simple one

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switch your settings to high quality

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uploads have you ever wondered why your

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content looks amazing in your camera

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roll but then you've got to post it and

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it turns out awful well my friend Abby

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actually messaged me this exact question

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the other day and to fix this all you

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need to do is click on settings scroll

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down to data end usage and in turn on

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high quality uploads which will

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instantly improve the quality of your

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content which will in turn lead to

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better rich now it's not going to make

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it perfect but it will make it a lot

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better fifth one build an email list

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which is ironic advice considering I've

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been awfully inconsistent over the years

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with email marketing that's something

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I've been trying to change recently and

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if you want to subscribe to my

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newsletter check out what I'm talking

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about for weekly insights into growing

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your business with content I will leave

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that in the description but building

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your email list can help in many ways

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firstly it can allow you to give more

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in-depth insights to your audience which

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helps strengthen your relationship with

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them you also have direct access to them

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and don't have to rely on an Instagram

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algorithm that is constantly changing

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and potentially restricting the reach

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certain content that you're posting and

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it also opens up a lot more opportunity

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to monetize your audience and start

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generating an income from it it also

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removes the risk of getting banned or

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de-platformed or losing access to your

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account through a hacker because if you

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you own the audience you can then simply

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email them that way send them to

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whatever your new account might be or

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maybe you just don't even worry about it

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you just use that email list that you've

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built up over time and this doesn't have

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to be overly complicated or time

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consuming yes you can build up fancy

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funnels and email flows and all of that

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which can require some technical skills

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but you can also look at tools like

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beehive or gumroad where you can create

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a free PDF or video giving away value in

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return for an email address then send

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out weekly emails to that list which

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will take you no more than an hour or so

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a week and then add complication with

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time as you get consistent with it you

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can even use your email list to push

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people back to some of your better

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Instagram posts when they go live to

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increase the early engagement and

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improve the chances of your content

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going viral or reaching new people to

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grow number six is to invest some time

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into cleaning up your profile aesthetic

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now this is something I used to laugh at

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honestly I overlooked it and I somewhat

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dismissed it however if you look at the

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majority of big pages on Instagram they

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all look professional when you land on

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them and they all have some sort of

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theme to them and this makes you more

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inclined to follow them and it bumps up

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their conversion rate of profile

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visitors which means you can fix this

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profile once and get an increase in

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growth for years to come now this

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consists of having a good username

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tidying up your bio making sure your

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feed content has some sort of theme to

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it and choosing a profile picture that

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looks great it also can come down to

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picking a strong color palette the right

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fonts and styles whether that be to your

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images or to your reels make sure there

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is some sort of consistent theme to it

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even if it only bumps your conversion

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rate a couple percent that can become a

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huge difference over time especially if

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you build up to the point where you're

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getting hundreds or even thousands of

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people viewing your profile each day

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which is very achievable number seven is

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going the extra mile with your content

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and putting in a little bit more effort

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will reap exponential rewards putting in

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those extra few minutes to make it say

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five percent better than the average

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will lead to a massive jump in results

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as social media is not something that

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scales linear think about it if there

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are tens of thousands of people who love

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to watch reels all about cooking right

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now on the platform Instagram is

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choosing between two pieces of content

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to recommend and one of them is slightly

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better than the other one the lighting

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is slightly nicer the editing is

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slightly nicer they put that bit of

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extra thought into their storytelling or

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just little details that I've put in a

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little bit of attention to it won't be

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an even distribution of views between

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the two pieces the one that is slightly

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better will likely get shown to everyone

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whilst the other one that is slightly

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worse might get shown to some who want

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to consume more content but will be

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considerably less so being slightly

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better will lead to massive Returns on

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your time and I've even noticed this on

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my YouTube videos I've been looking at

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ways that I can make them slightly

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better and it's been seeing a massive

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increase in the amount of views and

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growth that the channel gets in general

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like I tell on before this could be your

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lighting this could be your editing this

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could be your storytelling this could be

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your selection of topics a lot of things

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that it could come down to could even be

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your skill set that you have such as

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just becoming better about whatever you

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talk about or learning and studying your

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industry if you need help improving and

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leveling up your content I will leave a

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link to my agency below so you can book

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a call and we'll see how or if we can

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help you do just that and get results

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for you eighth piece of advice I have

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for you which is something I wish more

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people understood and it is stick to

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whatever format suits you the best you

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don't have to create reels it is not the

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only format of content that works if

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you're a great designer create

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infographics that change the world I've

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got a friend her username's batty and

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money on Instagram she does that and

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she's built an audience of close to 50

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000 people in under a year and it's

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generating a really nice income on the

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side of a full-time job and it works

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because her expertise is graphic design

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and writing and she's great at that so

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when she focuses on that she can be

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better than everyone else which allows

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her to get a ton of reach with her

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content despite not posting reels on the

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other hand another guy I know Devin has

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built an audience of over 200 000

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followers and half the time using his

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face to camera reels because he's really

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really good at it another example is a

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guy called Dakota that I know and he

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gained a hundred thousand followers in a

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week using an infographic real style

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Trend I'll put it on the screen so you

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can get a good example of this but it

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just goes to show you can use any format

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of content and get results and then

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finally to show you the power of

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carousels I got another friend Harry and

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he's built over 300 000 followers on his

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account over the past few years all

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through just writing carousels so

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there's no best format of content for

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Instagram or for any social media

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platform heck whatever you have a unique

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advantage in based on your skills that

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you might have acquired prior as this

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will help you grow faster now in saying

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all of that if you do have no no skills

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whatsoever in any field you're not a

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graphic designer you're not good at

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video you're not good at any of that and

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you're just completely new I would

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suggest that video is probably the most

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valuable one to learn so learn how to do

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that however there's obviously other

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factors that come into play but the

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point I'm trying to get across is you

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don't have to create reels yes they are

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great especially if you put the time in

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to learn how to creating them you can

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use any formatted content if you want to

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dedicate yourself to becoming really

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good at it to this day the main form of

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growth on my account is currently

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carousels and even on some of my bigger

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Pages we're seeing single images still

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perform incredibly well even though

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people have been saying that they did

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for years now the ninth simple hack that

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you can follow is build a community have

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you ever wondered why someone else might

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have the same content even worse content

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than yours but is still growing faster

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it's likely because of community now

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when you build a strong Community

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that'll engage and share your content

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even if it's not the most highly

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optimized attention grabbing post that

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they see see that day because they have

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some sort of connection with you now

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this community is built through

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consistently posting useful stuff and

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building a strong track record sharing a

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bit more of your personality through

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your stories which we touched on earlier

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so people can relate to you spending

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time replying to your comments and DMS

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which may seem tedious but stacked up

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over time to help you a ton it can also

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be things like putting together an email

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newsletter where you're sending people

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content or maybe creating a Discord

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group where people can talk to each

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other depending on the demographic of

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your audience and it really helps you

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over the long run when you build this

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it's not something that will see results

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quickly it will take time it'll you'll

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again have to build it one by one but as

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that compounds and as you start to build

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a strong fan base of Raving fans it'll

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help your content go viral because if

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you do that and you gain a few people

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here a few people there a few months

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down the line you've got a few thousand

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people who love your stuff and engage

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with it that's when Instagram can start

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pushing it out to the right people who

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are going to enjoy your stuff and that's

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where you see really quick results and

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in the 10th and final thing you need to

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be doing if you want to increase your

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growth on the platform is stick to one

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strategy too often I see people go from

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one strategy to the next one without

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giving anything really any time to see

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actual results they try one style of

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content for a couple weeks it doesn't

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work they jump on to learning a

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different style of content which doesn't

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work they try a different style which

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again doesn't work as if they just put

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in the time to get really good at one

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starter content maybe it's reels where

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they're speaking to the camera and they

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develop the ability to speak well to

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edit well to to plan out content to come

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up with good ideas and they gave that

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three months they'd see amazing results

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about constantly chopping and changing

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just doesn't help you yes if you spend

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three four months trying to do something

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and it's not working nothing's going

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anywhere then it might be good to

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reassist that but more often than not we

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see that people just don't give it

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enough time to actually get results with

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whatever strategy that they're trying to

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follow so my advice here is put in a

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plan to get results whether that's

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something that you come up with yourself

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through your own research and analyzing

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other people or maybe it's something you

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come up with through working with a

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coach or consultant or an agency that is

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going to help you put together a plan

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and then stick with it give it a few

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months before you start to Pivot and and

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change things but your overarching plan

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should relatively stay the same for at

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least those first few months in fact you

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can put together a plan probably

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entirely free through watching some of

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my previous videos that are going to

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help you grow if you just post great

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stuff daily use some targeted hashtags

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and follow the tips in this video you

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stick to that for like three months

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you're pretty much going to see results

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you'll make some slight tweaks along the

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way stick at it and you'll win that's it

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for today's video I'll leave links to my

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Instagram newsletter agency tools Etc

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all of that stuff down below so if you

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want to get anything that I've mentioned

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in this video check out the description

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other than that see you next time and

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I'll throw some videos on the screen

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that can help you grow your audience

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online

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