Watch These 40 Minutes To Unf*ck Your Life

Summary

Dieses Video-Skript bietet tiefgreifende Einblicke in das menschliche Streben nach Erfüllung und den Herausforderungen der Entscheidungsfindung zwischen opportunistischen und lebensechten Wegen. Es erzählt die bemerkenswerte Geschichte des Aufstiegs der Lehman Brothers von einem kleinen Alabama-Geschäft zu einer der größten Investmentbanken. Zudem reflektiert es über die Bedeutung der 'Widerstandskraft' im Leben und wie sie das 'nicht gelebte Leben' im Menschen hemmt. Es präsentiert auch inspirierende Geschichten von erfolgreichen Persönlichkeiten, die ihre Leidenschaft und Vision verfolgten, trotz des Risikos des Scheiterns.

Takeaways

• 📚 Das Zitat im Fokus des Gesprächs beschreibt, dass die meisten Menschen zwei Leben führen: das gelebte Leben und das ungelebte Leben in uns, das von der 'Widerstandskraft' getrennt ist, die schwer zu überwinden ist.
• 🚂 Die 'Widerstandskraft' im Leben wird mit einer Lokomotive verglichen und als harter zu bekämpfen als ein Crack-Cocain-Gefallen beschrieben.
• 🎭 Der Leman Brothers Play wird als Beispiel für die Generationenwechsel und den Aufstieg einer Familie von Einwanderern zu einer großen Investmentbank verwendet.
• 🔄 Die Geschichte der Leman Brothers zeigt die Transformation von einem kleinen Geschäft im Süden der USA zu einer Bank und wie Entscheidungen und Risiken das Schicksal einer Firma prägen können.
• 💡 Der Begriff 'Mittelsmann' wird in der Diskussion über den Aufstieg der Leman Brothers thematisiert, um zu zeigen, wie das Vermittlerrollen in Geschäften zu Erfolg führt.
• 💸 Die Wichtigkeit von 'Geld als Mehl' wird hervorgehoben, um zu zeigen, wie einige Menschen ihr Geld nutzen, um noch mehr Geld zu verdienen, anstatt es nur zum Kaufen zu verwenden.
• 🛤️ Das Konzept der 'zweier Pfade' im Leben wird diskutiert, bei dem einer den opportunistischen Weg und der andere die interessantere oder erfüllendere Wahl darstellt.
• 🎨 Die Herausforderung, den 'Krieg der Kunst' zu meistern, wird angesprochen, indem die Idee des 'Widerstandes' als ein Hindernis für das Erreichen unserer wahrscheinlichen Berufung oder Leidenschaft thematisiert wird.
• ✍️ Der Begriff 'Copywriting' wird als eine Fähigkeit hervorgehoben, die in frühen Karrierestufen entwickelt wurde und die den Business-Wandel der Diskussionspartner beeinflusst hat.
• 🤔 Die Diskussion um die Bedeutung von 'Erfolg' und 'Leidenschaft' im Leben, und wie man zwischen den Pfaden wählt, die zu diesen Zielen führen.
• 🎭 Die persönlichen Geschichten und Anekdoten von erfolgreichen Persönlichkeiten wie Sylvester Stallone, die zeigen, wie sie ihre Träume verfolgten und die Herausforderungen überwanden.

Q & A

Was ist das Zitat im Video, das besprochen wurde?

Das Zitat besagt, dass die meisten Menschen zwei Leben haben: das gelebte Leben und das ungelebte Leben in uns. Dazwischen steht der Widerstand, der mächtiger ist als ein Lokomotive und schwerer zu bekämpfen als ein Crack-Cocain-Gefallen.

Was ist die Hauptbotschaft des Buches 'The War of Art' von Steven Pressfield?

Die Hauptbotschaft des Buches ist, dass jeder Mensch ein Berufungsziel hat, aber der Widerstand, der uns davon abhält, es zu verfolgen, ist oft stärker als unsere eigenen Ambitionen und Träume.

Wie beschreibt Steven Pressfield den Widerstand im 'The War of Art'?

Pressfield beschreibt den Widerstand als schneller als ein Geschoss, mächtiger als ein Lokomotive und schwerer zu kicken als ein Crack-Cocain-Gefallen.

Was ist die Metapher des 'Lebenden' und des 'Ungelebten' Lebens?

Die Metapher stellt die Idee dar, dass jeder Mensch ein Leben führt, aber gleichzeitig ein Leben in sich trägt, das er nicht lebt, was oft durch den Widerstand in ihm selbst verursacht wird.

Was ist die Geschichte der Leman Brothers, die im Video erwähnt wird?

Die Geschichte der Leman Brothers handelt von deutschen Einwanderern, die in Alabama ein kleines Geschäft für Stoffe eröffnen und im Laufe von Generationen zu einer der größten Investmentbanken in New York aufsteigen.

Wie beschreibt das Video den Übergang von einem Geschäft für Stoffe zu einer Bank?

Der Übergang erfolgte, als die Leman Brothers von dem Verkauf von Stoffen zu dem Kauf von Rohseide übergingen und schließlich den Handel mit Rohstoffen und Finanzprodukten aufbauten, was zu ihrer Entwicklung zu einer Bank führte.

Was war das Niederschlagen der Leman Brothers im Jahr 2008?

Die Leman Brothers gingen 2008bankrott, was damals zur größten Bankenpleite in der Geschichte des Landes führte, aufgrund von riskanten Entscheidungen und aggressiven Geschäftspraktiken.

Welche Rolle spielte der Widerstand in der Karriere von Sylvester Stallone?

Der Widerstand manifestierte sich für Stallone in Form von Ablehnung und Schwierigkeiten, als er versuchte, seine Karriere als Schauspieler und Drehbuchautor zu beginnen, aber er überwand diese Hindernisse und schließlich erfolgreich zu sein.

Was war die entscheidende Entscheidung, die Stallone machte, als er angeboten wurde, das Drehbuch für 'Rocky' zu verkaufen ohne die Hauptrolle zu spielen?

Stallone lehnte Angebote ab, das Drehbuch zu verkaufen, ohne die Hauptrolle zu spielen, was eine entscheidende Entscheidung war, um seine Vision und sein Selbstvertrauen als Künstler zu wahren.

Was war die Haltung von Michael Pryor, dem Gründer von Stack Overflow und Trello, gegenüber dem Wachstum seiner Unternehmen?

Michael Pryor hatte eine eher entspannte und angenehme Haltung gegenüber dem Wachstum seiner Unternehmen, im Gegensatz zu einer harten und intensiven Arbeitsweise, die oft mit Erfolg in der Geschäftswelt assoziiert wird.

Was war die Hauptbotschaft von Jerry Seinfelds Herangehensweise an sein Schreiben?

Jerry Seinfeld betont die Wichtigkeit, jeden Tag an seinem Schreiben zu arbeiten, unabhängig davon, wie die Qualität ist, um kontinuierlich zu verbessern und zu produzieren.

Wie unterscheidet sich die Herangehensweise von Amateuren und Profis in Bezug auf die Ausführung ihrer Arbeit, gemäß Steven Pressfields 'The War of Art'?

Amateuren arbeiten aus Leidenschaft und machen es nur, wenn sie es lieben, während Profis unabhängig von ihren Gefühhen erscheinen und die Arbeit erledigen, weil sie es als ihre Aufgabe und Verantwortung betrachten.

Was war die Motivation von Brett Adcock hinter dem Start von Cover, einem Unternehmen, das auf die Prävention von Schulschüssen abzielt?

Brett Adcocks Motivation war es, eine Lösung für ein großes Problem zu finden, indem er Technologie lizenzierte und finanzierte, um auf Schulen und in öffentlichen Gebäuden Waffen zu erkennen und so die Sicherheit zu erhöhen.

Outlines

00:00

🚂 Leben zwischen dem gelebten und dem unentwickelten Selbst

Dieses Kapitel behandelt die Metapher von zwei Leben, die wir führen: dem, was wir leben, und dem, was in uns schlummert. Der Widerstand, der zwischen ihnen liegt, wird als mächtiger und schwer zu bezwingen beschrieben. Der Sprecher teilt eine persönliche Erfahrung mit dem Leman Brothers Musical, das die Generationen einer Bankfamilie und deren Transformation von einem kleinen Geschäft in Alabama zu einer der größten Investmentbanken New Yorks zeigt. Es wird diskutiert, wie manche Entscheidungen zu einem Erfolg führten, während andere, die durch Gier und Aggression getrieben wurden, schließlich zum Zusammenbruch der Bank im Jahr 2008 führten.

05:01

🎭 Vom Textilhändler zum Finanzdienstleister

In diesem Abschnitt wird die Entwicklung der Leman Brothers von einfachen Textilhändlern zu einer Bank erläutert. Der Sprecher beschreibt, wie die Idee des Vermittlers entstand und wie sie zu einem Finanzdienstleister wurden, der sich auf das Trading von Finanzprodukten konzentrierte. Es wird auch auf die Bedeutung der täglichen Arbeit und die Notwendigkeit, sich der Widerstände zu erwehren, hingewiesen, um das volle Potenzial zu erreichen.

10:02

🎨 Die Wahl zwischen Kunst und Geld

Der Sprecher reflektiert über die Entscheidungen im Leben zwischen einem opportunistischen und einem erfüllenden oder künstlerischen Pfad. Er teilt seine persönlichen Erfahrungen mit, wie oft er den opportunistischen Weg gewählt hat, und wie dies zu einem Sammeln von 'Pit-Stops' führte, anstatt dem beruflichen oder kreativen Ziel zu folgen, das er sich gesetzt hat. Es wird auch auf die Rolle von Copywriting in der Karriere der Sprecher eingegangen.

15:03

🎭 Die Bedeutung der Hingabe an das eigene Schaffen

Dieses Kapitel konzentriert sich auf die Wichtigkeit, der eigenen Leidenschaft nachzugehen, auch wenn dies mit Unannehmlichkeiten oder sozialen Erwartungen kollidiert. Der Sprecher erzählt eine Geschichte über Glen Miller, die verdeutlicht, dass wahre Künstler und die Menschen, die ihr volles Potenzial entfalten, bereit sind, durch den Schnee zu marschieren und ihre Wahl zu treffen, unabhängig von der 'normalen' Lebensweise anderer.

20:04

🛡 Die Innovation im Sicherheitsbereich

Der Sprecher diskutiert das Unternehmen 'Cover', das auf der Entwicklung von AI-gestützten Waffenerkennungssystemen für Schulen und Veranstaltungsstätten basiert. Er erzählt die Geschichte hinter der Idee, die von einer Technologie inspiriert wurde, die von der NASA entwickelt wurde, um Waffen in Rucksäcken oder unter Kleidung zu erkennen. Es wird betont, wie das Ziel des Unternehmens darin besteht, Schulschützen zu verhindern, und wie dies eine große soziale Verantwortung darstellt.

25:04

🚀 Die Vision von Brett Adcock und die Einfachheit von Geschäftsmodellen

Dieser Abschnitt präsentiert Brett Adcock als Visionär, der von der Idee lebt, große Probleme zu lösen. Der Sprecher diskutiert Adcocks Entscheidung, sein Unternehmen zu verkaufen und in ein neues Unterfangen einzusteigen, das auf der Verhinderung von Schulschüssen basiert. Es wird auch auf die Idee der 'One-Chart-Businesses' eingegangen, bei denen ein einfaches Diagramm ausreicht, um die Geschäftsidee zu erklären.

30:07

💡 Die Bedeutung der Kreativität und des Überlebensinstinkts

Der Sprecher teilt seine Gedanken über die Kreativität und die Entscheidungen, die wir treffen, basierend auf unseren Ängsten und der Furcht vor Misserfolg. Er reflektiert über die Rolle der Kreativität in seinem Leben und wie wichtig es ist, nicht in der Illusion zu leben, sondern nach seinen eigenen Idealen zu streben, unabhängig von der Furcht vor dem Scheitern.

35:08

🎣 Das Leben des Michael Pryor und das Genießen des einfachen Lebens

In diesem Kapitel erzählt der Sprecher von seinem Erlebnis mit Michael Pryor, dem Gründer von Stack Overflow und anderen erfolgreichen Unternehmen. Er beschreibt Pryors Leben nach dem Verkauf seiner Unternehmen und wie dieser sich nun auf das einfache Leben und Angeln konzentriert hat. Es wird betont, wie Pryor ein Beispiel für jemanden ist, der Erfolg ohne Intensität und Stress erreicht hat.

40:09

🤔 Der Wert von Popularität und der wahre Reiz des Unternehmertums

Der Sprecher diskutiert das Konzept der Popularität im Internet und stellt in Frage, ob dies wirklich wünschenswert ist. Er teilt eine Unterhaltung über die Idee, für eine große Summe Geld seine Kreativität und das Schaffen von Inhalten aufzugeben, und reflektiert über den wahren Wert, den er seiner Tätigkeit beimisst.

Keywords

💡Lebensabschnitte

Das Konzept der 'Lebensabschnitte' bezieht sich auf die verschiedenen Phasen, die ein Mensch durchläuft. Im Video wird darauf hingewiesen, dass viele Menschen zwei Leben führen: das gelebte Leben und das ungelebte Leben innerhalb von ihnen, was die Idee des potenziellen, noch nicht erfüllten Lebens impliziert. Ein Beispiel aus dem Skript ist die Diskussion darüber, wie Menschen oft zwischen dem opportunistischen Pfad und dem pflichtgemäßen, interessanteren oder erfüllenderen Pfad wählen.

💡Widerstand

Der 'Widerstand' ist ein zentrales Thema im Video und bezieht sich auf die inneren und äußeren Hindernisse, die verhindern, dass Menschen ihr ungelebtes Leben in die Realität umsetzen. Im Video wird der Widerstand als etwas beschrieben, das 'stärker ist als ein Lokomotive' und 'schwerer zu bekämpfen ist als ein Crack-Cocain-Gefallen', was seine Macht und die Schwierigkeit seiner Überwindung unterstreicht.

💡Middleman

Der Begriff 'Middleman' bezieht sich auf eine Person oder ein Unternehmen, das zwischen Verkäufern und Käufern tätig ist, indem es Transaktionen vermittelt. Im Kontext des Videos wird die Geschichte der Leman Brothers erzählt, wie sie von Verkäufern von Stoffen zu einem erfolgreichen Investmentbankingunternehmen aufstiegen, wobei sie den Begriff des Middleman-Konzepts popularisierten, indem sie Rohseide kauften und an die Stoffhersteller verkauften.

💡Opportismus

Opportismus ist das Streben nach kurzfristigen Vorteilen oder Gewinnen, oft auf Kosten langfristiger Ziele oder Werte. Im Video wird dies durch die Diskussion von Entscheidungen illustriert, die im Namen des Opportunismus getroffen wurden, wie z.B. die des Leman Brothers, die letztendlich zu ihrem Zusammenbruch führten, weil sie 'zu gierig und zu aggressive' waren.

💡Kreativität

Kreativität ist der Fähigkeit, neue und originelle Ideen, Konzepte oder Produkte zu schaffen. Im Video wird Kreativität als ein Aspekt des ungelebten Lebens betrachtet, der oft aufgrund des Widerstandes oder der Furcht vor Misserfolg nicht vollständig entfaltet wird. Ein Beispiel ist die Diskussion darüber, wie einige Menschen zwischen dem opportunistischen Pfad und dem pflichtgemäßen, interessanteren oder erfüllenderen Pfad wählen.

💡Finanzierung

Die 'Finanzierung' bezieht sich auf die Prozesse, durch die Unternehmen oder Einzelpersonen Kapital für ihre Aktivitäten beschaffen. Im Video wird die Finanzierung als ein Element des geschäftlichen Wandels der Leman Brothers erwähnt, die sich von Händlern von Rohstoffen zu einer Bank entwickelten, die mit Finanzprodukten wie subprime Mortgages handelte.

💡Tradition

Traditionen sind kulturelle, soziale oder familiäre Praktiken, die von Generation zu Generation übertragen werden. Im Video wird die Tradition im Zusammenhang mit der Erwartungshaltung gegenüber dem 'richtigen' Weg des Lebens diskutiert, wie zum Beispiel das Erreichen von sozialem Aufstieg durch eine Karriere auf Wall Street, was als 'normality' beschrieben wird.

💡Kopfarbeit

Kopfarbeit bezieht sich auf die geistige Arbeit und die kreativen Prozesse, die in einer Vielzahl von Tätigkeiten involviert sind. Im Video wird die Kopfarbeit hervorgehoben, wenn es um die Notwendigkeit geht, sich dem Widerstand zu stellen und das 'ungelebte Leben' zu gestalten, indem man sich der kreativen Prozesse widmet, die oft mit dem Schreiben, Erfinden oder der Entwicklung von Unternehmen verbunden sind.

💡Pro

Ein 'Pro' ist eine Person, die ihre Tätigkeit auf professioneller Ebene ausübt, oft mit Disziplin und Konsequenz. Im Video wird der Begriff verwendet, um zwischen Amateuren und Profis zu unterscheiden, wobei der Pro jemand ist, der seine Arbeit unabhängig von seinen Gefühlen oder der Laune ausführt, was im Kontrast zu Amateuren steht, die nur aus Leidenschaft handeln.

💡Kopf oder Herz

Dieser Ausdruck wird verwendet, um die Entscheidungsfindung zwischen rationalen (Kopf) und emotionalen (Herz) Faktoren zu beschreiben. Im Video wird dies aufgegriffen, wenn es darum geht, zwischen dem opportunistischen Pfad, der oft der rationalen Wahl folgt, und dem pflichtgemäßen oder interessanteren Pfad zu wählen, der mehr mit dem Herzen verbunden sein kann.

Highlights

Die Diskussion über das Zitat, das besagt, dass die meisten Menschen zwei Leben haben: das gelebte Leben und das ungelebte Leben in uns, zwischen denen der Widerstand steht.

Die Geschichte der Leman Brothers von deutschen Einwanderern, die in Alabama ein Geschäft eröffneten, bis hin zum größten Investmentbank in New York.

Der Wandel von einem Geschäft, das Stoffe verkauft, zu einem Vermittler im Rohseidenhandel und schließlich zu einer Bank.

Die Darstellung der Generationenwechsel und die Herausforderungen, die mit der Verantwortung und Entscheidungsfindung verbunden sind.

Die Bedeutung des Vertrauens und der Menschen als geheime Zutat für den Erfolg der Leman Brothers.

Die Metapher von Mehl als Geld und die Transformation von Händlern zu Banken.

Die Entscheidung zwischen einem opportunistischen und einem erfüllenden Lebensweg und die Auswirkungen dieser Entscheidungen.

Das Konzept des 'Kampf der Kunst' von Steven Pressfield und die Idee des Widerstands als größter Feind des ungelebten Lebens.

Die Rolle der Professionalität und der Disziplin beim Schreiben und Erschaffen allgemein.

Jerry Seinfelds Herangehensweise an Comedy-Schreiben und die Wichtigkeit der Gewohnheit, jeden Tag zu schreiben.

Die Erzählung von Glen Millers Orchesters Kampf durch den Schnee und die Bedeutung von Lebensqualität.

Die Diskussion über die Bedeutung des Schaffens und die Ablehnung von Kompromissen in der Kreativität.

Die Geschichte von Brett Adcock und seine Vision von Figure, einem humanoiden Roboter Unternehmen.

Die Idee hinter Cover, eine AI-Sicherheitsfirma, die Waffen in Schulen detektiert und die Motivation hinter dem Projekt.

Die Wichtigkeit, große Probleme zu lösen und die Begeisterung für die Arbeit an etwas, das das Leben verbessert.

Die persönlichen Geschichten und Herausforderungen von Sylvester Stallone und seine Entschlossenheit, 'Rocky' zu schreiben und zu spielen.

Die Inspiration aus dem Leben und der Karriere von Michael Pryor, der an der Gründung von Fog Creek Software, Trello und Stack Overflow beteiligt war.

Transcripts

so the quote is this it says most of us

have two lives the life we live and the

unlived life within us between the two

stands the resistance more powerful than

a locomotive and harder to kick than a

crack crack cocaine habit and here's the

biggest [ __ ] we don't even know what

hit

[Music]

us all right Sam I got to ask you about

this so I was watching that Leman

Brothers play I don't know if you

remember I was telling you I went and

saw the Leman Brothers play and there's

a line in there there's a part that's

stuck with me the the point of the play

is it's talking about the generations of

the Leman brothers from the

great-grandfather to the grandfather and

I don't know if you know this story but

basically they started out their their

German immigrants they come to America

they they land somehow in Alabama and

they open up a small little store

selling Fabrics okay so somehow they

went from German immigrants who had

nothing selling Fabrics in Alabama to

the fourth or fifth biggest Investment

Bank in New York in like a couple

hundred years so how did that happen the

story is how did that happen and the

transition goes they're selling fabrics

for you know for clothing in their store

in Alabama and then they realize they

could just buy the raw cotton so then

they start going to plantations and

buying the raw cotton and selling it to

the guy who makes Fabrics out of it so

then they become the largest buyer and

seller of they become a middleman and

they kind of like they in the play they

say they invent the idea of middleman I

don't think so but like they really

popularized the idea of being a

middleman where they weren't making the

cotton nor were they making the Fabrics

they were just in between brokering the

deals and so then somehow that that

ladds up and eventually they become a

bank and so it's like generation two or

three so what they show is it's

realistic like one of the kids that took

over was really smart had new ideas he's

the one who turned it into a bank but

there's other kids who was like maybe a

little bit more of a gambler and a bit

Reckless and that put them in positions

that you know maybe they shouldn't have

been in they got a little too greedy a

little too aggressive which ultimately

in 2008 Leman Brothers Falls and it's

the biggest bank collapse in the history

of the country it's because of you know

some decisions that were made along the

way the seeds that were planted by You

Know The Heirs heirs to the throne so in

one of the scenes it's the the kind of

the older generation and then the

younger generation they're both in the

boardroom and at this point the older

generation is kind of the figurehead he

sits there in the boardroom but he's not

the guy he's not the guy making the

decisions his son is the guy making

decisions and so if forgot who it is

somebody ask them some some bank or

someone else comes and ask them they say

um what is your secret recipe what are

the ingredients that let you do what you

do and they think long hard and you know

I forgot what answer they give but it's

something like it's the people or it's

the the trust that we have that's what

that's the special ingredient and then

the sun comes up and he goes in our you

know when we're baking our flour is

money some people use money

to buy things we use money to make money

our flower is money and like that was

like one of the big transitions where

they became a bank versus becoming

before they were Merchants who were like

buying and selling products buying and

selling commodities and it shows that

like once they have that realization

like they never go back mean they just

get more financialized more

financialized more financialized where

they're trading on computer screens and

they're trading these subprime mortgages

and they're never they're never issuing

the mortgage they're not living in the

house they're not they're just it's

numbers in a spreadsheet from there on

out basically and um and we've talked

about this idea of like what is it that

you sell and it kind of comes down to

like the way I think about this is

there's many moments in my life where

I'm choosing between two paths the path

that's opportunistic meaning I see green

on the other side I see money on the

other side and then maybe the path

that's more interesting or fulfilling

yeah ART versus money that's a good way

of put it uh but for others it might be

others might be impact it might be like

making a difference in the world right

might be the the fulfilling path for

them so and as much as I could hear the

advice like you know the answer the

answer is go do the fulfilling thing

however me and many people like me out

there are just sway let me just make a

quick pit stop over here and those pit

stops add up you had one pit stop after

another where you choose the

opportunistic thing after after I make

this money then I'll go do the thing or

well this is too good to pass up right

and I do that many many times in fact am

still doing it today even as I am

ashamed to admit it I do that all the

time and so I wanted to talk a little

bit about people who choose one path of

the other yourself people you know well

and see if I can get a little bit of

wisdom on this um so do you have any

stories on this or I can share maybe

something I'm reading right now that

that really stood out to me but where do

you want to

start I want to hear the story because I

think you're reading a book that I've

always wanted to read but I've refused

to read it so far because I know what

it's going to tell me and I don't like

that answer because it's because it's

hard it's a hard thing so you're reading

uh is it the war in art by stepen

pressfield yeah the war the uh war of

art so it's like the opposite of of The

Art of War sunu book so it's the war of

Art and I wasn't going to read this book

and then yesterday I um I asked Diego my

my guy I was like Diego you read books

he goes he goes not really but I'm

reading this one book right now pretty

good called The War of Art and I said

give me the what's like one thing that

stood out to you and he just

screenshotted this passage that then I

went and ran and tweeted out wait hold

on so you're not actually reading the

book you've just been inspired by one

this is the trigger I'm just giving you

the whole story here so I got the

excerpt first which is actually a great

way to to decide to read a book then I

read half the book last night so it's a

very fast read all right so the so the

quote is this it says most of us have

two lives the life we live and the

unlived life within us between the two

stands the resistance just like every

Sun casts a shadow a genius's shadow is

resistance resistance is faster than a

speeding bullet more powerful than a

locomotive and harder to kick than a

crack crack cocaine habit and here's the

biggest [ __ ] we don't even know what

hit us I never did from the ages of 24

to 32 the resistance kicked my ass from

the east coast to the West Coast back 13

times again and I never even knew it

existed I looked everywhere for the

enemy and failed to see it right in

front of my face

that makes you sad right well that's one

reaction to it I felt the other way I

felt like a inspired rage I was like no

I'm not going to have the unlived life

within so I pick up this book and I

start reading and there are a ton of

just like Banger passages that are uh

they're just so good that I wanted to I

wanted to you know talk a little bit

about with you keep reading a few more

what are the other good ones all right

so the premise of the book if you didn't

get it from that that is basically we

have the thing that's our calling that

we kind of know that we should do or the

direction we know we should go and then

there's us not doing it and that's maybe

choosing what to work on but then

there's just a dayto day so he'll point

out like you know hey you got that diet

that you haven't stuck to you got that

that book that you haven't written you

got that uh that that startup you want

to go start you know of course you'll

start it after you you know just save up

a little more money and he goes you know

fast forward the clock you're 40 50 60

years old and you're that great author

that never wrote a book and he gives

tips as well so he was like if you're

going to be a writer you must write

every day you don't not write because

you don't feel good just like you don't

do this other thing because like if you

are just like feeling bummed you still

got to go to work he he calls it the

difference between an amateur and a pro

he goes an amateur they do it because

they love it that's what people think

he's like oh they love it so much that

they only do it once every month they

love it so much that they never stick

with it he goes you know who loves it

the pro the pro who wakes up and shows

up to work like it's like it's a job

like treats it like it's a job you don't

not show up to your job you do it every

single day and you do it whether you

feel like it or not you don't just wake

up and decide am I going to do the thing

or not today and so he talks about being

a pro and how the pro sits down and

quote unquote does the work and the work

is he's like I don't care what it takes

you know you basically you sit down and

it you know it doesn't matter how long

you sit there it doesn't matter if you

wrote three lines it doesn't matter if

those three lines suck you did the work

today and that soon enough if you just

do the work often enough those three

lines turn into lines turned into 30

pages and those 30 pages turn into you

know terrible just Mindless driil to you

know your best work and the only way it

gets there is by actually sitting down

day by day and doing the work all right

look the question that Sean and I get

asked constantly is what skill set did

we develop early on in our careers that

kind of changed our business career and

that's an easy answer it's copywriting

we've talked about copywriting and how

it's changed our life constantly on this

podcast and we' give a ton of tips a ton

of techniques a ton of Frameworks and

throughout all the podcast well we

decided to aggregate all of that into

one simple document so you can read all

of it you can see how we've learned

copywriting but you can see the

resources that we turn to on a daily

basis you can see the Frameworks the

techniques we use it's in a simple

document you can check it out in the

link below all right now back to the

show do you follow Jerry Seinfeld at all

because he's he talks about the about

this topic all the time he's one of the

few Comedians and actors and uh whatever

you would describe him as that actually

gets into the Tactical stuff uh of like

what it goes through dayto day and he's

like I have a a big pen and a yellow

notebook and I and I write jokes like

all day uh not all day he said I'll do

like an hour a day but I try to get it

done just a little bit every day and he

goes most a time it's garbage and then

he talks about when he was writing

Seinfeld he was like I would go into the

office I I would go to my office and I

would sit down and I would actually

write things out and then I had a

process and he's like a lot of times I

didn't want to do that but I just did it

anyway because that's my job and I

wanted and and I need to be great and so

anyway he's a really good guy to follow

because he gets really specific about

the tactics uh behind this stuff which

people rarely discuss

have you ever seen this clip of him at a

comedy club talking to a struggling

comedian who's like asking he just

caught Jerry backstage and asked him for

some advice about how to make it yeah

what's he say it's just like you get to

a point like how much longer can I take

it it's time running out you out of time

getting older

please getting older it's not it's not

you can listen I'm I'm 29 I feel like i'

I've sacrificed so much of my life the

last 30 years you guys something else

you would rather have been doing

uh not other appointments or other

places you got to be not necessarily not

necessarily I see all my friends making

a lot of money a lot of money on Wall

Street I see like you know but I just

see that like my friends are you know

they're moving up and I don't I'm

worried moving up moving

up are you out of your mind no I'm not

out of my mind I just uh least that's

not going to do with your up no no it's

a special thing my this has nothing to

do with making it or did you ever stop

and compare it in your life and go okay

I'm 29 my friends are all married all

having kids they're all have houses they

they have some sort of sense of

normality you what do you tell your

parents what do you you know how do you

feel with that they're parents yes

[Music]

I your

parents let me tell you a story about uh

this is my favorite story about

Glen Miller's Orchestra they were doing

some gig somewhere they can't land where

they're supposed to land ENT a snowy

night so they have to land like in this

field and walk to the gig and they're

dressed in their suits they're ready to

play they they're carrying their

instruments so they're walking through

the snow and it's wet and it's slushy

and in the distance they see this little

house and there's lights on on the

inside and there's a pear of smoke

coming out of the chimney they go up to

the house and they look in the window

and in the window they see this this F

he's a guy and his wife she's beautiful

and there's two kids and they're they're

all sitting around the table and they're

smiling they're laughing and they're

eating there's a fire in the fireplace

and these guys are standing there in

their suits and they're wet and they're

shivering they're holding their

intiments and they're watching this

incredible Norman lovewell scene and one

guy turns the other guy and goes how

people live like

that that's what it's about right and he

just leaves the guy with this parable

and the guy is just like you know

stunned basically but the point is like

this guy says that he's doing the thing

that he loves but he's like jealous of

the of the comfortable people who are

who are not living that life basically

and like the true artists the people who

are going to make make the great [ __ ]

the people who are going to live their

sort of the their most fulfilled life

they're the ones marching through the

snow in the discomfort but they're doing

exactly the thing that they want to be

doing they chose this discomfort and um

I love that story I'm going to remind

you of something that we did so in

February I think it was the Lego

episodes so if you could go my first

million Lego at the very end you had

said something of like I forget exactly

what you said but it was something where

I remember the energy being I own this

company um that I'm not sure if it gives

me purpose uh and it's not really

related to my main thing and I said uh

well you know the product that you're

selling doesn't necessarily have to be

uh something you're passionate about you

could be passionate about creating great

jobs or you could be passionate about uh

creating a wonderful place to work

making it so your employees can afford a

car whatever you know that it doesn't

always have to save the world and I

think that kind of helped you a little

bit and I was reflecting on it because I

talked to Brett Adcock the other day

when you w't here it's gonna go live

after this episode I think so Brett

Adcock uh started figure it's a humanoid

robot company that like it's one of

those companies that you would Peg as

like it's going to change the world

whatever he did two things that were

interesting the first thing is I tried

to nag them a little bit to get like

some good content out of them and I go

Brett you know you're doing this world

changing thing now but before this you

had a company called V which basically

is just like a glorified job board and

he laughed and he he knew I was just

giving him a hard time and it was a

hundred million dollar company it was a

great exit and he explained how figur is

changing the world and how he was

thinking about doing uh artificial meat

so meat that you grow in a lab he was

like I was worried about these really

big problems and I go well veter was not

a big problem and he was like he kind of

laughed but then he got serious and he

goes uh well the way that I thought

about it was that you know you spend 50

hours full hours a week away from your

family with a company you should be

spending it on something that you really

truly love and enjoy and that you get

value out of and I was like you did it

again man you just wo this story around

something that makes it really

inspirational and world changing is he

saying that the job board is helping

people find that that's what he was

saying or he was saying he got he got

that out of it he got that out of it and

he was like and it's not really a job

board it's significantly more complex

than that but I wanted to like just give

him a hard time to get get get them to

come out of a shell but he was saying

like he's like well no it's not just a

job board like we weren't just helping

people get jobs we were helping them

find Value in their lives and helping

them find passion and he did such a good

job of telling himself a story that I

also believe I believe his story to be

true and the other thing and anyway it

inspired me of like telling myself a

story these vegetables aren't just

crackers with cheese if you think about

what makes a sandwich you must ask

yourself do I need all of it or could I

reduce it in size could I have could I

do more with less what is enough and

that's what the Lunchable stands for

it's a reminder of what is enough that's

exactly what he did and I thought it was

great but then he's got this new thing

so his new thing uh it's called cover so

if you go to cover. it says cover is a

AI security company developing concealed

weapon detection systems covers

technology scans students backpacks I

think for concealed weapons in K through

12 schools our goal is to prevent school

shootings by identifying concealed

weapons inside of bags and underneath

clothing apply to work here listen to

this so he had just sold one of his

companies or no sorry one of his

companies went public it was called

Archer it was uh basically an electric

helicopter big deal it's a big deal and

he was thinking what am I going to work

on he had three ideas idea number one

was Meats grown in a lab which we've

talked about which is like it's pretty

insane that you have have to have all

these cows in order to get ground beef

is there a way that you can make real

beef in a lab he was really fascinated

by that and he read a bunch of research

he's like that that that's on my short

list but that's not the one I'm going to

do the second idea that he had was

robots where he was like uh we just

can't get enough uh warehouse workers to

fill these jobs I wonder if a robot can

uh fulfill this uh demand that's what he

ended up doing the third one that he

didn't do that he was very close to

doing he read this study he read this

study that was done I think or a

research paper done in 2014 or 12 or

something like that and basically it was

about NASA creating this technology that

could use not exactly x-rays but almost

like a like a cellular phone like uh

like cell phone rays and from 50 meters

away so about 150 feet this thing that

looks like a video camera can you a

human being can walk in front of it and

you could see if they have a bomb on

them you can see if they have a weapon

on them you could see if they have

anything underneath their clothes or in

their backpacks and he goes That's

amazing I wonder what we could use that

for he saw this graph about school

shootings where basically there's

something like a school shooting a day

and I'm not talking necessarily school

shootings where it's like predetermined

where I'm going to go and I'm GNA like

you know have be overly violent to 30

children I'm talking about like kids who

just have a gun in their book bag at

school and someone says something rude

to them and they freak out and someone

gets hurt and shot and he was like

that's what we need to solve that uh we

need to solve that problem and so he

didn't end up taking uh and running with

that idea he did figure however figure's

kind of working a little bit and he has

a little bit extra money and so he went

and Cole called the NASA guy who created

this research report that explained the

technology and he convinced the guy to

let Brett come and check the technology

out he has now since licensed it and

he's funded cover. with $10 million of

his own money and he's hired a team of

NASA Engineers to build technology to

build this stuff out So eventually

they're going to start with going to

stadiums so you can see if someone's

coming into a stadium with a weapon and

then they want to like give away that

technology to schools to prevent school

shootings because schools don't exactly

have money to afford this software and

he was telling me this story and I'm

like who wouldn't want to prevent school

shootings that's like the greatest thing

ever uh that's a that's a really hard

thing to compete against when I'm

recruiting an employee to come and join

a newsletter business versus like going

to like literally save lives and it got

me thinking of what what what I was

saying to you about well a company

doesn't have to be X Y and Z I felt that

was a cope I felt that when I heard what

Brett was doing I

felt solving big problems and going

after your passion and not exactly

caring about how big of an opportunity

is in some regards in some ways that is

better than doing it the way that we you

and I tend to do it well I I think that

um what Brett stone is pretty awesome

here he he did it as a uh you know we

talk about one chart businesses that's

exactly what I told him on the podcast I

go Sean's going to love this yeah it's

it's a one chart business because uh we

we talked about this before which is

some businesses the best businesses

really are so simple that you could just

put up a single chart on the screen and

say that's why we're doing this and the

example we gave before was that the rise

of uh cremation so crem cremated

funerals has grown from like you know

less than 10% of the market to over 50%

of the market now the majority of

funerals I guess in the US are are

cremations which is surprising to me

still uh but if you're creating a

business that's around that which we we

we met these guys um I think after was

the name of them and like they had a

whole deck and I told them I was like

you didn't need to send the deck this

slide three was enough all you had to

show me was that and say we enable this

we make it easier to do cremation like

look at this rise that's what we're

doing and so the best businesses are one

chart businesses I know a lot of people

that did DDC Brands and if you ask them

about their DTC brand they'll tell you

this and that about the market that

they're in and about the business model

about the direct relationship with the

consumer all they needed to show was

time spent on Facebook that's all these

markets were based on was time spent on

Facebook Facebook and the CPM on

Facebook that's a single chart would

have told you that hey there's a new way

to reach customers and it's called

Facebook ads and we're going to just

work backwards from Facebook ads and

start selling products via Facebook ads

that's really what happened in DC over

the last 15 years any anyway so when I

asked Brett about like this idea I was

like oh so give me the pitch what's the

thesis around this what are you what are

you excited about he goes oh it's this

Google image and he just searched school

shootings per year pulled up the chart

he goes and it's just a it's like a up

into the right exponential like it's

like a it's what you want a startup

growth curve to look like you know it

starts really small and it starts

getting bigger and bigger bigger except

it's school shooting so you want it to

go in the opposite direction and uh

because I was like dude how do you have

the time don't you just want to go take

a nap like you want to be with a kids

but like even if you're not with your

kids [ __ ] it take a nap dude like why do

you why do you're already working doing

one insane thing compe with Elon Musk

how dare you go start another hard thing

and he's like well I have to I feel like

compelled to yeah and when I think about

like uh you know this isn't actually

realistic but I when I think about a

company trying to compete with Brett

when you're recruiting someone it makes

it really hard and I asked them I go uh

why do you do these big things he goes

well I think big things in many ways are

easier uh it's easier when I have this

crazy awesome mission to get employees

investors customers like it's just it's

just actually easier

and it kind of it messed with my mind a

little bit so my takea away from that by

the way is not that you have to go solve

a really gnarly problem in the world to

be doing something um I think that is

definitely One path and the way I think

about it instead is instead of saying

what should I do a better question is

what would I do if I wasn't

afraid like if I wasn't afraid what

would I go work on and usually you're

afraid of failure usually you're afraid

of it not working out usually you're

afraid that it might be too hard like so

for some people it might be starting a

humanoid Rob

company might be the answer but you're

not doing it because you're too afraid

that like it's too hard I don't really

know how to do that it's it'll take too

much money what if I can't raise it what

if I do this or if I do that I'm

competing with Google and and Elon and

all these people and so they wouldn't do

it and for other people like for me it's

a creative Endeavor right it's to say

well what like I don't know I think the

thing I really want to do is go write

this killer book or go make a TV show or

go do something really really

interesting and the reason I don't do it

is because it might fail right I might

spend a couple years writing a book and

it comes out and people are like yeah

cool book man and that's it that would

be disappointing and that would be the

failure and I think one of the good

things about um about this book that I

was reading the war of Art and uh some

other stuff I've been consuming is you

you really separate the like choice of

what you do and the result of what you

do as two different things and like you

know you control the controllables the

thing you can control is did you spend

the time doing the thing you really

wanted and did you give it your all you

cannot control the outcome and if you

listen to Rick rubben talk he says the

exact same thing he goes your job is not

to make it popular popular is not

something you do you don't make popular

you make stuff and you make a lot of

stuff and you put your best stuff out

there and you do your best job doing the

best stuff you can and popular I mean

that's not even something you think

about that just happens or it doesn't

happen and it's irrelevant at that point

whether it happens or doesn't happen

because you're just going to keep making

stuff and eventually popular starts to

pay attention to the guy who's making a

lot of stuff um we talked about Rocky in

last episode The Story of Sylvester

Stallone so after the episode I went and

did like a deep dive on it I went and I

watched Rocky last night and I watched

all of his old interviews from the 1970s

and I really got into it and there was

so many good parts but the one thing

that he said he's interview he's being

interviewed by this guy and this is the

movie come out it's it's been a success

at this point and he but it's like a

year in and he says you know so they

offered you a lot of money for this and

you needed money we talked about how he

had to sell his dog because his do he

had a big like Mastiff and was eating

too much he's like either I'm not going

to be able to feed the dog and not feed

myself or I sell the this dog and then I

could feed myself and hopefully the new

owner will be able to feed my dog and as

much as it killed him to do it he's like

I I have no choice here so he was like

down to the dumps and he the way he says

it he goes I had $106 in my bank account

I had a $300 a month rent and I had a

pregnant wife and he goes the wolf was

at the door I love that phrase he goes

the wolf was at the door why did you

because they're like how did you write

it in three and a half days the the the

V1 of the script he goes the wolf was at

the door I had no choice and so he um

and they were like but then they offered

you money for this like a lot of money

for this he goes yeah they go how much

do they offer you he goes well first

they offered me about 100,000 and I said

No and then they came back

150,000 they're why'd you say no he goes

well they said we'll take the script but

like you know you go away we we will go

get Bert Reynolds to to be Rocky like we

don't need you to be Rocky we like the

script no that's who they went to uh

they went to Bert Reynolds they went

they went to three or four guys who were

big at the time and he's like no I only

want to give you this script if I'm

going to be Rocky and they were like oh

God okay forget it then they came back

150,000 but you're not Rocky no then the

final offer was

$265,000 but you're not Rocky and he

says no and they go he goes how did you

say no to $265,000 when you1 that's like

800 Grand now yeah exactly it's like a

million bucks basically and they they

were like uh how did you say no when you

had $106 in the bank he said a couple

lines he goes he goes um it's not he go

it's not that hard to say no to money

when youve never had money you don't

even even know what money is he goes he

goes if you've never ridden in a

Rolls-Royce you don't mind bumping

around in a Volkswagen it's all you know

he's like I goes I didn't have a frame

of reference for that he goes I did want

to get out of some misery he's like my

land lady was a a big just Beast of a

woman and she would you know she would

show up at my door every month and her

she was so large she cast almost like a

shadow at the door he's like and I just

remember being afraid of that shadow all

the time he's like but I you know my

goal was rent my goal wasn't $265,000 I

didn't need all that and goes um they go

but you know they go did you ever have

any doubts he goes yeah he goes before

when I was telling them no I was saying

are you kidding me Bert Reynolds that

guy like I can out act all these people

I will kill this role I will be so good

in this role you you guys have never

seen anybody act like I act and then as

soon as they finally relented and they

were like cool um you know you can do

the movie they B what by the way the

deal they ended up doing was a million

dollars of production budget which was

very little at the time like the big

movie at the time King Kong was like 25

million won only had a milon budget he

produced the whole thing for 960,000 and

he like casted his brothers and his

uncles and like you know they did one

take on everything and like if they

couldn't get something like there's a

scene where they're they're supposed to

be ice skating on a date but uh Rocky he

didn't didn't know how to ice skate they

like you don't have time to learn uh so

they they just changed the scene where

he's walking and she's ice skating and

they like made an they just changed the

script to why that would make sense and

they just brought cameras to an ice rink

and stuff like that probably like to get

his dog back he cast that guy in the

movie plus gave him money it was like

all you going to be in the movie so the

guy's in the movie for like one line so

anyways he's making this movie for for

less than a million bucks U they go well

now you've made a lot of money right he

goes he's he's laughing he goes I about

$400 more than I had before this they go

$400 he goes yeah I mean I I had a lot

of bills before this and that land lady

cast in that shadow she showed up for

the rent and then taxes and then all

this he goes he goes but you know what

he goes it he goes I basically paid

myself the um stage Actors Guild minimum

the SAG minimum so he made $600 a week

doing the movie and I think he owned the

like some percentage but it was going to

be on the back end so he didn't have the

money yet and so he goes uh he goes but

you know what the money never mattered

he goes I would have done this whole

thing for a doughnut and a tuna fish

sandwich the money meant nothing it was

always about the opportunity I had to

prove to myself that I wasn't a liar

that I wasn't living a life of

disillusionment because that's very

difficult CU I thought of myself as a

creative person and I told myself that I

was a great actor but I had never had an

opportunity to go f figure out am I any

good or not and so when you ask me

should I take the money or should I take

the opportunity to find out am I living

the life of a liar or not I had to get

that answer because if if not it would

have eaten at me for the rest of my life

he goes I'm I think of myself as a

creative person I didn't want to wake up

and be 50 years old and realize that I'm

this creative person who's never done

anything creative that would be terrible

I'd be living a lie it would kill me

dude is is he our new kind of crush move

over BR Adcock yeah Sylvester salon's my

guy now and he looks

great amazing uh the dude these

interviews are so good like I'm gonna

make a separate YouTube video just as

like a homage to to to sly because he's

got so much swag which I didn't realize

he's very funny and by the way this is

another thing I love about the guy he

not only did all this stuff but he kind

of overcame the adversity right so the

reason he wasn't getting casted is

because he talks funny well why does he

talk funny do you know the story didn't

when he was born or no didn't he h he

hit his face or he was born with like no

nerves on one side of his face right

when he was born they used forp to get

him out forp damage the nerve and it's

the nerve in your mouth that when you go

for a dental procedure they numb you and

you know you like your tongue doesn't

move right you can't talk right imagine

that for your whole life that was his

whole life and so because he was really

jacked and because he talked with kind

of a slur and like a sort of his mouth

part of his face part of his mouth is

paralyzed people assumed he was dumb

this guy was incredibly intelligent he

was very well read he wrote the script

for this he is a very creative eloquent

person he's a great writer and people

just thought of him as this action hero

like this like uh you know like an

action figure basically oh you got abs

and muscles and that's why you're why

you're doing these rols but that's not

it at all this guy was a very deep and

interesting person but he was sort of

masked by this maybe my doctor used

forceps and [ __ ] cuz I slur everything

and I have abs as well and I'm kind of

smart yo

Adrian y Adrian that was pretty good I

think I think my my doctor also must use

that same tool was I born in New Jersey

as well um I want to tell you a story

about an interesting person I hung out

with but before I get to that this is

kind of the inspiration episode it seems

and you feel inspired you know but it's

sometimes it's hard to feel inspired

when it's 105° and I'm sitting in Austin

Texas sweat my ass off what would you do

Sean if you wanted to feel inspired

maybe write a book maybe get away from

it all what would you do I writing a

book seems hard I'd get away but but

where would I go I think I would wander

today's sponsor is wanderer.com we like

wander so go to wander uh am I even

saying that funny by the way do am I

saying that with a weird accent you

didn't stillone it you're good um so

wanderer.com um it's a really cool

website where they operate really

luxurious high-end properties they're

awesome if you go to their website

you'll see every photo they take is

inspiring like all these beautiful

beaches like a cabin in the mountains

it's just like high-end stuff and

they've got gyms and work sometimes I

don't even take the trip I just go to

wanderer.com just look at places and I

get like 10% of what it would feel like

to go on vacation right now and it's

like okay well that just took me 10

minutes that was great yeah my wife

wanted to go to Greece and I was like

hey let's just look at Google Earth and

look at the parking like pretty dope

right did that do yeah that that's what

I do with uh with wanderer.com so check

it out they're today's sponsor they're

an awesome company um I want to tell you

a quick story about what I did the other

day so I get this text this guy Michael

just joined Hampton and I become became

friendly with him and he's like hey are

you free on Tuesday at six o'clock I was

like yeah sure what's up he goes do you

want to go fishing uh I was like yeah

okay whatever uh I like I'm currently uh

right outside of New York City so I'm

like where do we get like do we fish

like is it going to be like sewage water

where do you fish I I I don't know so I

go to this guy's house it looks like I'm

at like a high school or an art museum

he's got this massive beautiful home

that's built like on a peninsula and the

boat to get into the the Long Island

Sound which is like a body of water

right here he it's like right on his

front porch and we're basically 30

minutes outside of New York City it was

one of the most spectacular things that

I've ever heard of and so we go out

fishing and I get to know him a little

bit and I had to tell you about this guy

so he's really fascinating because he's

one of those guys who you know his

products but you may not have ever heard

of him so have you ever heard of uh fog

Creek software they launched in 2010 as

like so fog Creek software launched in

2000 and it was sort of like an agency

where the internet was just getting

started and these guys were like the

early nerds amongst amongst the Nerds so

if you wanted like some the development

work they were the guys their mission

early on was like you know we want to

work with programmers and we want to

create create a great place to work for

programmers and they start this little

agency or a consultancy but like a lot

of Consultants they're like just doing

service work kind of sucks let's create

some products and so they create a

handful of products the first one being

fog bugs so fog bugs was like a a bug

tracking software and after 10 years it

does all right it's like you know in the

eight figure so 10 million plus in

Revenue it's doing pretty good but it's

kind of stagnates a little bit and they

go let's like spit off some more stuff

that we've been working on so I believe

I don't remember which order it was but

let's just say the first one was Trello

so they spin off Trello and they fund it

with a little bit of money so Trello

it's an asonic competitor it's a uh task

management software they grow this

business they raise only $10 million uh

it gets started and they and they grow

it a little bit then they raise $10

million they grow this business and they

eventually sell it to atlassian software

for $450 million I believe and if you

look at atlassian software stock I think

when they sold the stock was $17 and

when it eventually peaked uh like last

year two years ago whenever thing when

everyone went crazy it was like

20x set and so they got a combination of

stock and cash for this deal so huge hit

this guy just made it Well turns out

they spun off another company as well

and that other company was called stack

Overflow so stack Overflow was basically

like it's still exists it's kind of like

a message board but originally for

developers and eventually you can make

one of these message boards for a

variety of topics it's huge did you know

that that company sold this wasn't in

the news too often but did you know that

company sold for $1.8 billion

who bought it uh uh a European

publishing company uh pro pro process

Pro I don't know are you you have it up

no I don't have it here but that's okay

just some insane traffic by the way they

get almost like 200 million monthly

visitors huge site and so I was talking

to this guy and he was like yeah then we

also sold sold fog Creek software and I

made a little money there so he's like

I've had a hatrick and so this guy has

done all these amazing things and so

just like learning about his Story how

he's pretty low-key in the sense that

like he he doesn't have Twitter he

doesn't really use social media and he's

like giving me all this like interesting

Intel on growing their companies and

making him huge it's called proess

according to Ari um and he's like yeah I

sold that one we sold that one for 1.8

we sold this one for you know 400 and

something but the stock like appreciated

a ton so who knows what the actual price

was and I was like what are you doing

now and he's like just fishing just to

thinking and so he goes fishing on this

boat like every day during work hours

and he's like showing me a tour his home

and he's like yeah this is where my

office was but I don't really open up a

laptop anymore did you know this guy or

why is he inviting you fishing I met him

in Hampton and we just started talking

and he just was like do you want to do

you want to come over and I guess this

is look when you're you look like a guy

likes to fish like spotted I thought

here's why this guy was cool to me he's

like an Outdoorsman in basically New

York City and he's like living a very

unique life uh and it just but he's very

zen-like he's super Zen and he was

telling me stories about how he like

overcame certain things at the company

the whole time he's like telling you

stories he sounds really Zen and calm

and low-key and I thought that this this

guy was one of these people who deserves

a little bit of love because super under

the radar as successful as anyone we've

talked on this podcast but does not have

a big mouth so I'm kind of uh blowing up

his spot a little bit but I I asked him

if it was all right that I said all this

and super interesting guy that you

should look into Michael prior is his

name he's awesome what was um anything

cool from your conversation anything you

you learned or an Insight or an

observation you had that made you think

yeah so he was uh I just liked how

lowkey he was about everything so he was

basically the CFO of stack overflow

stack Overflow I don't know what their

revenue was but they sold for $2 billion

doar and I was like did you are you like

an accountant did you were you a CFO

he's like no I barely knew how to do any

of this stuff uh but the company needed

a CFO when we started he's like I was a

programmer he's like I haven't

programmed in forever but I just kind of

learned like to pay taxes and I just had

to learn how to pay taxes and I had to

learn how to do payroll and he just like

rolled with the punches and I think that

uh I was like were you intense he's like

no I'm not intense at all and we hear

stories about how people are doing what

do Elon must say hardcore hardcore mode

hardcore and this guy he was like I'm

not I wasn't really hardcore he's like

we were smart and we worked pretty hard

but like I would not describe what we

did as intense and we just kind of R

rolled with the punches it was really

cool to hear something that differs from

the loudest people who are incredibly

successful of being intense you got to

grind you got to do this that wasn't the

vibe that I got from Michael and like

the early founding of these companies

and I thought it was really inspiring I

thought it was awesome I also think and

this is for anyone who wants to build a

company you have to look up his partner

his partner's the louder one his partner

is called uh is named Joel Joel and he's

got this amazing blog that I've read for

years it's basically like Paul Graham

but more a little bit uh a little bit

more hotheaded a little yeah well it is

it's very tactical but he also writes

like he he he's a little bit more jokey

and it's a little bit more Brash which I

appreciate and it's called Joel on

software I think it's one of the best

entrepreneur blogs out there I don't

even think he updates it anymore but he

has probably a thousand articles and so

it was awesome just like hearing little

bits of like Intel from these guys and

so I wanted to uh shine a light on this

guy it was really fascinating yeah

that's amazing uh that's cool how's your

fishing game dude it was like on easy

mode like the poles were like attached

to the boat and it was like once you

once you hear like a bell rig you just

go and grab like you like grab the thing

and just like barely crank it in it's

like the door dash of fishing yeah like

his boat like told me where the fish was

like it gives you like a little alert so

it's like fish here and you just like

sit there I'm just like sitting drinking

water and it's like oh we got a fish I

guess and so oh did you see the picture

of it it was three foot long this

[ __ ] fish I saw that thing and I was

like how the hell did you catch this

what what is going on that was like a

record cat that was like a record

setting fish it was just like the

fishing rod was just like in one of the

holes on the boat and you just like

barely touched the Reel and it came up I

mean it really there was really no glory

in it it's like AI for fishing it's like

wait a

minute yeah like like the boat these I

don't know anything about boats a lot of

people look at me they think that I'm

like an Outdoorsman I don't know [ __ ]

about this stuff and like it like has

these sensors that tell you where the

[ __ ] fish are like there was no work

involved so like this fishing shit's

easy I don't know why people are

impressed by this

let me ask you one more question I'm

always interested in what other PE what

other interesting people are interested

in what was this guy interested in when

he was talking to you what kind of

questions did he ask

you we talked about being popular so

basically like a lot of people who are

why you ask you good

question I think I was like uh uh the

tallest [ __ ] here like where I was

just I was like the only one that he

could like uh talk to whoever who has

even a slight popularity we were talk so

I found it odd that and I don't think he

actually envied me at all nor does he

want this type of thing but a lot of

like rich and successful people who are

low-key are curious what it's like to

have an audience and what I tell them

all the time and I don't know if you

feel this way I go hey I will trade you

my audience for your Networth any any

day of the week I'll gladly make that

trade and of course none of them would

ever actually want to do that but I

think it's funny and and I'm I'm not

talking about him but people in general

uh that they're into what it's like to

have like an audience and be internet

popular or something like that and I

always remind them I'm like it's really

just like me in my bedroom just or on my

toilet just typing out stupid tweets and

like there's like not that much joy in

it and I would I I would much rather

have A2 billion dollar company and so

don't get like don't actually Envy this

or think that it's awesome and so a lot

of these people are curious what it's

like to be like a a popular internet

person

um let me ask you a question

hypothetical how much would somebody

have to pay you to never create content

again delete everything on this podcast

delete your blog and never you never get

to publish again no Twitter no social

media no nothing how much would you have

to get paid $30 million what about

you a really specific number very quick

and specific number well I had to think

about it I had to think about what it's

worth for half a second well I had to

think about what you know what it's

worth what would you would your number

be I think 100 no think more than 100 I

think it would have to be like yeah I

think it would have to be more than dude

you are not Sylvester Salone you are not

you are not Sylvester Salone you you you

don't have the landlord's not here like

you've tasted the nice life you want

more of it you would do it for much less

no no I I really

wouldn't so your official number is 250

250 that's insane to me I do not believe

dude that's like

you'd be no no no no no no I think you I

think you are full of [ __ ] I think you

are absolutely you take power of

attorney and change my decision for me I

just don't like sorry my friend's an

idiot I'm gonna change that number why

why why why because I think I'm GNA end

up at 100 to 200 anyways doing what I'm

doing and I like doing it so it's

basically if I think I'm going to make

that anyways doing this um and I like

doing it so then you have to pay me a

premium on top of

to make me stop doing a thing I like

doing and then there's the additional

like time value of money that I get it

all upfront right now guaranteed right

so so you know I'm just kind of

factoring that in and I would just

rather air on the side of

um what's a number I would not I would

not regret like what what's a number you

could pay me that I okay I'll go figure

out some other Hobbies well would you

still be allowed to do anything

anonymously like under a pen name no

no your your hands are taped you can't

you can't type can't can't do any of

that stuff yeah maybe it would be higher

then like if I could if I could do

something anonymously I would do that I

think that um I think the anonymous

thing is actually pretty cool it might

be better anyways I think it's better

anyway I think the anonymous thing is

cool I'm really fascinated by these

authors who use pen names so we had uh

Jack Carr on the podcast that's a pen

name um but it like was it a pen name

because it's a stage name or is a pen

name because he wants to be anonymous in

real life I imagine the second one of

course he's not anonymous because like

we see his face but yeah I think it's

just a stage name uh which is different

I don't know what you call it yeah I

don't know but I just know that's not

his Jack car just sounds cooler you know

I I remember I was in a movie Once dude

my name rhymes with that why does his

name sound so much cooler it's the C

it's the the k sound right K is the

coolest letter everybody knows that um I

was in a movie once and the main actor

was Cal pen and I was like oh man Cal

pen what a guy Cal pen what a name

sounds like a hero sounds like a

Hollywood star Cal pen dude that guy's

not you know what his real name is is

he's his name is like culpen sesh Modi

that's his real name he couldn't get

auditions and so they changed instead of

his first name being uh Gulpin they

changed it to Cal pen and then all of a

sudden he started getting auditions and

he was telling me this like he was like

embarrassed by not embarrassed by but he

was like effed up that this is what we

had to do he's like I didn't want to

change my name I just wanted to act and

the price of having to Act was to change

my name and this is super common like

Mindy King her name is not actually

Mindy King uh like a bunch of Asian

actors same thing like they all Chang

they all change their name to sound

cooler and more uh you know whatever in

fact Leonardo DiCaprio that they tried

to get him to change his last name they

wanted him to be like Lenny Williams was

what they wanted to seem to be and he

refused and so we we were almost robbed

of Leonardo DiCaprio he was about to be

[ __ ] Lenny Williams if he had

listened to the to the suits Lenny

Williams would have been so much worse

for him cuz Lenny Williams sounds like a

50-year-old who dates a 19-year-old

Leonardo Le Leonardo DiCaprio is a

50-year-old at least there's some Suave

or whatever you

know like for some reason wait is that

illegal no he's kind of Italian I think

so it's

okay last name is different so I

guess if we question

it Lenny Williams sounds like like a

50-year-old guy who watches

on TV you know what I mean like yeah he

did the right thing Leonardo DiCaprio he

pulled it off good job for him um do we

end here on this rambling wandering uh

podcast I think so I think that's it all

right that's the pod

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