Reduce returns from Amazon customers buying shoes and apparel

Summary

This video outlines best practices for improving apparel and shoe detail pages to reduce returns and boost customer trust. It covers key aspects such as accurate sizing, title optimization, high-quality images, and detailed product descriptions. The video emphasizes the importance of clear and informative content, including size charts, body measurements, and care instructions. It also highlights the role of A+ content in enhancing the customer experience. By following these guidelines, sellers can enhance their listings, provide better product clarity, and improve customer satisfaction, ultimately reducing returns.

Takeaways

• 😀 Ensure sizing options are accurate and localized to the US for consistency and better search discoverability.
• 😀 List sizes in ascending order from smallest to largest to make it easier for customers to navigate.
• 😀 Add body and height type information (e.g., big or tall) to help customers select appropriate apparel.
• 😀 Update titles to be concise, informative, and compliant with category-specific Amazon syntax, avoiding promotional information.
• 😀 Include 5-7 high-quality images with an all-white background, showing multiple angles and product details, including model shots where possible.
• 😀 Ensure images are applicable for all countries if the ASIN is shared across them, and include measurement information in both inches and centimeters.
• 😀 Use bullet points for fit, material, and care information, such as size running large or small, model's measurements, and specific product measurements.
• 😀 Provide size charts with corresponding body measurements for accurate sizing, and upload brand-specific size charts via Seller Support if needed.
• 😀 Ensure all ASINs have complete and valid attributes to allow the correct display of size chart widgets on the product detail page.
• 😀 Leverage A+ Content to proactively answer customer questions, provide styling information, and showcase different fit types for products.

Q & A

Why is reducing product returns important for Amazon sellers?

Reducing product returns is crucial because returns impact customer trust and can affect sales performance. By minimizing returns, sellers can improve customer satisfaction and increase their reputation on the platform.

How can updating offer attributes help reduce returns?

Reviewing and updating offer attributes, such as sizing options, title accuracy, and product descriptions, can ensure that customers have the correct expectations, which can lead to fewer returns.

What is the correct way to list sizes on a product detail page?

Sizes should be listed in ascending order, starting from the smallest to the largest. Additionally, it's important to include details for different body types, such as 'big' or 'tall,' to improve clarity for customers.

What should be considered when creating a product title?

A product title should be concise, informative, and accurate, typically including the brand, product type, and other identifying details. It should not contain promotional information and must follow category-specific Amazon syntax.

How many images should be included on a product detail page, and why are they important?

A product detail page should include 5-7 high-quality images. These images help provide clarity to the customer by showing the product from multiple angles, highlighting key features, and displaying the product on a model to better visualize how it fits.

What are the image requirements for Amazon product listings?

Images should have an all-white background and include shots that show the product from various angles, detail shots of key features, and preferably be shown on models. The images must be applicable to all countries if the ASIN is shared internationally.

What additional information should be included in product descriptions and bullet points?

Bullet points should include information about whether the product runs large or small, the model's measurements, specific product measurements (e.g., inseam or waist size), and styling details. This helps customers better understand the product's fit and style.

How do size charts help reduce returns, and what should they include?

Size charts help customers make more informed purchasing decisions by providing specific body measurements aligned to garment sizes. A clear and accurate size chart reduces confusion and ensures a better fit, reducing the likelihood of returns.

What is the significance of A+ content in reducing returns?

A+ content is a valuable tool for answering common customer questions and providing more detailed information about the product. It can include fit descriptions, styling tips, and other helpful insights that improve customer understanding and reduce the chance of returns.

How can sellers update their product detail pages for improved performance?

Sellers can update their product detail pages by reviewing and improving sizing options, titles, images, descriptions, and bullet points. They should also ensure that all attributes are complete and accurate, and utilize A+ content to address common customer questions.