19 May 2025

Summary

In this conversation, Shani discusses her personal preferences and experiences with perfumes, particularly focusing on the brands Alkemes and Constant. She shares insights on how she selects perfumes, the importance of recommendations from friends, and how influencer reviews influence her purchasing decisions. Shani also emphasizes the value of quality over celebrity endorsements and expresses her preference for floral scents. She highlights the significance of clear, honest marketing and personal branding in building trust with consumers. Additionally, Shani provides feedback on the Scarlet and Safenco perfumes, comparing their appeal based on fragrance and brand image.

Takeaways

• 😀 Shani uses perfume regularly and prefers brands like Alkemes and Constant for their pleasant scent and long-lasting effect.
• 😀 The main factors that influence Shani's perfume choice are the fragrance, its longevity, and recommendations from friends.
• 😀 When it comes to perfume advertisements, Shani prefers transparent content that explains the fragrance and longevity, without gimmicks.
• 😀 Shani values product quality over influencer endorsements, as influencer reviews can sometimes be biased due to payment for promotion.
• 😀 Influencers' reviews are more persuasive to Shani than official advertisements, as they provide more honest feedback from real users.
• 😀 Shani is familiar with the concepts of top, middle, and base notes in perfumes and understands how they evolve over time.
• 😀 Shani prefers floral perfumes because they are fresh and not overwhelming, making them suitable for daytime wear.
• 😀 Before purchasing a perfume, Shani researches it by asking friends and browsing social media to see if it's worth the price.
• 😀 Shani values the scent and longevity of a perfume and considers the weather conditions (tropical, in particular) when choosing a fragrance.
• 😀 Shani tends to become loyal to a perfume brand once she finds one that suits her tastes, particularly in terms of fragrance and quality.

Q & A

What is Shani's daily routine when it comes to using perfume?

Shani uses perfume every day. She primarily uses perfumes from brands like Alkemes and Constant because they have pleasant scents and long-lasting effects.

How does Shani decide on which perfume to buy?

Shani chooses perfumes based on recommendations from friends. She tries out the scent, likes it, and then buys it. She values the fragrance and its lasting power.

What does Shani pay attention to when she sees a perfume advertisement on social media?

Shani expects perfume advertisements on social media to be honest, without gimmicks. She wants details about the scent, longevity, and real product qualities.

Does Shani consider influencer endorsements when purchasing perfume?

Shani values the quality of the product more than influencer endorsements. She acknowledges that influencers might be paid, and thus, their reviews may not always be trustworthy.

What does Shani understand about the top, middle, and base notes of perfume?

Shani understands that the top note is the initial scent when the perfume is first sprayed, the middle note is the true scent that appears after a while, and the base note is the scent that lasts the longest after the perfume has settled.

What type of perfume scents does Shani prefer?

Shani prefers floral scents because they are fresh and pleasant, especially for morning use.

How does Shani gather information before purchasing a perfume?

Before buying a perfume, Shani asks friends for recommendations and searches social media to check if the product is worth the purchase.

What factors influence Shani's decision to buy a perfume?

Shani is influenced by the perfume's longevity, its scent, whether it is overwhelming or suitable for the climate, and how well it suits her preferences.

Can a positive experience with a perfume brand make Shani loyal to it?

Yes, Shani becomes loyal to a perfume brand if she enjoys the fragrance and finds it long-lasting. She prefers sticking to a scent once she finds one she likes.

Does Shani prefer perfumes that are expensive but high-quality or affordable but lower quality?

Shani prefers expensive perfumes with high quality. She values a perfume that offers a great scent and lasting power, even if it comes at a higher price.