The Best Ecommerce Platform in 2024
Summary
TLDRThis video offers a comprehensive guide to choosing the right e-commerce platform for your online store. It reviews pros and cons of various platforms, including Shopify, WooCommerce, Squarespace, Wix, GoDaddy, Big Cartel, BigCommerce, Magento, and Amazon. The presenter shares special discounts and emphasizes the importance of 24/7 support, customization, and ease of setup. Shopify is highlighted for professional sellers, while WooCommerce is praised for its affordability and customization. Amazon FBA is also discussed as a lucrative passive income opportunity, with a free course offered for viewers interested in selling on Amazon.
Takeaways
- 🛒 The video aims to guide viewers on choosing the right e-commerce platform for their online store by discussing the pros and cons of various options.
- 💰 E-commerce is a growing industry with significant potential for growth, as it only accounts for 15% of all retail sales, and is expected to increase with 65% of Americans shopping online by the end of the year.
- 🏪 Shopify is a popular e-commerce platform, especially among professional sellers, offering 24/7 support, a wide range of themes, and ease of setup, but it can be expensive and has limited customization options.
- 🔗 Shopify provides numerous apps, plugins, and integrations, reducing the need for custom development, but the quality of support has reportedly declined.
- 🌐 WooCommerce is the most popular e-commerce platform overall and is free, requiring only hosting costs, and is known for its extensive plugin library and customization options, though it may lack user-friendliness for advanced customization.
- 🎨 Squarespace is known for its beautiful website designs and 24/7 support but is not primarily an e-commerce platform, which can limit functionality and flexibility for online stores.
- 🚫 Wix and GoDaddy are not recommended for e-commerce due to their origins as website builders with added e-commerce functionality, which may not meet the needs of serious online sellers.
- 🆓 Big Cartel is a free platform suitable for small stores or artists but lacks features, integrations, and does not offer 24/7 support, making it less ideal for businesses looking to scale.
- 📈 BigCommerce and Magento/Adobe Commerce are platforms that have shifted focus or rebranded, with the latter being highly customizable but complex, not recommended for those without development resources.
- 💡 Amazon offers a vast marketplace with minimal setup required and benefits from Amazon's marketing efforts, but comes with high competition and the risk of being removed from the platform.
- 🛍 Walmart.com is another growing platform with potential for physical retail placement but remains smaller in scale compared to Amazon, with a focus on a percentage-based sales fee rather than a subscription model.
Q & A
What is the main purpose of the video?
-The main purpose of the video is to discuss the pros and cons of various eCommerce platforms and to help viewers decide which platform to use for creating their online store.
What was the total amount spent on online retail in the last year according to the video?
-Over six trillion dollars was spent on online retail in the last year.
What percentage of retail sales does e-commerce currently make up, and what is the projected growth?
-E-commerce currently makes up about 15% of all retail sales, and it is expected that by the end of the year, 65 percent of all Americans will purchase something online.
Why is Shopify the most popular eCommerce platform for professional sellers?
-Shopify is popular among professional sellers because it is built from the ground up to support e-commerce, offers 24/7 support, and provides a wide selection of free and paid themes for a beautiful site design.
What is the starting price for Shopify's most basic plan?
-The starting price for Shopify's most basic plan is $29 per month.
What is the main disadvantage of Squarespace when it comes to e-commerce?
-The main disadvantage of Squarespace for e-commerce is that it was not originally built with e-commerce in mind, and it lacks the extensive plugin and app options that other platforms offer.
What is the main advantage of WooCommerce over other platforms mentioned in the video?
-The main advantage of WooCommerce is that it is a free e-commerce platform with a large library of plugins and add-ons, and it is the most popular eCommerce platform globally.
What is the estimated market share of Amazon in e-commerce sales?
-Amazon is estimated to have around 50% of all e-commerce sales.
What is the benefit of selling on Walmart.com according to the video?
-Selling on Walmart.com can lead to the possibility of getting products into Walmart's physical retail stores, which can significantly expand a seller's market reach.
What is the recommended hosting service for WooCommerce, and what are the benefits of using it?
-The recommended hosting service for WooCommerce is Hostinger. It offers affordable hosting starting at two to three dollars a month, and using the provided link and coupon code can result in additional discounts.
What is the main recommendation for a beginner looking to start an e-commerce business on a budget?
-For beginners on a budget, the recommendation is to start with WooCommerce due to its affordability, ease of setup, and extensive customization options.
What is the advantage of creating your own website using platforms like Shopify or WooCommerce over selling on marketplaces like Amazon?
-Creating your own website gives you ownership and control over your business, and it is not as susceptible to being kicked off the platform as with marketplaces.
What is the free course offered at the end of the video for those interested in Amazon FBA?
-The video offers a free five-hour Amazon FBA course to educate viewers on how to make money selling products on Amazon.
Outlines
🛒 Overview of E-Commerce Platforms
This paragraph introduces the topic of choosing the right e-commerce platform for creating an online store. It emphasizes the importance of selecting the right platform due to the rapid growth of e-commerce and the potential for expansion in the market. The speaker promises to discuss the pros and cons of various platforms and offers special discounts at the end of the video. Shopify is highlighted as a popular choice for professional sellers, with its user-friendly setup, 24/7 support, and a wide range of themes and apps. However, it also mentions the potential high costs and limited customization options of Shopify.
🏢 Comparison of E-Commerce Platforms
The second paragraph compares different e-commerce platforms, starting with Squarespace, noted for its beautiful website templates but criticized for its lack of e-commerce functionality and limited app options. Wix and GoDaddy are also discussed, with Wix being criticized for its limited e-commerce features despite its ease of setup and GoDaddy for its overpriced hosting packages. Big Cartel is mentioned as a free platform suitable for small stores but lacking in features and integrations. BigCommerce and Magento (now Adobe Commerce) are also briefly discussed, with the former being outdated and the latter being highly customizable but complex.
💡 WooCommerce and Other Selling Platforms
This paragraph focuses on WooCommerce, the most popular e-commerce platform, which is free but requires hosting costs. It offers a vast library of plugins, ease of setup, and full customization. However, it may not be as user-friendly for deeper code changes and lacks some basic features that can be added via plugins. The paragraph also touches on Amazon and Walmart as selling platforms, with Amazon being a massive opportunity due to its vast customer base and marketing spend, and Walmart offering potential retail access. The cons include competition on Amazon and a smaller market share for Walmart. The paragraph concludes with a brief mention of eBay and Etsy, noting the fees and potential for removal from these platforms.
🚀 Final Recommendations and Resources
The final paragraph provides recommendations based on the user's business needs and budget. WooCommerce is suggested for beginners or those with uncertain business prospects due to its affordability and ease of setup. Shopify is recommended for those seeking a more professional approach, despite its higher costs. The speaker also promotes a free five-hour Amazon FBA course for those interested in selling on Amazon and emphasizes the importance of owning a website for long-term business stability and growth. The paragraph ends with a reminder of the available discounts and courses for viewers.
Mindmap
Keywords
💡eCommerce platform
💡online store
💡Shopify
💡WooCommerce
💡Squarespace
💡Wix
💡Big Cartel
💡Amazon FBA
💡customization
💡integrations
💡Amazon competition
Highlights
The video will help viewers choose the right e-commerce platform by discussing their pros and cons.
E-commerce is growing rapidly, with 6 trillion dollars spent last year, and only 15% of retail sales are online, indicating significant growth potential.
Shopify is popular among professional sellers, offering 24/7 support and a wide range of themes for customizing the store's appearance.
Shopify's ease of setup allows creating an online store in just four minutes.
A free 14-day trial of Shopify is available, including a free SSL certificate for secure online payments.
Shopify's extensive app and plugin offerings eliminate the need for custom development for most features.
Shopify's main drawbacks include higher costs starting at $29/month and limited customization for product and checkout pages.
Squarespace is known for beautiful website building but lacks e-commerce focus and plugin availability.
Wix is easy to start with but not recommended for e-commerce due to its limitations in features and integrations.
GoDaddy is not recommended for creating online stores due to its high costs and lack of features.
Big Cartel is a free platform suitable for artists and creatives but lacks advanced features and integrations.
BigCommerce and Magento (now Adobe Commerce) are not recommended for new e-commerce businesses due to their complexity and cost.
WooCommerce is the most popular e-commerce platform, offering free use, extensive plugin options, and ease of setup.
WooCommerce requires hosting fees but offers a customizable and professional platform for e-commerce businesses.
Amazon offers a massive opportunity for e-commerce sales with low setup and marketing costs, but comes with high competition.
Walmart.com is growing rapidly and offers the potential for in-store sales, but has a smaller market share compared to Amazon.
Selling on platforms like eBay and Etsy can be profitable but comes with fees and the risk of account suspension.
The video recommends Shopify for a professional e-commerce business and WooCommerce for budget-conscious beginners.
A free five-hour Amazon FBA course is offered for those interested in creating an Amazon-based e-commerce business.
Transcripts
by the end of this video you will know
exactly which one of these you should
use to create your online store because
we're going to go over the pros and the
cons of every single eCommerce platform
in this video but make sure you stay
till the end of the video because I have
the hookup I have special discounted
prices for all these platforms that I'm
going to share with you at the end of
this video and last year over six
trillion dollars was spent on online
websites and e-commerce is growing like
crazy but still e-commerce only makes up
15 of all retail sales which means that
right now is the perfect time to start
your online store because there's still
a ton of room to grow and by the end of
this year it's expected that 65 percent
of all Americans will purchase something
online but if you want to be one of the
millions of people that are making money
online you're going to need to create a
website and in this video we're going to
tell you exactly which platform you
should use let's start with Shopify
which is one of the most popular
e-commerce platforms out there though
it's not actually the most popular the
most popular e-commerce platform is
woocommerce but still Shopify is the
most popular eCommerce platform for
professional e-commerce Sellers and
that's because it's built from the
ground up to support e-commerce they
also offer 24 7 support and one of the
big benefits of Shopify is you can
choose from a ton of different free or
paid themes that's going to make your
site look beautiful it's also the
easiest e-commerce platform to set up in
fact you can create an online store
using Shopify in just four minutes I
also have a free 14-day trial for you of
Shopify that you can use by clicking the
link down below and when you use the
link down below you also get a free SSL
certificate that'll make sure that your
website is secure so that you can take
online payments another Pro of Shopify
is they have a ton of apps plugins and
Integrations so whatever you want your
website to do there's probably already
an app out there that's doing that back
in the old days when you had an
e-commerce store you would have to hire
a developer to Custom Design some
element of your website but because
Shopify has so many apps and plugins you
won't need to hire a developer you can
just use one of those existing Solutions
the biggest con for Shopify is that it
can be kind of expensive starting at 29
a month for the most basic plan and
going up from there on top of that if
you want to use apps plugins or
different Integrations you're going to
have to pay even more money for those
features another con is that there's
limited customization for the product
page and the checkout page some of the
other platforms we'll talk about later
allow you to have full customization
like woocommerce and even though you
have 24 7 support with Shopify the
quality of support you get has gone
downhill with Shopify over the last few
years if you are looking for a cheaper
option than Shopify stay tuned for
woocommerce it's actually a free
e-commerce platform that I'll be talking
about later but next up is Squarespace
and Squarespace helps you to build
beautiful websites there is a huge
selection of designer made templates
that look beautiful they also offer 24 7
customer support but the biggest con
with Squarespace is that it's not built
with e-commerce in mind it started out
as a place to build websites and they
later added on this e-commerce
functionality there's also not a lot of
plugins or apps so a lot of times
there's things that you want your
website to do that you just can't do
with Squarespace and starting at 16 a
month Squarespace is more affordable
than Shopify but it's missing so many
features that I do not recommend this
platform unless you're an artist or a
Creator and you're trying to make a
beautiful website first and foremost and
then you're just going to happen to be
selling some CDs or some art on it as
well Wix is another platform that's easy
to start and setup they also have a
relatively large app Marketplace and
it's a reliable platform with good
security but I do not recommend Wix for
a number of reasons the biggest reason
is because it started out as a website
builder and then they added the
e-commerce functionality later on and it
shows there's a limited amount of for
and a lot of the features that you would
expect as an e-commerce store owner just
aren't there with Wix GoDaddy is another
one of those platforms I do not
recommend that you use they do have
affordable prices on domain names but a
lot of people get tricked into buying
their hosting packages and trying to
create an online store using godaddy.com
and I do not recommend going with them
because it's overpriced and I just don't
have as much features and functionality
as these other platforms that we're
talking about have Big Cartel is a free
platform where you can put up to five
products on your online store absolutely
for free it's simple to make a small
store and Big Cartel is made for artists
and creative type people but the Cons
with Big Cartel is there's just not
enough features and not enough
Integrations and I know that a lot of
people want to start their eCommerce
store for free but the problem is as
your business grows it's going to be a
big pain in the butt to move from Big
Cartel to one of the more professional
platforms so I do not recommend going
with Big Cartel especially when
woocommerce all also is free and we'll
be talking about that later in this
video there's also limited templates and
they do not have 24 7 chat or phone
support like some of the other platforms
we're talking about do but if you're an
artist or a creative type and you're
just looking to sell some paintings this
might be a good solution for you big
Commerce is another platform that used
to be really popular but they since have
completely pivoted and now they only
cater to medium and large sized
businesses I still see people
recommending Bigcommerce but do not even
think about Bigcommerce anymore unless
you are a medium to large size business
Magento is another platform that used to
be really popular three four five years
ago they since have rebranded to Adobe
Commerce and the pros with this platform
is its highly customizable the cons are
it's extremely complex you're going to
need to hire a designer or developer to
create your entire website and overall I
do not recommend this platform and now
finally let's talk about woocommerce and
even though there's a lot of Pros with
woocommerce there's also a lot of Cons
with this platform the first pro in the
biggest Pro with woocommerce is it's
free
sort of even though woocommerce is free
to use you're going to have to pay for
hosting there are a lot of options for
hosting and getting hosting for your
website is extremely affordable I
recommend going with hostinger and
hosting your website with them only
costs between two to three dollars a
month if you use the link in my
description plus I have to hook up with
them that'll give you an extra 10 off if
you use the coupon code down below and
not only is woocommerce one of the most
affordable options it's actually the
most popular eCommerce platform out
there and because of that there is a ton
of plugins and add-ons in fact
woocommerce has the biggest library of
plugins out of all the e-commerce
Platforms in the world it's also
extremely easy to set up it's only going
to take you around five minutes to
create your woocommerce store and there
are a ton of free mobile friendly
templates that you can choose from
there's also templates that you can pay
a little extra for if there's something
specific that you want but probably one
of the biggest Pros with woocommerce is
that it's fully customizable you can
change anything that you want but one of
the Cons with woocommerce is even though
yes it is fully customizable it's not
the most user friendly it's really easy
to set up and get going but if you want
to make changes deeper down in the code
you might want to hire a professional
another con is that a lot of the basic
features are missing from woocommerce
now luckily because they have such a big
app and plug-in catalog you can usually
find a plugin that will work to fix that
issue but that means that you're going
to need to install a few plugins in
order to use woocommerce another con is
that it's not as professional as
platforms like Shopify the technical
support is not as good as it is on
Shopify and because with woocommerce you
have to deal with a hosting company
sometimes there's going to be issues
that are a little bit more complicated
to fix but now let's talk about Amazon
which is maybe the biggest opportunity
to make money online right now and
that's because Amazon is a one trillion
dollar company and last year there was
over 500 billion dollars of sales on
their platform and what most people
don't realize is that Amazon allows you
to sell products on their website and
this is the easiest way I've found to
create a legitimate passive income
business and about 50 percent of all
e-commerce sales happen on amazon.com
and last year alone they spent over 10
billion dollars on marketing which means
if you sell on Amazon you don't need to
spend as much money on marketing because
there's already customers on the
platform it's also easy to sign up and
it's the easiest platform to get set up
because you don't need to create an
entire website all you need to create is
a single product page and at the end of
this video I'm going to share with you a
completely free five-hour Amazon FBA
course that will show you how to make
money selling products on Amazon now
there are some Cons with selling on
Amazon and the biggest one is that there
is a lot of competition a lot of other
sellers there's over nine million
sellers on Amazon 4 000 new sellers are
joining every single day because this is
such a big opportunity and I know that
seems like a crazy amount of competition
but keep in mind there's only around 2
million active sellers on the Amazon
platform only a little over 1 million
sellers here in the United States but
the crazy thing about that is of those 1
million sellers over 40 percent have
made at least a hundred thousand dollars
selling products on Amazon so yes there
is a lot of competition on Amazon but if
you sell on Amazon correctly you can
avoid this competition I talk about that
in the free course I'll give to you at
the end of this video another option is
selling on Walmart.com which is growing
extremely rapidly last year they did
over 50 billion dollars on their website
alone another produce selling on Walmart
is if you make a lot of sales on their
website they're highly likely to get you
into the retail stores and Walmart is
the biggest retail giant they did over
500 billion dollars of sales in their
retail store so if you do well on
Walmart.com you have access to all these
stores there's also no monthly
subscription fee when selling on
Walmart.com they only charge you a
percentage of all the sales that you
make but the biggest con with selling on
Walmart.com is it's way smaller than
Amazon only making up around 6.3 percent
of all e-commerce sales you can also
sell on sites like eBay and Etsy and
with all these platforms it's a lot
easier to make money because these
platforms already have customers going
to their website every single day but
there are some cons when selling on
these platforms but the biggest con is
you're going to have to pay a fee when
you make sales on these platforms
Walmart and Amazon charges you a fee of
around 15 of all sales that you make
eBay and Etsy will also charge you fees
another con when you're selling on these
platforms is they can kick you off
whenever they want however when you
create a website using Shopify
woocommerce or one of the other
platforms we talked about you own the
website and they can't kick you off as
easily so if you want to make a lot of
money I recommend selling on Amazon I
had one product that's done over a
million dollars in sales I've since
taught this technique to people like AJ
and Brent and AJ did 500 000 in his
first year and Brent has done over a
million dollars in sales but that being
said even if you plan on selling on
Amazon you still want to create your own
website using one of these platforms and
out of all these platforms I recommend
either Shopify or woocommerce if you're
on a budget or you don't know how well
your Ecommerce business is going to do I
recommend going with woocommerce it's a
great beginner platform it's extremely
affordable and it's easy to set up
however if you're looking to have a more
professional e-commerce business I
recommend going with Shopify yes it is
more expensive but in the long run it's
probably going to be money well spent
and I have links for discounted
woocommerce hosting and discounted
Shopify plans in the description down
below but if you are looking to create
your own Amazon FBA business you can
click on this video right here it's a
free five-hour course I put so much time
and energy into it so make sure you
click on that video I'll see you in the
next video and thanks for watching
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