Alhamdulillah, i signed 32 high ticket clients this month

Summary

This video outlines the speaker’s journey of scaling a business using an irresistible offer, transitioning from struggling with a $10K/month revenue to reaching $50K-$70K/month. The speaker emphasizes the importance of a strong marketing strategy, using ads to bring in leads, and building a sales funnel to qualify clients. Despite the success, challenges arose with client quality and service delivery. Adjustments were made, focusing on high-quality clients and introducing a base fee for better commitment. The key takeaway: testing, adapting, and refining your offer is essential for sustainable growth.

Takeaways

• 😀 Marketing is crucial for business success; without visibility, even the best product won't attract attention.
• 😀 Running ads can help you reach a large audience, but ensuring quality leads requires filtering mechanisms.
• 😀 The funnel approach helps guide potential clients through a journey, from ad click to final sales call.
• 😀 Testing different ad creatives and hooks (like personal activities) can be effective in grabbing attention.
• 😀 While having a great offer is essential, the ability to get it in front of the right people is equally important.
• 😀 It's important to balance quantity and quality when generating leads; not all leads will be a good fit.
• 😀 A high influx of clients can overwhelm a small team, which can negatively impact service quality and client retention.
• 😀 Low-risk, no-commitment offers can attract clients who are not serious about long-term engagement.
• 😀 Adjusting the offer by introducing a base fee can increase client commitment and improve the quality of business relationships.
• 😀 Focus on your top clients who show strong growth potential, and don't be afraid to let go of those who are low quality.
• 😀 Business growth comes with challenges, but adapting quickly and testing new strategies is key to overcoming them.

Q & A

What was the initial challenge faced by the business owner when scaling their service?

The business owner faced the challenge of struggling to reach the 10k/month revenue mark before scaling. The potential for growth was unlocked after improving the offer, which included doubling their fees.

Why is marketing emphasized as a crucial part of business growth?

Marketing is emphasized because having the best product or service is not enough if the business isn't visible to potential clients. Effective marketing helps get the offer in front of as many people as possible, which is critical for attracting clients.

What role did advertising play in the business's growth?

Advertising played a central role in the business's growth. By running ads with various creative approaches, including unique hooks like backflip videos, they were able to reach a larger audience, which significantly contributed to scaling.

How did the funnel system work to generate leads for the business?

The funnel system involved driving ad traffic to a landing page where potential clients filled out a form to provide business details. This helped filter out low-quality leads and ensured that the business could focus on high-potential clients.

What challenges did the business face with the quality of leads generated from ads?

The business faced the issue of receiving a large number of leads, but many of them were low-quality, with clients primarily looking for free leads or not committed to the service. This required additional efforts to filter out unqualified prospects.

What was the role of the appointment setter in the lead conversion process?

The appointment setter's role was to filter out leads by contacting them first, either via phone or WhatsApp, to assess whether they were serious and financially capable of investing in the service before scheduling a sales call with the business owner.

How did the business owner handle the overwhelming demand after scaling?

After receiving an overwhelming number of clients, the business owner realized that the service delivery was suffering due to the increased workload. This was exacerbated by the 'no cure, no pay' model, which led to low client commitment and inconsistent service quality.

What was the impact of the 'no cure, no pay' model on client quality and service delivery?

The 'no cure, no pay' model attracted clients who were not fully committed to the process, leading to high churn rates and lower service quality. The business had to focus on better clients to improve service delivery and client retention.

How did the business adjust its offer to ensure better client commitment and higher-quality leads?

The business introduced a base fee of $950 per month for new clients in addition to the performance-based model. This adjustment helped secure more commitment from clients and led to better client quality and more sustainable growth.

What strategy did the business owner use to focus on the most valuable clients?

The business owner decided to let go of 50% of the clients who were low-quality and instead focused on the top 20 clients who were more serious and invested in growth. This allowed for better service delivery and higher profits.