Success Story UMKM Level Up - AGEMAN

Summary

Ria Prawitasari, the founder of Ageman, a local eco-friendly clothing brand, shares her journey of building a sustainable business. Since its launch in January 2020, Ageman has focused on handmade products using natural dyes from plants and fruit skins. Ria highlights the brand’s commitment to empowering women and youth while promoting environmental sustainability. She credits the UMKM Level Up Business Incubator program for its impact, helping her business grow over 300% through personalized coaching, tools, and resources. She encourages other entrepreneurs to join the program for its practical benefits in scaling up businesses.

Takeaways

• 😀 Ageman is a local clothing brand founded in January 2020 in Tangerang Selatan, focusing on environmentally friendly products.
• 😀 The brand's products are 100% handmade using natural dyes and motifs sourced from nature, such as leaves, flowers, stems, and fruit peels.
• 😀 Ageman’s clothing design features unique silhouettes, with a focus on high artistic value and a distinct appearance.
• 😀 The company is committed to empowering women and young generations to innovate and create.
• 😀 Ageman emphasizes sustainability by repurposing industrial waste, turning it into fertilizer and craft materials.
• 😀 Ageman markets its products through digital platforms like Instagram, Shopee, Tokopedia, and WhatsApp Business.
• 😀 The business has transitioned from manual processes to digital applications for managing finances, invoices, and order tracking.
• 😀 Ageman now produces clothing designs in 3D, advancing from traditional manual methods.
• 😀 The UMKM Level Up Business Incubator program, organized by Kementerian Kominfo, provided invaluable coaching and tools for business development.
• 😀 The program led to a significant growth in Ageman's revenue, increasing their sales by over 300% and facilitating better business scaling through networking and partnerships.
• 😀 Ageman hopes for continued support for alumni of the UMKM Level Up Business Incubator program and recommends it to other businesses for the positive impact it provides.

Q & A

What is the main mission of Ageman, the local clothing brand mentioned in the script?

Ageman aims to raise awareness about the importance of reducing the impact of global warming by creating eco-friendly products for daily life. The brand focuses on sustainability and environmental responsibility.

When was Ageman founded, and where is it based?

Ageman was founded in January 2020 and is based in South Tangerang, Indonesia.

What materials are used in Ageman's products?

Ageman's products are 100% handmade, using natural dyes and patterns from elements of nature such as leaves, flowers, tree branches, and fruit skins.

What makes Ageman's clothing design unique?

Ageman's clothing is known for its distinctive silhouette and 'ecoprint' style, which adds an artistic and high-value touch to the garments.

How does Ageman contribute to women's empowerment and youth creativity?

Ageman actively supports women's empowerment and encourages youth to create and innovate by providing opportunities for them to engage in the fashion industry and contribute to sustainable practices.

What is Ageman's approach to waste management in the production process?

Ageman works on managing waste from their production, converting it into compost and other crafts, thus promoting a sustainable and environmentally conscious lifecycle for their products.

What digital platforms does Ageman use to market its products?

Ageman markets its products through digital platforms such as Instagram, Shopee, Tokopedia, and WhatsApp Business.

How has Ageman improved its business management through digital tools?

Ageman has transitioned from manual processes to digital tools for financial management, invoicing, and order tracking, making their business operations more efficient.

How did the UMKM Level Up Business Incubator program help Ageman?

The UMKM Level Up Business Incubator program helped Ageman by providing mentorship from experienced coaches, access to comprehensive tools and materials, and opportunities to learn about business management, finance, branding, and promotion. This support led to significant business growth.

What was the impact of Ageman's participation in the UMKM Level Up program on their revenue?

After participating in the UMKM Level Up program, Ageman experienced a more than 300% growth in revenue.

What are Ageman's hopes for the future of the UMKM Level Up program?

Ageman hopes for continued support through follow-up programs for alumni, especially for small and medium enterprises (UMKMs) that are still in the process of building their businesses.