Unleashing the Power of MENA eSports: Navigating Uncharted Challenges | SiGMA Eurasia 2024
Summary
TLDRIn a panel discussion titled 'Unleashing the Power of Mina Esports: Navigating Uncharted Challenges,' industry experts explore the unique opportunities and challenges of the Mina region's Esports growth. They discuss the impact of government investment, cultural perceptions, and the importance of analytics in measuring sponsorship success. Panelists emphasize the need for a diverse and inclusive Esports community and the potential of cloud gaming to democratize access to the industry.
Takeaways
- đź The panel discussion, moderated by Aravind 'ex Ari' Farat, revolves around the potential and challenges of Esports in the Mina region.
- đ Benedict, from Shenzo Analytics, describes his company as the 'Google Analytics of Esports,' focusing on brand exposure detection across various media.
- đ Aravind, co-founder of CIX, highlights the company's role in organizing Esports tournaments and content creation, emphasizing the partnership with Shenzo Analytics.
- đĄ Paul, from Hollow Deck Ventures, discusses his belief in gaming as the future of entertainment and his involvement in the industry, including hosting a show on CNBC Arabia.
- đ The panelists identify unique opportunities in the Mina region, such as the influx of investment and the potential to attract a Gen Z audience, which is difficult for traditional brands to reach.
- đ Paul expresses skepticism about the sustainability of Esports without substantial financial backing, suggesting that the industry's profitability is often overlooked.
- đ Aravind points out the low viewership of Esports events in the audience, indicating a need for greater awareness and interest in Esports among the public.
- đ§ The panel discusses the challenges faced by the Esports industry in the Mina region, including cultural perceptions, societal norms, and the need for education about Esports.
- đ€ Aravind shares his personal experience of transitioning from Dentistry to Esports, facing initial resistance and highlighting the struggle for acceptance in the field.
- đ° Aravan from CIX talks about the difficulty of securing sponsors due to a lack of understanding of Esports, emphasizing the need for industry education among brands.
- đ The panel acknowledges the importance of government involvement in Esports, with examples like the Dubai Police Esports tournament, and the potential impact on legitimizing gaming and fostering investment.
Q & A
What is the panel discussion titled and what is its main focus?
-The panel discussion is titled 'Unleashing the Power of Mina Esports: Navigating Uncharted Challenges' and focuses on discussing the unique opportunities and challenges that the Mina region presents for the growth and development of Esports.
What is the role of Aravind in the panel discussion?
-Aravind is one of the co-founders of CIX, an esports and gaming company based in the UAE, and he is discussing the opportunities and challenges of the esports industry in the Mina region from his perspective as an industry insider.
What does Shenzo Analytics do according to Benedict's introduction?
-Shenzo Analytics serves as a form of Google Analytics for the esports industry, detecting and capturing brand exposure in pictures, videos, streams, and social media, and sharing this information with their clients.
What is Paul's view on the importance of the Mina region for the future of professional esports?
-Paul believes that the Mina region is the last bastion of hope for professional esports, highlighting the significant investments being made in the region as a key factor for its potential growth.
What is the main challenge Aravind faced when starting out in the esports industry?
-Aravind faced the challenge of educating sponsors about what esports is, as many brands did not understand the concept or the value of esports when he started out.
What does Paul think about the sustainability of esports in the Mina region without government investment?
-Paul is skeptical about the long-term sustainability of esports in the Mina region without continued government investment, suggesting that the industry might disappear if the financial support is withdrawn.
What is the role of cultural perception in the acceptance and participation of esports in the Mina region?
-Cultural perception and societal norms have hindered the full acceptance and participation of esports in the Mina region, as noted from personal experiences shared during the panel discussion.
How does the government's involvement in esports legitimize the industry in the public eye?
-Government involvement in esports, such as hosting tournaments and investing in the industry, helps legitimize gaming and esports as a recognized and respectable industry in the public eye.
What is the significance of the Esports World Cup in Saudi and Gamers 8 in terms of marketing and perception change?
-The Esports World Cup in Saudi and Gamers 8 are significant as they serve as marketing exercises to change global perceptions about the region, attracting international attention and showcasing the region's commitment to esports.
What are the key metrics to measure sponsorship success in esports according to Benedict?
-Key metrics to measure sponsorship success in esports include viewership numbers, brand visibility during streams, audience demographics, brand sentiment in chat, and changes in brand perception and sales traffic on websites.
What is the future outlook for Mina esports in the next 10 years according to the panelists?
-The panelists have mixed views; Paul is skeptical but sees potential in the 'future of fun' beyond esports, Aravind foresees major esports events being hosted in the Mina region, and Benedict highlights the potential of cloud gaming to increase accessibility and interest in esports.
Outlines
đź Introduction to the Esports Panel
The script begins with an introduction to a panel discussion on 'Unleashing the Power of Mina Esports' with a focus on navigating uncharted challenges. The panel is moderated by ex Ari farat, an Esports host and community manager, and features guests such as Benedict from shenzo analytics, Arvin from cix, and Paul from Hollow deck Ventures. Each panelist provides a brief overview of their roles in the Esports industry, highlighting their expertise and contributions. The conversation aims to be entertaining despite the early timing, and the panelists are introduced to the audience with enthusiasm.
đ Unique Opportunities in the Mina Region for Esports Growth
The panelists discuss the unique opportunities that the Mina region presents for the growth and development of Esports. Paul, from Hollow deck Ventures, humorously suggests that the region is the 'last bastion of hope' for professional Esports due to its financial support, which deviates from the traditional money-losing model of Esports. Arvin highlights the influx of capital into Esports in the Middle East, which presents a significant opportunity for organizers and content creators. The panel also touches on the low viewership of Esports events and the personal preferences that influence whether people engage with Esports as players or spectators.
đ€ Challenges and Personal Experiences in Esports Development
The conversation shifts to the challenges faced by the Esports industry in the Mina region. Cultural perception and societal norms are identified as barriers to full acceptance and participation in Esports. Aravan shares his personal experience of transitioning from a career in Dentistry to pursuing his passion for gaming, facing skepticism and lack of support from his family. The panel also discusses the difficulty of educating brands about Esports and the struggle to bridge the gap between brands and the Gen Z audience, which Esports aims to reach.
đ Government Involvement in Esports: Boon or Bane?
The panel delves into the role of government involvement in the Esports industry. It is highlighted that government recognition and investment can create an environment for investment and legitimize gaming in the public eye. However, there are concerns about the sustainability of Esports without government support. Paul expresses skepticism about the financial viability of government investments in Esports, suggesting that it might be an artificial prop-up of the industry. Arvin counters by discussing the grassroots efforts and the broader ecosystem support provided by governments, particularly in Saudi Arabia.
đ The Importance of Analytics in Esports
Benedict discusses the pivotal role of analytics in Esports, emphasizing the importance of data in making strategic decisions and optimizing player and team performance. He highlights the need for brands to look beyond viewership numbers and consider metrics such as audience demographics, brand visibility, and sentiment analysis when measuring sponsorship success. The conversation suggests that data-informed decisions are crucial for brands considering investment in Esports.
đź Future Outlook for Mina Esports
In the final segment, the panelists share their views on the future of Esports in the Mina region over the next 10 years. Paul expresses skepticism but hints at discussing the future of fun in a later talk. Aravin is optimistic about the region hosting major Esports events and becoming a leader in the industry. Benedict suggests that cloud gaming could be a game-changer for the region, allowing more people to engage with gaming and Esports. The panel concludes with a call for more diversity, inclusivity, and excellence in the Esports community.
Mindmap
Keywords
đĄEsports
đĄMina Region
đĄBrand Exposure
đĄCultural Perception
đĄGovernment Involvement
đĄMonetization
đĄPublishers
đĄAnalytics
đĄGrassroots
đĄSponsorship Success
đĄCloud Gaming
Highlights
Introduction of the panel 'Unleashing the Power of Mina Esports: Navigating Uncharted Challenges' with moderator Aravind and panelists from various Esports backgrounds.
Benedict from Shenzo Analytics describes their service as 'Google Analytics for Esports', focusing on brand exposure in various media.
Aravind, co-founder of CIX, discusses the company's operations in running Esports tournaments and content creation in the Mina region.
Paul from Hollow Deck Ventures emphasizes the potential of gaming as the future of fun and his involvement in the industry.
The panelists share their personal experiences and the challenges of cultural perception and societal norms in the Mina region's Esports acceptance.
Aravind's anecdote about the difficulty of gaining sponsorship due to a lack of understanding of Esports by brands.
Discussion on the low viewership of Esports events and the preference of playing games over watching them.
The importance of government involvement in Esports for investment and legitimizing gaming in the public eye.
Paul's skepticism about the financial sustainability of government investment in Esports in the Mina region.
Aravind's perspective on the positive impact of government-facilitated events on the Esports ecosystem in Saudi Arabia.
The challenge of defining the target audience for Esports events and the fragmentation of the Esports market.
The control exerted by game developers and publishers over Esports events and the limitations it imposes.
Benedict's optimism for the Mina region to potentially lead in creating a new playbook for Esports 2.0 or 3.0.
The role of analytics in strategic decisions, player optimization, and gaining insights into Esports trends.
Key metrics for measuring sponsorship success beyond viewership, including brand visibility and audience engagement.
Paul's skepticism about the future of Esports in the Mina region compared to the global scale.
Aravind's vision for the Mina region hosting major Esports events and becoming a leader in the industry.
Benedict's closing thoughts on the potential of cloud gaming to increase accessibility and participation in Esports.
Transcripts
[Music]
[Music]
unleashing the power of mina Esports
navigating Uncharted
[Music]
challenges okay so I want to introduce
our amazing moderator ex Ari farat the
Esports host streamer and content and
Community manager of 404 Esports a big
round of applause everyone for our
amazing moderator we have aravind the
co-founder and business development
director of cix the Benedict the
marketing director of shenzo analytics
and Paul yes Round of Applause everyone
for anyone that's coming on stage we
need a round of applause and Paul from
Hollow deck Ventures so everyone enjoy
this amazing panel come and sit down
join us thank you so much exari thank
you so much for that lovely introduction
I know it's early and but bear with me
we'll try to me as entertaining as
possible so as she said yes my name is
Asia farad also known as ex Ari and
today I will be moderating our panel
called unleashing The Power of mina
Esports navigating Uncharted challenges
with our very talented an panelists who
will be discussing on the topic so if
you would be so kind to give us a brief
introduction about yourself and what you
do so let's start with Benedict hi
everyone my name is Benedict and I'm
marketing director at shikano analytics
so what is shikano analytics doing is um
we are so to say the Google analytics in
Esports but instead of traffic on
websites we detect brand exposure yeah
so whether it's in picture video stream
social media um we detect it we capture
it and we share it with our clients this
information uh hey I'm Arvin I'm one of
the co-founders of CX uh we are an orts
and gaming company based uh out of the
UAE uh we operate across the Mina uh we
specialize in running Esports
tournaments uh broadcasts production as
well as gaming content creation uh yeah
and we're actually partners with uh
Benedict there so
they gave me a mic that's turned
off I'm super loud anyways um I'm Paul
dalii more people know me as the prophet
um I spent the last 25 years of my
career on one side of the Venture table
or another so I've been either investing
in startups or building startups um
about eight years ago I pivoted
everything I was doing to gaming I
believe it's the future of fun I host a
show on CNBC Arabia called Game Changers
so I spend a lot of time talking about
uh the gaming industry thanks so much
for your introductions there I mean
there's a lot to learn about them so be
sure to go and check out their socials
go and check out Paul's show and uh you
guys will definitely not regret it but
let's jump into a little positivity for
this panel first so I'm going to be
asking you what the unique opportunities
that the Mina region presents for the
growth and development for Esports let's
let's keep it a little lighthearted
something short uh Paul let's start with
you because I know you love to keep
things light-hearted and positive yeah
that's totally my brand
um what does it represent for orts
fundamentally I think um the Mina region
is the last Bastion of Hope for
professional Esports that's not positive
but I I that's the best I can do um and
it's because for the most part for the
longest time Esports has been a money
loser it's been a marketing activity in
other words game Publishers do Esports
so that more people play their game more
people buy in-game Cosmetics more people
are exposed to their game and so they're
willing to lose money on paying
professionals on a stage with an
audience in a stadium to bring more
attention to their game I think the
beauty of the Middle East today
when you have the Saudis pouring
billions of dollars when you have Abu
Dhabi pouring a bunch of money into
Esports when you have a lot of regional
players all putting money into the
system is the profitability equation
goes a little bit out the
window uh I think I just adding to that
that's perfectly well said uh the
opportunities is that the region right
now realizes how big Esports and gaming
is uh especially from whatever we've
seen through Saudi um and there's a lot
of money being pushed in right so
there's obviously opportunity uh it's
it's you just have to jump and grab it
it's anything from uh Esports organizers
like myself uh content creators out
there who either you know with a team
without a team uh pretty much all sorts
of opportunities are kind of present
here uh without pinpointing into one I'm
just curious can I ask a question can
you guys raise your hand if you've
watched an Esports
event okay so almost no one like two
people like what about even online on
Twitch
YouTube okay one more hand okay that's
interesting okay good statistics to
start off with we're feeling good about
this they care about us let's go on but
it's interesting because is it Skeptics
is it you guys aren't the target
audience like what is it that makes you
not watch or not tune in or not be
interested like I would love to know
that or I don't know if you guys have
thoughts I mean uh so I was a player
once and I I became an Esports organizer
uh essentially what is the Divide is
that I'd rather play the game than watch
a bunch of kids play it that's that's
pretty much it it's it's literally
that's the division I rather play League
of Legends than watch you know liquid
make it up there the problem is that
argument doesn't hold water I mean Arie
has hundreds of people watching her play
games they they'd rather watch her than
play games but Esports out of the entire
gaming uh population is still about 2 to
3% it's not even that big so what what
essentially they're doing is yes they
started a good sector for uh teams to
make money for players to make money and
to nurture talent but however uh the
viewing or the viewership of all these
games is still comparatively very
low so uh I definitely think it comes
down to in a personal preference in the
end your form of entertainment some
people like watching movies some people
like watching games some like playing
the game some like watching other people
playing the games so I think it just
comes down to personal preference and
perhaps right here is not the target
audience that we have but we have this
panel to let them know that we exist we
are here uh and that also reflects
Esports in the Mina region not many
people know on what big of a scale it
exists here so that's what we're doing
we're still in the phase of growing we
we can't say that we're comparable on a
global scale at all at the moment but
you know we're working on it and uh
Benedict is there anything you want to
add to that I mean like the the big
opportunity in orts for Brands is
actually to to reach gen Z audience yeah
if I look here in the in the audience
today probably there is like just a
little match when it comes to that and
genzies if you do surveys or you ask
them okay where do you spend your time
is it like still watching TV or
listening to radio so Brands struggle to
reach them through conventional channels
and this is where Esports um is coming
in and gives great opportunities 100%
And I think this is a good segue to move
on to our main topic for the panel which
is the challenges so I think Paul is is
very concerned about the challenges as
well and what he mentioned definitely
falls under the category um there are a
lot of distinct challenges to the Mina
region particularly that hinder the full
potential of Esports uh for example on
my personal experience I've noticed that
cultural perception in particular or
societal Norms have uh hindered the full
acceptance and participation of Esports
for the people here and uh that's
something that you know we definitely
need to work on from my personal
experience I actually studied Dentistry
so I did seven long years of Dentistry
got my dental degree and then I said
nope this is not for me I want to go and
pursue my passion for gaming so I became
an Esports host and so heavily involved
in gaming and of course my parents were
perplexed what's going on and support
really wasn't one of the things that I
receive from them so uh my question is
going to be for aravan for now until
someone else wants to add to it what are
the key challenges specific to our
region and how are they overcome or
rather if you went through a personal
experience how did you overcome that I
think uh one of the biggest challenges I
faced was so just for reference when we
started we started as a um small gaming
Club in University we used to run gaming
tournaments in University and and it was
easy getting sponsors because you know
you have the entire University foot
forall you have people coming from
outside and it's already the base is
already laid right essentially we're
selling like a convention we're not
selling a singular Esports event uh so
so once we kind of started calix and and
went outside to actually sell what we're
running uh that's when I think me
personally I was hit with the truth that
sponsors don't actually know what gaming
is uh you know just for reference no one
knows what Esports is and at least when
we started literally not a single brand
knew it
uh and I think that's where the major
challenge was uh is that making them
understand the education part of it the
the bridge uh to bridge the gap that was
between the brands that wanted to get
you know get these gen Z crowd at the
same time the people who are already
close to them just you couldn't bridge
the gap and I think that was pretty much
one of the biggest challenges uh that we
still face actually because uh you know
not all brands understanded right now
all the brands are like Esports is a
good keyword to use uh you know it's
it's it's a tick mark in their in their
check box but uh I think very few Brands
actually understand what they're getting
into and what they're trying to achieve
out of it
so yeah I mean I talked about before the
sort of the long-term sustainability and
I think that's probably one of the
biggest challenges if you take away the
Saudi dollars from the equation you know
Esports and Mina's probably mostly dead
probably relegated to being a a
secondary or tertiary Market I think
there are other structural issues or or
more core issues though which are
related to who's the actual audience
what like what are we putting Esports on
a stage four or who are we putting orts
on a stage four is it for the young demo
and the genz the that live in the region
and we want them to come and spend their
money and be entertained is it we want
to attract tourism to the region and
this is one way I think that's the
saudi's Hope um and so the question is
who's the audience and in some ways
Esports still doesn't know itself in
this region the there's part of the
crowd that wants this to bring tourism
and part of the crowd that wants to
address the local population and I think
that makes it fragmented in a way that
we don't know how to how to put on a
show that's meaningful for any specific
audience I think also with Esports one
of the big challenges is the the
Publishers still control just about
everything right the Publishers or the
the developers the game developers have
all the control over the game unlike
traditional Sports and so you're still
at their mercy no matter what dollars
you throw at it no matter what you can
put forward as an event at the end of
the day you still need the blessing of
the developer you still need the
blessing of the people who made the game
and that's always going to limit what
you can do at a Grassroots level because
the Activision blizzards of the world
the Riots of the world would rather take
millions of dollars to put on a big
event than to allow you know school
teams to put on Regional events or
community events there's this Grassroots
problem that I think is core to to those
Esports
challenges yeah I think um the the
biggest challenge we are facing in
Esports is actually what you just said
already it's um so in in the press and
media it's referred to the Esports
winter yeah there are many challenges
Esports is facing like monetizing view
then um Revenue distribution the power
of Publishers and so on
but um so I hope now for for the Mina
region yeah as Mina like of course has
its own agenda but it seems to do this
um like with open doors yeah so we now
see a lot of experts being invited and
huge projects announced which is really
excited so I hope for the Mina region
instead of just playing the game it's
writing the new playbook of an Esports
2.0 or 3.0 however we want to call it
definitely have to agree age with you
guys there it is quite difficult to you
know promote the community and whatnot
when you have to go through the
developers and the Publishers but what's
great is that a lot of the Publishers
and developers are starting to have
offices locally which allow us you know
to be in touch with them more it might
not be easy as we thought but it's
definitely more accessible and I think
that's the step in the right direction
uh speaking of the Saudi dollars that
Paul loves to bring up uh let's talk
about the government involvement in the
Esports industry so we know involvement
of their government is quite crucial and
it can represent as a as a very um
significant Catalyst for the growth and
development of Esports in our region and
uh just because they recognize Esports
as an industry it doesn't just allow an
environment for investment but it also
legitimizes gaming in the public eye and
I think that's very crucial when when it
comes to overcoming challenges in our
region uh for example we know that Saudi
has invested billions of dollars but
also the UAE they host the Dubai Police
Esports tournament uh which organized by
404 Esports and they have one of the
biggest prize pools in our region and it
just provides a healthy outlet for
gaming enthusiasts and it also you know
just lets people know that gaming is
okay and this is the step in the right
direction and we should be investing in
it so we you know we really admire the
UAE for having that involvement but
other Mina countries are you know they
see gaming in a negative manner so my
question to you guys is how can the
government involvement either hinder or
facilitate the development of Esports in
the Mina
region I mean I spend a lot of my time
with governments that's uh most of what
I do during the day these days so uh
I've consulted with Saudi government
with the abudabi government I'm the on
the working Committee in Dubai for their
gaming and orts program um I can tell
you from a dollar perspective nothing's
even close to Saudi Arabia right like
we're talking about multiple multiple
orders of magnitude difference in terms
of investment um I believe government
investment again props up the industry
artificially if it disappears Esports in
the region disappears it's not something
that's going to survive without those
government
dollars um the question becomes will
they see a return on those Investments
that um
convinces them to continue to keep
investing and I think today the jury's
out on that I think you you've seen Abu
Dhabi pulled back quite a bit this year
just at the beginning of this year so
they're they have question marks around
what they're doing around Esports I
think Saudi has so much more money that
we will continue to see them invest um
but at some point I think they will have
the same come to Jesus moment where they
need to decide if this is really what
they want to be doing I personally think
from a pure Financial investment
perspective it's a mistake there's a lot
of other ways to win in gaming in in the
region um and I I wish governments were
more focused on Grassroots building of
an ecosystem you know having a thousand
or 2,000 gaming startups rather than
putting on one huge event that will
never be as big as you know League of
Legends World Championships in Asia
anyways so why why do we want to be an
also
ran I feel like um I agree partially
with that
uh the part that I don't agree with is
um I sort of understand why they're
doing the whole uh Saudi push right um
essentially it's it's U perception
change right uh it's it's to kind of
change the idea of what the place is uh
essentially for the next generation and
again I don't from a business
perspective uh only they have the
numbers to tell you whether it's worth
it whether it's not but from what you've
seen or what I've seen from a ground
level uh in terms of the events that are
run there uh from from the things that
happened during uh you know during
Gamers 8 or ewc uh during Riad season
Etc um it is a really great approach and
it's it's fun to see or or or
interesting to see the kind of approach
that they're taking you know with the
whole um bringing everyone from outside
to Saudi to kind of uh facilitate these
tournaments inside Saudi and so on um
but what people people don't understand
is that's not the only thing they're
doing they actually uh in fact we've
been working with uh the Esports
Federation for about 3 and a half years
now where they not only facilitate uh
the global tournaments that they run but
also the local uh uh Grassroots ones uh
and a lot of them in fact um not just
myself but there are a few more partners
that we work with who are all um you
know in Saudi during July August and
September just because they facilitate
all of this within that beautiful Arena
and within that uh space uh I feel like
there are question marks when it comes
to business just like you said but uh
from a from a larger perspective it
really does support the overall
ecosystem um and I feel like at some
point I wouldn't say it's going to stop
I don't think the tap is going to stop
but I feel like they're going to look
for uh the bucket whether it's filled or
not that that's pretty much it yeah I'm
curious It's a small sample but like
raise your hand if you heard of the
Esports World Cup in Saudi or Gamers 8
if you just heard of it you saw it
somewhere like two hands if the goal is
winning hearts and Minds if the goal is
a marketing exercise to the world to
me again relatively small sample size I
don't know if n is great enough to be
statistically significant here but this
is a this is I would call a
failure but I let me just chime in on
this yeah so um for the Esports World
Cup yes it's Ann now and will take place
in summer and RI now what's different to
any other events before is like already
now we see five games confirmed now
surprisingly two out of the five games
are mobile games yeah and we know that
Mina and Asian regions are very he heavy
on mobile games so there are some
changes already where I think we have to
wait and see how these things play out
also in terms of expertise yeah like now
the CEO CEO of the World Cup is R rad
he's um former ESL CEO that's one of the
biggest Esports Productions that exist
and so I think that's I mean like we
still have to wait and see how it plays
out but I think they they are really
ambitious about this to get this thing
going and then the question is okay will
the first event going to be a big
success yeah also you refer to the
League of Legends World it took them
decades to get there I mean like last
year we had viewership records yeah that
was a major event in South Korea I also
wonder if we would ask that question
like in the beginning okay who's into
orts who knows what orts is probably
that would be like um different voting
from an audience in South Korea yeah so
there's nuances to different markets but
there's changes um happening right now
yeah and um also like I'm really excited
about the changes in the Mina region
like the upcoming World Cup now that I
have you Benedict I think we're going to
go straight into the topic of uh
analytics which is H your expertise so
analytics as we know it plays a pivotal
role when it comes to strategic
decisions when optimizing players
performance as well as team performance
and you can get valuable insights into
uh many aspects of Esports including
Trends and and whatnot so tell me as a
professional in analytics what are the
trends currently and what are the key
metrics to to measure sponsorship
success yeah so if you follow Esports
news yeah and you would maybe like put
aside um 10 event articles that report
about events you're going to find one
common thing um and that's viewership
yeah and also Paul pointed this out
rightfully like in the beginning is
actually like we have to ask us the
question now is viewership justifying
like millions of dollars when it comes
to sponsorships yeah so I emphasize on
data and so Brands actually want to look
Beyond viewership now the interesting
thing is like so let's say you have
100,000 viewers the first thing you want
to check is are you are you reaching the
Right audience yeah whether it's geog
ially or demographics then is it also
like the question okay how visible was
your brand how many times did it appear
on stream now let's say I would
introduce a new Monster Energy flavor do
the people talk about it in the chat
function was there a positive or
negative sentiment to it yeah and then
basically this is top funel analysis you
would also like um look further down the
funel and check for like brand
perception has maybe changed and uplift
in S Sales traffic on website and so on
so um so the the message I would say
here is like so if you're thinking about
investing into orts make sure at the
exploration and budgeting phase you
would also already consider data and
then um make data informed decisions
moving into orts and then optimizing
along the way thank you so much for your
valuable Insight we are running out of
time so with the last question just
stick to one sentence if you can so
where do you see Mina Esports in the
next 10 years in comparison to the
global scale Paul let's start with you
one sentence can you do it
um I'm
skeptical um but if you come back at
4:30 I'm going to talk about the future
of fun which I think is not esport so
all right
arabin uh I feel essentially uh some of
the biggest IPS to be hosted in the Mina
uh that includes worlds like he said uh
Call of Duty uh Championship all of them
pretty much just moving to the Mina
because uh just it's it's going to be
the leader I feel Benedict any closing
statements so one technology thing that
I'm currently observing or like that I'm
excited about and I think that could
benefit the the region here in Mina is
basically like I think people still to
some extent struggle to have access to
devices like gaming Hardwares and stuff
like this I think a game changer to some
extent could be uh cloud gaming yeah
where you basically just need um like a
screen and then it would also allow I
think many more people in Mina to first
fall in love with the game and then fall
in love with with eorts all right thank
you so much to our panelists I know
there's so much more we want to add on
but we are running out of time uh thank
you so much for Sigma here for hosting
this panel and moving forward I hope
that you know we can provide more
diversity inclusivity and overall
excellence in the community and orts so
thank you so much everybody
Voir Plus de Vidéos Connexes
BGMS Showed How BGMI Esports is RUINED
EP 22 - Forging a New Future in Gaming & Blockchain | Eljaboom x GameOn Forge
2021 Capital Link Maritime Forum - Norway: Norwegian Shipping in a Changing World: Past to Future
GEF Madrid 2024: Globalising Education with AI
Der 1000 AP Viktor!
How video game skills can get you ahead in life | William Collis
5.0 / 5 (0 votes)