Steve Jobs introduces the iMac - 1998
Summary
TLDRこのスクリプトは、新しい経営陣がApple社に入ってから10ヶ月が経過し、会社の復興と新たな製品の発表を告げる様子を描いています。Apple社の復興は、優れた人材の保有、株主価値の向上、市場シェアの増加、そしてウェブサイトへのアクセス数の増加を指標に示されています。また、消費者向け製品であるiMacとプロフェッショナル向け製品であるPower Macintosh G3、PowerBook G3の紹介とパフォーマンス比較がされています。特にiMacは、インターネットへのアクセスを簡単に高速化し、デザインと機能の両面で革新的で、大きな期待を集めている製品です。
Takeaways
- 🍏 Appleは新しい経営陣が入ってから10ヶ月が経ち、会社の復興に成功したと報告されています。
- 🛠️ Appleの社員の精鋭が夜や週末に働き、会社の復興に貢献しています。
- 💡 Appleは新しい製品を発表し、製品戦略全体を紹介すると述べています。
- 👥 Appleは非常に賢い取締役会と強力な経営陣を持っており、非常に優秀な社員が集まっています。
- 📉 社員の離職率は15%に低下し、シリコンバレーの平均を下回る良い傾向を示しています。
- 📈 AppleはCompUSAとのパートナーシップを通じて、製品の販売を大幅に向上させています。
- 🌐 Appleのウェブサイトapple.comは、2000万以上のアクティブな顧客を有しており、訪問者数が10倍に増加しています。
- 💻 Appleは市場シェアを3.4%から4%へと増加させ、市場での存在感を高めています。
- 💰 Appleは業績回復を遂げ、過去6ヶ月で1億ドル以上の利益を生み出し、現金保有高も増加しています。
- 🖥️ Appleは顧客のニーズに応えるために、プロダクトとコンシューマー向けのデスクトップとポータブルの4つの製品ラインナップを提供することを決定しました。
- 💻 Power Macintosh G3は成功しており、発売6ヶ月で50万台を販売しています。
- 🆕 新しいPowerBook G3はデザインからキーキャップまで全くとっかえされ、ポータブルコンピュータの新しい基準を設定すると発表されています。
- 🖥️ iMacはインターネットへのアクセスとMacintoshのシンプルさを組み合わせたコンシューマー向け製品であり、非常に人気があると予想されています。
Q & A
質問1: Appleの新しい経営陣が就任してからの成果は何ですか?
-経営陣が就任してから10ヶ月間で、Appleは業績を回復し、株価の向上、利益の増加、従業員の離職率の低下など、多くの成果を挙げています。
質問2: Appleがどのようにして従業員の離職率を低下させたのですか?
-Appleは経営陣の強化とともに、従業員に多くのストックオプションを提供し、企業文化をより起業家的なものに変えました。これにより、離職率は33%から15%に低下しました。
質問3: CompUSAとの提携がAppleにどのような影響を与えましたか?
-CompUSAとの提携により、AppleのCPU収益のシェアが3%から15%に増加し、Apple製品の販売が大幅に向上しました。
質問4: Appleのウェブサイトへの訪問者数はどのように変化しましたか?
-10ヶ月間でウェブサイトへの訪問者数は100万ヒットから1000万ヒットに増加し、1日あたり100万から200万の訪問者を記録しています。
質問5: Appleの市場シェアはどのように変化しましたか?
-Appleの市場シェアは3.4%から4%に増加しました。四半期ごとに15%の成長を遂げており、今後もさらに増加する見込みです。
質問6: Appleの財務状況についての報告は何ですか?
-Appleは、最初の四半期に4700万ドルの利益を計上し、次の四半期には5500万ドルの利益を上げました。また、現金も1.6億ドルから2億ドルに増加しました。
質問7: Appleの新しい製品戦略は何ですか?
-Appleは、消費者向け製品とプロ向け製品の2種類を提供する戦略を採用し、それぞれにデスクトップとポータブルの2タイプを用意しています。
質問8: Power Macintosh G3の性能について説明してください。
-Power Macintosh G3は、PowerPC G3チップを搭載し、266 MHzのG3は同じクロックレートのPentium IIの2倍の速度を持つとされています。
質問9: 新しいPowerBook G3の主な特長は何ですか?
-PowerBook G3は、233、250、292 MHzのG3チップを搭載し、最大7時間のバッテリー寿命、12から14インチのディスプレイオプション、ホットスワップ可能なベイを備えています。
質問10: iMacの主要な特長は何ですか?
-iMacは、233 MHzのG3プロセッサ、15インチのディスプレイ、32MBのメモリ、4GBのディスクドライブ、24倍速CD-ROM、100Mbpsイーサネット、USBポートなどを標準装備しています。
Outlines
🎉 Appleの再起
新経営陣の10ヶ月間の努力により、Appleが再び軌道に乗ったことを報告。社員の離職率が大幅に減少し、製品戦略の発表も控えている。CompUSAとのパートナーシップやapple.comの利用者数の増加も成功の一因と述べている。
📈 財務状況の改善
Appleの財務状況が改善され、企業価値が向上している。株価の上昇や現金の増加について説明。Appleが持続可能な成長を遂げるための基盤が整っていると強調している。
💻 PowerBook G3の紹介
新しいPowerBook G3の紹介。G3チップの性能が他社製品を凌駕していることをデモを通じて証明。特にPhotoshopやMacromedia Directorの動作速度での比較により、その優位性をアピールしている。
🌐 iMacの発表
新しい消費者向け製品であるiMacを発表。インターネットの利用を簡単かつ高速にするために設計され、教育市場にも適していると説明。現行の消費者向け製品と比較して、iMacの優れた点を詳細に解説。
🔧 iMacのデザイン
iMacのデザインを詳細に紹介。透明な筐体や使いやすさに重点を置いた設計、先進的なインターフェースや高品質のディスプレイを強調している。
🏆 iMacの性能比較
iMacの性能を他社の最新モデルと比較。デモンストレーションを通じて、iMacの高速処理能力や使いやすさをアピールし、消費者向け市場での競争力を証明している。
Mindmap
Keywords
💡Apple
💡management team
💡product strategy
💡attrition rate
💡stock options
💡distribution
💡CompUSA
💡iMac
💡PowerBook G3
💡G3 chip
💡Pentium 2
💡Photoshop
💡Macintosh
Highlights
Apple's new management team has been in place for 10 months and has led to a significant turnaround.
Apple's product strategy and new products are being announced.
Employee attrition rate has decreased from 33% to 15%, which is below the Silicon Valley average.
Apple has made significant changes in its distribution system, including a partnership with CompUSA.
Apple's online presence has grown, with 10 million hits and 1-2 million visitors per day on their website.
Apple's market share has grown from 3.4% to 4% in the most recent quarters.
Apple has turned profitable, making over a hundred million in the last six months.
Apple's cash reserves have increased to 1.6 billion dollars.
Apple's stock price has increased, adding two billion dollars to the company's worth.
Apple's product strategy focuses on two fundamental kinds of products: consumer and pro.
The Power Macintosh G3 has been a success, selling over 500,000 units in its first six months.
The PowerPC G3 chip is twice as fast as a Pentium 2 chip for a given clock rate.
A new PowerBook G3 has been introduced, redesigned from the processor to the keycaps.
The new PowerBook G3 offers modularity with hot-swappable bays for batteries and drives.
iMac is introduced as a consumer product combining the excitement of the internet with Macintosh simplicity.
iMac features a G3 processor, a 15-inch display, and advanced IO devices.
iMac is designed for networking and has built-in 100 megabit Ethernet.
The iMac's design is translucent and features a handle, making it visually distinct from other computers.
iMac's performance is demonstrated to be superior to other consumer computers.
Transcripts
[Applause]
it's
been it's been 10 months since a new
management team took over at Apple
people have been working really you can
see a lot of cars in the parking lots
and nights in the weekends and because
of their hard work I'm really pleased to
report to you today that Apple's back on
track
and and because of this with the
foundation this gives us we're going to
Ann announc some great new products
today and we're even going to roll out
the whole product strategy today we do
that I just want to spend a few minutes
and take you through some examples of
how apple is back on track the most
important thing of course is people uh
Apple's got now A very wise board of
directors Apple's got a very strong
senior management team I I would hold
the senior management team at Apple up
against any other in the industry but
most important Apple's got some very
talented employees just incredibly
talented people and when you have great
people the most important thing is to
not lose
them when I came back to last Apple last
summer uh Apple was losing a lot of them
the attrition rate annualized was
33% which meant that if Apple kept
losing people at that rate in a year a
third of them would be
gone and I'm very pleased to say that 10
months later utri rate is
15% and that that is under the Silicon
Valley average today and that's a very
good sign and part of that is because
people now see how Apple can win again
another part of that is because we've
made Apple a much more entrepreneurial
place all of the key employees have lots
of stock
options
another another key thing that we've
done is distribution we've made a lot of
changes in the way Apple distributes its
product a lot of tuneups across the
distribution system and of course one of
the bigger ones was at the national
level partnering with CompUSA they're
the biggest and they decided to reinvest
in apple and it's worked out great as
you know they put an Apple store within
a store and each of their approximately
170 stores throughout the us when we
started this
program Apple represented 3% of the CPU
revenues sold by Comp
USA six months later Apple represents
15% of the revenues of CPU sold at
compsa another area that we can gauge to
see Apple's health is is the internet
apple.com how many people are interested
in apple now we've got over 20 million
active customers they might be
interested in coming to our website we
have tons of prospective customers who
might be interested a lot of suppliers a
lot of software developers a lot of
competitors and so this taken together
can give us a general thermometer of
what is the interest level of people
about Apple and we've invested a lot
into the website and a lot into the
award-winning Apple store which is the
gold standard of e-commerce now on the
web and a year ago we had a million hits
per day now the average visitor clicks
about five to 10 times so that's 100 to
200,000 visitors per day today nine 10
months later we have 10 million hits a
day on the website that's one to two
million visitors a day coming to the
Apple website and they're coming because
they're interested in
apple
growth the quarter that ended December
IDC reported that apple had a 3.4%
market
share the quarter that ended in March we
actually grew our market share 15% to 4%
now we're not thrilled with 4% market
share but if we can grow our market
share 15% every quarter we will see it
going in the right direction which it is
now and I think we expect it to rise
quite a bit more based on some of the
things you're going to see here today
but it is now going in the right
direction
again and finance we have some pretty
ambitious plans we want to develop a lot
of great products we want to Market them
takes
money and our customers need to know
that Apple's going to be here 10 years
from now well we were able to turn the
company around to profitability the
first quarter the management team was in
place and the quarter ending December
Apple turned a profit of $47 million the
last quarter we turned a profit of $55
million so company has made over a
hundred million in the last six months
in a very turbulent time in the industry
when other companies are breaking even
or even losing money and I think that's
a great accomplishment for the company
in addition to that the company is
growing cash we increased the cash to
1.6 billion by adding $100 million in
the quarter that ended December and for
the last quarter that ended the end of
March 200 million more was put in the
bank this is really important and
lastly last July if you took the number
of shares outstanding and you multiplied
it by the stock price the company was
worth $ 1.8
billion we've added two billion doar to
the worth of the company since then and
I think it's just getting going so these
are some indications about how apple is
back on so we went back to business
school 101 and we
said what do our products what do our
customers want in our products what kind
of products do they
want and they wanted two fundamental
kinds of products they wanted consumer
products and they wanted pro products
our design and Publishing customers
primarily wanted the pro products our
education customers primarily wanted the
consumer products but they also wanted
two different kinds of each one desktop
and portable
and we looked at this and we said now
this looks pretty simple but we couldn't
find a way to come up with anything else
that captured what they wanted as
succinctly and as clearly as this we
said finally this is it we've got to
make four great products and we can meet
the needs of what our customers are
telling us they want and we've spent the
last 10 months working like crazy to try
to do just that so the first one was the
desktop Pro product
right the core of our publishing market
and of course we introduced that product
in November based on the G3 chip it's a
power Macintosh G3 and we've had
exceptional success with this product
we've sold over 500,000 of these in the
first six months of the product's life
making it the most successful new Mac in
Apple's
history the team did a superb job job on
this product it's based of course on the
powerpc G3 chip which is a screamer now
its competitor of course is the pennium
2 and what is remarkable what's hard to
Fathom but true here is that for a given
clock rate a power PC chip is twice as
fast as a pennium 2 chip in other words
a 266 mahz G3 is twice as fast as a 266
pennium 2 or a 266 G3 is equal to to
about a 500 MHz penum 2 of course you
can't even make one of those but if you
could that's what it would be equal
to a 300 MHz G3 chip is equal to a 600
mahz Pentium 2 now how do we know this
we know this not only by using the
systems but we got the best independent
Benchmark there is which is bite
magazines bite marks and these are sort
of one of the gold standards in the
industry of performance and they publish
the results and here's the results the
blue bar bars are the 266 and 300 MHz
pennium twos and the bars on fire are
the g3s and they just toast them and as
a matter of fact um Intel we've been
running some ads as you know Intel went
back to B magazine said this can't be
true and bite magazine examined all of
their tests and they stood by their
results and republished
them now Intel has since come out with a
400 MHz pennium 2o how does that Stack
Up not much better
not much better and so when we run these
ads they're very effective in our
testing and they're effective because
they're true we are extremely happy
today to introduce a totally new
PowerBook G3 this thing has been
redesigned from the processor to the
keycaps and it is going to set the new
gold standard for Portables out there it
is hot it's also very beautiful this is
a side profile here and this is what it
looks like from the back the back of
this thing even is gorgeous and oh one
other
thing it eats pennium notebooks for
lunch
too
and it's got options on displays it's
got a 12-in display that's 800 by 600
same as the high-end Portables do now
but it goes further for the first time
in apple Portables it goes beyond 12-in
displays to a 13-in 1024x 768 display
and that same resolution in a 14in
display 12 13 and
14 in addition this thing is incredibly
modular it's built with these two bays
and so you can put one battery or two
batteries and each battery gives you
three and 1/2 hours of battery life so
you can have up to 7 hours of battery
life with two batteries you can also put
in a floppy disc drive a CD ROM a DVD
ROM drive or a third party Zip drive in
there and the bays are all hot
swappable the
batteries the batteries are designed
with a special feature just push a
little button it tells you exactly the
state of the battery whether it's in or
out of the computer and it's got the
best keyboard of any portable we know
about out
there now this thing is powered by a G3
chip so it is a
screamer and it comes in 33 233 250 and
292 megahertz so we're putting our
fastest chips into these things which we
can do because ours don't draw very much
power and you don't have to fry an egg
on them and so we went out and said okay
how does this stack up against the other
pennium notebooks out there we found the
fastest pennium notebook you can get
matter fact they're really hard to get
because they can hardly make them and we
had one flowing in special this is the
latest greatest one a 266 mahz P2 and
these are the bite marks right 3.9 let
me show you the three speed ranges of
the new G3 power
books so I'd like to invite Phil
Schiller our vice president of worldwide
product marketing on the stage to help
me some demos Bill hi
Steve
good tell us about your computer here
well I'm glad here to come out and try
to take you on head-to-head because you
asked me to go out and get the biggest
and the best and I did um this is the
brand new compact Amar 7800 there are
thousands of Windows customers waiting
in line right now to try to get their
hands on this computer luckily we F some
down to LA and got one before anyone
else could leaving plenty of Windows
customers in the Lurch because they
couldn't get this very machine it's got
a Pentium 2 the new mobile Pentium 2 266
that's the fastest speed it runs at it's
just been announced just come out it has
a 512 backside cache it has advanced
Graphics Port AGP from Intel with very
fast 64bit Graphics so this has the
fastest processor the fastest notebook
graphics and compact's really excited to
bring this to the whole Windows Market
you can't get much better than this I'm
scared so we're just going to have to
find out now up on this screen on your
left we have the compact Armada it's a
$5,400 machine as fast as you can
possibly get penum 2 266 in the middle
we have our new PowerBook G3 running at
233 MHz and on the far right we have the
G3 running at 292 mehz of course both of
these machines are less money than the
compact so let's go ahead what we're
going to do now is we're going to run
two demos the first is going to be a
demo of Photoshop what a lot of our
customers like to do and have been dying
to do on a fast portable so we've got
Photoshop here and we've got exactly the
same file on all of these computers the
file has got 40 Photoshop actions in it
that happen automatically and it's about
um 27 megabytes exactly the same file so
we're going to get this queued up on all
three machines and we're going to have a
bake off
here and Steve this is a great demo
because even a lot of the Intel people
show off Photoshop to take advantage of
the fast MMX processing in ium too so
same demos Intel does we can do
crossplatform all right you ready to go
sure three two one
go here we go we're racing through those
40 actions right now compositing
cropping throwing on blurs doing the
types of actions Photoshop customers do
every day Bo the 292 is really in the
lead here let's see done 292 is done 233
is getting
close done
and God your your pennium there is still
I can entertaining I think I
can fastest pennium notebook in the
world ladies and
gentlemen and it's
uh it's almost done it's uh done
yay okay our second demo is we've got a
macr media director here and macr media
director is used by a ton of our
customers for multimedia presentations
on the road as well and we've got again
a 30 megabyte director file not that big
and it is exactly the same file on all
the machines so we're simply going to
play it on these machines and they're
great demos because they exercise the
graphics the processor the cache the
entire system to really get the most of
multimedia performance okay so here we
go macr media director 30 megabyte file
exactly the same file on all three
machines Ready Set Go
[Music]
[Applause]
[Music]
come on come on
[Applause]
[Music]
done
done thank you thank you well
today I'm incredibly pleased to
introduce iMac our consumer product and
iMac comes from the marriage of the
excitement of the
internet with the Simplicity of
Macintosh even though this is a
full-blooded Macintosh we are targeting
this for the number one use that
consumers tell us they want a computer
for which is to get on the internet
simply and
fast and that's what this product is
targeted for
I also means some other things to us we
are a personal computer company and Al
this product is born to network it also
is a beautiful Standalone
product we're targeting it also for
Education they want to buy these and
it's perfect for most of the things they
do in instruction it's perfect for
finding tremendous source of information
over the internet and we hope as you see
the product it will inspire us all to
make even better products in the future
so we think iMac is going to be a really
big deal now what should it be but we
went out and we looked at all of the
consumer products out
there this is a picture of one of the
better
ones and we noticed some things about
them pretty much universally the first
is they're really slow they're very slow
they're all using last year's processor
very very slow second is they've all got
pretty crummy displays on them they're
generally 13in a few 14inch and the
quality of them is very poor uh Apple
designs all its own display so we're
used to something much better but these
are pretty bad likely no networking on
them some have it most
don't old generation IO devices and what
that means is they're lower performance
and they're harder to use and most of
them aren't so plug and play and these
things are
ugly so
let me tell you about
iMac we decided to make this thing fast
so we decided put in a G3 processor
running at 233 mahz we debated this
quite a bit because there were cheaper
slower things we could have used and we
said no this has got to be the computer
that we want on our desk too a G3
running at 233 and we didn't forget the
cash it's got a half a megabyte L2
backside cach and if this thing screams
as you'll see in a minute on displays we
said what is the largest display that
you'd ever want in one of these cons in
a consumer computer and the answer to us
was a 15inch display running at 1024x
768 let's go ahead and build in the best
in every product and let's have our
display Engineers engineer it and it's
gorgeous it is an apple quality display
that we are very proud
of let's go ahead and put a lot of
memory in this thing 32 megabytes
standard it's expandable to 28 4 GB disc
drive 24x CD
ROM and let's build in a lot of
communications this thing's got a 100
megabit ethernet as standard now why
because a lot of our education customers
want to put these highspeed networks in
and because we're seeing it in homes
approximately 10% of the homes in
Silicon Valley now have class five
wiring in them we're starting to see
lots of home networks emerging a fast
modem and also 4 megabit in infrared
built in you want to beam your digital
photographs in from your digital camera
built into every
product we are going to the new
generation of IO 12 megabit Universal
serial bus two ports we're leaving the
old Apple IO
behind stereo surround sound built into
every product and a great great keyboard
and
mouse
now this is what they look like
today and I would uh like to take the
privilege of showing you what they're
going to look like from today
on
this is iMac
[Music]
[Music]
[Applause]
so you go back there and do that again
go back and come back
thank
you so if I can get this screen switched
over we've got a wireless camera here
and I'd like to show you what this thing
looks like come on
in you got to see this thing in person
but I'll do the best I can with video
this is iMac the whole thing is
translucent you can see into it it's so
cool we've got
stereo speakers on the front we've got
infrared right up here we've got the CD
ROM drive right in the middle we've got
dual stereo headphone Jacks we got the
coolest mouse on the planet right
here come on around all of the
connectors are inside one beautiful
little door here the ethernet the USB
stuff around the back we've got a really
great handle here the back of this thing
looks better than the front of the other
guys by the way and then around the side
so let's take one more one more swing
around it so you can see
this is what it looks like and again
you've got to see one of these things in
person
great yeah I've got some slides of what
this looks like too I mean this is
incredible compared to anything else out
there it looks like it's from another
planet and a good
Planet a planet with better
designers look at this keyboard it's so
nice two Universal serial bus connectors
on either side so you can plug the mouse
into whichever one you want whether
you're right or left-handed and you have
the other one for peripherals look at
this mouse it's the most it's the it's
the most wonderful Mouse you've ever
used tell us about your computer Phil
well as Steve we went out and got uh the
hot new Compact prario 45 uh 4540 and it
does have an AMD k6 233 MHz MMX
optimized processor with a 256k u
Pipeline cach on it in fact compact
advertises is a third faster than most
all other 233 MHz products and of course
we have a 233 MHz product too and we'll
see if it is a third faster um but this
is the best thing you can buy in this
class of products and and customers are
just eating them up well great well I I
have an iMac and so why don't we put
them through their Paces so let's take
that same director demo again director
60 and let's get these machines ready to
go and we'll see which one's faster now
over on the left again we've got the
compact with the k6 233 in it the most
popular and fastest consumer computer
out there and on the right we have iMac
well I'm ready for you all right three
two one go
come
on let playing it's playing
[Music]
[Applause]
[Music]
do you uh do you want to put it out of
its misery or Let It
Go Y and I got the fastest consumer
product you can buy at any price it's
the brand new Pentium 2 400 MHz MMX
processor and the compact prario 4880
and over 25 $500 that's without
networking there's no networking that
comes with it and that's without the
monitor before you add that so when you
add those things it's over $3,000 and
this thing has 100 MHz memory bust a
half a mega pipeline cache 2x
accelerated Graphics Port Graphics so it
doesn't get any bigger or batter than
this well I have an
iMac so we've
got the consumer k6 233 the fastest
meanest baddest pennium 2 you can buy
400 MHz hurts and iMac all right Phil
three two one go
[Music]
[Applause]
[Music]
[Applause]
[Applause]
[Applause]
oh
[Applause]
[Music]
thank you Phil thank you pH
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