step by step how I became a millionaire online (copy me)
Summary
TLDRCharlie Morgan shares his insights on achieving success and wealth in this informative video. At 25, making around $10 million annually, Charlie offers practical advice on leveraging time and energy through the concept of sacrifice. He emphasizes the importance of focusing on high-value activities that propel one towards their goals, suggesting that success is a byproduct of behavior. Charlie illustrates his points with the metaphor of a rocket fueled by time and energy, advocating for the elimination of non-essential activities to create 'fuel' for progress. His message is clear: to become successful, one must be willing to make sacrifices and channel their resources towards actions that yield significant results.
Takeaways
- 😀 Success is a byproduct of behavior, rooted in the principle of sacrifice.
- 😀 Sacrifice involves voluntarily giving up activities that don't contribute to your goals.
- 😀 Focus on optimizing and routinizing your behavior to achieve your desired outcomes.
- 😀 Energy and time are your most valuable resources, and their allocation determines your success.
- 😀 Eliminate non-productive activities (e.g., social media, video games) to free up time and energy for work.
- 😀 Replace non-productive downtime activities with more beneficial ones, like reading biographies and watching documentaries.
- 😀 Your work should focus on actions that provide the highest return on investment (asymmetry).
- 😀 For early-stage entrepreneurs, the most important tasks are product development and customer outreach.
- 😀 To achieve success, isolate and prioritize high-impact activities, avoiding distractions and low-value tasks.
- 😀 Sacrifice and leverage are key principles in both personal and professional contexts to maximize efficiency and results.
Q & A
What is the main principle Charlie Morgan discusses for becoming successful?
-The main principle Charlie Morgan discusses for becoming successful is 'sacrifice'. He explains that success is a byproduct of behavior, and one must be willing to sacrifice things in their personal life to dedicate more time and energy towards achieving their goals.
How much money does Charlie Morgan claim to make annually in the video?
-Charlie Morgan claims to make about eight figures, which is approximately $10 million a year, give or take.
What cognitive bias does Charlie mention that affects people's tendency to listen to others?
-Charlie mentions the 'Authority bias', which states that people are more likely to listen to those who have achieved what they want or have some form of authority.
What does Charlie suggest as the first step towards success?
-Charlie suggests that the first step towards success is understanding the concept of sacrifice and the importance of humility, which involves recognizing that those who are ahead have more knowledge about the world.
What are the two finite resources that Charlie states everyone has?
-The two finite resources that everyone has, according to Charlie, are time and energy.
What does Charlie mean by 'asymmetric leverage' in the context of work?
-Asymmetric leverage, as explained by Charlie, refers to the concept of putting in the least amount of effort or input into a system to get the biggest reward or outcome in one's work or business.
What is the importance of focusing on high-reward activities in one's work, according to Charlie?
-Focusing on high-reward activities in one's work is important because it allows for asymmetric leverage, meaning that one can achieve greater results with less effort, thus propelling their success more efficiently.
What example does Charlie give to illustrate the concept of asymmetric leverage?
-Charlie uses the example of cooking a spicy curry. To achieve maximum spiciness with the least amount of chili, one would use a very hot chili pepper like the Carolina Reaper, which is asymmetric in terms of its surface area to spice level.
What is Charlie's view on self-improvement in relation to achieving success?
-Charlie believes that self-improvement should be goal-oriented. Instead of improving oneself for the sake of improvement, one should focus on becoming the person they need to be in order to achieve their specific goals.
What are some of the activities Charlie suggests eliminating from one's life to create more time and energy for work?
-Charlie suggests eliminating activities such as playing video games (e.g., Xbox), watching Twitch streams, scrolling through Instagram, and other distractions that consume time and energy without contributing to one's goals.
How does Charlie recommend replacing the time and energy previously spent on eliminated activities?
-Charlie recommends replacing the time and energy with activities that are more aligned with one's goals and success, such as focusing on work, reading biographies, watching documentaries, having meaningful conversations, and engaging in other productive behaviors.
Outlines
😀 Introduction to Success Principles
Charlie Morgan introduces the video's theme of achieving success and wealth. At 25, Charlie claims to earn around $10 million annually and shares his life experience as evidence of his success. He emphasizes the importance of sacrifice as a foundational principle for success, highlighting the need to optimize behavior. Charlie also mentions the 'Authority bias' to establish his credibility and promises to share unique insights on success through sacrifice, urging viewers to stay engaged for valuable content.
😎 Understanding Human Energy and Time
The speaker delves into the concept that success is a byproduct of behavior, which is fueled by two finite resources: time and energy. He explains that everyone has the same amount of time, but the difference in success lies in how individuals allocate their energy. Charlie uses the metaphor of a rocket to illustrate the journey towards success, where time and energy are the fuel needed to propel the rocket (representing one's business or endeavors) towards the goal (symbolized by a star in the sky). The paragraph concludes with the idea that understanding and effectively using these resources can lead to generational wealth.
🔥 The Concept of Sacrifice for Success
Charlie introduces the idea of sacrifice as a crucial element for achieving success. He uses the metaphor of a fire to represent the burning of non-productive activities in one's life, freeing up time and energy to fuel the 'rocket' of success. He encourages viewers to audit their daily activities and identify which ones consume their resources without contributing to their goals. Charlie stresses that sacrifices are often things we enjoy but must give up to create a 'vacuum of potential' that can be redirected towards productive endeavors.
🎮 Eliminating Distractions for Success
The speaker provides a detailed explanation of how to identify and eliminate distractions and non-essential activities that consume time and energy. He uses examples like playing Xbox, watching Twitch streams, and scrolling through TikTok to illustrate activities that, while enjoyable, hinder progress towards success. Charlie suggests that by sacrificing these activities, one can reallocate the saved time and energy into work, which is the key to achieving goals. He emphasizes the importance of making these sacrifices for the greater good of one's success.
🚀 The Importance of Focusing on Goals
Charlie discusses the importance of focusing on goals rather than on self-improvement for its own sake. He argues that self-improvement should be a byproduct of striving towards a specific goal, which inherently requires one to become a better version of themselves. He advises against the common practice of self-improvement activities without a clear purpose, suggesting that they are often counterproductive. Instead, he encourages setting clear goals that demand personal growth and development, which will naturally lead to self-improvement as a result of working towards those goals.
📚 Replacing Distractions with Productive Habits
The speaker shares his personal journey of replacing unproductive habits with more meaningful activities. He talks about trading video games for reading, watching movies, engaging in meaningful conversations, and watching documentaries. Charlie emphasizes the importance of choosing activities that not only provide relaxation but also contribute to personal growth and learning. He also discusses the benefits of focusing on one series or book at a time to train the brain for sustained attention and completion of tasks, which are essential habits for success.
💪 The Role of Work in Achieving Success
Charlie explains that work is the expenditure of time and energy on actions that yield results. He stresses that work is often challenging and requires doing things one might not enjoy to achieve desired outcomes. The speaker then introduces the concept of leverage in work, suggesting that successful people know and apply this principle. He hints at a 'secret' that successful individuals use to maximize their efforts, which involves focusing on work that provides asymmetric leverage, or activities that yield the greatest results with the least amount of input.
🌟 Achieving Asymmetric Leverage in Business
The speaker discusses the principle of asymmetric leverage in the context of business and work. He defines asymmetry as a relationship where a small input leads to a significant output. Charlie encourages identifying and focusing on tasks that have the highest impact on achieving business goals. He uses the example of his own business, where he has identified key activities such as YouTube content creation, advertising, management, product development, and finance as the most impactful. The speaker advises viewers to apply the same principle to their work, emphasizing that not all work activities are equal in terms of their contribution to success.
🛠 Focusing on High-Impact Activities for Business Growth
Charlie emphasizes the importance of focusing on high-impact activities in business to achieve significant growth. He suggests that a business's primary focus should be on product development and customer acquisition, as these are the activities that drive the most value. The speaker shares his personal experience of building his first agency, where he concentrated on creating an excellent product and doing a high volume of outreach calls. He advises against spending time on less impactful activities such as social media, branding, and listening to business podcasts, unless they are highly intentional and directly contribute to business growth.
🏰 The Siege Mentality of Sacrifice in Business
In the final paragraph, Charlie uses the analogy of a castle siege to illustrate the concept of sacrifice in business. He describes the initial sacrifices made in one's personal life as overcoming the moat, allowing entry into the castle walls, which represent the sacrifices made in one's work. The speaker suggests that many people spend time on enjoyable but less impactful work activities, rather than focusing on the more challenging and high-impact tasks such as product development and outreach. He concludes by emphasizing the necessity of making these sacrifices to achieve true success in business.
Mindmap
Keywords
💡Success
💡Sacrifice
💡Authority Bias
💡Energy
💡Time
💡Humility
💡Self-Improvement
💡Leverage
💡Work
💡Product
💡Outreach
Highlights
Charlie Morgan shares his personal journey from being broke to making eight figures annually at the age of 25.
The importance of understanding the psychology behind the Authority bias and its influence on our actions.
Charlie demonstrates his success by showing his luxurious lifestyle in Dubai to establish credibility.
The concept of sacrifice as the key to success, emphasizing humility and learning from those more knowledgeable.
The human condition and the need for sacrifice, focusing on the finite resources of time and energy.
The idea that success is a byproduct of behavior, and the necessity to optimize and routinize actions for desired outcomes.
Charlie's strategy of auditing one's life to identify where time and energy are being spent.
The metaphorical explanation of a rocket needing fuel, representing the need to sacrifice non-essential activities for success.
The practical example of how Charlie removed distractions like Xbox and replaced them with productive habits.
The argument against general self-improvement and the focus on goal-oriented self-improvement instead.
Charlie's perspective on the need to eliminate activities that do not contribute to one's goal.
The concept of asymmetric leverage in work, focusing on activities that yield the highest results with the least effort.
The importance of understanding that not all work activities are equal in terms of their impact on business success.
Charlie's personal experience of focusing on high-impact activities like product development and outreach.
The illustration of the 'burrito principle' applied to work, emphasizing the 80/20 rule for maximum efficiency.
The final advice on the necessity of sacrifice in both personal life and work to achieve significant success.
Transcripts
hey everyone it's Charlie Morgan here
and in this video I'm going to explain
how to actually become successful and
get rich and make a ton of money so that
you basically become a person that no
one can recognize um how do you become
really successful well I've managed to
figure this out um and I'm 25 at the
moment I make about eight figures like
$10 million a year give or take and I
have a pretty good life and I'm happy
with how things are going and if you're
unhappy with how things are going right
now and you're not happy with your life
then this video should help you address
that and basically become successful now
just to show you that I actually do have
some inkling that um I know what I'm
talking about I want to show you where I
live um cuz apparently I'm supposed to
make some sort of attempt at building
authority there's actually an
interesting psychology bias called The
Authority bias right I don't know if you
can see this but I live on the palm in
Dubai it's cool yeah I make loads of
money you can tell I wasn't bullied as a
child right um but look there's a
there's a psychology bias a cognitive
bias called The Authority mising
tendency and it states that we're more
likely to listen to people that actually
have what we want or in some way shape
or form have authority so that's why I
have to pathetically Flex on you like
that but look everything aside I'm going
to tell you um a few things that I know
or that I've learned going from someone
who's dead broke um and pretty hopeless
and useless to someone who has actually
built a business of value and has been
able to sustain that for you know 7 or 8
years now the other thing is this video
I don't know how long it's going to be
um but if you can't sit through and
watch uh half an hour 1 hour video
whatever it's going to be 20 minute
video on how to do this then you don't
deserve to be successful right if if you
just if you're all like jittery and
you're trying to like shiny object and
you're just going from video to video
you're never going to do anything or
achieve anything worthwhile so what's
the first principle right what do we
need to actually reason from and begin
with um success is is essentially a
state it's a byproduct of of our
behavior um and we need to understand
the first principle of The Human
Condition so that you can optimize and
routinize your behavior and basically
you know get what you want okay so
really it's all about one simple word
okay and that is sacrifice now I know
that
immediately this single weird like
abstract term doesn't really click into
your um the idiosyncrasy that you're
expecting you know in this video I'm not
going to talk about so you might be like
oh no this is I know this I know I need
to sacrifice I've heard enough David
Goggins or I've I've listened to enough
you know Chris Williamson podcasts to
know like it's all about giving stuff up
respect to those guys by the way but
what does this actually mean because if
you understood what sacrifice meant and
you knew that it was like necessary for
Success then then you'd already be
successful right or you wouldn't you be
wouldn't be doing things that will
counterintuitive to your goal so don't
click off just because you assume you
already know everything about this in
fact one of the first things you have to
understand to become successful is
humility right and it's understanding
that people who are ahead of you know
more about the world than you do and
when you listen to them talk you should
pay attention and when they give you a
piece of advice that you think you
already know everything about you
probably don't right so I'm want to tell
you about this and you know if you I'll
make a deal with you how about this
going to tell you about sacrifice going
to tell you what I know about it and how
you can use it to become successful in a
way you've never heard before and if you
think it's a load of rubbish or you
already know it and you've already heard
it before then you can dislike the video
and just leave a nasty comment all right
sound like a good idea sound like a plan
right negotiation
over to that right as a human being you
have two things at your disposal you
have
time and you have energy okay these are
the two things that you have to play
with right
energy is basically like you eat food
you digest that food that that food
turns into glycogen or ketones you
basically have caloric potential that
you can expend through behavior and
through cognition right so energy is
broken down into it's burned in two ways
it's burned into
cognition and it's burned into Behavior
right so for example if you went on a
run you're going to use energy or if you
were reading a book or making an
important decision in your company
you're also going to use energy right um
now the thing about these two things is
you can we tend to use a lot more energy
in our cognition than we do in our
Behavior but depending on your behaviors
you can use a lot more the second thing
you have is time right and and this
thing just branches out into all sorts
of different things but this is a really
interesting um principle because time is
is very Universal right we all have 24
hours in the day to attend to what we
want to do and so why is it why is it
that if we all have the same amount of
energy well we we don't all have the
same amount of energy but if we all have
a similar amount of energy and a similar
amount of time like everyone this is
like a sort of universal trait right we
all we all have energy and we all have
the same amount of time so why are
people more successful than others well
you might argue well it's because
successful people have more energy right
if you look at and you read the
biographies of of people like Napoleon
or Caesar or Alexander the Great or any
of those you know Great Men throughout
history you'll find constant account of
them um of these biographers and
historians referring to them as people
who have um Limitless energy you know um
and and just basically an uninhibited
like force of energy but the chances are
is you're not trying to conquer the
world or build an Empire you probably
just want to make 10K a month and have a
girlfriend right or maybe just make a
little bit of money so we don't need to
concern ourselves too much with the
extremes where these freaks of nature
seem to have so much energy that it's
terrifying um we're not worried about
that so what this basically comes about
is where these two things go and this is
going to Loop in the sacrifice in a
second here because you know let's say
that you have over here you have 100
units of energy and you have 24 units of
time and let's say that these are how
many units of these individual well
actually it's not 24 let's say you know
after sleeping and you know doing
everything you need to do let's just be
pessimistic and let say you sleep for 8
hours and you just mess around whatever
let's just say you've got 10 units of
time and this is obviously in hours and
10 units or 100 units of energy right
what you do with these two units
determines the entire future state of
your existence right it determines not
only the state of your existence but the
existence of your children and your
grandchildren and their grandchildren
and generations to become right if
you're not in a good place financially
it's probably because you know the
people that came before you in your
family line did not understand how to
use their energy and time properly to
become successful and I'm not blaming
them I'm not saying it's your dad's
fault or your mom's fault but I'm saying
that if you understand this you can
create generational wealth quite easy
so what is this about okay so I want you
to imagine for a second and I can
actually make an example here so here's
how this goes right you're going to as
you progress through your life you
should have a goal right and I'm going
to draw this star here right to
represent this goal okay and down here I
just draw this right down here you can
see the that you can down here
represents you know earth right this is
where we are right now we're on planet
Earth it's which're is where we are and
this is obviously we're just going to
call this the atmosphere now I am aware
through my very limited knowledge of
physics you're not going to find stars
in the atmosphere right they tend to be
a little bit further away than that but
just we're going to keep it simple right
so basically your hair on
earth like this okay
and you're looking up into the night sky
and you see what you want but it's
obviously quite far away and you have to
get it so what you need to
do is you need to assemble let's just
let's just say a rocket right so this
here is a rocket right and the rocket
that you're assembling it's going to
draw this and let's just pretend this is
a rocket right
Tada doesn't it like a rocket you get
the point right now the rocket
represents your business okay it
represents the um the vehicle that
you've chosen whether it's smma or Drop
Shipping or Amazon FBA whether you knit
for a living or whether you are a
professional swimmer like anything that
you could think of that you're going to
use to project yourself or you know get
yourself to up here is the vehicle now
here's the thing right this bad boy
demands
fuel right you need something to fuel
this rocket because you can build the
rocket I.E you can build a website and
you can build a sales script and you can
build an email system but the thing is
is we all know that that's not how you
become successful right this thing needs
fuel you can build it at face level but
if it hasn't got any substance to it or
it's got nothing running through it it's
not going to get very far so essentially
what you need to do on Earth where you
are right now is assemble I'm just going
to refer to this these are
logs what we're looking to do is we're
looking to to assemble a fire
right now bear with me this is going to
get abstract and weird this is the
easiest way to explain it this is a
fire I hope looks like one I hope um and
what you what you need to do is you need
to do an AIT on yourself right so let's
just project you and your yourself into
this box here right and this is this is
you and so remember we have time and we
have energy and essentially what doing
right now is you're putting your time
and energy into things that aren't
fueling the rocket and this fire
represents an opportunity to burn
something in your life and get rid of
something in your life and by putting
like this fuel by the way is time of
energy okay this represents time of
energy it's a synonym for it right
metaphorically speaking and so what you
need to do is you need to look at your
life and you need to ask yourself where
is my time energy going right these two
fin finite resources that I cannot get
back every day what am I putting them
into so I'm going to list a couple of
examples down right so let's say that
we've got
Instagram say we've got
Xbox um let's say we've also got um I
don't know like twitch streamers you
watch Twitch streams say we've got
self-improvement right let's say we've
got fictional novels I don't know
right like you know Tik Tok could be
another
example you know there's a lot of things
that we do that we spend our time and
energy on right you could have some some
up there like you could have family
time right you could have church okay so
essentially you need to do an audit on
your life and ask yourself where is my
time energy going and if you say I don't
know well it's kind of stupid just think
about what you did yesterday every
action you took every thought you
processed took away from you the energy
and the time that you could have put
into fueling the rocket right and so
essentially what we're doing is we're
looking at these things that we do right
and there should be one big thing on
this um inside of this box right that
you're doing I'm going to draw a little
compartment for
this and that is
work okay so what you need need to do
and what you need to understand is that
something's got to be sacrificed
something's got to go right because you
can't get more time and energy it's just
it's it's impossible to get more time
and more energy you can get more energy
by doing an Elimination Diet and
exercising and meditating and stuff like
that and you can optimize the e but not
significantly you can get more time so
when you do one of these things any of
these things you are using your time
energy right pretty simple
um and you need to understand that right
now in your life through your day-to-day
routines you are partaking in activities
that you shouldn't be and I think that's
pretty obvious right but the reason that
you shouldn't be is because they're
taking away time energy so what does
this actually
mean every time right let's just take
Tik Tok down here for example I know it
doesn't really read well but let's just
let's just say you spend 45 minutes a
day on Tik Tok right scrolling through
getting all angry and emotional and
weird and just you're spending your time
on it and just burning these ideology
and stupid things into your brain well
if Tik Tok is taking you you know 45
minutes a day you know this is you know
3/4 of you know of 1 hour right and then
let's just round up and say we spend an
hour a day on Tik Tok right well this is
taking you remember earlier we said we
had 10 units of time and 100 units of
energy right well let's say Tik Tok you
know demands one unit of time
like this and let's say that it just
takes away EAS the seven units of
energy right so what we have here
immediately is leverage because what we
want to do with all of these things is
do a little bit of an orbit and see how
much time we're spending on these things
and if we remove Tik Tok from our
Behavior then what we've just done is
we've bought ourselves more time and we
bought ourselves more energy and your
ability to achieve your goal and get to
this state that you want to be in here
it's all about how much work you can do
right and how much you can actually put
into this thing and so what we can do by
basically if I just write Tik Tok here
if you sacrifice this is the key word
sacrifice Tik Tok and stop using it well
now suddenly you've got another hour
each day and another seven of units of
energy each day and what we can do using
like an accounting method is reallocate
this you know capital of success into
work which is the thing that actually
matters right so that was that's what
would happen if you got rid of Tik Tok
right so just by getting rid of Tik Tok
we've gained plus one time and plus
seven energy for example right so let's
say we're looking at the list again
right and I can give you an example of
what I've got rid of right so I wrote
Xbox up here I used to play Xbox quite a
lot right um and one day I realized like
I was spending like 2 hours a day on the
thing and then it was more like 3 hours
net per per day because on Sundays and
Saturdays I just spend my entire day on
the Xbox right and so really like the
Xbox was a big one for me so if we if we
extrapolated out the capital that the
Xbox was requiring from us it would be
like 3 hours of time and like I got
quite good at it right I got pretty good
at Xbox I spent a lot of time watching
videos about how to get better at Call
of Duty cuz I used to play Call of Duty
rebirth Island and stuff my kill death
ratio was was pretty neat as well and I
I'd spend a lot of time like figuring
out the best loadouts and like learning
how to do the movement and practicing
and like all these things so honestly I
would say objectively the Xbox was
probably taking like 15 units of energy
you know per day and what I did is I got
rid of it I sacrificed it sacrifice is
basically defined as the um voluntary
removal of something from your life you
fundamentally do not want to remove
right the only time a sacrifice is
really happening is when you want to do
something but you're not doing it for
the greater good of your company or your
success okay and so what I was able to
do is remove my Xbox and reallocate this
Capital back into my work so by removing
the Xbox I had an extra 3 hours a day
net right over the course of an average
week and an extra 50 units of energy now
the thing about your work and the thing
about becoming successful um is the more
time you spend on your craft or the more
time you spend doing what you do and the
more energy that you take and put into
that thing is basically the better you
become right so all of these things and
I honestly want you to make a list here
right just list down everything you do
it doesn't matter if it's just taking a
quick 10-minute cig cigarette break once
a day or it could be anything it could
be whether you think it's good or bad
right for example up here I've written
family time and church you probably
don't want to sacrifice those things
right there are going to be things in
your life that I would call biological
or spiritual um imperatives right for
example if you meditate every day or if
you journal every day those are healthy
good habits that funly enough actually
feed back into work right and so what
you eventually want to do is remove
everything and you notice here how I've
crossed out self-improvement well that's
quite a soury and contradictory thing to
say Charlie but the truth is that
self-improvement honestly hinders your
ability to become successful because if
you want to improve yourself all you
have to do is set a goal that by its
nature demands you to become someone
different and the go will do all of the
work for you so for example um you
shouldn't be looking to improve yourself
you shouldn't be looking to you know
level up your individuality you you
should be setting the goal and the goal
will determine who you need to become to
achieve it and it's through the
achievement of the goal that you will
improve so say for example you you hate
your life and your goal is to make 10K a
month through high ticket sales well in
order for you to do that you have to be
you know sharp and and and articulate
which you might not be right now um you
probably have to take good care of your
health because you can't be turning up
to calls like all sluggish and you know
stupid um and basically like what a goal
does is it will force you to behave in
the right way to achieve it and so I
don't really believe in self-improvement
this is a contradictory thing to say
right to to to people on YouTube I don't
really believe in that whole thing like
reading the books and like you know
meditating Like You Do It For The Goal
don't do it for yourself this is why you
self-sabotaged because you hate yourself
deep down you don't feel like you
deserve anything and and deep down you
don't feel as though you should be
improved because you know what you've
done you know what you're like you know
what you've done in the past you know
that you haven't got any utility or use
and I'm not saying this is exactly the
truth with with you all the time um but
my point here is like don't wor don't
worry about self-improvement worry about
the goal and try to achieve the goal and
if you just try to achieve a goal you
will improve so you still want to
improve yourself but people have got the
relationship between goal and
self-improvement completely inverted you
need to have a reason to become someone
don't just try to improve yourself just
to improve yourself try to improve
yourself so you can achieve a future
state that you wish to desire because
there's not much point in just like you
know being a better person obviously
there is right you want to improve
yourself but it's really difficult to
consistently linearly consistently
improve yourself when you're not doing
it for a specific reason because it's
painful to do it you have to have a why
nature said he who has a why and be
almost anyhow so that's another thing
that I chucked with f the self
Improvement thing like I would still do
behaviors that improve myself but only
for my
goal so get rid of it all because what
happens is all of this energy and time
that you can put into work what's going
to start to happen here um I'm going to
write thing
here s forget what's going to start to
happen here is every time you get rid of
something right every time you get rid
of Instagram reals or watching twitch or
20 minutes a day or watching YouTube
videos or doing something that isn't
work that is that doesn't you know um
contradict your health what you're doing
is you're taking it and you're burning
it on the fire right and I want you to
imagine here that through the combustion
that happens as a result of burning one
of these behavioral entities into this
flame what you start to do is you start
to create
fuel right and when you burn something
and when it when it's gone you basically
free up your energy in time because what
happens when we get rid of one of these
things we get rid we we we add more time
and energy and the fuel that's going to
make this rocket go if you remember
earlier is time and it is energy and so
this is basically the nature of
sacrifice we have something that we're
doing right now that we find pleasure in
or we find enjoyment from and we remove
it and through that removal we create
this this this Chasm this vacuum of
potential because this time and energy
has to go somewhere it won't just Ling
around you're not just going to sit and
stare at a wall for 3 hours and just
like you know have the extra energy
lying around it has to be channeled into
something and so this is why you have to
remove it all because if if you remove
Xbox and then you just take this time
energy and you put it back into twitch
well that's just stupid you're not going
to get any further forward right now I
know what you're saying here because
you're probably now saying oh but
Charlie I need Xbox or I need Tik Tok or
I need this or I need that you're
probably starting to make excuses and
the word you're probably using is I need
right I need to have these things
because they keep me happy or they stop
me from burning out or anything like
that well the truth is is that you don't
need them and if you're wondering why
you don't need them it's because there's
lots of people that don't do these
things that are perfectly fine so you I
know it's obviously like painful but you
don't need them they're not necessary
and you need to get over it you know if
you are over the age of 18 like becoming
a man a lot of these things are very
pathetic to do if you're a grown man and
you're on Instagram what on Earth is
wrong with your brain and I'm not
talking about like using Instagram for
business I'm talking about like just
posting pictures of yourself like
selfies and stuff if you're a grown man
and you're scrolling through Tik Tok
what on Earth are you doing you're a
grown man or you're you're growing into
a man and you're spending time on Tik
Tok it is pathetic it is a completely
pathetic thing to do you're a grown man
and you're spending your your time on
video games it's pathetic now I know
what you might be then thinking and what
you're thinking is well if I can't do
any of these things all I can do is work
I'm going to burn myself out and I'm
going to become miserable cuz I'm what
all I'm doing is work I'm not suggesting
that all you do is work you need to take
a break so so what you have to do is
remove these things you have to replace
them with something else right because
we still need to have downtime and we
still need to have time to do things
that we want right otherwise it's just
working and just boring right so what I
did when I removed all of these bad
behaviors is I replaced it with
reading I replaced it with
movies I replaced it with
conversations
so what I do now really with my spare
time is I read stuff the key to the
reading thing if you want reading to be
relaxing and you want to replace all of
your recreational scummy activities that
are quite pathetic with something
productive at least not destructive um I
find that reading biographies is really
helpful um do not or like do not read
like non-fiction heavy hitting knowledge
books when you're trying to relax cuz if
you're if you're trying to fall asleep
and you're reading like principles by
Ray Dalia before you fall asleep it's
not particularly relaxing and you're not
actually getting rest your brain is not
switching off but what I've been able to
do is figure out that reading
biographies and um you know biographic
things of successful people it's kind of
like watching a movie or kind of like
watching a show um it will take you
months to get used to this stimulus
because it's significantly less
stimulating than the Xbox or the short
form content thing but ultimately the
great thing about reading biography
specifically is you you learn a lot as
you read them it's also the same thing
with
documentaries right you know basically
documentaries biographies any form of
media that is um essentially a medium
for lessons through entertainment is a
pretty good way to do it right but the
other thing that I do is I watch movies
right so movies like specifically older
movies like ones that haven't been made
in the last 10 years even the last 5
years they're quite good for you
right they're good for your attention
span I watched Pulp Fiction today it was
like 2 and 1/2 hours long and like I
found myself every 20 minutes like
thinking I want to check my phone I was
going to check my emails and like when
you're watching a movie it teaches you
to just sustain your attention onto one
specific thing like a story line right
so that's another thing that you can add
or like one a series right so I'm
watching I'm rewatching pey blinders for
like the fifth time right um and like
just watch the series don't watch a
bunch of series at once right if I'm
watching a series that's the only series
I'm watching and what you're looking to
try and Achieve through these things is
the habit of completing things where
you're watching One series and you don't
start another series until you finish
that one series because modern day
stimuli for entertainment are not that
damaging if they are longer form and you
focus cuz what you're going to do is
train your brain to do what you need to
do at work in these things the other
thing I've done is changed the
conversations so now instead of like
aimlessly sitting around and doing
stupid stuff like playing on my Xbox I
sit out and talk to my business partner
or I call my friends or I talk to my
team or I talk to my family right and
that's a pretty good thing to do and the
last one is documentaries this is the
same as reading biographies but just
with documentaries you can learn a lot
and so essentially once you burn all of
this like cuz these aren't going to take
as much time and energy as the other
things because they're not as they're
not as exciting and also like they're
just less stimulating less like
rewarding less chaos right and so the
first thing you want to do if you want
to become successful and rich is
understand that something's got to give
there's a quote from Sam ens my beloved
Mentor Sam that says that if you're not
willing to sacrifice if if you're not
willing to make sacrifices for your goal
then your goal becomes the sacrifice and
nothing could nothing nothing could be
more true right and so look at
everything you're doing get rid of it
and then take this time energy and put
it into work and so what we're looking
to do is we're looking to throw things
onto the fire right the big fire and
basically the more stuff you throw on
the fire I.E the more stuff you
sacrifice the brighter this flame burns
the more fuel you get and we can have
combustion to take this rocket to the
goal right that's how this works it's a
simple way to think but a painful way to
think because you've got to give up a
lot of things for example this is
currently Sunday it is about 7:00 p.m.
and I'm making a YouTube video I could
be you know watching a twitch stream or
I don't know I know people do these days
right but you got to get rid of it you
got to get rid of it I I had to like you
know um like throw out my Xbox I threw
out all of my junk food as well like I
can actually show you this this might be
an interesting thing for you to see cuz
one thing I had to sacrifice was junk
food and bad food right so if I take you
I can show you some sacrifice in real
time
right I take you to my
fridge you know the fridge and the
cupboards is really where most of the
sacrifice is going to be made soz if you
can get rid of bad food you can get rid
of everything right so if I show you my
freezer all you can see in here is just
some
steaks I show you my fridge here don't
know if you can see that all there
really is in there is steaks and eggs
and a cold steak that looks pretty
harrowing it's like gandy's flip-flop
you'll also see some aloho in here H to
light I have a beer every now and then
I'm not going to make like extreme
sacrifices in every single regard
there's nothing wrong with like the odd
drink it's just when you drink all the
time so I might have like one beer a
week or two beers like every two weeks
or something and then sometimes I'll go
wild and get drunk like I'm not this
Paragon of discipline I give you an
example like Friday night I went to an
Irish bar here in Dubai with some
friends and um we all got a little bit
drunk and I was hung over the next day
and it sucked but that happens maybe
once every like 2 3 months of me right
like I'm a human being and you can do
the same thing it's just when you do it
too often um that you create problems
right so that's just me being honest
with you I haven't got perfect at this
whole sacrifice thing but I've got good
enough at it to be able to um become
somewhat successful right and everyone
that you watch online that preaches
discipline and self-improvement they
they do the same thing for the most part
at least the ones that I know so this
then all becomes about work right
because what we're trying to do here is
we're taking all of this stuff burning
it on the fire and taking the the the
gains you the plunders of of the
sacrifice and we're putting it into work
right and so I'm going to just rub this
off we're going to talk about work right
we're going to talk about a specific
type of
work so if I just get this pen here so
work is an
interesting idea because essentially
what what work is if we if we if we once
again reason from the first principle is
it is um expending your
time and
energy onto
actions that create
results okay time and energy going into
actions to get results right this is
what work really is and work is is
basically pretty painful right it's not
always nice and you're going to have to
do things that you don't want to do to
get what you want I think that's pretty
obvious right but where work gets really
interesting
is we want to reperform and this is
where it gets exciting if you've made it
past the 30 minute Mark I congratulate
you because you're about to learn a
little secret the successful people know
and use so once
again we can redraw this diagram and we
can do it for work cuz most people think
that the leverage comes in your personal
life which mostly it does you can get
maybe 80% of the success from just your
personal life but if you want to go the
extra mile which you always should be
looking to do then you want to do this
so we have you on the ground
again
right and we have your goal up here the
thing you want to
achieve we have the rocket once again
just going to draw this this time you
know forgive me it's terrible but this
is a rocket right and then once again we
can extrapolate your your psych out into
a box of actions right and then once
again we have down here the fire so what
you want to do is the real key to
getting to $10,000 a month is the
personal thing right if you want to get
from 0 to 10K a month then it's all
about making sacrifices in your personal
life to put as much time and energy into
the work as possible right however if
you want to get to 100 Grand a month or
a million a month unfortunately I can't
really teach you how to get Beyond a
million a month because I haven't gotten
beyond that it's kind of where I am
right now so I'm not qualified to teach
you how to get beyond that however I
have an inkling that this principle will
um the validity of it will sustain
itself as I become more successful but
if I am wrong I'll make a video and tell
you right but once again we have the
goal up here in space or the
atmosphere and so what we're looking to
do once again is we're looking to have
as much fuel as possible now what is
fuel once again well it's energy and
it's time
right WR
here okay so what I'm about to teach you
is one of the most important lessons you
can learn in the world at least from my
perspective and it's about leverage
right
leverage so with your work you should
have things that you do right and I can
give you I'm just going to give you some
examples um specifically from my work
right so my goal right right now is to
become a billionaire right $1 billion
and I need to work to achieve that okay
and so I'm going to make a list of
everything that I do in my day right so
um talk to team actually no let's not do
me cuz I've got this one pretty dialed
in and it won't be as valuable from
thinking let's say that you're trying to
build a marketing agency right and
that's your your business now you might
not be in that camp of entrepreneur but
you can probably get the point and
extrapolate into your own life so these
are the things that you do on a
day-to-day basis with your work so the
first thing you have to do is you have
to do enough work before you can
optimize your work you have to optimize
your personal life and that is basically
sacrificing
things that you're doing in your
personal life that don't in any way
shape or form um constitute the
achievement of your goal of anything
they actually do the complete opposite
right where if you're watching a twitch
stream you're actually inhibiting your
ability to achieve your goal because
you're frying your attention span you're
getting cheap do me and wiring your
brain for short-term instant
gratification which is just silly so
what's in the Work Camp well let's just
say that there's an early stage
entrepreneur and let's say every day
they do
invoices right let's say um they do
Outreach
um let's say they do like web design
let's say they do their branding
right
branding let's say they also do um they
work on their
product now what else do people do in
their day what did I do when I was saw
starting out um they do
research you know they they they they
listen to like podcasts like business
podcasts in their workday
they reply to their
emails um what else do they
do yeah let's say they're they're also
like they're making Instagram posts and
social
stuff
um and then let let's then say they also
um talk to their
team right there's going to be more
things like this but now what what you
have to learn to do now sorry I have my
back turned to you for an awfully long
time how rude right what you have to do
now is look at everything you do in work
and apply the same principle because all
of these things are taking time and
energy so if you're spending 10 hours a
day on work which is really the minimum
you should be if you want to become
successful if you believe the 4H hour
week if you believe the 4H hour work
week for a minute is a good idea then
I'm awfully sorry to tell you that you
are being an absolute idiot my friend
kettin even so don't think that because
I don't know anyone that's become
successful in working 4 hours a week and
I know quite a lot of successful people
so there's a pattern right trust me so
what we'll doing again is you know we're
try to basically isolate the most
important thing so remember what I said
earlier the word leverage well what the
best form of Leverage we want to achieve
is
asymmetric
leverage right what does asymmetry mean
quick lesson in in some abstractions
asymmetry is basically defined as a
skewed relationship between inputs and
outputs and asymmetry basically means
putting the least amount of effort or
input into a system to get the biggest
reward and outcome and so what we need
to understand in business is there are
certain actions in our day-to-day life
that drive the biggest reward and if we
put all of our time and energy into
those specific actions I.E we focus on
the things that we can do that drive the
biggest result we get the most result
because I hate to tell you that
everything that you do in your work day
everything that you're working on not
all actions are equal right not all
actions are equal in the outcome and and
the result they can actually achieve on
the business because my goal is to be a
billionaire here well I don't know any
billionaires that listen to their emails
right I don't know any billionaires that
actually read and reply to their emails
they have an assistant right I don't
know any billionaires that well I don't
actually know any billionaires right but
I'm I'm guessing here and you can guess
with me I don't know of any billionaires
that are going to sit around and just
listen to podcasts I don't know of any
billionaires that are going to sit
around and do random research unless
it's very intentful like Elon learning
about rocket science right I don't know
any billionaires that post on their Q
Instagram page I don't know any
billionaires that worry about their
branding obviously they do but they
don't have they don't do it themselves
right so what I'm doing here let's just
say that you're an agency and you want
to get to 100 Grand a month or you're a
consultant you want to get to 100 Grand
a month right in order for you to do
that you have to isolate the activities
that drive the biggest result it's very
simple right the term as the term
asymmetry means putting in the least
amount to get the biggest result right
um I'm trying to think of an example
here um but it would kind of be like you
know a Chef cooking food right like if
you're if you're making like a curry
right and you're trying to make the
curry as spicy as possible by putting in
the smallest amount of this is obviously
a weird abstraction right but if you're
trying to make a curry that is as spicy
as possible using the smallest amount of
chili possible then you're going to pick
the hottest chili right so like for
example Carolina Reaper or a ghost
pepper like the some of the hottest
chilies in the world they are asymmetric
in terms of their surface area to spice
level that's an example of asymmetry
where in order for you to get the same
amount of spice like in a curry or like
a dish not that you use a jalapeno in a
dish Let me Give an example right you
might need 700 jalapenos to have the
same spice level as like a third of a
Carolina Reaper that's asymmetry and so
what we're looking to do here with our
activities is isolate what's the
Carolina Reaper and what's the jalapeno
right what what if we FOC focus on can
we put requires the least amount of
effort to get the biggest result and
like so I can tell you what I'm doing
right now in my work to basically make
this happen right so my entire workload
at the moment really consists of of a
couple of things right it consists of
I'm just going to write this here so I'm
basically can you see over here yes you
can so it consists of
YouTube it consists of ads it consists
of management and it consists of
product okay and also
finances so in my business right now
with where I am what I've really done is
I've isolated the key actions Key
activities that if I put effort into
drive the biggest result and rewarding
business so you might have heard of the
burito principle before you know the
whole at20 principle and this is kind of
how this works right what you're looking
to do is you're looking to isolate like
the 20% of actions and activities that
you you you perform in your work but get
80% of the results right because a lot
of the stuff you're doing at work is
just cope you don't need to do it so if
you're trying to start a business and
get to 100K a month it's really just
about two things it's about Outreach and
product so I can tell you now that
really the most asymmetric thing you
actually can focus on in your business
ever is your product and that's why for
the last 2 months I've spent pretty much
every single hour of time I have on my
product I'm working on a new module
called Consulting Nana and it's
basically going to be a series of of 30
videos for our program that explains how
to transition from an agency to a
Consulting business or how to transition
from oneon-one coaching to a Consulting
business don't worry I'm not trying to
sell it to you it's not available for
997 I'm just telling you what I've been
working on right so you isolate the
activities that drive asymmetric reward
and like aredi said give me a lever big
enough and I will move the world and
what that quote basically means is give
me an activity or an action that
provides so much value with so little
input that if I just focus on that I
destroy everyone right and so if you're
trying to start out really what are the
only two things that matter in your
business right is getting customers and
keeping them that's what a business is
it first principle it's building
something that's really good which is
focusing on your product and telling
people about it so they buy and if you
just nail those two things you can Chuck
everything out right when I was building
my first agency I didn't listen to
business podcasts I check my email maybe
once every 5 days um I didn't post on
any social media or do anything like
that um I didn't talk to anyone I had
some team members but I wasn't spending
like hours and hours a day just randomly
talking to them I didn't do my own
invoices and I didn't focus on branding
hell I got to 20 grand a month without a
website I got to 200k a month with
Imperium without a website you know I
didn't do anything all I did was just
build an incredible product like a
marketing service or a course that I do
now and just did a ton of outlooks my
first year in business was basically 200
300 400 Co calls a day that was all I
did and I'm not joking so what you want
to learn to do is isolate make a list of
everything you do in your day and then
critically isolate the activities that
bring about the biggest output and then
if you just focus on those you have
leverage because these activities
here these have the most fuel in essence
if you take your time energy and put
them into asymmetric activities you know
the you're going to have so much fuel
and it's going to really make you it's
going to make this thing get as far as
as successful as possible so this is the
thing I was telling you about sacrifice
earlier sacrifice at the first level you
know the first sort of like if we
imagine that if we imagine that building
a company is like trying to Siege a
castle right well the first sacrifice
the first thing we have to get past is
like the moat right and so you know if
you're trying to Siege a castle here you
know obviously around this Castle we
have a Mo and then we've got these
castle walls right so if you want to see
to the castle you have to get past the
moat the moat represents your personal
sacrifices right like how much can you
get rid
of at at the expense of your short-term
happiness to you know get in and
penetrate the walls of this Castle the
second thing you have to get past if you
want to Siege a castle is the actual
walls of the castle and this represents
what you're sacrificing in your work
because a lot of the activities you do
in your work like ironically the stuff
that you spend the most time working on
is probably the most enjoyable and least
painful because developing a great
product and and doing Outreach those
things kind of suck they kind of painful
so I guarantee right now in your work
you spend more time messing around with
things that don't matter like building
logos and building your website and
talking to people randomly and doing
random stuff and you're not doing what
needs to actually be done because all of
these activities they they drive such a
small amount of fuel if you try and put
it into the rocket to get to the start
I'm not going to go very far and that's
wasn't supposed to rhyme but who cares
right
so
yeah that's basically the nature of
sacrifice if you learn to do it you'll
become successful bye
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