My Trick For Finding The Best Evergreen Niches

Summary

In this video, the speaker shares their journey from focusing on trendy designs to favoring Evergreen niches for their print-on-demand business. Using tools like Merch Dominator, they analyze various product categories on Amazon, comparing niches like pickleball shirts, nurse shirts, and teacher shirts based on their Best Seller Rank (BSR) and demand patterns. The speaker highlights the importance of selecting Evergreen niches that can trend seasonally and the role of ads in boosting sales. They also demonstrate how to effectively filter and analyze data to make informed decisions, emphasizing the value of real-time research in the competitive Amazon marketplace.

Takeaways

• 😀 Focus on Evergreen niches for long-term success in print on demand, as they generate consistent sales year-round.
• 😀 Trendy niches provide instant gratification but may not provide long-term, sustainable sales like Evergreen niches.
• 😀 Amazon's Merch Dominator Chrome extension is a powerful tool that allows real-time research across multiple pages of Amazon search results.
• 😀 Sorting by Best Seller Rank (BSR) and date published can help identify the most successful and relevant products.
• 😀 Analyzing multiple pages of data gives a more accurate picture of a niche's demand and sales potential.
• 😀 Evergreen niches like pickleball have a strong potential for year-round sales but can also trend during specific times, like holidays or events.
• 😀 Filtering out irrelevant or sponsored products in Amazon search results can help focus on high-quality, non-advertised listings.
• 😀 Comparing different niches can help identify which ones have better opportunities in terms of sales volume and competition.
• 😀 The average BSR is a crucial indicator of a niche's success and helps gauge the competitiveness of a product category.
• 😀 Seasonal niches, like St. Patrick's Day-themed shirts, may not be as valuable for long-term sales as more universally relevant Evergreen niches.
• 😀 Using data analysis tools like Merch Dominator can provide deep insights into product performance, including recently uploaded designs and their sales potential.

Q & A

Why did the speaker initially focus on trending niches for their print-on-demand business?

The speaker initially focused on trending niches because they provided instant gratification and helped build confidence in their ability to succeed as a print-on-demand seller.

What shift did the speaker make in their approach to selling products over time?

Over time, the speaker shifted from focusing on trends to favoring evergreen niches, which have consistent demand throughout the year.

How does the speaker define an 'evergreen niche'?

An evergreen niche is one that can sell year-round and doesn't rely on seasonal trends or short-lived popularity.

What is the advantage of focusing on evergreen niches compared to trending niches?

Evergreen niches provide long-term sales opportunities, with products that can continue to sell even years after they are listed, whereas trending niches tend to have more short-lived demand.

Why does the speaker recommend using Amazon for research in print-on-demand businesses?

The speaker recommends Amazon because it is the largest e-commerce platform and provides valuable insights into product sales and market demand, making it an ideal place for research.

What unique feature does Merch Dominator’s Chrome extension offer for researching niches?

Merch Dominator’s Chrome extension offers real-time research across multiple pages of data, allowing sellers to see a comprehensive view of the market instead of just the first page of search results.

What does the speaker use as a key metric when sorting Amazon search results?

The speaker prefers sorting by Best Seller Rank (BSR) or date published to determine how well products are selling or how recently they were listed.

What is the significance of the Best Seller Rank (BSR) in niche research?

BSR indicates how well a product is selling relative to other products in the same category, providing insights into market demand and competition.

What does the speaker say about the presence of St. Patrick's Day-themed products in certain niches?

The speaker points out that many products, such as nurse shirts and funny shirts, are dominated by St. Patrick's Day-themed designs during the season, which may not align with the concept of an evergreen niche.

What are some key advantages of using the BSR range distribution chart provided by Merch Dominator?

The BSR range distribution chart shows the spread of BSR values across multiple pages of data, helping sellers identify trends, understand demand, and pinpoint opportunities for products that maintain a high sales frequency.