06 PASSOS PARA INICIAR UM NEGÓCIO DE CONSULTORIA DO ZERO

Summary

This video offers a comprehensive guide for aspiring business consultants, outlining a six-step process to launch a successful consultancy. It starts with transforming knowledge into a marketable product, then creating a powerful message and a structured process for delivering results. The script covers pricing strategies, the importance of a publicity matrix, and effective marketing tactics. It also highlights the need for defining a client ideal, prospecting strategies, and choosing the right business structure. The video concludes with insights on operational strategies, from partnerships to working remotely, ensuring a clear pathway for success in consultancy.

Takeaways

• 😀 Define a clear value proposition: Focus on the problem you solve for businesses in your niche and transform your knowledge into a marketable product.
• 😀 Craft a powerful message: Communicate clearly to potential clients what problem you can solve and the results they can expect.
• 😀 Design a step-by-step process: Create a clear process for delivering your promise, including the tools, inputs, and timeline needed to achieve results.
• 😀 Price your services strategically: Consider offering a complete package rather than charging by the hour to simplify your pricing and align it with the value you provide.
• 😀 Create a communication matrix: Build a set of powerful messages that explain your process and how it solves your client’s problems across various platforms.
• 😀 Develop a targeted marketing strategy: Focus on reaching your ideal client by utilizing the right channels and a tailored marketing approach.
• 😀 Determine the right prospecting strategy: Choose the most effective methods for reaching potential clients, whether through cold calls, digital marketing, or on-site visits.
• 😀 Establish your operating model: Decide whether to work as a freelancer, set up a legal entity, or collaborate with partners and institutions like Sebrae or local industry groups.
• 😀 Utilize partnerships: Consider working with a business partner or institution to expand your reach and enhance your service offerings.
• 😀 Optimize your work environment: Whether it's home-office or renting an office, find a solution that minimizes costs while ensuring a professional setup.

Q & A

What is the first step to starting a business consultancy?

The first step is to turn your knowledge into a product. This means defining a clear value proposition by identifying the problem you can solve for businesses in a specific niche and transforming your expertise into a marketable service or product.

How should you define your value proposition in consultancy?

Your value proposition should be based on the problem that you solve for businesses. It needs to clearly articulate how your expertise addresses common issues faced by entrepreneurs in a specific niche, providing a transformative solution.

What is a powerful message in consultancy, and why is it important?

A powerful message is a concise statement that communicates the problem you solve and the value you bring. It's important because it helps potential clients quickly understand how you can help them, creating interest and trust in your services.

What should a consultant's promise be based on?

A consultant's promise should be based on the problem they solve, their skills, and the tools they use. It must clearly convey the result the client can expect, such as improving profits or efficiency.

How do you build a process to deliver on your consultancy promise?

You should design a step-by-step process that outlines the stages of service delivery, the tools and resources you’ll use, and the timeframe for achieving results. This ensures you can deliver the promised transformation to your clients.

Why is pricing a critical step in consultancy, and what approach is recommended?

Pricing is critical because it determines how you structure your services and manage client expectations. It is recommended to sell your consultancy as a complete package rather than charging by the hour, as it reflects the overall value you provide and makes it easier to measure the success of your service.

How can consultants develop a marketing strategy to reach clients?

Consultants should create a marketing matrix that guides their messaging across various channels like emails, proposals, and websites. Additionally, they need to define their ideal client and determine the most effective way to reach them, using methods like cold calling, digital marketing, or in-person visits.

What is the role of prospecting in consultancy, and what methods can be used?

Prospecting is crucial for finding potential clients. Consultants can use various strategies, such as phone calls, social media marketing, or even secret shopping, to identify businesses in need of their services and start the conversation.

What is meant by the 'operational strategy' in consultancy?

An operational strategy involves deciding how you will run your consultancy. This includes determining whether you’ll operate as an independent contractor, form a legal business entity, or partner with intermediary organizations like Sebrae or industry federations.

Why should a consultant consider partnering with a co-founder or using shared office space?

Partnering with a co-founder can help divide the workload and bring complementary skills to the business. Using shared office space or a home office can reduce overhead costs, allowing for more budget flexibility while providing a professional working environment.