Kisah Inspiratif Anak muda sukses jadi pengusaha tempe

Summary

Benny Santoso, a 24-year-old from Solo, shares his journey of innovating with tempe, a traditional Indonesian food. After experimenting with flavors like garlic and cheese for a college project, he faced numerous failures but eventually succeeded in making tempe a business. His idea grew into 'Tempe Innovate New Idea,' where he also ventured into creating tempe-based cookies. With support from his neighbor, a foreigner who encouraged him to explore new variations, Benny’s persistence turned into a successful venture, highlighting his passion for bringing innovation to a beloved Indonesian food.

Takeaways

• 😀 Tempe has a lot of untapped potential, with people abroad calling it 'the next gold.'
• 😀 Benny Santoso, 24, from Solo, Indonesia, used his university project to explore innovative tempe flavors.
• 😀 He experimented with two types of tempe: garlic-flavored and cheese-flavored tempe.
• 😀 The cheese-flavored tempe was a success, but the garlic-flavored one failed due to bacterial issues.
• 😀 Despite multiple failures, Benny remained determined to turn tempe into a viable business.
• 😀 Benny eventually started his tempe business under the name 'Tempe Innovate New Idea with Tempe.'
• 😀 After moving to Ubud, Benny produced 25 kg of tempe, but his initial attempts were unsuccessful.
• 😀 He sought guidance, kept learning, and eventually perfected his tempe-making process.
• 😀 Benny's first sale was to his neighbor, a foreigner, who encouraged him to diversify his products beyond plain tempe.
• 😀 Inspired by his neighbor's suggestion, Benny decided to create more innovative tempe products, such as tempe-based cookies.
• 😀 Benny's mother, who was experienced in making cookies, helped him develop the tempe-based cookie, leading to a new product idea.

Q & A

What inspired Benny Santoso to innovate with tempe?

Benny was inspired by the idea that tempe had great potential and could be made more exciting and appealing, especially by adding new flavors. He was motivated by the challenge of creating something unique from a traditional food.

What was Benny's first project involving tempe?

Benny's first project was to create flavored tempe as part of his college assignment. He experimented with garlic-flavored and cheese-flavored tempe, aiming to make tempe more interesting to the market.

Why did Benny's garlic-flavored tempe fail?

The garlic-flavored tempe failed because garlic contains natural antibacterial properties, which interfered with the fermentation process, causing the tempe to spoil.

What breakthrough did Benny experience during his project?

Benny's breakthrough came when he successfully created cheese-flavored tempe, which was well-received and tasted delicious. This success led him to further experiment with tempe in new ways.

How did Benny first start selling his tempe?

Benny sold his first batch of tempe to a neighbor, who was a foreigner. He sold it for 10,000 IDR, which was a small but meaningful start to his venture.

What feedback did Benny receive from his neighbor?

Benny's neighbor encouraged him to experiment with different tempe flavors, rather than sticking with plain tempe, which motivated Benny to think about creating more diverse tempe products.

What new product did Benny create after receiving feedback from his neighbor?

After receiving feedback, Benny decided to innovate further and create tempe-based cookies, using his mother's passion for baking as inspiration. He experimented with different types of cookies made from tempe.

What role did Benny’s neighbor play in his tempe innovation journey?

Benny's neighbor played a supportive role by purchasing his first tempe and offering valuable feedback. The neighbor’s suggestion to experiment with new flavors and products helped Benny refine his ideas.

What is the core concept behind Benny's business venture?

The core concept behind Benny's business is 'Tempe Innovate,' focusing on creating new, innovative products based on tempe. His goal is to showcase tempe as a versatile ingredient with many untapped possibilities.

What is the significance of the name 'Tempe Innovate' in Benny’s business?

'Tempe Innovate' reflects Benny’s goal of bringing fresh, new ideas to tempe. The name emphasizes innovation, creativity, and the potential of tempe to be transformed into exciting, novel products.