Berawal dari Hobi.. hingga menjadi Pelaku UMKM yang Berhasil..!!

Summary

This video highlights the journey of Rahmayati, an entrepreneur in the hydroponic farming sector, who has successfully turned a hobby into a thriving small business. Despite the challenges posed by the ongoing pandemic, Rahmayati and her husband have innovated by creating hydroponically grown vegetable products and processed food items, increasing the shelf life and market appeal of their offerings. The video showcases her commitment to creativity and hard work, turning a small-scale venture into a profitable and sustainable enterprise, and providing an inspiring example for others in the UMKM (Micro, Small, and Medium Enterprises) sector.

Takeaways

• 😀 Rahmayati and her husband run a hydroponic-based business in Medan, Indonesia, focusing on growing and selling pesticide-free vegetables.
• 😀 The business started as a hobby but quickly evolved into a full-fledged venture with a focus on innovation and creativity.
• 😀 Despite the challenges posed by the prolonged pandemic, Rahmayati emphasizes the importance of continuous innovation for small businesses.
• 😀 Initially, the market had limited knowledge about hydroponic farming, and it took time for the couple's products to be accepted.
• 😀 Rahmayati's strategy for growth included turning fresh vegetables into processed food products to increase shelf life and profits.
• 😀 Her business now offers a variety of products, including food made from hydroponically grown vegetables, which has increased its market reach.
• 😀 Rahmayati highlights the role of creativity and adaptation in overcoming challenges in the business world, especially in difficult economic conditions.
• 😀 The couple used their hydroponic farming knowledge to develop a business model that can meet both market demands and sustainability goals.
• 😀 Rahmayati's business also focuses on educating people about the benefits of hydroponically grown vegetables, which are free from pesticides and chemicals.
• 😀 The couple has achieved success by continuously evolving their business, from growing vegetables to expanding into food products, ensuring long-term sustainability.
• 😀 Rahmayati encourages other entrepreneurs to stay innovative and work hard, even in uncertain or difficult circumstances, to thrive in the UMKM sector.

Q & A

What is the main focus of the video?

The video focuses on showcasing a visit to Syifa, a hydroponic business, highlighting the entrepreneurial journey of the owner, Rahmayati, and how her small business has adapted and innovated in the face of challenges.

What is the role of hydroponics in the business?

Hydroponics is used as a key method for growing vegetables without pesticides, which is central to the business's offerings. Rahmayati initially started the business as a hobby but turned it into a full-scale enterprise.

How did Rahmayati’s business evolve over time?

Rahmayati’s business evolved from a hobby into a full-fledged business as she began focusing on selling hydroponic vegetables and eventually innovating by turning them into processed food products for better shelf life and higher value.

What were some of the challenges Rahmayati faced when starting her business?

One of the main challenges was introducing hydroponically grown vegetables to the market, where people were not familiar with the concept. Despite this, Rahmayati persisted and worked hard to introduce and educate people about her products.

Why did Rahmayati decide to process her hydroponic vegetables into food products?

Rahmayati decided to process the vegetables into food products to increase their shelf life and sales potential. This innovation allowed her to sell the products at a higher price and expand her business further.

What products does the business offer now?

The business offers processed food products made from hydroponic vegetables, as well as fresh vegetables. Rahmayati also sells unique products like processed snacks and dishes that incorporate hydroponic greens.

What is the significance of the name 'Jokowi' for the business?

The business was initially named 'Jokowi' as a tribute to the initial phase of the business. The name has become synonymous with the company’s focus on hydroponic agriculture and the innovative approach to food processing.

How does Rahmayati balance family life with running a business?

Rahmayati and her husband have chosen to work together in running the business, which allows them to balance their responsibilities both at home and in their entrepreneurial efforts. They now focus entirely on their hydroponic business and have stopped pursuing other business ventures.

What does Rahmayati think is crucial for UMKM (Micro, Small, and Medium Enterprises) to succeed?

Rahmayati emphasizes the importance of creativity and innovation. She believes that UMKMs must continuously adapt and create new ideas to stay relevant, especially in challenging times like the ongoing pandemic.

What are the future plans for Rahmayati’s business?

Rahmayati plans to continue growing the hydroponic business, expanding both the cultivation and food processing aspects, and increasing awareness of hydroponically grown vegetables in her region.