WIRAUSAHA KERAJINAN UNTUK PASAR GLOBAL/PRAKARYA DAN KEWIRAUSAHAAN

Summary

This video covers strategies for developing handicrafts for the global market. It discusses key business strategies such as market development, penetration, diversification, and product development. It also highlights the importance of understanding local cultures, consumer preferences, and global trends. The video explains the production stages, from brainstorming ideas to product design, prototyping, and packaging. It emphasizes the need for safety standards, quality control, and packaging to cater to global consumers, including tourists and online buyers. The video concludes with practical examples and steps for creating products that meet the global market’s demands.

Takeaways

• 😀 Market development strategies include market development, market penetration, diversification, and product development.
• 😀 The global market for handicrafts offers opportunities in agriculture, industry, information, and creative economies.
• 😀 Consumer preferences in global markets are influenced by cultural, social, political, and technological factors.
• 😀 Handicrafts targeted at tourists should be small, lightweight, portable, and inexpensive for easier transport.
• 😀 Handicrafts sold online must be durable to withstand shipping and meet global packaging and delivery standards.
• 😀 Global markets require consideration of aesthetic trends, regional tastes, and functional design for each country.
• 😀 Entrepreneurs should follow a three-stage process: organizational setup, production and quality control, and evaluation.
• 😀 Design for global markets involves brainstorming ideas, evaluating them, creating prototypes, and finalizing designs through feedback.
• 😀 Two methods of production are used: traditional, where one person handles all tasks, and modern, where tasks are specialized.
• 😀 Safety measures in production are critical, including the use of safety goggles, masks, gloves, and proper handling of materials.

Q & A

What are the four strategies for business development in the global market mentioned in the script?

The four strategies for business development are: 1) Market development, which involves entering new markets with existing products. 2) Market penetration, which is entering existing markets with existing products. 3) Diversification, which involves developing new products for new markets. 4) Product development, which involves creating new products for existing markets.

How can the creative economy contribute to the global market for local crafts?

The creative economy, supported by advances in information technology, can offer local crafts opportunities to enter the global market by enhancing their aesthetic appeal and increasing accessibility through online platforms.

What are the different market types discussed in the transcript?

The market types discussed are local markets, national markets, and global (international) markets. The global market is described as a market outside the local one, with preferences that may differ from local tastes.

What factors should be considered when developing a product for the global market?

When developing products for the global market, one must consider factors such as local regulations, the quality of raw materials, production processes, packaging, distribution, and the aesthetic preferences of the target market.

What is meant by 'aesthetic factors' in the context of global market products?

Aesthetic factors refer to design trends that are globally recognized, as well as the unique preferences in color, motifs, and shapes that vary from country to country, influenced by social, cultural, political, and technological developments.

What are the characteristics of products targeted at tourists, according to the script?

Products for tourists should be unique, small in size, lightweight, aesthetically pleasing, and inexpensive to encourage tourists to buy more. They should also be durable and easy to carry, often with regional characteristics.

What is the distinction between products for tourists and those for non-tourists in the global market?

Products for non-tourists typically prioritize functionality over aesthetics and are designed for easy shipping. They are often larger, sturdier, and more durable, with prices adjusted based on the quality of the product.

What are the three phases of entrepreneurship in craft production for the global market?

The three phases are: 1) Organization setup, goal-setting, and budgeting. 2) Production, quality control, packaging, promotion, and distribution. 3) Performance and financial evaluation, followed by reporting and assessment.

What is the process for designing a craft product for the global market?

The design process includes brainstorming ideas, rationalizing and evaluating those ideas based on material, usability, and proportions, creating prototypes, finalizing designs through feedback, and then proceeding to production.

What are the safety and health considerations in the craft production process for the global market?

Safety and health considerations include using protective equipment like goggles and masks when handling materials that create dust or involve harmful chemicals. Proper workspace organization and careful attention to detail are also important to prevent accidents.