5 Things that are Killing Your Dreams and How to Change them | The Bedros Keuilian Show E083
Summary
TLDRIn this motivational speech, Bedros Keuilian, the host of the Bedros Keuilian Show, discusses the concept of 'dream killers'—factors that prevent individuals from achieving their full potential and success in life. He shares insights from an event called Scale Day, where he and his friend Dan Fman hosted entrepreneurs at their Black Site Ranch in Tulare, California. Bedros identifies several dream killers, including the influence of well-intentioned but limiting people in one's life, fear and doubt, the system designed to create compliant employees, and tactical avoidance or the endless gathering of information as a form of procrastination. He emphasizes the importance of taking risks, overcoming these obstacles, and living a life of purpose and significance. Bedros encourages listeners to make decisive actions, avoid indecision, and to pursue their dreams with passion and commitment.
Takeaways
- 🚀 The importance of resilience is highlighted, emphasizing that success often involves overcoming failure and adversity.
- 🌟 The concept of 'dream killers' is introduced, referring to the limiting beliefs and barriers that prevent individuals from achieving their goals.
- 🤔 The influence of other people's opinions and expectations is discussed as a significant factor that can hinder personal growth and business success.
- 🏠 The story illustrates how family can sometimes be unintentional 'dream killers' due to their protective nature and fear of failure.
- 🧐 The speaker shares personal anecdotes to underline the impact of listening to one's own desires and ambitions over the advice of others.
- 🎯 The necessity of taking risks and stepping out of one's comfort zone is stressed as a prerequisite for achieving significant life goals.
- 🤷♂️ The potential negative impact of fear, doubt, and uncertainty on an individual's pursuit of their dreams is examined.
- 🏢 Criticism is directed at societal systems, such as education and government, which are accused of promoting a cycle of debt and compliance rather than entrepreneurship and financial independence.
- 🔍 The script touches on 'tactical avoidance' as a form of procrastination where individuals gather information as a means to avoid taking action.
- ⏳ The dangers of indecision and the benefits of making swift, decisive actions are highlighted with a story about a missed business opportunity.
- 💡 A call to action is presented, urging individuals to live life to the fullest, pursue their dreams, and not let societal norms or the opinions of others limit their potential.
Q & A
What is the main theme of the Bedros Keuilian Show episode discussed in the transcript?
-The main theme of the episode is about overcoming 'dream killers' that prevent people from achieving success and fulfillment in life.
What is Scale Day and why was it held?
-Scale Day is an event where entrepreneurs gather to learn how to scale their businesses. It was held to address the issues that hinder business growth and to help participants identify and overcome their limiting beliefs or barriers.
What is the significance of the Black Site Ranch mentioned in the transcript?
-Black Site Ranch is a 26-acre ranch in Tulare, California, owned by Bedros Keuilian and Dan Fleyshman. It serves as a venue for various events, including Scale Day, and is home to nearly 200 rescued animals.
What are some examples of 'dream killers' that Bedros Keuilian discusses in the episode?
-Examples of 'dream killers' include fear of offending family members, fear and doubt, the influence of societal systems like education and government, and tactical avoidance or procrastination.
How does the transcript suggest dealing with the fear of failure and uncertainty?
-The transcript suggests that one must accept the reality of failure and uncertainty as part of life and not let these fears prevent them from pursuing their dreams and goals.
What is the role of the people in one's life as 'dream killers' according to the transcript?
-People in one's life can be 'dream killers' by unintentionally limiting one's growth through their advice, concerns, or expectations, often stemming from a place of care but ultimately hindering personal ambition.
What is the importance of sharing one's story in building a successful business, as mentioned in the transcript?
-Sharing one's story is important in building a successful business because it helps create an authentic connection with the audience, which can lead to increased trust and sales.
What does Bedros Keuilian suggest about the nature of life and the pursuit of success?
-Bedros Keuilian suggests that life is about getting hurt, failing, and getting back up. He emphasizes that the path to success is often long and filled with adversity, but it is necessary to take that journey if one truly wants it.
How does the transcript describe the impact of the system on an individual's dreams and aspirations?
-The system, including societal structures like education and government, is described as a 'dream killer' that is designed to keep individuals compliant, in debt, and focused on being good employees rather than risk-taking entrepreneurs.
What is the advice given in the transcript for overcoming 'tactical avoidance' or procrastination?
-The advice given is to stop gathering endless information and start taking action. Instead of researching indefinitely, one should begin with a plan and iterate or improve upon it through action and experience.
What is the story of the individual who missed the opportunity to open a Fit Body Boot Camp franchise, and what lesson does it teach?
-The story is about a person who showed interest in opening a Fit Body Boot Camp franchise but kept delaying the decision due to indecision and fear. By the time he was ready, the territory was already sold to someone else. The lesson is that indecision and procrastination can lead to missed opportunities and is a 'dream killer'.
Outlines
🚀 Overcoming Adversity and Scaling Businesses
In this introductory segment, Bedros Keuilian discusses the challenges of life, such as failure and setbacks, and the importance of perseverance on the path to success. He welcomes viewers to his show, mentioning a recent event called Scale Day held at Black Site Ranch, which he co-owns with Dan Fman. The ranch is a hub for various events and programs, including The Squire program and masterminds. Keuilian highlights the presence of rescued animals and the Real Tarzan on the property. The main focus of Scale Day was to help entrepreneurs learn how to scale their businesses, and Keuilian identifies 'dream killers' as obstacles to achieving dreams, whether in business or other life categories.
🤔 The Impact of People's Opinions on Achieving Dreams
This paragraph delves into how the opinions and potential judgments of others can act as 'dream killers', hindering personal and business growth. Keuilian uses the example of a woman with a $2 million business who is hesitant to share her story publicly due to family concerns. He emphasizes the importance of authenticity and storytelling in business but acknowledges the fear of offending loved ones. Keuilian also reflects on his own experiences, where he chose not to follow the safe career path recommended by his family, understanding that their intentions, though good, could limit his potential for success and happiness.
🚧 The Paradox of Safe Careers and Entrepreneurial Dreams
Keuilian continues the discussion on the conflict between pursuing a safe career and following one's entrepreneurial dreams. He shares his personal story of rejecting the path of becoming a smog technician, despite having the qualifications, because it did not align with his aspirations for wealth and lifestyle. He contrasts this with the potential resentment and regret he would have felt had he followed his parents' advice. The paragraph underscores the idea that playing it safe can lead to a life of mediocrity, whereas taking risks can lead to significant achievements.
🛑 Fear, Doubt, and the Pursuit of Greatness
Here, Keuilian addresses fear, doubt, and uncertainty as significant barriers to achieving one's dreams. He uses Elon Musk as an example of someone who has taken considerable risks and continues to do so, such as his acquisition of Twitter. Keuilian suggests that Musk's actions are driven by a mission and a willingness to face public backlash and personal risk. The paragraph serves as a reminder that allowing fear and doubt to dictate one's actions can lead to a life filled with regret and wasted potential.
🏛 The System: Designed to Create Employees, Not Entrepreneurs
Keuilian critiques various societal systems, such as education, religion, and government, for being designed to produce compliant employees rather than risk-taking entrepreneurs. He argues that these systems encourage debt and a cycle of earning and paying that prevents individuals from pursuing their dreams. Keuilian also discusses the concept of credit scores being tied to debt, suggesting that financial systems are not designed to reward financial sovereignty but rather to maintain debt levels.
🔍 The Perils of Tactical Avoidance and Endless Research
In this segment, Keuilian introduces the concept of 'tactical avoidance', which he describes as the act of endlessly gathering information as a form of procrastination. He warns that this behavior can lead to a false sense of productivity and ultimately stifle dreams and ambitions. Keuilian encourages taking action and making decisions, rather than getting lost in research and analysis, which can lead to missed opportunities and a life of inaction.
⏳ The High Cost of Indecision and Procrastination
Keuilian concludes with a story about a potential franchisee who, after years of indecision and delay, missed the opportunity to open a Fit Body Boot Camp franchise. He uses this anecdote to illustrate the high cost of indecision, comparing it to General Norman Schwarzkopf's statement about the cost of indecision during the Gulf War. Keuilian emphasizes that taking decisive action is crucial to achieving success and fulfilling one's dreams, and he encourages viewers to overcome their fears and take control of their lives.
Mindmap
Keywords
💡Adversity
💡Dream Killers
💡Scale Day
💡
💡Fear and Doubt
💡Tactical Avoidance
💡Indecision
💡Success
💡Entrepreneurship
💡Risk
💡Passion
💡System
Highlights
Life involves dealing with adversity, setbacks, and realizing that success often requires a longer journey than anticipated.
The importance of embracing failure and uncertainty as part of the path to achieving one's goals.
The Bedrose Kolan show discusses the concept of 'dream killers' that limit one's potential in various aspects of life.
Scale Day event at Black Site Ranch brought together entrepreneurs aiming to overcome barriers and scale their businesses.
Entrepreneurs often face 'dream killers' in the form of limiting beliefs that prevent them from achieving greater success.
People can be a significant 'dream killer' through their influence, advice, or expectations, which may unintentionally limit one's aspirations.
Fear, doubt, and uncertainty are common 'dream killers' that prevent individuals from taking risks and pursuing their dreams.
Elon Musk is highlighted as an example of someone who takes significant risks and moves past fear, doubt, and uncertainty.
The system, including educational and governmental institutions, can be a 'dream killer' by promoting a cycle of debt and compliance.
Tactical avoidance, or excessive research and information gathering without action, is identified as a form of procrastination that kills dreams.
Indecision and procrastination are compared to tactical avoidance, illustrating how they can lead to missed opportunities.
The story of a potential Fit Body Boot Camp franchisee who lost an opportunity due to indecision is shared as a cautionary tale.
The importance of taking decisive action and making choices, even if they involve risk, is emphasized for achieving success.
The episode concludes with a call to action to live life to the fullest, embrace risks, and avoid the 'dream killers' that hold one back.
Transcripts
part of life is about getting hurt about
failing and getting back up and dealing
with adversity and setbacks and
realizing that what you thought was a
short path is actually going to be the
long path to success and you're going to
have to take that Journey if you really
want
it welcome to the bedro cool and show if
you knew that you couldn't fail at
anything what is it that you would do in
life that would give you more
significance more purpose and a greater
sense of meaning Welcome Friends welcome
to the bedrose kolan show I'm bedrose
kolan and I've got a great episode teed
up for you today and this actually came
from an event that we did about a week
ago called scale day so my friend Dan
fman and I we own this beautiful 26 acre
ranch in Tula California blacksight
Ranch and at black site Ranch we run a
whole bunch of awesome events operation
black site The Squire program parts of
the modern day night project as well as
masterminds and events and in fact the
real Tarzan also lives on property and
we've got almost 200 rescued animals
there from zebras to camels to uh well
actually Scottish Highland cows which
are beautiful cows cuz they have like
little tupay on their heads but anyway
this isn't about the Scottish Highland
cows or the entire size of the ranch
this is really about the event that took
place which was scale day and at scale
day we had entrepreneurs there who were
doing anywhere from a million all the
way to 12 million a year so we had
entrepreneurs there and what they wanted
to learn was how to scale their
businesses and what I found as we were
working with some of them is that they
had
these issues for a lack of a better term
they had these issues that would get in
the way of them building their dreams
like let's say the $12 million business
owner wanted to you know scale this
thing to a $50 million business owner
but there was some dream killers in the
way and the million-dollar business
owner had some things that they could do
that would scale them to5 million $10
million but there were some dream
killers in the way and so we started to
kind of poke and prod and ask questions
we found didn't matter if they had a $1
million business 2 million 4 million TW
10 million1 million business there was
always these dream killers that were the
limiting beliefs or the limiting
barriers to getting to the other side
and I realized that's not just in
business so you would think that these
dream killers are just in business they
exist in every category of life and so I
wanted to talk to you guys about that
because I think so many people in life
kind of go through life feeling like uh
if I didn't have a chance if there was
no chance of failure or doubt or
uncertainty I might try X right well
listen the reality is there's always a
chance of failure and there's always
some uncertainty in anything you do like
whether you're going to start a business
whether you're going to lose weight
whether you're going to get you know try
and get your black belt in Jiu-Jitsu
whether you're going to try and you know
find that honey and get married to the
perfect woman right like whatever the
thing is there's always some level of
risk uncertainty fear and doubt and so
if every time you encountered that and
it killed your dream you'd be this
lonely dude sitting in your mom's
basement playing video games with Cheeto
dust all up in your belly button right
we've talked about that but that's not
you so you're the type of person who
really wants more out of life and I want
to tell you what the dream killers in
life are because if you have any of
these dream killers that are limiting
your Human Experience I want you to
remove these dream killers and end up
living a life that is worthy of being a
shining example to the people around you
and by the way you only have one [ __ ]
life right like think about this guys we
only have one life on this planet and I
think a lot of people live like this
life is a trial run like maybe I don't
know something that you do but if you
think that this is a trial run and we're
going to get a second and third run at
this life [ __ ] someone you know let me
know in the comments that that that
there's another life coming cuz I'm
working like and living like and
enjoying like and experiencing like this
is the one run that I have cuz I'm
pretty certain it is hey guys quick
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now back to the show and so the dream
killers that I found that limit people's
Human Experience not only success
financially but success in life
happiness relationship Health right
meaning experiences there's a few things
man so let's talk about that so the the
the first Factor as I talk to people and
start picking and I'm like hey you've
got a great story right like this one
woman there at the scale Day event at
our Ranch like she's got a $2 million
business that does $2 million a year she
does about 23% profit margins on that
not bad at all however she knows that
she can get this thing to a $10 million
business and it's not an issue of like I
don't know how to get there in terms of
you know creating more product or hiring
more people it's really a I don't know
if I feel comfortable telling my story
because I don't know how people in my
family will feel if I share my story now
you know this if you're trying to grow a
business if you're trying to do anything
the more you can share on social media
the more you can share your story be
authentic be credible you know connect
with people the more likely they are to
do business with you so she actively
knows what she needs to do that she
knows there's a story that she needs to
tell and that story would create a
better connection with her audience and
that audience would end up buying more
of her products however she's constantly
in her head about what her parents might
think right now she's in her 30s her
parents are in their late 60 and so
she's like look I don't want to have to
hear it from my parents and so imagine
how unfortunate it is that the success
of her business is limited by what her
parents might think and quite honestly I
said have you talked to your parents
about sharing that part of your story to
see what they would think she said no so
I said so what you're really doing is
you're making an assumption right so the
first thing is that the number one dream
killer out there are the people
sometimes the people that you're afraid
to maybe offend the people that you
think might get hurt the people who have
told you that hey our family doesn't
talk about this kind of stuff uh and
those people could be parents it could
be your siblings it could be you know
your ethnicity right like in the
Armenian culture the culture that I come
from you know we don't talk about a lot
of things like it's it's almost like you
know if you're hurt if you got
offended those things aren't talked
about you just have to kind of brush it
under the rug well if you brush that
under a rug sooner or later that's going
to come up right you're going to have
resentment towards the person who
offended you who hurt you who crossed
you who maybe Did You Wrong and so but
you're supposed to always just show up
happy and be respectful and well you can
only do that so long before you [ __ ]
lose your [ __ ] and I share that with you
because often times one of the biggest
dream killers are the people in your
life and sometimes they're dream Killers
because like I said there's story that
you want to tell there's an experience
that you want to share but you don't
want to hurt their feelings or other
times the people in your life tell you
be careful watch out don't do that it's
too risky what if you do this and you
fail right well what happens if you do
it and you actually succeed and you
actually make a lot of money and you
take that money and you give it to your
church and your charity and and you give
yourself an awesome [ __ ] life and a
great experience for your family like
not a lot of family members out there
are telling you like hey watch out what
happens if you actually win at this
thing right and most of them while they
have the best of intentions and this is
something we talked about at scele day
we all know that the path to hell is
paved with good intentions meaning often
times people have the best of intentions
for you but really they end up limiting
your growth because if you are your
family members they're your friends
they're your school teachers they
siblings their cousins they people that
you know love and you respect you put a
lot more weight on what they say and
when you put a lot of weight on what
they say you end up making a decision
that ends up limiting your Human
Experience or your business or your love
life right I can tell you this from
firsthand
experience that um when I decided that I
didn't want to be a smog technician
several people in my family said I was
making a big mistake and that I was
going to end up broke and end up coming
back to my mom and dad's house to live
with them because even though we escaped
communism and came to the United States
and the goal was that hey you can become
anything you
want my dad especially was like hey why
don't you be a tailor run my tailor shop
I was like no not interested he said
well you like cars want don't to go be a
smog technician right so I ultimately
dropped out of college cuz College
wasn't for me and I went and joined um
the smog technical school right where
you can you know here in Southern
California I think in a lot of States if
your car is up for registration and you
need to get this damn thing registered
well you got to go to a place where they
can see if the car is emitting a lot of
smog and and CO2 and if it is well then
you got to get it fixed and then they'll
tell you if your car passes smog and
then you can get the registration and
the stick right for your license plate
well guess what as much as I love cars
that doesn't mean that I want to be up
the tailpipe of a [ __ ] car right and
so as I was going to smog technical
school and I actually got all the
credentials and got smog Tech certified
believe it or not I decided this wasn't
for me and my dad's like dude what the
hell like this is a secure job everybody
has cars every car needs to be smogged
here in Southern California like this is
an opportunity for you to have a good
safe career but I wasn't looking for a
good safe career because that specific
good safe career wouldn't make me the
kind of money that I would want to be
able to give my future family the
experiences right the lifestyle I was
like man like I see people driving
multiple cars I want to have multiple
cars I want to have multiple houses I
want to fly private I want to have
businesses and team members and and like
be known and write a book and I I knew
all those things early on but being a
smog Tech wasn't going to get me there
and so when I decided against it while
my parents had the best of intentions
for me the truth of the matter is had I
followed their desire for me to be a
smog technician I would have had a
lifelong of resentment towards them and
regret in my life and so again going
back to this one run that you have this
is like your only run in life right
don't you I would rather like wouldn't
you rather take the risk and try
something that you're passionate about
that you're excited about that you know
gives you the sense of meaning and
purpose and that you would jump out of
bed with with enthusiasm for rather than
a
safe career in an industry that
maybe eh you're not that warm and fuzzy
about right and so understand that the
people in your life can be some of the
biggest dream killers and they may not
always do it with the intention to harm
you they truly do have the
intention to keep you safe to look after
you to make sure that you don't fail and
that you don't get hurt but guess what
baby part of life is about getting hurt
about failing and getting back up and
dealing with adversity and setbacks and
realizing that what you thought was a
short path is actually going to be the
long path to success and you're going to
have to take that Journey if you really
want it right so understand that people
can be a massive dream killer what else
can be a massive dream killer well fear
and doubt we talked about that if you
have any kind of fear or doubt or
uncertainty then you are going to find
yourself playing it safe and I don't
know anyone who's played it safe that
lives a meaningful life and has the kind
of life where you're like man I want to
be like them I I just don't like you
look at any professional athlete any
musician any actor actress you look at
anyone that's done anything significant
right I mean look at Elon Musk the dude
comes from South South South America
South Africa
Ed Elon
Musk the blackest man on the planet
comes from South
Africa get it cuz he's white but he's
from South Africa and this cat has taken
so many risks in fact the most recent
biggest risk he took was raising money
to buy Twitter and I shared this at scal
day because the Dude between neurolink
SpaceX Tesla the boring company the guy
has so many businesses and companies
that generate revenue and profits for
him he did not have to buy Twitter if
you understand why he bought Twitter and
he said this publicly in interviews he
bought Twitter because he feels that
Twitter is America's kind of public form
it's America's City Hall it is America's
town center and Twitter is where both
left and right and middle all people can
come and have dialogue and once he was
able to see that Twitter was used by the
government and the FEDS to suppress
certain type of posts and comments and
ideologies he was like [ __ ] that means
this country is about to go to [ __ ] if I
could buy Twitter I could weed out
everything and make it a legit public
form where people can have real good
dialogue and come to a compromise and
agreement and see if we can actually
move this country forward in the
direction that it once was going right
sovereignty Freedom capitalism you know
having the Constitution supporting our
way of life and so he raised money in
fact every interview that you see with
Elon Musk he's like like well not every
interview but at every other interview
he'll tell you that y yep every now and
again I I regret buying Twitter and so
the interview would ask well why did you
buy it then if if like every other time
you regret buying it he goes I bought it
because I knew there was something I had
to do as someone that loves this country
someone that comes from a country that
has uh limits that doesn't give the same
opportunities as the United States I
bought Twitter so that I can help this
country stay free stay Sovereign and I
thought that's a pretty [ __ ] cool
thing to do but the man risked his
career I mean think how many people hate
him now because of what he uncovered at
Twitter right how many people hate him
how much more death threats is he
getting how many uh people are are
trying to slander him you like you want
to talk about having your name run
through the mud like you're afraid if
you put up a post and that post might
hurt some feelings right well this
dude's name is being run through the mud
every day there's YouTube videos blog
posts [ __ ] Wikipedia accounts
dedicated to slandering him but Elon
don't give a [ __ ] and the reason he
doesn't give a [ __ ] is because he's a
man on a mission he's willing to take
the risk
and he moves past the fear doubt and
uncertainty he doesn't allow fear doubt
and uncertainty to stop him and if you
allow fear doubt and uncertainty to stop
you that becomes another dream killer
what ends up happening is when you're on
your deathbed you're in your 90s late
90s 100 and some odd years old you're
like [ __ ] what a wasted life and the
truth of the matter is it doesn't have
to be on your deathbed regret starts
hitting early on I've talked to enough
people in my time I'm 49 and I've talked
to enough people in their 60s and 70s
who are like man I have these regrets
when I was 30 40 and 50 I could have
done X Y and Z and I didn't and I didn't
because it was too risky I didn't
because these people said it wouldn't
work for me and I believed them I didn't
because I didn't want to offend people I
didn't because I didn't want to feel
rejected I didn't because I didn't want
to fill in the blank right so understand
that there's a lot of things that are
designed to be dream Killers some things
like people have the best of intentions
but still end up killing dreams other
things like fear doubt and uncertainty
end up literally scaring you to pieces
and therefore you choose the path that's
safest but most benign and you have a
life that's just underpinned with
mediocrity right now the third thing
that I've found that is a massive dream
killer are is a system and when I say
the system I mean like the school system
the church system the university system
the government system it is designed to
turn you into a good employee to earn
your wages pay your taxes stay in debt
in fact I don't know if you know this or
not but when you start paying your
things off when you start paying your
things off like if you start paying off
your college debt and you clear your
college debt you clear your car note
your your credit score actually begins
to drop a little bit and the reason is
credit score the higher the better is
designed to keep you in debt you know
that right so while it's good to have a
high credit score it's actually designed
to also keep you in debt because when
you have debt and you are consistently
paying off that debt without missing a
payment or a deadline your credit score
is higher but if you clear out your debt
and you don't have debt your credit
score begins to drop how about that like
shouldn't they reward you for being
financially sound for being financially
Sovereign for being able to manage your
money well but the system itself is
designed to make into good employees to
fear you from being a risk-taking
dreaming Visionary of an entrepreneur it
is designed to help you limit your
ideas and they give you ideas like think
about it you go to university you can't
say well uh I think I want to be this
kind of like a an
e-commerce uh supplement sales company
or a Fitness franchise Mogul right you
know they they're like hey here's the
categories for bachelor's degree
anthropology sociology whatever the
[ __ ] ly right and it's all a [ __ ]
scam it's designed to make you a good
employee and when you become a good
employ
now you have debt school debt now you
have taxes to pay now life is expensive
inflation happens you find yourself on
this hamster wheel of always earning and
paying earning and paying and never
really growing towards your dreams your
passions your life experiences you never
get to that place of going like hey I
want to go experience Barbados or
[ __ ] Bucharest or [ __ ] you know go
live in a castle in Scotland like these
are all things that I've [ __ ] done
and they're [ __ ] amazing man I want
you to experience this but that only
happens when you look at the system and
say I don't want to be part of the
system I want to break out of the system
right the system is designed to keep you
in debt to keep you broke to keep you
compliant and under control and so what
else do we have that is a dream killer
well this last and final one is what I
call tactical avoidance and I think a
lot of you do this tactical avoidance is
this I'm Gonna Be Rich I want to create
a business but I need to gather more
information or I'm tired of being a fat
[ __ ] tired of having Cheeto dust in my
belly button I'm tired of having
gelatinous titties I'm tired of having
my imprint of my ass on my mom's couch
in the basement from playing all these
video games and I think I want to do
something about my health I'm going to
lose fat and I'm going to build muscle
but for me to lose fat and build muscle
I got to do a lot of research and figure
out what workout is best for me I got to
do a lot of research and figure out what
diet is best for me I got to figure out
what what training split is going to
work the best I got to do a lot of
research and figure out what business
model I want to run what kind of an
entrepreneur I want to become and
tactical avoidance means you are doing
this busy work but it's really
procrastination and disguise right
you're doing false research it's just
like research upon research upon
research is a rabbit hole that never
ends quite honestly right and you find
yourself like feeling productive because
you have gathered a lot of information
you actually truly become pretty
knowledgeable you become knowledgeable
like hey did you know there's like 14
different diets that will help you get
lean and you know there's like eight
different training programs that'll help
you build muscle and strength and did
you know like there's these like 23
different types of business models that
will help you create passive income and
laptop money right well okay great
[ __ ] why don't you try doing one
of them well I just need to gather a
little bit more information I need to
drill down from the 23 down to one I got
an idea why don't you just start at
[ __ ] 23 and then go to 22 and then go
to 20 21 and eventually you'll find the
one that works best for you right but
that actually involves again risk that
involves putting your neck out there
that involves content consistently that
involves the potential of getting
rejected that involves the potential of
losing money that involves the potential
of the people telling you that you can't
do it you're not good enough you don't
know how what if you fail what if you
don't make it right but if you're always
stuck in this tactical avoidance phase
of life where you're gathering
information you're Gathering knowledge
trying to figure out which diet which
program what kind of chick you should
marry like all right why don't you go on
some dates why don't you make a list and
then go on some dates and then
objectively review how that date went
right but when you find yourself doing
this tactical avoidance [ __ ] it's
really a false sense of productivity you
think you're doing something towards
your life's Mission but in reality
you're
not and often times what you're really
doing is slowly murdering your dreams
and that's why I call this the dream
killer episode right like there's a lot
of dream Killers out there from people
to fear doubt and uncertainty to the
system that's designed to keep you in
line as a good little employee working
just enough to make money but in debt
just enough to not be able to break out
of those shackles and then of course the
Tactical avoidance like I want to do
something I want to do something big I
want to do something Grand I want to be
a you know leave a legacy I want to be
remembered I want to write a
book but I need to do more research I
need a fact find I need to gather more
information because until I gather that
information I don't know exactly how I'm
going to do it so a day goes by a week
goes by a month goes by a year goes by 5
years go by 10 years go by and you're
like well the timing is not right the
econom is not right we don't have the
right president in place and you know my
my finances aren't
right back in the day I'm going to tell
you this one story I'm going to wrap
this episode up I'm going to tell you
this one story because this is very very
important so these days for Fit Body
Boot Camp I don't do any of the
franchise sales but way back in the day
20 circa
2014
15 I did the franchise sales right so
when someone filled out an application
on fitbody bootcamp.com to open up a
fitbody boot camp franchise gym in Town
anywhere across the world I'd get on the
phone with them and I remember this one
particular person it started off I think
in late
2024 and
by I'm sorry late
2014 and by late 2016 when they were
finally ready to pull the trigger and by
the way nothing changed for them I
talked to literally I talked to them for
almost two years straight from late 2014
to late 2016
and periodically they would get on my
radar and they would talk to me like hey
I think I want it I think I wanted in
this ZIP code in my town or I wanted in
that zip code in my County right okay
great man let's get you started let's
get you going let's let's see what kind
of territory we can give you we'll help
you with the buildout we'll help you
with finding staff we'll help you with
the Marketing Systems like so you don't
fail this is going to be an awesome
thing you're going to do you're going to
help so many people in your community
with Fitness while making money like
what a [ __ ] awesome thing and then
boof he would ghost me ghost me for
months and then pop he would pop up
again and then yeah I think I'm
interested I'm ready to do this but
there was always an excuse there was
always like well the timing is not right
for something right maybe like I I
remember one of the times the wife
didn't agree the other time we sent him
the FDD the franchise Disclosure
document and this [ __ ] comes
back and says you know well my uncle is
a retired lawyer and he doesn't agree
with all these different red lines that
the uncle put through the um franchise
Disclosure document I'm like bro we
can't [ __ ] change any of that like
our hundreds of franchise owners have
all agreed to that franchise Disclosure
document like you're not going to start
a Subway franchise or a 7-Eleven
franchise or a jiffy Loop franchise and
go to them and start redlining [ __ ]
right like that's the fa the franchise
agreement that's the FDD the franchise
Disclosure document that's the one you
have to go with and it's a fair fa and
FDD right so then boom he would
disappear again so by the time he popped
up on my radar in 2016 late 2016 he was
ready to do it guess what that territory
was sold and he was like what do you
mean it's sold I go yeah it's sold and I
think in the next like 90 days the doors
are going to open he goes well where's
it going to be and I told him the ZIP
code and he's like well that's like four
miles from me I'm like cool man well now
you can go work out at a Fit Body Boot
Camp but the point of this
is and I think General Norman Schwarz
said this best during the 1990s War uh
with Iraq the first uh Iraqi War and um
when the United States military was
standing by I believe it was in Syria
and was waiting to get the order from
the president and Congress to
enter Iraq and to start that War
schwarzkoff General Norman
schwarzkoff found himself just waiting
and waiting and waiting with all these
like military men and women they they
pretty much built a massive city right
out there in the middle of the desert
and imagine all the cleaning they have
to do of all the dust that gets kicked
up and the debris that gets kicked up
and the risk that they're having to face
because what if a scud missile gets gets
you know lobbed on them right and so he
reached out to Congress and the
president and he said ladies and
gentlemen indecision is costing our
American taxpayers more money than you
guys making the wrong decision please
figure out what decision you want to
make and let us either invade Iraq or
pull out and come back home but
indecision is costing you more costing
Americans more money than making the
wrong decision and indecision my friends
is a dream killer make no mistake about
it procrastination tactical avoidance is
a dream killer like this gentleman that
I'm telling you about who you know was
interested in a Fit Body Boot Camp
location and had at least a good year
and a half to acquire that territory
ended up losing that opportunity simply
because of fact finding fact finding
fact finding fear uncertainty doubt
people speaking into him saying well
that's not a good franchise of sculture
document to sign okay and then he lost
the opportunity and he was like is there
something you can do cuz I was the first
one interested in that now what am I
going to do give the other person their
money back and say sorry this guy's been
indecisive for 18 months and now he's
finally ready to pull the trigger I'd
rather take a decisive person who's like
I'm ready to do this and I'm going to
figure it out and you guys are going to
help me because you guys are the
franchise headquarters and that's
exactly what we did so again friends
this is the only run we get at life
there's a lot of dream Killers out there
some come with the best of intentions
others by Design are designed to kill
your dreams and to suffocate your
ambition you know what you're meant to
do you know what you desire to do you
know what your purpose and your meaning
is going to be in life like you can
sense it you can feel a gwing of
greatness in you right and you know that
you have to elevate to the 2.0 version
to get there but there is risk involved
that you have to fear you have to face
the fear and doubt and uncertainty and
you have to go against some of the
things that the people that you love and
respect say you do I certainly did right
my mom and dad wanted me to SM to be a
smog Tech
they wanted me to take over my dad's
Taylor shop I went completely off their
reservation and did something very
different and I knew that what I was
going to do involved a lot of risk
involved a lot of sacrifice but I also
knew that if I didn't do it there would
be a lot of regret and
resentment of not only self but of
others who were trying to talk me out of
it and it was the greatest single
greatest thing I did is to listen to my
Radiance within instead of listening to
the fears and doubts instead of
listening to the system and complying
instead of you know tactically Gathering
all this information and avoiding doing
the real work and launching and so I
want you to do the same this is the one
life live it and remember this that
average is the enemy that success is
your responsibility and change can take
place in an instant if you are willing
to flip the switch I'll see you next
time
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