REVIEW PENDIRI "SKY GARDEN CAFE AND RESTO" TERHADAP KONTEN MAHASISWA BISNIS DIGITAL LAMPUNG

Summary

In this interview, Yuyu from the Social Media Management group speaks with the owner of Sky Garden Cafe and Resto, discussing the impact of their social media content. The owner shares that the content aligns well with their branding, but emphasizes the need for more consistency and distinctive templates. Despite some recent decline in sales, the content has sparked good audience engagement, with increased likes, shares, and comments. The discussion also highlights the importance of social media as a tool for promoting the cafe and driving customer interest.

Takeaways

• 😀 The content created by the team aligns with the branding of Sky Garden Cafe and Resto.
• 😀 The owner appreciates the consistency in the content, especially regarding the templates and branding elements.
• 😀 There is a need for more consistency in content creation to maintain a cohesive brand image.
• 😀 Content is primarily informational, with a focus on promotions, menus, and events, but more attention to detail is required.
• 😀 The team is using a combination of video and static content to engage with the audience on social media.
• 😀 Engagement on social media (likes, comments, shares) is strong, and the audience shows good enthusiasm.
• 😀 Despite strong engagement, there is a slight decline in sales, but the content is still beneficial in maintaining visibility and interest.
• 😀 Social media serves as a key promotional tool for driving attention to Sky Garden Cafe and Resto, but it isn't a direct sales driver at the moment.
• 😀 The content has contributed to an increase in people wanting to visit the cafe, despite the drop in direct sales.
• 😀 There is an intention to revise content in the future based on feedback to improve its impact and relevance.

Q & A

What is the main topic of the interview in the transcript?

The interview focuses on gathering feedback from the owner of Sky Garden Cafe and Resto regarding the social media content created for the café, particularly the effectiveness of the content in relation to their branding, audience engagement, and sales.

What did the owner of Sky Garden Cafe think about the content's alignment with their branding?

The owner confirmed that the content created was in line with the branding of Sky Garden Cafe and Resto, saying it was 'okay' and aligned with their expectations.

Was there any specific feedback regarding the consistency of the social media content?

Yes, the owner suggested that while the content was generally good, there was room for improvement in terms of consistency, particularly with the content template and maintaining a consistent style.

Did the owner mention any additional types of content that could be improved or added?

The owner did not specifically mention other types of content, but noted that maintaining consistency in the content template was important for brand identity.

How did the owner feel about the engagement (likes, comments, shares) on Instagram?

The owner was positive about the engagement, noting that the Instagram audience had been responding well with good enthusiasm and interaction, indicating that the content was effective in engaging the audience.

Did the social media content help increase sales for Sky Garden Cafe and Resto?

The owner mentioned that sales had been slightly down recently but emphasized that the primary purpose of the social media content was to maintain presence and highlight the café, rather than directly drive sales.

Was there any mention of specific types of promotions or events to highlight in the content?

The owner did not mention any specific promotions or events to highlight in the content. They expressed that everything was fine but emphasized the need for better consistency.

What did the owner suggest might improve the social media content in the future?

The owner suggested that improving the consistency of the content, especially in terms of design templates, would be helpful. They also recommended a more consistent content style across posts.

How does the owner view the role of social media in marketing for Sky Garden?

The owner views social media as an important tool for highlighting the café and keeping it visible to potential customers, even if it isn't directly boosting sales. It's used more as a marketing tool to maintain presence and visibility.

What is the primary challenge the owner mentioned regarding their social media content?

The main challenge mentioned by the owner was the need for greater consistency in the content, especially in terms of the template and overall presentation, to ensure a more cohesive brand identity.