Kunjungan & Wawancara outlet Burger Bangor

Summary

The video features an interview with the owner of Burger Bangor, a popular food outlet established in September 2023. The interview delves into various aspects of the business, including the target market, recruitment and training processes, product offerings, and strategies for maintaining customer satisfaction. The owner shares insights into their menu, challenges faced in managing customer expectations, and how they ensure quality control. They also discuss social media interactions, staff management, operational costs, and the competitive landscape. The interview concludes with the owner's views on the future of the food industry in Indonesia.

Takeaways

• 😀 The Burger Bangor outlet was founded in September 2023.
• 😀 The primary target market for the outlet includes children, teenagers, and adults.
• 😀 Employee recruitment and training are managed by the outlet's leadership team, with on-the-job training in the field.
• 😀 The biggest challenge faced by the outlet is dealing with impatient customers awaiting their orders.
• 😀 Burger Bangor offers products such as burgers, hot dogs, and fries.
• 😀 The menu at Burger Bangor is set by the central franchise, meaning local outlets cannot independently develop their own menu.
• 😀 Quality control is performed on ingredients before they are cooked and served to ensure product standards.
• 😀 The outlet’s signature menu items include the 'Ningrat Cheese' and 'Barbecue Smoke Beef Cheese' burgers.
• 😀 Burger Bangor manages social media interactions through a dedicated team that responds to customer inquiries on platforms like Instagram.
• 😀 Currently, there have been no special events or promotions in the Meranti branch, but events are held at the central location.
• 😀 Customer retention is maintained through a focus on hospitality, ensuring both new and returning customers feel welcome.
• 😀 The outlet employs a rotating schedule for its staff, with 11 staff members working in total.
• 😀 The monthly operational costs for utilities (electricity, water, etc.) amount to around 7 million IDR.
• 😀 The outlet serves a significant number of customers each day, contributing to its steady business flow.
• 😀 Competition in the Meranti area is light, especially in the burger and coffee segments, making the market less saturated.
• 😀 The outlet adapts to changes in the food and beverage industry by following industry trends without drastic changes.
• 😀 In the future, competition in Indonesia's food industry, especially in Samarinda, is expected to intensify due to the growing trend of cafés and food outlets.

Q & A

When was Burger Bangor established?

Burger Bangor was established in September 2023.

Who is the primary target market for Burger Bangor?

The primary target market for Burger Bangor includes children, teenagers, and adults.

How does Burger Bangor recruit and train its employees?

Recruitment is managed by the supervisor, and training is conducted directly on the field by the team leader.

What is the biggest challenge faced by Burger Bangor?

The biggest challenge is dealing with customers who become impatient with their orders.

What products are offered at Burger Bangor?

Burger Bangor offers burgers, hot dogs, and fries.

How does Burger Bangor ensure the quality of its products?

Quality control is performed before frying or grilling, and before the food is served to customers.

Does Burger Bangor have a signature or favorite menu item?

Yes, their signature dishes are the Ningrat Cheese burger and Barbecue Smoke Beef Cheese.

How does Burger Bangor manage its social media interactions?

Burger Bangor has a dedicated admin who manages customer interactions via social media, such as Instagram DMs.

Has Burger Bangor ever held any special events or promotions?

No, Burger Bangor's Meranti branch has not held any special events, although the main franchise center has.

How does Burger Bangor maintain customer loyalty?

Customer loyalty is maintained through friendly service, whether for new or returning customers.