APA ITU MEDIA SOSIAL? PENGERTIAN, JENIS & CONTOHNYA | ANSHAR AKIL

Summary

This video discusses the profound impact of social media in the digital era, highlighting its evolution from a social tool to a versatile platform for business, education, and more. It reveals that in 2019, nearly half of the world’s population, 3.9 billion people, used the internet, with social media dominating this space. Popular platforms like Facebook, YouTube, and WhatsApp are examined, showing their global reach and diverse functions, such as communication, content sharing, and group interactions. The script also explains the six types of social media and their various uses, emphasizing their role in connecting people globally.

Takeaways

• 😀 Social media is a crucial part of modern life, integrated into personal, educational, business, and social activities.
• 😀 In 2019, 3.9 billion people worldwide used the internet, nearly half of the global population, with social media driving this growth.
• 😀 Facebook was the leading social media platform in 2019 with 2.3 billion active users, followed by YouTube with 2 billion users.
• 😀 The top 5 countries with the highest number of Facebook users in 2019 were India, the United States, Indonesia, Brazil, and Mexico.
• 😀 Social media platforms have evolved from simple communication tools to complex systems for business, education, and various other purposes.
• 😀 Social media allows for a wide range of interactions, including text, photos, videos, live broadcasts, and asynchronous messaging.
• 😀 Social media platforms are defined as digital tools for social interaction, information sharing, community building, and collaboration.
• 😀 Examples of popular social media platforms include Facebook, YouTube, Instagram, Twitter, and WhatsApp, each serving different functions.
• 😀 Social media enables both one-on-one communication (e.g., direct messages) and group communication (e.g., Facebook groups, WhatsApp groups).
• 😀 Social media is a public space, meaning posts can be shared with everyone, but users can also set privacy settings to control access to content.
• 😀 According to Kaplan and Hailey's 2010 framework, social media can be classified into six types: collaborative projects, blogs, content communities, social networking sites, virtual games, and virtual social worlds.

Q & A

What is the main purpose of the script?

The script discusses the importance of social media in modern society, explaining its growth, types, and uses, as well as providing insights into its impact on communication, business, and personal activities.

How many internet users were there in the world in 2019?

In 2019, there were 3.9 billion internet users worldwide, which is approximately half of the global population.

Which social media platform had the highest number of active users in 2019?

In 2019, Facebook had the highest number of active users, with over 2.3 billion users.

What role does social media play in modern communication?

Social media serves as a platform for digital communication, allowing individuals and organizations to exchange messages, share media, and interact globally, replacing traditional physical spaces with digital spaces.

What are some types of social media according to Kaplan and Hailey?

Kaplan and Hailey identified six types of social media: collaborative projects (like Wikipedia), blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds (like Second Life).

What is the significance of social media for businesses and organizations?

Social media is crucial for businesses and organizations because it enables them to connect with their audience, promote their services, share updates, and interact with customers or clients in real time.

How does social media facilitate global communication?

Social media allows people from different parts of the world to communicate and interact through text, photos, videos, and live broadcasts, breaking down geographical barriers and creating a virtual, global communication network.

Can you explain the difference between synchronous and asynchronous communication on social media?

Synchronous communication on social media occurs in real-time, such as live broadcasts or instant messaging, while asynchronous communication happens with delays, like exchanging recorded videos or messages that can be viewed later.

What is the role of social media in personal and family activities?

Social media is used for personal and family activities by facilitating communication, sharing experiences, organizing events, and staying connected with loved ones, regardless of physical distance.

Which countries had the highest number of Facebook users in 2019?

In 2019, the countries with the highest number of Facebook users were India (270 million), the United States (190 million), Indonesia (130 million), Brazil (120 million), and Mexico (82 million).