쿠팡 로켓 그로스로 팔면 안되는 상품들

Summary

In this video, the speaker advises beginner e-commerce sellers on what products to avoid, particularly in the context of selling via platforms like Coupang. Key advice includes steering clear of apparel and event-based products due to high return rates and market unpredictability. The speaker emphasizes understanding the pros and cons of each product, highlighting the importance of avoiding products with excessive complexity or limited demand. With the right approach, beginners can minimize risks and improve their chances of success by focusing on stable, less complicated products.

Takeaways

• 😀 Avoid selling clothing for beginners due to complexities with size, color, and high return rates.
• 😀 Event-specific products (e.g., Halloween or Christmas items) are risky as they have limited demand and can be returned after use.
• 😀 Platforms like 쿠팡's easy return policies encourage impulsive purchases, especially for clothing, leading to high return rates for sellers.
• 😀 Selling on platforms like 쿠팡 may seem easy, but understanding the risks of returns and unsold stock is crucial for profitability.
• 😀 Clothing and fashion items require careful inventory management due to high return rates and potential losses from returned goods.
• 😀 New sellers should focus on products with consistent demand and lower return risks, such as non-apparel items.
• 😀 Consider the balance of product advantages and disadvantages before committing to selling certain categories, especially when starting.
• 😀 Sourcing products without a solid understanding of market risks can result in financial losses, especially for new sellers in the clothing sector.
• 😀 The speaker's personal experience shows that while it's possible to succeed in selling clothing, it’s not easy and comes with significant challenges.
• 😀 Engage with the community by sharing experiences and insights about what products work or don’t work, helping others make informed decisions.
• 😀 Even though some products may seem promising, the practical challenges of selling them (like returns) can outweigh potential profits for beginners.

Q & A

What is the main focus of the speaker's video?

The speaker shares their experiences with selling low-quality or 'gross' products and offers advice to beginners on what items to avoid, especially in e-commerce, due to high return rates and other challenges.

Why does the speaker advise beginners to avoid selling clothing?

The speaker advises against selling clothing because of the complexities involved with sizing, color variations, and the challenges posed by the current economic recession, which leads to reduced consumer spending on non-essential items like clothes.

What problem do sellers face when dealing with seasonal products like Halloween or Christmas decorations?

Sellers face high return rates with seasonal products because customers often buy them for short-term use and then return them after the event, leaving sellers with unsold inventory and financial losses.

How do return policies, like those on Coupang, impact sellers?

Return policies that allow easy returns can be exploited by customers, who might purchase items, use them briefly, and then return them, often with signs of use, leading to financial losses for sellers.

What does the speaker think about the current state of the e-commerce market for new sellers?

The speaker acknowledges that e-commerce can be challenging for new sellers, particularly with certain product categories, and emphasizes the importance of understanding both the advantages and disadvantages of products before selling them.

Why does the speaker recommend a cautious approach to selling low-quality products or 'gross' items?

Selling low-quality products can lead to customer dissatisfaction, high return rates, and financial losses. The speaker advises new sellers to avoid these products to prevent issues that may harm their business in the long run.

What is the impact of clothing returns on sellers in the e-commerce space?

Clothing returns create significant challenges for sellers because they involve multiple factors like size, color, and material, which can lead to dissatisfied customers and stock management issues, especially when returns are frequent and customers misuse return policies.

What does the speaker think about the use of event-based marketing for products?

The speaker believes event-based products, such as Halloween or Christmas decorations, are not ideal for long-term sales because they are only used for a short period, leading to high return rates and limited resale potential after the event.

How should new e-commerce sellers approach their product selection according to the speaker?

New sellers should approach product selection cautiously by understanding the pros and cons of different categories. They should avoid high-risk items like clothing and seasonal goods and focus on products with lower return rates and stable demand.

What advice does the speaker give regarding understanding the pros and cons of e-commerce products?

The speaker advises that new sellers should thoroughly research the pros and cons of the products they wish to sell. By doing so, they can make informed decisions and reduce the risks associated with high returns or poor sales.