쿠팡 그로스 월 매출 6천만원! 소싱 아이템 공개! / 25년 가격정책 마진계산기

Summary

This video shares insights from an experienced e-commerce seller, detailing the process of sourcing, marketing, and selling seasonal products on platforms like Rocket Cross. The speaker emphasizes the importance of refining sales skills, focusing on high-quality products, and mastering effective marketing techniques. Despite challenges like rising return fees, the speaker encourages sellers to view them as opportunities to stand out by sourcing better products and improving branding. The video also promotes an e-book and offers exclusive feedback for new sellers looking to fast-track their success.

Takeaways

• 😀 Starting a side business in e-commerce can lead to full-time success, as seen in the speaker's transition from a part-time seller to a full-time entrepreneur.
• 😀 E-commerce success requires not just finding products, but also developing key marketing and sales skills.
• 😀 Selling seasonal products like winter jackets can be very profitable, but preparation for the season should start 1-3 months in advance to maximize sales.
• 😀 The rise in return shipping costs is a concern for many sellers, but it may not be a game-changer if you focus on quality products and proper pricing.
• 😀 Even with increased competition, there are still opportunities in e-commerce by focusing on high-quality, well-sourced products and reducing return rates.
• 😀 It's essential to stand out with unique marketing strategies rather than copying product listings or relying on shortcuts.
• 😀 Successful e-commerce sellers excel by continuously improving their product listing pages, photography, and marketing techniques.
• 😀 The key to long-term success in e-commerce is not about finding a quick way to make money, but about developing real skills in sales and marketing.
• 😀 Studying and analyzing successful product listings can help improve your own sales strategies and increase your chances of success.
• 😀 The speaker encourages beginners to focus on mastering the skills needed to sell effectively, rather than expecting easy shortcuts to success.
• 😀 To accelerate success, beginners should consider purchasing educational resources (like eBooks) and actively seek feedback to improve their strategies.

Q & A

What product is the speaker currently selling?

The speaker is selling a lightweight winter padding jacket, which is expected to be a bestseller for the season.

How did the speaker start their e-commerce journey?

The speaker started e-commerce as a side hustle through Rocket Cross, aiming to earn enough to quit their full-time job. After reaching monthly sales of 60 million KRW, they transitioned to e-commerce full-time.

What is the importance of planning for seasonal products?

Planning for seasonal products in advance—ideally two to three months before the season—helps build product reviews and improve rankings, which gives sellers a head start when the season begins.

What is the speaker's opinion on the recent increase in return shipping fees?

The speaker believes that while the increase in return shipping fees may impact profit margins slightly, it will not be enough to make a significant difference. They suggest focusing on sourcing high-quality products to minimize returns.

What does the speaker mean by 'e-commerce skills'?

E-commerce skills refer to a seller's ability to market and present products effectively. This includes creating compelling product pages, using effective branding, and improving sales strategies.

Why does the speaker compare BMW and Hyundai cars in the context of e-commerce?

The comparison highlights the importance of branding and marketing. Just as BMW commands a higher price despite having similar features to Hyundai, a well-branded product can sell for a premium. Effective marketing and branding can significantly impact a product's value and sales.

What advice does the speaker give to new e-commerce sellers about product pages?

The speaker advises new sellers to avoid simply copying and pasting product descriptions and images. Instead, they should focus on developing unique, engaging product pages and improving their marketing skills.

What is the purpose of the e-book the speaker is promoting?

The e-book provides strategies and tips to help new e-commerce sellers quickly improve their sales and avoid common mistakes. The speaker also offers a special promotion for unlimited feedback to those who purchase the e-book.

How does the speaker suggest improving marketing skills?

The speaker recommends studying successful sellers and analyzing their product pages, including the language, photos, and overall presentation. This practice, known as benchmarking, helps improve one's own product listings.

What is the speaker's stance on the claim that selling on Rocket Cross is becoming too competitive?

The speaker disagrees with the idea that Rocket Cross is too competitive. They believe that while the competition may be high, there are still opportunities for success by sourcing quality products and focusing on improving sales and marketing skills.