Bab 7 Media Promosi Pemasaran

Summary

This video script covers various promotional strategies for marketing, focusing on both offline and online methods. It explores the purpose of promotions, such as increasing sales, attracting new customers, and informing the public about product advantages. The script contrasts offline and online promotion methods, highlighting key differences in cost, reach, operational hours, and marketing systems. Examples of offline promotions include printed materials and word of mouth, while online strategies include social media, SEO, blogs, and marketplaces. The content is ideal for business owners and marketers looking to choose effective promotional channels for their products.

Takeaways

• 😀 Promotion is a communication activity aimed at introducing a product to the public and encouraging purchases.
• 😀 The main goals of promotion are to increase sales, expand product awareness, acquire new customers, and highlight product advantages.
• 😀 There are different types of promotion, including direct promotion, offline media promotion, and online media promotion.
• 😀 Direct promotion involves introducing products in person to potential customers at events or public places, but it is limited to specific locations.
• 😀 Offline media promotion uses print and electronic media such as brochures, magazines, radio, and TV, which can reach many consumers but are costly.
• 😀 Online promotion leverages digital platforms like social media (Instagram, Facebook, Twitter) and websites, offering broader and cheaper outreach but requiring creativity due to high competition.
• 😀 Online businesses have lower startup costs and can operate 24/7, whereas offline businesses require significant capital for physical spaces and are limited to specific hours.
• 😀 Online businesses can use dropshipping, meaning they don’t need to keep physical stock, while offline businesses must maintain inventory in physical stores.
• 😀 Marketing online allows for global reach, while offline marketing is restricted to local areas around the store.
• 😀 Media promotion can be done through offline tools like flyers, brochures, business cards, billboards, and word-of-mouth, while online media can include SEO, blogs, YouTube, and marketplaces like Shopee and Lazada.

Q & A

What is the purpose of marketing promotion?

Marketing promotion is a communication activity aimed at introducing a product to the public so that they are willing to buy and use it.

What are the main objectives of marketing promotion?

The main objectives are to increase sales and profits, expand product information, acquire new customers, and inform the public about the product's advantages.

What are the different types of promotion methods mentioned in the transcript?

The types of promotion methods include direct promotion, offline media promotion, and online media promotion.

What is direct promotion and what are its limitations?

Direct promotion involves meeting potential customers in person and introducing the product. Its limitation is that it can only reach consumers in specific locations, which restricts its audience.

How does offline media promotion work and what are its advantages and disadvantages?

Offline media promotion uses physical media like brochures, radio, TV ads, and billboards. It can reach a broad audience over a long period, but it is expensive and may require significant resources.

Why is online media promotion becoming increasingly popular among businesses?

Online media promotion is becoming more popular due to its lower costs, wider reach, and faster dissemination. It is easier for businesses to reach customers through platforms like social media and websites.

What are the main differences between online and offline business models in terms of capital, operational hours, and marketing strategies?

Online businesses generally require less initial capital and can operate 24/7. They also rely on simpler marketing methods like social media. Offline businesses need significant capital investment for physical stores and have restricted operating hours.

What is the advantage of using dropshipping in an online business?

Dropshipping allows online businesses to sell products without maintaining physical stock, as the products are shipped directly from suppliers to customers, reducing inventory costs.

What are the various types of offline media promotion mentioned in the transcript?

Offline media promotion includes tools such as brochures, pamphlets, billboards, business cards, product samples, direct mail, and TV/radio ads.

What are the key advantages of using online promotion methods like SEO, social media, and marketplaces?

Online promotion methods like SEO and social media provide low-cost, wide-reaching, and highly accessible channels to connect with potential customers. Marketplaces offer added security and an established customer base.