Inside The NEW Amazon GO CASHIERLESS Grocery Store

Summary

In this video, the host explores Amazon’s new cashier-less grocery store, Amazon Go Grocery, located in Seattle. The store builds on the original Amazon Go concept, offering a larger and more convenient shopping experience with no checkout lines. By using sensors to track purchases, customers can simply grab what they need and walk out. The video discusses product pricing, the store's layout, and a few flaws in the tracking system. Despite some hiccups, the store offers an innovative and convenient alternative to traditional grocery shopping, giving a glimpse into the future of cashier-less retail.

Takeaways

• 😀 Amazon Go has been a defining brand for Seattle, bringing innovation with cashier-less shopping.
• 😀 Amazon Go Grocery is a larger, more expansive version of Amazon Go, designed to offer a one-stop shopping experience.
• 😀 To shop at Amazon Go Grocery, you must scan the Amazon Go app upon entry, eliminating the need for a wallet.
• 😀 The store uses sensors to track every movement; if you pick up an item, it's added to your cart, and if you put it back, it disappears.
• 😀 The Amazon Go Grocery store is 10,400 square feet, much larger than the original Amazon Go stores, offering more products.
• 😀 While the store's technology is impressive, it’s not flawless—items can be mistakenly added to your cart, like the whisk incident.
• 😀 Refunds for incorrect charges can be easily processed through the Amazon Go app with a simple swipe.
• 😀 Prices at Amazon Go Grocery were generally fair, with some items (like kombucha and peanut butter) being cheaper than at Whole Foods.
• 😀 The store lacks a full selection of fresh meats and seafood, with high prices for some items like chicken.
• 😀 Despite a few flaws, the Amazon Go Grocery store is convenient, easy to navigate, and an appealing option for smaller grocery trips.
• 😀 The cashier-less, app-based shopping model feels futuristic, and the experience is streamlined and user-friendly, making it a glimpse into the future of shopping.

Q & A

What is Amazon Go Grocery and how is it different from traditional grocery stores?

Amazon Go Grocery is a cashier-less grocery store that uses advanced sensors to track items picked up by customers. It eliminates the need for checkout lines, allowing shoppers to simply walk in, grab their items, and leave. Unlike traditional grocery stores, which have cashiers and checkout counters, Amazon Go uses a combination of sensors, cameras, and AI to automatically charge customers for their purchases through the Amazon Go app.

What size is the new Amazon Go Grocery store compared to other grocery stores?

The new Amazon Go Grocery store is 10,400 square feet, significantly larger than the original Amazon Go stores, which ranged from 1,200 to 2,400 square feet. For comparison, a typical Trader Joe's is around 8,000 to 10,000 square feet, while a Whole Foods store is about 40,000 square feet.

How do you enter the Amazon Go Grocery store?

To enter the Amazon Go Grocery store, customers need to scan a QR code from the Amazon Go app. Once scanned, they are granted access to the store without needing a wallet, only their smartphone. This allows for a seamless entry process without cashiers or checkout lines.

What type of items does Amazon Go Grocery carry?

Amazon Go Grocery carries a wide range of grocery items, including fresh produce, packaged goods, meal kits, grab-and-go snacks, and vegan options. The store offers both organic and mainstream products, and even features some convenience items like phone chargers and ready-to-eat meals like sushi and salads.

Did the Amazon Go Grocery store have any issues during the reviewer’s visit?

Yes, the reviewer experienced a minor issue where they were charged for an item (a whisk) that they did not actually take. While they quickly addressed the issue using the app’s refund feature, it highlighted a flaw in the store's tracking system, especially when multiple items are picked up and put back.

How does Amazon Go Grocery handle billing and receipts?

Amazon Go Grocery tracks the items in your cart using sensors and cameras. Once a customer exits the store, they automatically receive a receipt within a few minutes through the Amazon Go app. If there are any discrepancies, such as being charged for an item not taken, customers can request a refund directly through the app.

What is the pricing like at Amazon Go Grocery compared to Whole Foods?

In many cases, Amazon Go Grocery offers lower prices than Whole Foods, which is owned by Amazon. For example, products like kombucha, peanut butter, and organic lemons were priced lower at Amazon Go. However, some items, like chicken, were significantly more expensive at Amazon Go compared to other brands sold at Whole Foods.

Why did the reviewer find the pricing of chicken at Amazon Go unusual?

The reviewer found the pricing of chicken at Amazon Go to be unusually high, at $9.99 for just over half a pound. This price was not comparable to similar products from Whole Foods, where chicken was available at a better value. The reviewer was unable to find this specific brand online, making it unclear why the price was so high.

What are the limitations of the Amazon Go Grocery store?

One of the limitations of Amazon Go Grocery is its smaller selection of poultry, meat, and seafood, as the store lacks a butcher or fresh-cut options. Additionally, some prices for items like chicken were higher than expected. Because the store is relatively small, it may not carry every item that customers might need for a full grocery shop.

What are the future implications of Amazon Go Grocery technology?

Amazon Go Grocery represents a significant step towards a cashier-less future, where AI and sensors handle the checkout process. As this technology evolves, it could become commonplace in more stores and even change how consumers shop, reducing wait times and creating a more streamlined shopping experience. In the future, cashier-less technology could potentially replace traditional checkout lanes in many retail environments.