EMG4803 ENVIRONMENTAL MANAGEMENT PLANNING FIELDWORK (TOURISM STUDY)

Summary

This video presents a comprehensive tourism study on tourist perceptions and their satisfaction with services and facilities in Bandar Hilir, Malacca, Malaysia. The study, conducted via an online survey, explores factors like tourist satisfaction with local attractions, willingness to pay for facility maintenance, and demographic details of visitors. Key findings suggest that tourists are generally satisfied with the area's historical offerings, though improvements are needed in parking facilities, accessibility, and additional attractions. The study also reveals a majority of tourists are willing to contribute to the upkeep of the area, providing valuable insights for future tourism management strategies.

Takeaways

• 😀 Malaysia is a popular tourist destination, attracting both domestic and international visitors, with factors like safety and service quality influencing tourists' decisions.
• 😀 The study aims to assess tourist perceptions and satisfaction with services and facilities in Bandar Hilir, Malacca, and measure willingness to pay for maintenance.
• 😀 A survey with 400 respondents was conducted using Google Forms due to restrictions on face-to-face interactions, focusing on demographic information, tourist perceptions, and satisfaction levels.
• 😀 The study found that 48% of respondents had visited Bandar Hilir once, with a high proportion (72%) being female, and most respondents (75.25%) were between 21-30 years old.
• 😀 The majority of respondents (61.5%) were students, and most had a bachelor's degree. Income levels of respondents ranged between RM 30,000 to RM 40,000 annually.
• 😀 The highest satisfaction scores were for historical attractions, with a perception score of 4.49, indicating positive views on historical tourism activities in Bandar Hilir.
• 😀 Tourists were generally satisfied with services such as museums and jungle cruises, scoring 4.27 for service quality, while facilities received a lower satisfaction score of 3.51.
• 😀 The main complaints from tourists were related to parking issues, including limited spaces and unstructured traffic management, particularly during peak times.
• 😀 Over 50% of respondents agreed to pay a fee for the maintenance of tourism facilities in Bandar Hilir, and the majority were willing to pay up to RM10 for conservation efforts.
• 😀 Respondents suggested improvements to parking facilities, including more spaces, fixed parking fees, better traffic management, and the introduction of electronic payment systems for convenience.
• 😀 Additional suggestions included providing disabled-friendly facilities, promoting e-wallet usage, improving safety and security, and implementing a zero-plastic campaign to reduce waste.

Q & A

What is the main focus of the study conducted in Bandar Hilir, Malacca?

The study focuses on analyzing tourist perceptions and satisfaction with tourism services and facilities in Bandar Hilir, Malacca, and exploring tourists' willingness to pay for the maintenance of these facilities.

What methodology was used to collect data for the study?

The study used a Google Forms-based survey due to restrictions on face-to-face interaction. The survey was designed with four sections, focusing on respondent demographics, perceptions of tourism services, satisfaction with facilities, and willingness to pay for facility maintenance.

What was the sample size for the study, and how was it determined?

The study had a sample size of 400 respondents. The sample was self-selected as the survey was distributed online, and participants chose to respond.

How were the perceptions of the tourists measured in the study?

Tourist perceptions were measured through Section B of the questionnaire, which focused on how respondents felt about the tourism services and facilities in Bandar Hilir, with scores ranging from 1 to 5, and an average perception score of 4.30.

What was the most common demographic profile of the respondents?

The majority of respondents were Malaysian females aged 21 to 30 years, with a significant portion being students. Most respondents had a bachelor's degree, and their average income ranged from RM30,000 to RM40,000.

Which aspect of the tourist services received the highest satisfaction score?

The highest satisfaction score (4.27) was for tourist services such as museums, jungle cruises, and tourism information centers, indicating that respondents were generally pleased with these offerings.

What was the most frequent complaint among respondents regarding tourist facilities?

The most frequent complaint was the lack of parking spaces in Bandar Hilir, with visitors citing limited availability, unorganized parking systems, and high or unclear fees as issues.

How willing were tourists to pay for the maintenance of tourism facilities in Bandar Hilir?

Over 50% of respondents were willing to pay a fee for the conservation and maintenance of tourism facilities in Bandar Hilir, with 81.5% of them preferring to pay less than RM10.

What suggestions did respondents provide for improving the tourist experience in Bandar Hilir?

Respondents suggested improvements such as adding more parking spaces, fixing parking fee systems, providing more attractions, upgrading existing facilities, and improving safety measures. Some also recommended promoting the use of electronic payment systems for parking fees.

What were the limitations of the study, as mentioned in the conclusion?

The study faced limitations such as the inability to conduct face-to-face surveys due to the COVID-19 pandemic, making it challenging to reach the target number of respondents. Additionally, the self-selected nature of the sample could introduce bias.