Apa Hubungan Manajemen Operasi & E-commerce?

Summary

This video delves into the fundamentals of operational management, explaining its crucial role in transforming inputs like raw materials and labor into valuable products and services. It covers the three main areas of operations: planning, production control, and information systems. Key responsibilities of operations managers are highlighted, including decision-making and process optimization. Additionally, the video explores how e-commerce has revolutionized operational management by enabling businesses to operate more efficiently and reach a global market, offering benefits like cost savings, 24/7 availability, and improved customer experience.

Takeaways

• 😀 Operational management transforms raw materials into goods and services efficiently, adding value to businesses and customers.
• 😀 The three key areas of operational management are production planning, production control, and production information systems.
• 😀 Production planning ensures products meet customer needs regarding quantity, quality, price, and time.
• 😀 Production control focuses on maximizing profits by reducing errors, managing materials, controlling costs, and maintaining equipment.
• 😀 Production information systems help manage orders, inventory, and production data to streamline operations.
• 😀 Operational managers make strategic, tactical, and operational decisions to ensure smooth production and service delivery.
• 😀 Key decision areas include process decisions, capacity decisions, inventory management, labor management, and quality control.
• 😀 E-commerce enhances operational management by integrating digital technologies, making processes faster and cost-effective.
• 😀 E-commerce improves customer service by allowing customers to shop from home, making shopping more convenient.
• 😀 E-commerce platforms offer cost reductions, 24/7 availability, and global reach, enhancing business operations and competitiveness.

Q & A

What is operational management and why is it important?

Operational management involves the activities that transform raw materials into finished products or services with efficiency. It is important because it ensures the smooth and effective production process, helping businesses meet consumer demand in terms of quality, quantity, price, and delivery time.

What are the three main scopes of operational management?

The three main scopes are: 1) Planning production systems, which focus on producing goods and services according to consumer needs. 2) Controlling production, which involves setting policies and standards to reduce errors and maximize profit. 3) Production information systems, which involve managing and organizing production data and decisions.

What are the key responsibilities of an operations manager?

The key responsibilities include producing goods or services, making decisions about operational processes and systems, and continuously reviewing operational decisions to improve efficiency and effectiveness.

What are the two main categories of operational management?

The two categories are: 1) Designing production systems, which involves selecting products, designing processes, choosing equipment, and determining site locations. 2) Operating production systems, which includes planning, managing inventory, ensuring machine maintenance, and scheduling production.

How does operational management contribute to financial performance?

Operational management ensures the efficient use of resources, reduces waste, and minimizes costs. By optimizing processes, it helps balance expenses and revenue, contributing to profitability.

What are some functions involved in operational management?

Functions include finance (ensuring efficient use of capital), strategy (developing competitive advantages), operations (planning, organizing, and controlling activities), product design (meeting market trends), supply chain management (ensuring smooth material flow), quality management (ensuring product/service quality), and demand forecasting (anticipating customer needs).

What types of decisions are involved in operational management?

Decisions include strategic decisions (long-term impact, such as technology or resource capacity) and tactical decisions (short to medium-term impact, such as workforce scheduling and material management).

What are some examples of decisions in operational management?

Examples include decisions about processes (e.g., selecting production methods), capacity (e.g., determining production volume), inventory (e.g., when to order raw materials), workforce (e.g., hiring, training, promotions), and quality (e.g., setting quality standards for products and services).

How is operational management related to e-commerce?

E-commerce applies operational management by utilizing digital technologies and the internet to perform basic operational tasks. This includes managing inventories, processing orders, and ensuring 24/7 availability of products and services for global markets.

What are some benefits of e-commerce in operational management?

Benefits include better customer service (due to online shopping), reduced costs (due to lower information processing expenses), 24-hour access to services, global market reach, and improved competitiveness by offering more price and product information.