Budaya Kerja Perusahaan Shopee - Ibu Faradila Meirisa, S.E., M.M. Universitas Multi Data Palembang

Summary

This video provides an in-depth look at Shopee, an e-commerce platform founded in 2015, highlighting its evolution from a C2C marketplace to a B2C model with the introduction of Shopee Mall. The video explores Shopee's dynamic corporate culture, which emphasizes creativity, transparency, and employee growth, as well as the various programs it offers, including internships, graduate programs, and campus recruitment. It also addresses feedback regarding the challenge of adapting foreign corporate cultures in Indonesia and suggests balancing global practices with local cultural nuances.

Takeaways

• 😀 Shopee was founded in 2015 in Singapore and is a leading e-commerce platform in Southeast Asia and Taiwan.
• 😀 Shopee initially started as a customer-to-customer (C2C) marketplace, transitioning to a hybrid B2C model with Shopee Mall in 2017.
• 😀 By 2017, Shopee had reached 80 million app downloads, 4 million sellers, and 180 million active products.
• 😀 Shopee became the third most visited e-commerce platform in Malaysia, surpassing competitors like Lazada.
• 😀 Shopee's mobile app is popular in Indonesia, with Shopee emerging as the top shopping platform for Indonesian mothers.
• 😀 In 2020, Shopee introduced Shopee Food, entering the competitive food delivery market alongside Go-Food and GrabFood.
• 😀 Shopee’s company culture encourages creativity, openness, and resilience, aiming to develop employees' skills through continuous training.
• 😀 Shopee values transparency and integrity, ensuring employees can consistently self-evaluate and grow within the company.
• 😀 The work environment at Shopee is collaborative, with open office spaces to foster discussions and cross-departmental teamwork.
• 😀 Shopee offers internship programs, graduate opportunities, and development programs for students, including those in Southeast Asia and China.
• 😀 Shopee also provides a global management associate program for fresh graduates, designed to accelerate professional growth in e-commerce and technology.
• 😀 Criticism of Shopee's culture suggests that companies in Indonesia should consider balancing global influences with local traditions to ensure better integration.

Q & A

What is the profile of Shopee as described in the script?

Shopee is an e-commerce company founded in 2015 by Forest Lee and operates under the parent company Sea Group. It is headquartered in Singapore and operates primarily in Southeast Asia and the Americas. Initially launched as a C2C marketplace, Shopee shifted to a hybrid B2C and C2C model in 2017 with the introduction of Shopee Mall.

How did Shopee perform in 2017?

By the fourth quarter of 2017, Shopee had 80 million app downloads, 4 million sellers, and 180 million products actively sold. It reported a Gross Merchandise Value (GMV) of $1.6 billion and became the third most visited e-commerce site in Malaysia, surpassing competitors like Lelong and Lazada.

What cultural aspects define Shopee's company culture?

Shopee promotes a culture of openness, creativity, and resilience. Employees are encouraged to think creatively, embrace challenges, and engage in regular training. The company emphasizes transparency, honesty, and consistent self-development, creating an inclusive environment that celebrates achievements and fosters collaboration.

What is Shopee's approach to employee engagement?

Shopee prioritizes employee engagement through celebrating achievements, organizing enjoyable events, and fostering a collaborative work environment. This helps employees feel involved and motivated in their roles.

What types of programs does Shopee offer for students?

Shopee offers internship programs, graduate programs, and the Global Graduate Program. These programs provide opportunities for students to gain real-world experience, develop skills, and work on impactful projects in a dynamic environment.

What is the Shopee Internship Program?

The Shopee Internship Program allows students to work on high-impact projects across various Shopee offices globally. Participants gain mentorship and professional development while exploring their career interests in fields like technology, e-commerce, and management.

What is the Global Graduate Program at Shopee?

Shopee's Global Graduate Program is a two-year program offering four rotations every six months across different functions. It is designed to rapidly develop professional skills through structured training, hands-on experience, and mentorship from senior leaders in the company.

What is the Sea Management Associate Program?

The Sea Management Associate Program (MAP) is designed for fresh graduates interested in working in the tech industry. It offers specialized tracks in finance, Garena, Shopee, and SeaMoney, with opportunities for career development in these fields.

How does Shopee connect with potential candidates at universities?

Shopee engages with potential candidates through campus recruitment events and career fairs. These events offer students the chance to learn about job opportunities, internships, and the company's work culture, as well as connect with Shopee recruiters and alumni.

What feedback and suggestions were given about Shopee’s practices in Indonesia?

There is a suggestion that while adopting Shopee’s workplace culture can be beneficial, companies in Indonesia should balance it with their own cultural norms. The feedback advises against blindly following foreign work cultures without considering the local context.