Ecommerce Pasar Digital dan Bisnis Digital

Summary

This presentation explores the foundational concepts of e-commerce, including its evolution from the early days of electronic fund transfers in the 1970s to the widespread online business practices of today. The speaker explains key aspects of e-commerce, such as trust, product selection, and the role of websites in facilitating transactions. It covers various business models like B2B, B2C, and C2C, as well as the benefits and limitations of e-commerce. Additionally, the speaker highlights the success of major companies like Amazon, Tokopedia, and Shopee, while also addressing challenges such as technological barriers and online fraud.

Takeaways

• 😀 E-commerce refers to buying, selling, or exchanging goods, services, or information through the internet.
• 😀 The trust of consumers is critical in e-commerce, which is influenced by factors like brand reputation and website traffic.
• 😀 E-commerce's origins can be traced back to the introduction of Electronic Fund Transfer (EFT) in the 1970s and Electronic Data Interchange (EDI) later on.
• 😀 Netscape.com popularized the idea of using the web for advertising and online transactions in 1995, marking the beginning of modern e-commerce.
• 😀 E-commerce experienced rapid growth but slowed down in 2006, with renewed growth driven by the pandemic and increased online shopping.
• 😀 E-commerce allows businesses to operate 24/7, offering customers the ability to compare products from multiple vendors easily and efficiently.
• 😀 There is a distinction between e-commerce (focused on profit-driven transactions) and e-business (broader online business activities).
• 😀 The three main types of e-commerce are B2B (business to business), B2C (business to consumer), and C2C (consumer to consumer).
• 😀 Successful e-commerce companies like Google, Amazon, and Facebook leverage digital platforms for advertising and commerce, while others failed due to lack of financial management and market demand.
• 😀 Technological and non-technological barriers, such as slow internet and lack of consumer trust, continue to challenge the growth of e-commerce.
• 😀 Notable Indonesian e-commerce companies include Tokopedia, Shopee, Bukalapak, and Lazada, which have become key players in the industry.

Q & A

What is e-commerce and how is it defined in the script?

E-commerce is defined as the process of buying, selling, or exchanging products, services, or information through a computer network, particularly over the internet. It is a digital environment where commercial transactions occur between individuals and organizations.

What role does trust play in e-commerce?

Trust is crucial in e-commerce as it helps build consumer confidence. The presence of a recognized brand or a reliable website reassures customers, making them more likely to engage in online transactions. Trust is essential for the long-term success of e-commerce platforms.

How did the development of the internet contribute to the rise of e-commerce?

The internet played a significant role in the rise of e-commerce by providing a global platform for businesses to interact with consumers. Beginning in 1995, the introduction of web portals like Netscape.com, which allowed advertisements and transactions, laid the foundation for e-commerce, expanding it exponentially.

What are the different e-commerce models mentioned in the script?

The script discusses three primary e-commerce models: B2B (Business to Business), B2C (Business to Consumer), and C2C (Consumer to Consumer). B2B involves transactions between large companies, B2C involves businesses selling directly to consumers, and C2C involves consumer-to-consumer transactions, often through online platforms.

What was the growth trajectory of e-commerce, according to the script?

E-commerce experienced rapid growth after its inception, with its early stages seeing exponential increases in sales and consumer engagement. By 2006, the growth rate slowed, but the rise of online shopping continued, especially boosted by the COVID-19 pandemic, which increased the reliance on online shopping platforms.

What are some key challenges faced by e-commerce platforms as described in the script?

Key challenges in e-commerce include technological limitations like poor network infrastructure and insufficient software standards, as well as non-technological barriers such as consumer reluctance to trust online transactions and the legal and regulatory hurdles posed by varying government policies across regions.

How does e-commerce differ from e-business in the script?

The script differentiates e-commerce from e-business by focusing on e-commerce as profit-oriented, primarily revolving around buying, selling, and marketing products online. E-business, on the other hand, encompasses a broader range of business operations conducted electronically, which may or may not involve direct consumer transactions.

What are some examples of successful e-commerce companies mentioned in the script?

Successful e-commerce companies mentioned include global platforms like Google, Amazon, and Facebook. In Indonesia, examples include Tokopedia, Bukalapak, and Lazada, which have seen significant growth through effective online sales strategies and marketing.

What are the major revenue models for e-commerce businesses?

E-commerce businesses primarily generate revenue through advertising, subscription fees, and the sale of products or services. Some companies focus on ad revenue, while others offer paid content or services via subscription models.

What are the limitations or barriers to e-commerce growth according to the script?

Limitations include technological barriers like inadequate infrastructure, the lack of standardized software, and concerns over data security. Non-technical barriers such as consumer hesitation, trust issues, and government regulations also pose challenges to the growth of e-commerce.