Facebook Page Ko Kaise Grow Kare | Facebook Group Kaise Grow Kare | Learn Digital Marketing In Hindi

Summary

In this conversation, Sandeep, a digital marketing expert, offers guidance to Aditya Singh, who is struggling with low engagement on his Facebook page. Sandeep explains that Facebook's organic reach is limited and suggests shifting focus to Instagram for better results. He emphasizes the importance of having a clear call to action in posts to drive audience engagement and differentiates between entertainers and educators in content creation. Sandeep advises Aditya to create valuable, informative content and seek feedback from a close circle to refine his approach. The goal is to help users solve problems through effective digital marketing strategies.

Takeaways

• 😀 Organic traffic on Facebook is almost non-existent globally, making it less effective for building engagement.
• 😀 Instagram still offers a lot of potential for generating organic traffic, making it a recommended alternative to Facebook.
• 😀 People use Facebook mainly for two purposes: entertainment and education. Understanding this is crucial for content creation.
• 😀 Simply providing information is not enough; a clear 'Call to Action' (CTA) is essential to drive user engagement and interaction.
• 😀 For educational content, offering solutions and directing users to further resources or actions (like sharing or clicking links) increases engagement.
• 😀 Entertaining content can get millions of likes, but it doesn't generate any tangible benefits, like product sales or valuable actions.
• 😀 If you want to monetize or drive business outcomes through Facebook or other platforms, you need to have a product and a clear CTA.
• 😀 Creating a small 'tribe' or network of people for feedback on your content can help assess its effectiveness before reaching a larger audience.
• 😀 Educators typically have fewer followers than entertainers but attract followers who are genuinely interested in the content.
• 😀 The content should always aim to offer value—whether it's solving a problem or providing useful information—to truly engage and help users.

Q & A

What is the key challenge when trying to generate organic traffic on Facebook?

Organic traffic on Facebook has significantly declined, making it hard to reach a large audience without paid advertising. The advice is to consider switching to platforms like Instagram, where organic reach is still more effective.

What are the two main reasons people spend time on Facebook?

People primarily use Facebook for two reasons: entertainment and education. They are either looking for something fun or engaging or they want to learn something new.

Why is having a call to action (CTA) important in Facebook posts?

A CTA is crucial because it directs the audience to take a specific action, such as clicking a link, sharing a post, or commenting. Without a CTA, engagement on posts is likely to be minimal, even if the content is informative.

What should be included in posts about government schemes to drive engagement?

For posts about government schemes, it's important to include a clear CTA at the end. For example, providing a phone number or a link for people to access more information or sign up for the program can significantly increase interaction.

What differentiates content aimed at education versus entertainment on Facebook?

Educational content is meant to provide value and solve problems for the audience, which requires a targeted approach and a clear CTA. Entertainment content, on the other hand, is designed to engage the audience purely for enjoyment, which can result in high engagement but often without a direct business benefit.

What is the significance of testing content with a personal network before posting publicly?

Testing content with friends, family, or a small group of people helps gather feedback on whether the content resonates and adds value. This can guide adjustments to improve the content before sharing it with a wider audience.

Why is it important to have a product or service if you're aiming to generate income through social media?

To generate income through social media, it's essential to have a product or service to offer. Without a clear offering and a method to solve a problem for your audience, it becomes difficult to convert engagement into business success.

How do entertainers on social media achieve high levels of engagement, and what is the limitation of that engagement?

Entertainers often receive millions of likes or views due to the entertaining nature of their content. However, this engagement doesn't always translate into financial benefit or meaningful action because the audience is mainly there for entertainment rather than learning or making a purchase.

What role does audience feedback play in improving digital marketing strategies?

Audience feedback is vital for understanding what resonates with them and whether your content is meeting their needs. It helps identify areas for improvement, ensuring that your content aligns with their expectations and interests.

How does the approach to Facebook differ for educators versus entertainers?

Educators focus on delivering valuable, actionable content that helps solve problems, which often leads to a smaller but more engaged audience. Entertainers, however, aim to keep their audience entertained, which results in larger, less targeted engagement. Both approaches require different strategies for success.