Retail Business Ke Liye Facebook Ads Kaise Run Kare?

Summary

Sandeep Bansali, a digital marketing expert, is on a mission to help millions by teaching them how to use digital marketing to solve financial problems and create multiple streams of income. In this session, he explains key concepts of Facebook ads, including the difference between Lead Generation and Conversion campaigns, the importance of landing pages, and how to manage multiple businesses through one or separate websites. He also provides practical tips for retail businesses and emphasizes the value of community support in achieving digital marketing success.

Takeaways

• 😀 Sandeep Bansali is on a mission to help 10 lakh people learn and use digital marketing to solve financial problems.
• 😀 The primary focus is on using Facebook ads for lead generation, where a landing page isn't always necessary if a lead generation form is used directly.
• 😀 For lead qualification, a landing page is beneficial, especially if you're looking to convert leads through a conversion-focused ad campaign.
• 😀 A conversion campaign should be used if you are directing users to a landing page, where they can qualify themselves before providing their details.
• 😀 The cost of a lead can vary significantly based on the type of campaign you're running—conversion campaigns typically cost more per lead but can yield more qualified prospects.
• 😀 For businesses with multiple ventures, you can manage them on a single website, but ensure the audience and products/services are relevant to avoid confusion.
• 😀 The decision to use one website or multiple domains depends on the target audience, business type, and how clearly you can present distinct offerings.
• 😀 Retail businesses should consider running brand awareness campaigns or lead generation campaigns that encourage direct interaction with the audience through Messenger.
• 😀 A clear call-to-action in Facebook ads, such as prompting users to engage through Messenger, is crucial for collecting leads and interacting with potential customers.
• 😀 Facebook's pixel is essential when using landing pages to track conversions and ensure that the right leads are captured through thank-you pages.
• 😀 The overall mission is to empower individuals to use digital marketing tools, particularly Facebook ads, to unlock multiple streams of income and financial freedom.

Q & A

What is the main mission of Sandeep Banshali in this video?

Sandeep Banshali's main mission is to help at least 10 lakh people learn digital marketing, use that knowledge to solve financial problems, and open multiple income streams. He encourages people to join his inner circle to achieve this goal together.

What is the difference between lead generation ads and conversion ads on Facebook?

Lead generation ads are designed to capture leads directly on Facebook using a simple form, while conversion ads drive traffic to a landing page where users can engage with content and submit their information. Conversion ads are typically used when you want to qualify leads before capturing their details.

When should you use a landing page with Facebook ads?

You should use a landing page when you want to qualify leads before capturing their details. For example, when you want users to watch a video or read content and only submit their information if they are genuinely interested.

What does 'lead qualification' mean in the context of Facebook ads?

Lead qualification refers to the process of filtering and assessing whether a lead is truly interested and suitable for your product or service. This is often done through a landing page where users interact with content before providing their personal details.

How does Facebook track conversions from landing pages?

Facebook tracks conversions from landing pages by using the Facebook Pixel, which is placed on the thank you page. When a user reaches this page after submitting their details, the Pixel fires, allowing Facebook to record the conversion.

What should you do if your lead cost is high when using conversion ads?

If your lead cost is high, you should evaluate your targeting and the quality of your landing page. While conversion ads can lead to higher costs, they often result in better-qualified leads, making the investment worthwhile.

Can you manage multiple businesses on a single website?

It depends on your businesses and audience. If the businesses are related and target a similar audience, you can manage them on a single website. However, if the businesses are unrelated or target different audiences, it may be better to have separate websites to avoid confusion.

What is the benefit of using Facebook Ads for retail businesses?

For retail businesses, Facebook Ads can increase brand awareness and generate leads. Using ad types like Lead Generation Ads or Brand Awareness Ads can help engage potential customers and direct them to your store or website.

What should be the primary call to action in a retail Facebook ad?

The primary call to action in a retail Facebook ad should be to drive engagement with the business. This can be achieved through actions like directing users to chat with you via Messenger, where you can further engage with them and collect their contact information.

How can you create a successful Facebook ad campaign for a retail business?

A successful Facebook ad campaign for a retail business should focus on creating brand awareness or lead generation. Using tools like Messenger chat for direct customer engagement and focusing on building relationships can lead to better conversion rates and customer loyalty.