HOW TO BE A MEDIA BUYER // Make 6-Figures Advertising on Facebook, Google, Snapchat, & TikTok

Summary

In this video, the speaker delves into the career path of a media buyer, discussing what the role entails, why it's a great career choice, and how to secure your first paid gig. They cover essential skills, including platform knowledge, certification, and the importance of tailoring resumes and cover letters. The speaker highlights the value of freelancing and networking, particularly through Slack communities. They also explore the benefits of being a media buyer, including job security, flexibility, and earning potential. Finally, the speaker shares tips on becoming a great media buyer, focusing on content creation, creativity, analytics, and process management.

Takeaways

• 😀 Media buying involves managing the placement and cost negotiation of ads across platforms like Facebook, TikTok, and Snapchat.
• 😀 A media buyer’s job is to strategize, create, and analyze paid social campaigns, working with clients to determine the best platforms for ads.
• 😀 Freelancing is a great way for aspiring media buyers to gain experience and build a portfolio before seeking full-time positions.
• 😀 Getting certified on platforms like Facebook Blueprint or Google Ads is crucial for standing out in the competitive field of media buying.
• 😀 Tailoring your resume and cover letter to the specific media buying job is essential. Highlight measurable results and relevant experience.
• 😀 Having a personal website or one-pager can help establish trust and showcase past work, making you memorable to potential clients or employers.
• 😀 Networking through Slack channels like Online Geniuses or Ladies Get Paid can help you find freelance gigs and build connections.
• 😀 Media buying offers significant earning potential, with full-time positions starting at $40k to $50k and experienced freelancers or agency owners making six figures.
• 😀 A career in media buying offers job security and flexibility, including the opportunity to work remotely and travel while maintaining career growth.
• 😀 The best media buyers balance analytics and creativity, using data-driven insights while also contributing to creative strategies for ads.
• 😀 Continuously improving your skills, whether in analytics, creative design, or content creation, is key to becoming a top-tier media buyer.

Q & A

What is a media buyer, and what do they do?

A media buyer is responsible for purchasing ad space and managing the placement of ads across various platforms such as radio, TV, print, and digital. In digital media, they specifically work with paid social media platforms like Facebook, Instagram, TikTok, and Google. Their goal is to ensure that ads reach the target audience within the budget and drive results.

Why is media buying a good career choice?

Media buying offers job security, the potential for high earnings, the flexibility to work remotely, and the opportunity to see immediate impacts from one's work. Additionally, it provides variety as no two clients or days are the same.

How can you get started as a media buyer?

To start as a media buyer, it's recommended to begin with freelance gigs. First, educate yourself by gaining certifications (like Facebook Blueprint or Google Ads), tailor your resume and cover letter to highlight relevant experience, create a personal website to showcase your skills, and start networking with potential clients.

What are the key skills needed to become a successful media buyer?

Key skills include an understanding of advertising platforms, the ability to balance analytics and creativity, strong communication skills, and a grasp of other marketing channels like email marketing, conversion rate optimization, and content creation.

What platforms can a media buyer work with?

A media buyer can work with paid social media platforms such as Facebook, Instagram, TikTok, Snapchat, and Pinterest. They may also use Google Ads for paid search campaigns.

How can media buyers find their first paid gig?

The best way to find your first paid gig as a media buyer is to start by offering freelance services. Join platforms like community Slack channels (Online Geniuses, Ladies Get Paid) or Facebook groups. Also, showcasing your results on your personal website and actively networking can help you land clients.

What kind of earnings can a media buyer expect?

A beginner media buyer can expect to earn around $40k to $50k per year in a full-time position. Senior media buyers can make between $70k to $85k annually. Freelancers or agency owners can earn six figures, with each client generating anywhere from $500 to $2,000 per month.

What makes someone a great media buyer?

Great media buyers stand out by creating their own content (such as blogs or YouTube videos), understanding various marketing channels, building a community of mentors, and being able to balance creative skills with analytics. Additionally, having solid processes for onboarding clients and launching campaigns is crucial.

How does media buying allow for a flexible lifestyle?

Media buying allows for remote work and offers the freedom to travel while maintaining a career. The ability to work from anywhere makes it possible to lead an alternative lifestyle without sacrificing career growth.

What are the best platforms for networking as a media buyer?

Slack communities such as Online Geniuses and Ladies Get Paid are great platforms for networking and finding media buying opportunities. Additionally, social media platforms like TikTok and Twitter can help connect you with industry mentors and peers.