From SEO to ROI: Gaining 5X Quality Leads with Digital Marketing

Summary

Francis Yeoh, Managing Director of Falcon Safe Marketing, shares his experience with LOCUS-T, which transformed his lead generation process. Initially struggling with 20-30 leads per month, their effective SEO strategies increased leads to 80-100 or more. Yeoh highlights the importance of understanding market-specific keywords and the impact of digitalization on sales. LOCUS-T's expertise allowed his business to thrive by enhancing online visibility and ensuring continuous engagement with potential customers, emphasizing that small to medium enterprises must embrace technology for growth.

Takeaways

• 😀 The number of leads increased from 20-30 to 80-100 per month after implementing effective SEO strategies.
• 🚀 The influx of leads became a challenge for the sales team, highlighting the need for efficient sales closure processes.
• 🌐 Francis Yeoh is the Managing Director of Falcon Safe Marketing, which specializes in manufacturing safes and exporting to various regions.
• 🔍 Before partnering with LOCUS-T, the company struggled with SEO due to a lack of clear communication from their previous agency.
• 📝 The previous agency's content was not professional enough, leading to low website traffic and high bounce rates.
• 📈 LOCUS-T's team conducted thorough keyword research and categorized keywords effectively to target different markets and audiences.
• ⌛ The collaboration with LOCUS-T resulted in increased website engagement, with more visitors staying to explore the site.
• 💼 The importance of digitalizing sales processes for small and medium-sized enterprises was emphasized.
• 💡 LOCUS-T provided solutions to transition sales from offline to online, enabling a borderless business approach.
• 🌟 Embracing technology is essential for small and medium enterprises to remain competitive and grow.

Q & A

What was the initial number of leads per month before using LOCUS-T?

The initial number of leads was about 20 to 30 per month.

How many leads did the company experience after implementing LOCUS-T's services?

After implementing LOCUS-T's services, the leads increased to 80 to 100 per month, or even more.

What challenges did the sales team face with the increased number of leads?

The challenge became that the sales team could not close sales quickly enough due to the high volume of incoming leads.

What was the main product that Falcon Safe Marketing produced?

Falcon Safe Marketing primarily produces safes.

Which regions does Falcon Safe Marketing export to?

They export to Southeast Asia, Europe, China, Africa, and the Middle East.

What issues did the company face with their previous SEO agency?

The previous SEO agency did not communicate effectively, using language that the company did not understand, and their website traffic was low due to unprofessional content.

How did LOCUS-T's approach differ from the previous agency?

LOCUS-T had a professional team that first understood the market's keyword needs and effectively organized them into four different categories tailored to various target audiences.

What impact did the SEO work from LOCUS-T have on website traffic?

After the SEO work from LOCUS-T, the website attracted more visitors who stayed longer to explore the content.

What advantage did LOCUS-T provide in terms of sales operations?

LOCUS-T helped digitize the sales process, allowing the company to operate online and reach a global market.

What is the overarching message regarding technology for small and medium-sized enterprises?

The message emphasizes that small and medium-sized enterprises should embrace technology and digitalization to enhance their operations.