DIESE Firmen stecken hinter PARKSIDE! (Lidl Werkzeug)

Summary

The video explores the brand Parkside, a household name in Germany for tools and home improvement products, primarily sold at Lidl. It reveals the network of partner companies behind Parkside, many based in China, responsible for manufacturing various tools and garden equipment. The narrator delves into the roles of companies like Grizzly Tools and Conmetall Meister, highlighting their contributions to Parkside's product line. The video emphasizes the collaboration between Lidl and these manufacturers, shedding light on the intricate logistics of branding and production, ultimately illustrating the surprising complexity behind a seemingly simple discount brand.

Takeaways

• 🏷️ Parkside products are widely found in German households, covering tools, garden items, and clothing.
• 🔗 Lidl has established Parkside as a strong brand in the DIY market without owning a large production facility.
• 🌍 Most Parkside products are manufactured in China, with a significant number produced in Shanghai.
• 📑 The information about Parkside's partners comes from product manuals and packaging, which are accessible online.
• 🏭 OVM GmbH appears to play a role in importing products with minimal development needed, possibly acting as an extension of Lidl.
• 🔧 Conmetall Meister GmbH supplies many hardware items for Parkside and has a large product portfolio.
• 🛠️ Grizzly Tools GmbH is responsible for developing a significant portion of Parkside's power tools and has its own brand, Deltafox.
• 💡 Some electric tools are also sourced from Schappach, a long-established brand known for affordable DIY tools.
• 📦 Companas Handelsgesellschaft is involved in the distribution of Parkside tools and claims to have its own development engineers.
• 🎨 Parkside collaborates with Baufix and Wilkins Farben for its range of paints and wood finishes, showcasing a diverse supplier network.

Q & A

What is Parkside, and how has it established itself in the market?

Parkside is a brand associated with Lidl that offers a wide range of DIY tools, gardening articles, and other household products. It has become well-established in the DIY market in Germany over recent years.

How does Lidl manage the production of Parkside products?

Lidl does not have a large factory for Parkside products; instead, it utilizes a strong network of partner companies for production, mainly sourcing products from manufacturers in China.

What types of companies are involved in the production and development of Parkside products?

Various companies act as importers or partners for Parkside, including firms like Conmetall Meister GmbH, Grizzly Tools, and Companas Handelsgesellschaft, among others.

What role does OVM GmbH play in the Parkside brand?

OVM GmbH is suspected to be an outsourced department of Lidl responsible for importing products that require minimal development, such as simple hand tools.

Who is Conmetall Meister GmbH, and what do they provide to Parkside?

Conmetall Meister GmbH is a company that supplies a significant portion of Parkside's ironware products, such as screws and drills, and is part of a group formed by two traditional German companies.

What is the connection between Grizzly Tools and Parkside?

Grizzly Tools GmbH is a family-owned company in Germany that develops a large portion of Parkside's electric tools and is responsible for coordinating production with Asian manufacturers.

How does the partnership with Schppach benefit Parkside?

Schppach is known for producing affordable electric tools and collaborates with Lidl to offer products that closely resemble their own, ensuring cost-effective solutions for Parkside.

What is Companas Handelsgesellschaft's involvement with Parkside?

Companas Handelsgesellschaft is believed to be responsible for a significant number of Parkside's electric tools, likely collaborating closely with Grizzly Tools to maintain design consistency.

Which companies provide paints and wood treatments for Parkside products?

Baufix and Wilkinsfarben are two companies that supply various paints, lacquers, and wood oils to Parkside, with Baufix products being made in Germany.

What insights can be gained from examining the product manuals and packaging of Parkside items?

Product manuals and packaging can reveal the names of partner companies involved in manufacturing and importing Parkside products, providing transparency about the brand's production network.