[PRAKTEK] Cara Hitung TARGET ROAS Iklan Shopee | GMV Max Shopee

Summary

In this informative video, the speaker discusses the importance of understanding Return on Advertising Spend (ROAS) for product pricing and marketing strategies on platforms like Shopee. Emphasizing that sellers should know their cost structures and target ROAS, the speaker outlines the calculation methods, highlighting potential pitfalls. With practical examples and a free template for calculating target ROAS, the session aims to equip sellers with the necessary tools to effectively plan their advertising budgets and maximize profitability. Overall, it serves as a comprehensive guide for anyone looking to optimize their online sales strategies.

Takeaways

• 😀 Understand the importance of setting a realistic target ROAS (Return on Ad Spend) based on your product costs.
• 📊 ROAS is calculated as GMV (Gross Merchandise Value) divided by advertising costs, not including fixed costs like admin fees and taxes.
• 📉 A target ROAS below 1 is not feasible for physical products because there are inherent costs (HPP - Harga Pokok Penjualan).
• 💡 For effective marketing, set a target ROAS between 1.2 and 30 based on your product pricing and overhead costs.
• ⚠️ Avoid unrealistic profit expectations by considering all costs, including shipping, admin fees, and taxes when pricing your products.
• 📝 Create a cost structure that includes HPP, pricing, overhead, and expected profit to guide your pricing strategy.
• 🔄 Use templates to simplify calculations for your target ROAS and ensure you input correct figures for pricing and costs.
• 🚀 Adapt your marketing budget based on market conditions and product pricing rather than having fixed marketing spend.
• 🔍 Continually evaluate your pricing and cost structure to meet your target ROAS, adjusting for factors like overhead and market demand.
• 🌐 Utilize available resources, such as templates and consulting services, to improve your understanding and implementation of ROAS strategies.

Q & A

What is the primary focus of the video transcript?

The video primarily focuses on understanding the concept of ROAS (Return on Advertising Spend) and its significance for sellers on e-commerce platforms like Shopee.

Why is it important to know the target ROAS for products?

Knowing the target ROAS is crucial for effective pricing strategies and ensuring profitability. It helps sellers set realistic expectations for their advertising efforts.

What are the components of calculating ROAS mentioned in the transcript?

ROAS is calculated as GMV (Gross Merchandise Value) divided by advertising spend, where GMV includes total sales and shipping fees.

What should sellers consider when setting their target ROAS?

Sellers should consider their product costs, desired profit margins, and market conditions when setting their target ROAS.

What is the suggested minimum target ROAS for physical products according to the transcript?

The suggested minimum target ROAS for physical products is generally above 1.2, accounting for costs such as advertising, admin fees, and other expenses.

How can sellers adjust their strategies if their target ROAS seems unrealistic?

Sellers can adjust their pricing, reduce costs, or modify their advertising budgets to align their target ROAS with market realities.

What is the difference between 'target ROAS' and 'actual ROAS'?

'Target ROAS' is the expected return on advertising spend that sellers aim for, while 'actual ROAS' reflects the real returns achieved after advertising efforts.

How can overhead costs impact target ROAS calculations?

Overhead costs, including operational expenses and salaries, need to be factored into the target ROAS calculations, as they affect overall profitability.

What is advised for sellers who do not have accurate data on their overhead costs?

For sellers without accurate data, it's recommended to estimate overhead costs as a percentage of total sales, typically between 10% to 30%.

How does the speaker suggest using templates for calculating ROAS?

The speaker recommends using a provided template to input key financial figures, such as final price and costs, to calculate target ROAS efficiently.