Inovasi Produk Pangan Lokal Berhasil Tembus Ekspor

Summary

The Indonesian government is promoting food diversification to reduce rice consumption, highlighting that nutritious carbohydrates are also found in cassava, corn, and potatoes. Initiatives like the 'No Rice' campaign aim to shift dietary mindsets towards local foods. Entrepreneurs are creating rice alternatives using corn and cassava, which offer health benefits like lower sugar content and improved digestion. These products, sourced from local farmers, are gaining international interest, with plans for exports to countries like Japan and the USA. The movement underscores Indonesia's agricultural richness and the need for strong commitment to changing eating habits.

Takeaways

• 😀 Diversifying local food sources is a government strategy to reduce rice consumption in Indonesia.
• 🌾 National rice consumption reached 111 kg per capita in 2019, highlighting the need for alternative carbohydrates.
• 🥔 The government promotes the campaign 'Satiated Without Rice' to shift public mindset towards food security without relying solely on rice.
• 🌽 Entrepreneurs are developing processed products from cassava and corn that resemble rice.
• 🔍 The nutritional benefits of corn and cassava, such as lower sugar content and digestive health, make them appealing substitutes.
• 👩‍🌾 Collaboration with local farmers in regions like Solo and Wonogiri is essential for sourcing raw materials.
• 📈 There is international interest in local processed foods, with exports to countries like Japan, Korea, and the USA.
• 🍠 Local agricultural resources make it feasible to adopt non-rice staples, though it requires a strong commitment to dietary change.
• 🏭 Production facilities for these alternative foods are located in Solo, aiming to support local agriculture.
• 🌍 Expanding markets for cassava and corn products can significantly impact Indonesia's food landscape and economy.

Q & A

What is the main strategy of the Indonesian government regarding food consumption?

The government is promoting food diversification to reduce rice consumption, encouraging the intake of local carbohydrate sources like cassava, corn, and potatoes.

What was the per capita rice consumption in Indonesia in 2019?

In 2019, the national rice consumption reached 111 kg per capita per year.

What campaign is being implemented to support food security without rice?

The government launched the 'Kenyang Tidak Harus Nasi' campaign to create a mindset of food security that does not rely solely on rice.

What products are being developed to substitute rice?

Entrepreneurs are developing processed products from cassava and corn that resemble rice, such as 'sego jagung' and 'slow singkong.'

What are the nutritional benefits of corn and cassava compared to rice?

Corn and cassava have lower vitamin C content compared to rice, making them beneficial for those looking to manage their sugar levels and improve digestion.

Where is the production facility for these alternative rice products located?

The production facility is located in Solo, Indonesia.

How does the company collaborate with local farmers?

The company collaborates with local farmers in regions around Solo to source raw materials like corn and cassava for their products.

What international markets are showing interest in these local products?

Products such as cassava chips and sweet potato snacks are gaining interest from markets in Japan, Korea, and the USA.

What is the challenge in promoting non-rice food consumption?

The challenge lies in changing eating habits and overcoming the deep-rooted preference for rice in Indonesian cuisine.

What is the significance of Indonesia's agricultural resources in food diversification?

Indonesia's rich agricultural resources make it feasible to find and promote local non-rice food sources, supporting the initiative for food diversification.