mindset akun instagram

Summary

In this video, the speaker outlines how to effectively build an Instagram account for selling products, emphasizing two main strategies: soft selling and hard selling. Soft selling subtly promotes products through engaging content, while hard selling directly encourages purchases with strong calls to action. The speaker highlights examples like Dagelan, a viral marketing account that engages audiences through entertainment, and Hijab Alila, which balances informative content with promotional posts. Ultimately, a mix of both techniques can enhance engagement and drive sales, while understanding audience behavior is crucial for success on the platform.

Takeaways

• 😀 Understand the two main selling techniques on Instagram: soft selling and hard selling.
• 😀 Soft selling involves promoting products subtly without direct calls to action, often seen in influencer content.
• 😀 Hard selling is a direct approach with explicit promotions and calls to action, which can sometimes reduce engagement.
• 😀 E-commerce accounts typically focus on hard selling, leading to strong brand recognition but potential audience fatigue.
• 😀 Viral marketing or public accounts prioritize entertaining or informative content, fostering higher engagement.
• 😀 Balance is key: combine promotional posts with valuable content to maintain audience interest and encourage purchases.
• 😀 Building a following requires engaging content that resonates with the audience, making them more likely to buy.
• 😀 Brands should consider using a mix of soft and hard selling strategies, as demonstrated by successful examples like Hijab Alila.
• 😀 Public accounts can attract large audiences, but they may struggle with establishing a strong brand identity.
• 😀 Analyzing audience behavior is crucial for optimizing content strategy and increasing sales opportunities.

Q & A

What are the two main techniques for selling on Instagram mentioned in the video?

The two main techniques for selling on Instagram are soft selling and hard selling.

Can you explain what soft selling entails?

Soft selling involves promoting products in a subtle way, such as through influencers who recommend items without directly urging their audience to purchase.

What is hard selling, and how does it differ from soft selling?

Hard selling is a direct approach that includes clear calls to action, like promotions or discounts, encouraging immediate purchases, contrasting with the indirect approach of soft selling.

What are the advantages of using a hard selling approach?

The advantage of hard selling is that it clearly establishes the account as a brand focused on sales, making it recognizable to customers looking for specific products.

What are the downsides of hard selling mentioned in the video?

The downsides include potentially lower engagement rates, as frequent direct selling can alienate audiences who may not enjoy being sold to.

How does the concept of a public or viral marketing account work?

A public or viral marketing account focuses on creating entertaining or informative content to build a large audience, which can later be monetized through product promotions.

What example does the speaker give of a successful public marketing account?

The speaker mentions the Dagelan account, which uses humorous content to engage a young audience, making it easier to sell products later.

What is the recommended balance between soft selling and hard selling?

The speaker recommends a balance of both techniques to keep the audience engaged while still effectively promoting products.

Why is it important to understand audience behavior on Instagram?

Understanding audience behavior is crucial because most users come to Instagram for entertainment, so posts should be enjoyable to maintain engagement.

How can businesses build a strong brand presence on Instagram?

Businesses can build a strong brand presence by creating valuable, engaging content rather than focusing solely on direct sales, which helps to foster a loyal audience.