mindset akun instagram

Titik Hijrahku
20 Nov 202120:42

Summary

TLDRIn this video, the speaker outlines how to effectively build an Instagram account for selling products, emphasizing two main strategies: soft selling and hard selling. Soft selling subtly promotes products through engaging content, while hard selling directly encourages purchases with strong calls to action. The speaker highlights examples like Dagelan, a viral marketing account that engages audiences through entertainment, and Hijab Alila, which balances informative content with promotional posts. Ultimately, a mix of both techniques can enhance engagement and drive sales, while understanding audience behavior is crucial for success on the platform.

Takeaways

  • 😀 Understand the two main selling techniques on Instagram: soft selling and hard selling.
  • 😀 Soft selling involves promoting products subtly without direct calls to action, often seen in influencer content.
  • 😀 Hard selling is a direct approach with explicit promotions and calls to action, which can sometimes reduce engagement.
  • 😀 E-commerce accounts typically focus on hard selling, leading to strong brand recognition but potential audience fatigue.
  • 😀 Viral marketing or public accounts prioritize entertaining or informative content, fostering higher engagement.
  • 😀 Balance is key: combine promotional posts with valuable content to maintain audience interest and encourage purchases.
  • 😀 Building a following requires engaging content that resonates with the audience, making them more likely to buy.
  • 😀 Brands should consider using a mix of soft and hard selling strategies, as demonstrated by successful examples like Hijab Alila.
  • 😀 Public accounts can attract large audiences, but they may struggle with establishing a strong brand identity.
  • 😀 Analyzing audience behavior is crucial for optimizing content strategy and increasing sales opportunities.

Q & A

  • What are the two main techniques for selling on Instagram mentioned in the video?

    -The two main techniques for selling on Instagram are soft selling and hard selling.

  • Can you explain what soft selling entails?

    -Soft selling involves promoting products in a subtle way, such as through influencers who recommend items without directly urging their audience to purchase.

  • What is hard selling, and how does it differ from soft selling?

    -Hard selling is a direct approach that includes clear calls to action, like promotions or discounts, encouraging immediate purchases, contrasting with the indirect approach of soft selling.

  • What are the advantages of using a hard selling approach?

    -The advantage of hard selling is that it clearly establishes the account as a brand focused on sales, making it recognizable to customers looking for specific products.

  • What are the downsides of hard selling mentioned in the video?

    -The downsides include potentially lower engagement rates, as frequent direct selling can alienate audiences who may not enjoy being sold to.

  • How does the concept of a public or viral marketing account work?

    -A public or viral marketing account focuses on creating entertaining or informative content to build a large audience, which can later be monetized through product promotions.

  • What example does the speaker give of a successful public marketing account?

    -The speaker mentions the Dagelan account, which uses humorous content to engage a young audience, making it easier to sell products later.

  • What is the recommended balance between soft selling and hard selling?

    -The speaker recommends a balance of both techniques to keep the audience engaged while still effectively promoting products.

  • Why is it important to understand audience behavior on Instagram?

    -Understanding audience behavior is crucial because most users come to Instagram for entertainment, so posts should be enjoyable to maintain engagement.

  • How can businesses build a strong brand presence on Instagram?

    -Businesses can build a strong brand presence by creating valuable, engaging content rather than focusing solely on direct sales, which helps to foster a loyal audience.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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Instagram SellingSocial MediaContent StrategySoft SellingHard SellingViral MarketingAudience EngagementBranding TipsE-commerceDigital Marketing
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