Wajib Paham! Cara jualan di Instagram untuk Pemula tahun 2022

Summary

This video provides a comprehensive guide on how beginners can successfully sell on Instagram. It explains three key selling strategies: using a single account dedicated to sales, using a public account for awareness with limited sales posts, and combining both a public and sales account. Each method is broken down with examples to show how to attract traffic, create engaging content, and ultimately drive conversions. Viewers are encouraged to choose the strategy that best suits their product, aiming for a well-rounded approach to Instagram selling.

Takeaways

• 😀 Understanding the right strategy is crucial for selling on Instagram, as choosing the wrong one can lead to poor results.
• 😀 There are three main selling strategies on Instagram: single account sales, public account sales, and dual account strategy.
• 😀 The first method involves using a single account dedicated to sales, with 60% focused on product-related content and 40% on reputation and awareness.
• 😀 The second method uses a public account, where 80% of the content is for awareness (educational, entertaining) and 20% for sales, typically in stories or carousel posts.
• 😀 The third method is a dual-account strategy: one account for awareness (100% content) and another for sales (100% content). Traffic is directed from the awareness account to the sales account.
• 😀 Before selling, it’s essential to have a product, price research, and understand your target audience.
• 😀 Content in the sales account should focus on product promotions, testimonials, and customer reviews to drive conversions.
• 😀 In public accounts, content should engage the audience through topics of interest or news, especially for hobbies like sports, and sales should appear subtly in stories or at the end of posts.
• 😀 The dual-account method is effective but requires managing two accounts, which can be time-consuming but allows for a clear distinction between awareness and sales.
• 😀 Choose the selling strategy that best matches your product type and target market, as different strategies work better for different businesses.
• 😀 Consistency in content creation and engagement with followers is key for driving traffic and building a strong customer base on Instagram.

Q & A

What are the three strategies for selling on Instagram for beginners?

The three strategies are: 1) Selling with a single account dedicated to sales, 2) Selling with a public-focused account, and 3) Using two accounts, one for public awareness and the other for sales.

What does the 'one account, sales-focused' strategy involve?

In this strategy, 60% of the content is focused on hard selling, and the remaining 40% is for brand awareness, testimonials, and educational content. The traffic comes from hashtags and engaging posts.

What is the difference between the 'one account, sales-focused' strategy and the 'one account, public-focused' strategy?

The key difference is the content balance: in the sales-focused strategy, 60% of the content is dedicated to selling, whereas in the public-focused strategy, 80% is used for awareness-building content, with only 20% for direct sales.

How is traffic generated in the 'one account, public-focused' strategy?

Traffic in this strategy is generated from educational and entertaining content, using hashtags, and keyword optimization. Sales are driven primarily through Stories and call-to-action slides in carousel posts.

What is the advantage of using the 'two accounts' strategy?

The two accounts strategy allows for clear separation between content for awareness and content for sales. The public account is focused entirely on building brand awareness, while the sales account is dedicated to direct product promotion.

How does the 'two accounts' strategy drive conversions?

Conversions are driven by directing traffic from the public account (which focuses on building awareness) to the sales account, where the products are showcased and available for purchase.

Can you explain how Instagram’s official account types differ from the strategies mentioned in the video?

Instagram offers official account types such as Business, Creator, and Personal accounts. The strategies mentioned in the video are not Instagram's official terms but are the speaker’s own categories to describe different approaches to selling.

Why is it important to understand the right strategy before starting to sell on Instagram?

Choosing the right strategy helps ensure that the selling approach aligns with the product, target audience, and brand goals. A wrong strategy can lead to ineffective selling and low engagement.

What is the role of content awareness in these Instagram selling strategies?

Content awareness plays a crucial role in attracting followers and building trust. It includes educational, entertaining, and informational posts that engage the audience, ultimately driving them to take action and make purchases.

How should beginners choose between these three selling strategies?

Beginners should assess their product type and target audience to determine the most appropriate strategy. For example, a niche product may benefit from a single account dedicated to sales, while a broader audience might find a public-focused account more effective.