DataPinter - Cara Riset Ide Produk Dengan Data Untuk Jualan di Shopee, Tiktok, & Tokopedia

Summary

In this video, Baren, the founder of datapinter.com, shares his personal experiences on how to find profitable product ideas for selling on Shopee. He covers two main selling strategies: price competition and focusing on product differentiation. He emphasizes the importance of finding proven products with customer feedback to innovate and improve existing products. The video showcases how tools like datapinter can help sellers analyze market trends, identify best-selling products, and address customer pain points to create unique products that stand out in the marketplace.

Takeaways

• 😀 Focus on determining your selling strategy before exploring product ideas. You have two main options: price war or product differentiation.
• 😀 Price war strategy is common but comes with challenges. You need to maintain the lowest cost possible, ensuring competitors can't lower prices further.
• 😀 Product differentiation is a more sustainable approach. Innovate based on customer feedback and existing products to create a better version.
• 😀 Data-driven research is essential. Use tools like Data Pinter to identify trending products in various categories on Shopee.
• 😀 Focus on products that have a high sales volume but lower customer satisfaction (ratings below 4.9). These represent opportunities for improvement.
• 😀 When selecting a product, ensure it has a proven sales record and addresses unmet customer needs. Innovation is key.
• 😀 Choose a product category you're passionate about, as it will make your selling journey more enjoyable and sustainable in the long run.
• 😀 Research product categories thoroughly. Some categories have different margins, customer behavior, and opportunities for growth.
• 😀 Use customer reviews to identify pain points and areas where the product could be improved. Look for consistent complaints that could inform your product design.
• 😀 After validating product ideas using data and feedback, move forward with launching your product. This method is ideal for building a unique brand.

Q & A

What are the two main strategies discussed for selling products in marketplaces like Shopee?

The two main strategies are 'Price Wars' and 'Focus on Product Differentiation'. Price Wars involve selling similar products at a lower price, while Product Differentiation focuses on making unique or improved products to stand out in the market.

What are the challenges of using the Price Wars strategy?

The main challenge with Price Wars is that it leads to very small margins. As you lower your prices, competitors often follow suit, further reducing the profitability. This creates a continuous cycle of price cutting, making it difficult to sustain.

Why is Product Differentiation considered a less risky strategy than Price Wars?

Product Differentiation is less risky because it doesn't rely on continuous price reductions. Instead, it focuses on creating unique products or improving existing ones, allowing you to stand out in the market and cater to unmet customer needs.

How does the speaker recommend handling customer complaints when considering Product Improvement?

The speaker suggests analyzing customer feedback and complaints about existing popular products. By addressing the issues or gaps identified by customers, you can innovate and create a product that better satisfies their needs, thus increasing the chances of success.

What role does data play in finding a successful product idea on Shopee?

Data plays a crucial role in finding a successful product idea. Using tools like the DataPinter research tool, sellers can analyze top-selling products in various categories, evaluate their performance, and identify niches with customer dissatisfaction that could be addressed with innovative products.

What is the significance of the '30-day sales revenue' in the product research process?

The '30-day sales revenue' helps validate whether a product idea is viable. The speaker recommends looking for products with strong sales performance, ideally with over Rp 1 million in monthly sales, to ensure there is enough market demand for the product.

Why does the speaker recommend focusing on categories you are passionate about when selling products?

The speaker suggests focusing on categories you are passionate about because the selling journey is long, like a marathon. Having a personal interest in the category makes it easier to stay motivated and committed, ultimately contributing to the success of the business.

How can sellers identify customer dissatisfaction using ratings and reviews?

Sellers can identify dissatisfaction by looking at product ratings. If the rating is below 4.9, there may be room for improvement. Analyzing the reviews, especially the lower ratings, helps pinpoint common complaints or issues that can be addressed in a new product.

What is the purpose of using the 'Product Reset' feature in DataPinter for niche market analysis?

The 'Product Reset' feature allows sellers to analyze a niche market by examining the sales data and customer feedback of existing products. This helps identify market trends, customer preferences, and areas where a new product can provide a better solution.

How does the speaker suggest analyzing market behavior to ensure a successful product launch?

The speaker suggests analyzing the distribution of sales across products in a niche market. Ideally, sales should be spread out evenly across various products, indicating that consumers are open to trying different offerings. This makes it easier for new products to enter the market and gain traction.