What to Write in an Upwork Proposal (+ a free proposal template)

Summary

In this video, Dia, a freelancer and digital business manager, shares her proven Upwork proposal template, crafted through extensive practice. She emphasizes the importance of personalized, concise proposals that directly address clients' needs. The template includes a strong introduction, a demonstration of relevant experience and skills, and an engaging call to action. Dia offers practical tips, such as reading job descriptions carefully and using the client's language to enhance relatability. By focusing on the client's requirements and providing valuable insights, freelancers can significantly improve their chances of getting hired on Upwork.

Takeaways

• 😀 Personalize your proposal by addressing the client by name and referencing specific details from their job description.
• 😀 Start with a strong introduction that clearly states who you are and what role you are interested in.
• 😀 Highlight your relevant experience and credibility by mentioning your work history and familiarity with tools related to the job.
• 😀 Use specific examples and metrics to demonstrate your past successes and how they relate to the client's needs.
• 😀 Include a brief mention of relevant soft skills, providing unique examples rather than generic statements.
• 😀 Conclude with a clear call to action, inviting the client to start a conversation or schedule a meeting.
• 😀 Keep your proposals concise to respect the client's time, focusing on key points rather than lengthy explanations.
• 😀 Carefully read the job description multiple times to ensure you address all client requirements.
• 😀 Use the client's terminology in your proposal to create rapport and demonstrate understanding.
• 😀 Consider offering a small freebie or valuable suggestion in your proposal to showcase your expertise and engage the client.

Q & A

What is the main focus of the video?

The video focuses on creating effective Upwork proposals that increase the chances of getting hired by clients.

What does the presenter recommend regarding proposal length?

The presenter recommends keeping proposals short and concise to respect the client's time, as they often receive many proposals.

Why is personalizing proposals important?

Personalizing proposals shows the client that you have read the job description carefully and understand their specific needs, making your proposal more appealing.

What are the three main parts of the proposed Upwork proposal template?

The three main parts are: 1) A personalized introduction that captures the client's attention, 2) A section that highlights your relevant experience and skills, and 3) A closing call to action to encourage further conversation.

How should one showcase their experience in a proposal?

You should showcase your experience by succinctly mentioning relevant past roles, tools you're familiar with, and providing metrics or examples that demonstrate your accomplishments.

What specific types of skills should be highlighted in a proposal?

Both hard skills related to the job and soft skills that align with the client's needs should be highlighted, with a focus on providing unique examples.

What is the purpose of including a call to action in the proposal?

The purpose of the call to action is to prompt the client to engage in a conversation, making it easier to discuss the job and showcase your fit for the role.

What tips are provided for writing a winning proposal?

Tips include keeping the proposal brief, reading the job description thoroughly, starting with a unique greeting, focusing on the client's needs, and potentially offering a small freebie or tool recommendation.

What should be done if a client's name is not available in the job posting?

If the client's name isn't available, you can look for it in previous reviews or other public information related to the job posting.

What is the importance of having a well-prepared Upwork profile?

A well-prepared Upwork profile is crucial because clients often check your profile after reviewing your proposal, and it should effectively showcase your skills and experience.