How To Write 20 Upwork Proposal Hooks to Win Clients | Tips From a $10K Freelancer.

Summary

In this video, Ada, a top-rated Upwork freelancer and no-code developer, shares 20 powerful hooks for writing successful Upwork proposals. She explains when and how to use each hook, ranging from the 'Big Win Hook' to the 'Trust Builder Hook', offering practical examples for each. Ada emphasizes the importance of understanding the use case and tailoring proposals to meet clients' specific needs. With her experience and insight, she encourages freelancers to build proposals step by step, ensuring a personalized approach to stand out in the competitive freelance market.

Takeaways

• 😀 Focus on understanding the use case of the job when selecting the right hook for your Upwork proposal.
• 😀 There are no one-size-fits-all hooks; different hooks are used based on the client's pain points, urgency, and your unique experiences.
• 😀 The 'Big Win Hook' is ideal when you have a specific, strong result to share, providing instant credibility.
• 😀 Use the 'Relatable Pain Point Hook' to empathize with common frustrations mentioned in the job post, showing your expertise in solving them.
• 😀 The 'Fast Action Hook' works well for urgent projects where you want to highlight how quickly you can deliver results.
• 😀 The 'Mini Case Study Hook' helps to tell a story about how you solved a similar problem for another client, making you more relatable.
• 😀 The 'Question Hook' sparks curiosity by asking a thought-provoking question related to the client's challenges or needs.
• 😀 The 'What If Hook' offers a solution to a common pain point, creating curiosity around the potential relief from the issue.
• 😀 The 'Quick Audit Hook' shows initiative by analyzing a potential client's current setup and offering immediate insights into how to improve it.
• 😀 The 'Rapid Fire Results Hook' is perfect when you have multiple recent successes, showing momentum and experience.
• 😀 Each proposal should be structured like a bridge—step by step, with each hook logically leading to the next until you reach the call to action.

Q & A

What is the main purpose of the video script?

The video script aims to help viewers understand how to craft effective proposals on Upwork using different types of hooks. The goal is to equip freelancers with 20 hooks they can use to make their proposals stand out and secure jobs.

How does the speaker position themselves in the script?

The speaker, Ada, introduces themselves as a top-rated freelancer on Upwork and a no-code developer. They emphasize their four years of experience and expertise in Upwork proposal writing, offering advice based on their own successful strategies.

What is the importance of the 'big win hook'?

The 'big win hook' is used to instantly build credibility by sharing specific, strong results from past projects. It's ideal when you want to show your proven track record and convey confidence in delivering similar outcomes for new clients.

When should the 'relatable pain point hook' be used?

The 'relatable pain point hook' is useful when a job post clearly mentions a common frustration or problem. It shows empathy and helps to position you as someone who specializes in solving that particular issue.

How does the 'fast action hook' work and when should it be applied?

The 'fast action hook' is employed when the project is urgent. It highlights your ability to deliver quick results, reassuring clients that you can solve their problem within a short time frame, such as 48 hours.

What is the benefit of using the 'mini case study hook'?

The 'mini case study hook' is beneficial when you want to tell a story that mirrors the potential client’s situation. It helps make the proposal feel more personalized and shows how your past success can be replicated for them.

Why is the 'question hook' effective?

The 'question hook' sparks curiosity by prompting clients to think about the impact of solving a specific problem. It encourages engagement and invites the client to read more about your proposed solution.

What is the key feature of the 'what if hook'?

The 'what if hook' aims to offer relief from a common pain point by suggesting an easier, more desirable alternative. It’s an excellent way to propose a solution that addresses the client's struggles.

How does the 'call out plus quick win hook' target a specific audience?

This hook combines targeting a niche audience with a quick win, offering a benefit while avoiding a common obstacle. It grabs the attention of the intended audience by speaking directly to their needs.

What does Ada emphasize about writing Upwork proposals?

Ada emphasizes that an Upwork proposal should be structured like a bridge, with each part connecting to the next logically. The goal is to lead the client through the proposal until the call to action makes sense and encourages them to engage.