HOW TO GET PUBLISHED ON MAJOR PUBLICATIONS | Do Your Best Daily 006

Summary

In this video, Laura shares strategies for getting featured in major publications, emphasizing the importance of targeting smaller platforms initially. She advises building relationships with editors and contributors through social media engagement and providing relevant content for pitches. Laura discusses her personal experiences, including a recent interview opportunity and her involvement in the entrepreneurial community, hosting meetups, and collaborating on digital marketing initiatives. She highlights her upcoming events, including a Web Summit in Portugal, and her commitment to empowering local entrepreneurs.

Takeaways

• 😀 Identify the right publications to pitch; not all are created equal.
• 🚀 Start with smaller publications to build your profile before targeting major outlets.
• 🔍 Use resources like BuzzSumo to find popular articles and contributors in your niche.
• 📝 Have at least three to five relevant pieces ready to pitch to editors.
• 🤝 Engage with editors and contributors on social media to build relationships.
• 📜 Understand and meet the submission requirements of your target publications.
• 📧 Reach out to writers and editors directly for pitching opportunities.
• 🔄 Consistently pitch ideas and submit articles to increase your chances of being featured.
• 🌟 Building relationships is key; genuine engagement goes a long way.
• ✈️ Participating in community events and networking can lead to valuable opportunities.

Q & A

What is the main goal of the video?

The main goal of the video is to provide strategies for individuals looking to get featured in major publications or blogs.

What should you do first when trying to get featured?

You should identify the perfect publication to pitch to, focusing on smaller outlets before targeting larger ones.

Why is it recommended to start with smaller publications?

Starting with smaller publications allows you to build credibility and gain leverage before approaching bigger players.

What tool does Laura suggest for identifying relevant publications?

Laura suggests using BuzzSumo to find out what publications are posting about and which blog posts are getting the most engagement.

How important is relationship building in the process of getting featured?

Building relationships is crucial; engaging with editors and contributors can lead to more opportunities for pitching and collaboration.

What should you have ready before pitching to publications?

You should have at least three to five relevant pieces of content to showcase to editors when pitching.

What does Laura mention about her own writing abilities?

Laura admits that she is not a strong writer; instead, she relies on her brand and often conducts interviews instead of writing articles herself.

What should you do after getting accepted as a contributor?

Once accepted, you should regularly pitch article ideas and submit content, treating it as a numbers game.

Can you give an example of an event Laura participated in?

Laura participated in Startup Week, where she delivered a talk on digital marketing after being invited by an organizer who followed her on Instagram.

What is the significance of networking in Laura's strategy?

Networking allows for collaboration and sharing of resources, helping to elevate one's presence in the entrepreneurial community.